Are you trying to sell stuff online?

I’m sure you will agree that converting your visitors into sales is hard.

And getting yourself profitable? That’s even tougher.

But there is a simple secret to increasing the value of each customer you sell to:

Sales funnels. 2 Comma Club

By creating a well-designed sales funnel, it is possible to dramatically increase your sales and provide more value for your customers.

In this article, I will introduce you to ClickFunnels, the software I’m using to build sales funnels for my business.

You don’t need any technical know-how to use this, and it will really change the way you run your business.

Plus:

If you’re prepared to throw yourself into the ClickFunnels world, it’s one of the best affiliate programs out there. I’ll be talking about that too later on.

 

What is ClickFunnels?

ClickFunnels was made back in 2014 by Russell Brunson and his team. Since that time, Russell has turned ClickFunnels to a $100 million a year company and they just crossed over 65,000 active members as of August 2018.

In its core, ClickFunnels is an application for constructing sales funnels. With a bunch of added bells and whistles.

You can use it to build:

– Landing pages

– Squeeze pages

– Webinars

– Membership websites

– Every kind of sales funnel you can think of, complete with order bumps, upsells and downsells

Plus, with the highest end Etison Suite package you’ll even be able to start your own affiliate program (Backpack) and replace your email service with (Actionetics MD).

Essentially, you’re getting everything you need to advertise and promote your products online, without needing to hire expensive developers.

And individuals are utilizing ClickFunnels with great success.

If you check out their 2 Comma Club site, you can see that nearly 300 entrepreneurs have already created 1 million dollar funnels using ClickFunnels.

That is remarkable.2 Comma Club

 

What are the best parts of ClickFunnels?

Best Feature #1: Funnel template blueprints

If you’ve never created a sales funnel before then ClickFunnels has you covered.

Russell has identified 22 different forms of funnels that he has used successfully in his own business.

The funnel forms fall into 3 main categories: Lead Capture FunnelsSales Page Funnels, and Event Funnels. But there are a few additional special funnels like Membership funnels you can create too.

ClickFunnels-FunnelTypeChooser

They include simple funnels such as the Squeeze Page Funnel which collects a visitor’s email address and then sends them into a Thank you page when signing up.

Or to more complex sales funnels like the 2-Step TripWire Funnel which sells a low ticket front-end product (your tripwire) and then upsells them to a more expensive products using Order Form bumps, and One Click upsells or Downsells.

Moreover, every funnel type has its own set of free templates and paid templates. So even in the event that you don’t have any design skills, your funnel pages will all have a consistent, professional design.

ClickFunnels-Tripwire-Templates

Here’s a high-level overview of how to create your first sales funnel:

  1. Choose a funnel type.
  2. Select a template.
  3. Customize each page to fit your business.
  4. Add your products and ensure all your email and payment integrations are set up.
  5. Set a domain name for your new funnel.
  6. Save your funnel.

Your sales funnel is now live and you can start sending traffic to it. 2 Comma Club

 

Best Feature #2: Good Visual Drag and Drop Editor

While ClickFunnels gives you a wonderful starting point with its funnel and webpage templates, the ClickFunnels editor is where you can truly make each page in your funnel your own.

Pages in ClickFunnels are laid out using sections that can have any number of columns and rows. You can then use your mouse to drag elements around and put them where you need them.

While not as adaptable as Instapage’s landing page editor, it is still very good and it may be utilized to achieve just about any design you desire.

What I like is that the editor is quite intuitive to use.

Selecting elements on the page and moving them where you want is very seamless.

Text elements can be edited inline, and modifying any element’s properties can be accomplished via the fly-out sidebar.

And unlike other editors on the market, everything is organized in a logical manner.  You’re not spending a lot of time searching for what you want to do.

ClickFunnels-Editor

The main thing is that no coding is required. So you do not need to spend time learning HTML or CSS or some other technical things like that.

 

Best Feature #3: Nice Selection of Page Elements

Elements (or widgets) are essential for giving you the flexibility to design the specific pages you want and ClickFunnels provides you a wide array of them to use.

Fundamental elements include Headline, Photo, Text, Button, Input forms and Video widgets. These are the basic building blocks for any landing page you build in the software.

