Landing pages are one of the very best methods to sell products online and gather email leads. How Does Instapage Work

How Does Instapage Work

To assist you produce a page with a high conversion rate, with no coding experience, there is Instapage. This great tool allows you to generate landing pages without the need to study coding or web design.

 

Features How Does Instapage Work

 

Drag and Drop

Instapage offers true drag and drop functionality for editing. It is the main factor people sign up for the service because this means you can place text and other elements exactly where you want them. You aren’t locked in grids as compared to the other competitors.

This feature has garnered admiration for being easy to utilize. You can alter text and add images and videos instantly. If mastered, you will have the ability to produce mobile-friendly landing pages in minutes.

Adding widgets increases the functionality of your pages. Need a countdown timer? There’s a widget for that. Need an opt-in form? You can insert them just as easily. You’ll be able to develop landing pages that meet your needs thanks to the drag and drop feature.

How Does Instapage Work

Templates

There are over 200 landing page design templates provided to you on Instapage. These design templates, combined with Instapage’s modification features, will help you produce landing pages unique to your business.

All Instapage templates are mobile-responsive which is ideal for audiences who utilize their mobile phones frequently.

 

Landing Page Monitoring

There is also a huge need to monitor your landing pages. Instapage addresses those issues through their monitoring tools. You get access to heatmaps (behavioral mapping), A/B (split) testing, Google Tag Manager and more.

 

Instablocks

Instablocks is among the site’s distinct functions. What it does is allow you to construct landing pages created for mass launching. Make use of this feature to develop constant page designs throughout different brand names. You could develop an element once and easily reuse it whenever it’s needed. It’s an absolute time-saver.

 

Customization

Users can buy royalty-free stock images directly from the builder tool. Instapage also has a library of 5,000 font styles offered. There’s no limit to what kinds of landing pages you can make!

When working with a group just remember: you must coordinate modifications so everyone’s in the loop.

Fortunately, Instapage has real-time collaboration tools you can utilize. For example, users can leave comments on landing pages throughout the designing stage.

These are just some of the features you can expect from Instapage. The site does have a free trial for 14-days if you ever wish to try it out for yourself.

 

Heatmaps

instapage-heatmaps

If you have no clue how your visitors are interacting on your pages, heatmaps is the answer. Instapage has a feature that can track user movement through your landing page. You can see the results from the heatmap menu situated on your dashboard.

 

AdWords Integration

You can choose to add AdWords to your Instapage account because having Google AdWords incorporated into this platform is important. Doing so will let you launch an AdWords campaign straight from Instapage.

Enabling this feature will let you track your ROI without the hassle to log in elsewhere.

 

Google AMP

With more users viewing pages through their phones, it’s even more crucial to develop mobile-friendly pages. Google AMP lets pages load much faster on phones. Nevertheless, AMP-powered pages are aesthetically unpleasant the majority of the time.

Instapage solves that by utilizing AMP to power their pages while keeping the appearances of their templates. {Be warned though: some features might not work with AMP. The counter, for instance, can’t be added while using AMP. This feature is only offered in the advanced, Enterprise plan.

 

Webinars

You’ll be happy to know that there are webinars readily available in Instapage. The topics generally focus around lead generation pointers and strategies. These webinars are carried out by Instapage employees of various levels. This makes you actually feel like the company is absolutely invested in your success.

There are brand-new webinars on the horizon. And even if you’re not able to attend, the webinars will be made available to you if you want them.

On top of webinars, you also get access to their marketing guides, e-books, podcast, and blog sites. If you’re only just starting, these may wind up being valuable resources to your success.

 

The Basics

Just like many cloud-based software, you will need to sign up for an account. If you have a Google account, you just log in and you’re practically all good to go. Once youhave managed to set up your account, you can begin creating a landing page.

From the dashboard, you’ll have 2 choices. You can create a new page or develop a group (an organized method of grouping pages).

instapage-create-1

In this example, we’ll concentrate on building a single page. Click Create New Page will bring up 3 choices. You can develop a Basic Page, an AMP Page (developed for mobile) and Upload Instapage File. Let’s develop a standard page for now.

instapage-create-2

Clicking on Standard Page will redirect you to the Templates page. Here you’ll be presented with several design templates and a choice to develop a design from scratch. The navigation bar can help you filter your choices based upon what type of landing page you need. Instapage has design templates for lead generation, webinars, two-step verification and more.

Most of the available design templates look modern and sleek. However, they are similar to other marketing e-mails you’ve most likely seen elsewhere. It’s highly suggested that you make some modifications to make these landing pages your own.

instapage-create-3

Hovering over the design templates will enable you to see each one. As soon as you’ve made your selection, simply click on the template and name your page! After that, you’ll be brought to the Instapage Editor. How Does Instapage Work

 

The Instapage Editor

instapage-editor-1

The Instapage Editor is where the designing will take place. For this example, we’ve selected one of the free templates Instapage provides. The user interface is intuitive and easy to comprehend. Those who aren’t used to drag and drop builders would be able to get the hang of it in no time.