ClickFunnels also includes several advanced elements like:

– SMS Signup

– Surveys

– Pricing Tables

– Progress Bars

– Facebook Comments

– FAQ Blocks

– Countdown Timers

– Custom HTML

Plus, there are specialized elements like Membership elements for your membership pages and order and shipping form elements for your order pages.

Each element can be easily customized from the editor sidebar. With majority of elements, you can change common properties like background colors, margins, fonts, and orientation.

Then there are element specific attributes like the image URL for the Image element or the Button text of your button.

 

Best Feature #4: The ClickFunnels Affiliate program is awesome

There’s no doubt in my mind that ClickFunnels has the very best, legitimate affiliate marketing program that you can be a part of.

First the Fundamentals:

The ClickFunnels affiliate program pays out 40% recurring commissions for each referral you make and you can win cool prizes like $500 towards your very own dream car as soon as you hit 100 active referrals.

On top of that, they offer 5%, 2-tier commissions for referring people to the ClickFunnels affiliate program.

In addition you get 40% commissions by promoting any product in the ClickFunnel’s ecosystem such as DotCom SecretsExpert Secrets or even the Software Secrets books.

And thanks to the ClickFunnel’s sticky cookie, you’ll also earn commissions on any upsells that your referrals buy as they go through their specific funnels as well.

That is not all:

ClickFunnels also has another great feature for affiliates known as share funnels.

Inside the Settings tab of any of your funnels, you can grab your Share Funnel URL.

When someone visits this URL, they will have the ability to add this funnel directly into their accounts if they’re an existing ClickFunnels member. If they are not a member yet, they can sign up for the ClickFunnels 14-day free trial then get your funnel added to their account.

ClickFunnels-ShareFunnel

What’s really amazing is that this share URL also functions as your affiliate link, and you will get a recurring commission when this new user ends up staying.

 

What I do not like about ClickFunnels?

Bad Part #1: Why is adding a funnel so slow?

After picking your funnel type and template, it needs to get added to your account.

For some reason, this process seems to take around 8-10 seconds every time.

While I really don’t understand what is really going on behind the scenes, it does not make sense to me why this could take a long time. It is somewhat annoying, although just a minor inconvenience.

 

Bad Part #2: Limits on funnels you can create and visitors

ClickFunnels limits you to 20 funnels, 100 pages, and 20,000 visitors in their cheapest plan. I am not a fan of software products that restrict you in this way.

If you’re just building sales funnels for yourself, these limits are probably okay.

But you may get more annoyed at these constraints if you’re doing client work, building funnels for multiple customers or promoting ClickFunnels as an affiliate using share funnels.

You’ll need to upgrade to the Etison Suite plan if you want to build infinite funnels.

 

Bad Part #3: Fairly High learning curve

The scope of what ClickFunnels can do is pretty huge, and it can definitely be intimidating to some.

That’s why ClickFunnels put so much work into the onboarding process to help ease you into the program. The ClickFunnels interface is fairely well made for the most part and when you’ve assembled a few funnels yourself, the whole process does get easier over time.

 

ClickFunnels Pricing

Over time, ClickFunnels has evolved their pricing plans. Initially, they had 3 different pricing tiers, however they have now been consolidated into 2 separate plans.

So how much is ClickFunnels now?

ClickFunnelsPricing-table

Currently, the cheapest ClickFunnels plan is $97 a month. On this plan, you get access to all the funnel creation tools, but you are restricted to creating 20 funnels, 100 pages, and 20,000 visitors. You also don’t get access to Actionetics, their built-in email service provider and Backpack, which lets you create your own affiliate program.

To get access to that, you’ll need to go with the Etison Suite plan. It includes everything, and you receive unlimited funnels, pages, and visitors. However, this will run you $297 a month.

As far as I can tell, there are no ClickFunnels coupon codes available. However, you can purchase Funnel Hacks for $997 which gives you 6 months of Etison Suite for free and some extra bonuses. This brings down the cost to $166.16 per month.

ClickFunnels does make it easy for you to demo their service with their free, 14-day free trial. It’s not constrained whatsoever which lets you give the software a full evaluation before you fully commit.

If $97 or $297 a month seems like too big a commitment for your current budget, there’s also a semi-secret, unadvertised Share Funnel plan that you can also get access to for only $19 a month. You can only produce 3 funnels and 10 pages with this plan, but it’s a great way to try out ClickFunnels on a budget.

 

Everything else you should know about ClickFunnels

How is their support?

ClickFunnels support is quite good in my experience, even though they can be a little slow in responding. They use Intercom, so you may directly ask questions in the live chat box. Support requests are usually answered in a few hours and I found the staff to fairly helpful to all my queries.

 

Do I need my own domain? 2 Comma Club

You do not necessarily need your own domain name to launch a funnel, but I would recommend it. If you don’t have one then your funnel URL will look something like http://username.clickfunnels.com.

One nice bonus that I did not know about is that ClickFunnels will get you your first domain name for free and even install SSL on it for you. You can discover how to do this from the very first game in the onboarding training.

 

Do they have an active community?

ClickFunnels has an massive community. There is the official group on FB with over 100k members and the ClickFunnels Avengers FB group (for affiliates) that has over 30k members.

Both groups are extremely active and it’s an excellent place to get feedback on your sales funnels and answer any questions you may have.

There are also other FB groups run by ClickFunnels affiliates that are also very active. The main one I suggest joining is Automation Nation. It’s run by Spencer Mecham who is ClickFunnel’s top affiliate.

 

What integrations do they provide?

Even though ClickFunnels has its own email service provider via Actionetics, it also integrates directly with all the best email marketing software on the market.

 

For payment gateways, ClickFunnels integrates with StripePaypalClickbank, Infusionsoft, Authorize.net, and a couple of others. The one limitation with using Paypal though is that it does not support One Click Upsells or One Time Offers. That’s the reason why I would strongly recommend going with Stripe if you’re able to.

 

What’s the Funnel Hacks system?

If you are looking to get the $297/mo. Etison Suite plan, then it is definitely worth it to sign up with Funnel Hacks instead to save some additional money. For $997, you are going to receive six months of the Etison Suite plan which is $1,782 in value.

You will also get a bunch of additional bonuses and training which include:

– 6 Week Funnel Hacks Master Class ($2,997 value)

– Instant Traffic Hacks ($1,997 value)

– Inception Secrets ($1,997 value)

– SOAP & Seinfeld Email Sequences ($997 value)

 

Is ClickFunnels a scam?

I believe ClickFunnels gets some negative buzz around it due to all the affiliates that are trying to market it.

But no, ClickFunnels isn’t a scam. It is definitely the real deal.

It’s a great software with an amazing affiliate opportunity. So many people are using ClickFunnels to build 6 and 7 figure businesses.

It’s a software with an amazing affiliate opportunity. So many men and women are using ClickFunnels to build 6 and 7 figure businesses.

When people ask, “How do I create a sales funnel”, ClickFunnels is the #1 response hands down. There is no other application that can do every thing that ClickFunnels does at the moment.

 

What else is ClickFunnels used for?

Besides creating standard sales funnels, there are many ways marketers are using ClickFunnels at the moment in their business.

It’s terrific for creating opt-in funnels that will help you generate more leads and build your email list.

You are able to produce webinar funnels that will help you grow your brand and promote your products and services.

And you can use it to create membership sites where you’re able to gate your premium content so that it is accessible only to subscribers.

 

How can you make ClickFunnels work for you? 2 Comma Club

To start with, you need to have a product or service to sell. If you do not have something to market, then do not even bother looking into ClickFunnels before you do. Unless you only want to promote it as an affiliate.

Next, you have to be willing to commit money and time into creating your value ladder and building out your entire sales funnel.

That means at least creating a lead magnet or low-cost tripwire product to get clients or customers into your funnel. And then coming up with appropriate upsells, order bumps and other OTOs that match or improve your main product offering.

If you are unclear how to being, I’d take a look at Russell’s very own multi-million dollar sales funnels to provide you with inspiration. Read his book DotComSecrets where he explains exactly the why and how of creating sales funnels and how to tell stories to marketing your products and services.

And as you go through his own sales funnels yourself you can see the way he goes from low-cost tripwire (DotComSecrets) into selling his flagship product (ClickFunnels).

By building his very own community of raving fans he could then upsell his various other products and events like Funnel Scripts, Funnel Hackers Live, and more.

As soon as you’ve gone through his funnels, then you can take the components that apply to your own business and create a strategy for your sales funnel. Once you have that in place, you’ll be ready to begin making money with ClickFunnels.

 

ClickFunnels versus the competition

There are a couple of ClickFunnels alternatives out there which share some of the same capabilities as ClickFunnels. Two that I use myself are LeadPages and SamCart.

 

ClickFunnels vs LeadPages

Today, LeadPages is among the market leaders in the landing page builder space and it is a very popular tool in its own right.

It also recently added the capability to sell products directly on their pages using its new Checkout widget

LeadPages-CheckoutPageTemplate

Each product comes with a large selection of fine looking templates. Both have drag and drop editors that make it effortless for you to build the designs you desire. And both integrate with all the popular email service providers.

But, Leadpages is significantly more limited in scope than ClickFunnels. You use it to create landing pages that will help you collect prospects. This is not a bad thing because LeadPages really shines for building landing pages fast.

At this time, among the best strategies for growing your email list is by using content upgrades. By producing targeted lead magnets into your most well-known posts you can get opt-in conversion rates that far exceed your typical pop-up.

LeadPages is the very best service for implementing this approach with its LeadBoxes, 2 step opt-ins, and automatic lead magnet delivery which is why they are the most popular popup you’ll see today.

So if you are primarily concentrated on lead generation, I’d definitely suggest trying out LeadPages.

However, if you are selling a product or service, then ClickFunnels is the better choice. While it comes with a higher learning curve than Leadpages, once you master the tool, you can really explode your sales once you start creating sales funnels for each of your products.

But, if you’re selling a product or service, then ClickFunnels is the better choice. While it comes with a higher learning curve than Leadpages, as soon as you master the instrument, you can definitely explode your earnings as soon as you begin generating sales funnels for all your products.

 

ClickFunnels vs SamCart

SamCart is a product which allows users to create beautiful, high converting checkout pages. Which gives it a lot in common with ClickFunnels.

SamCart is targeted towards getting setup and selling quickly. It supports both Stripe and Paypal and it comes with 17 different checkout page templates that you can customize.

SamCart-ClassicTemplate

Concerning flexibility, there is not any comparison between ClickFunnel’s drag and drop editor and SamCart’s.

ClickFunnels is infinitely more powerful in that you can design any checkout page you can dream of. SamCart only allows for some basic customizations to its own pre-made templates.

SamCart does allow you to add order bumps, upsells and downsells like ClickFunnels does. You can also easily create coupons for your products which is just another great way to increase conversions.

However, where Samcart is lacking, is the capability to capture leads and create complete sales funnels. Both products come in at the same $97 per month price point, and I find ClickFunnels to be quite a bit more flexible and powerful compared to Samcart.

 

ClickFunnels Pros

– Best software for building marketing and sales funnels

– Editor balances ease of use with flexibility

– Integrates with all major email and payment providers

– Amazing looking templates for every kind of funnel

– Great on-boarding process for learning the program

– Software has been better after every update

– Easily share any funnels you create and automatically earn affiliate commissions

– 2-tier affiliate program

– Free domain name with SSL set up

– 14-day free trial

 

ClickFunnels Cons

– Limitations on the number of funnels, pages, and visitors with the standard plan

– Plently of things to learn, a steep learning curve

– Split testing is pretty basic

 

Final Thoughts 2 Comma Club

Which application you go with depends on your needs and the quantity of work you’re willing to invest in your enterprise.

Although a lot of you are selling standalone products, are you willing to put in the effort necessary to create a high converting sales funnel?

If not, ClickFunnels might be overkill for you. You can collect leads or sell your front end product more cheaply with alternative services.

But if raising the average lifetime value of your customers is important to you, then I really recommend giving ClickFunnels a try.

Not just to access the software but also because the training that you receive will be both inspirational and enlightening.

Take advantage of the ClickFunnels 14-day free trial, and see if you can use it to grow your business now.