Immediately you can revise the text and position them where you wish to. The design template is divided into various sections or blocks. Just like text and images, you can move blocks around with ease. You can include new blocks or remove ones you don’t require.

Each block enables you to place new material. You can add descriptions, testimonials, pricing details and other appropriate details.

instapage-editor-2

The navigation bar offers you fast access to their customization tools. From there you can include headlines, paragraphs, vidoes, images and call-to-action buttons. You can likewise add forms must you need them. Here you can discover social media buttons that you can add anywhere on the landing page.

You will be able to produce new pages in minutes as soon as you get used to it. With a few minor tweaks, we were able to make modifications to the template and make it match our needs.

instapage-editor-3

 

Create A/B Tests

You will discover the A/B Testing button on the upper left-hand side of the Instapage Editor. Here you can produce various variations of your landing pages for testing. You’ll have the ability to experiment on call-to-actions or images and see which versions your audience would like most.

It’s a crucial feature that people wouldn’t find on other landing page builders. You can evaluate one page versus a completely different page on Instapage.

 

Create Forms

You begin by including a form widget which is conveniently located in the navigation bar.

You’ll be shown four options when you’ve successfully produced a form. You have button style, form style, submission and multistep. How Does Instapage Work

– Button style: Allows you to make changes to the CTA label, font style, font size, color and effects.

– Form style: Modify the color of labels and field colors. Define the position of the labels.

– Form Submissions: Define what happens after the user submits the answers. You can trigger downloads or page redirects upon submission. You can also insert a thank you message.

– Multistep Form: Perfect for user submissions that need several actions.

These services make Instapage perfect for creating lead magnets.

 

Instablocks

As mentioned earlier, creating a landing page through the Instapage Editor uses blocks. These are sections you add to a page to insert additional material. While it’s simple to add blocks, it can end up being a hassle if you’re working on multiple landing pages at a time.

Instablocks lets you set a customized block you can utilize throughout various pages. That way, your blocks are consistent and developing pages can be done quicker. If you have Instablocks set up and prepared to load, developing a page can be carried out in minutes.

You can produce elements like headers, product benefits or pricing information ahead of time. Then when you produce a new page, you simply include these blocks to your landing page and you’re done.

 

Global Blocks

Global Blocks work the very same way as a regular block. What it does in a different way, however, is the capability to make modifications on a global scale. Say you have 30 landing pages and you have to change the same line of text throughout all of them. How do you do it?

With Global Blocks, any change you make to one block will be applied to other e-mails that are linked to the same block.

This way, you won’t be forced to make individual changes. Footer details, for example, can be changed with new information in a snap.

Global Blocks are just offered if you’re registered for the Enterprise plan.

 

Collaboration

instapage-collaboration

Instapage lets users work together through its built-in commenting system. Anyone currently on the page can leave comments for other collaborators. By doing this, team members can have a dynamic discussion about what changes are to be made.

 

Mobile View

instapage-mobile

Users are given the desktop iteration of the landing page by default. However you can toggle between desktop and mobile versions. Switching to the mobile version shows what your page would appear like when viewed through a mobile phone.

Analytics

On the upper right-hand side of the navigation bar is the settings button for Instapage’s tracking features. Click the button to find a variety of choices for integrating other tools to your page.

instapage-analytics

Here you’ll discover options to add SEO information, conversion rate goals, Google Analytics and Tag Manager, Facebook Pixel and more.

How Does Instapage Work

Publishing a Landing Page

instapage-publishing

Once you’re done with your landing page, you can proceed and publish. Publishing is easy. If you’ve forgotten to include some info, Instapage will remind you. If there are no mistakes discovered, you’ll be provided a few methods to publish your page.

– Custom domain: Permits you to publish a page to any domain you own.

– WordPress: Lets you release pages on WordPress. Publishing on WordPress requires you to install the Instapage WordPress plugin.

– Drupal: Lets you release pages on Drupal.

– Facebook: Publish your landing page as a tab in your Facebook page.

– Demo page: Pick this choice if you want to release the page as a subdomain under pagedemo.co

 

Support

Instapage gives you access to a help center with educational materials, e-mail, chat and phone assistance.

The Help Center gives you all the education you need to construct your own landing pages. Learn about:

– Producing a landing page and working with the landing page builder

– Improving your mobile responsive features

– Using the page sections, modifying background, text and images

– Working with the image manager and BigStock

– Implementing parallax scrolling background

– Utilizing the CSS editor module

– Executing Twitter Cards code on your landing page

– Creating and editing forms

– Publishing your landing page on different domains and platforms

– Assigning a 404 page

– Incorporating 3rd party tracking options

– A/B testing

– Viewing and dealing with your data

– Integrating Instapage with other platforms

– Dealing with customers & users

– Managing your account, organizing landing pages and handling custom domains

Video tutorials are available to get you started and there are lots of useful articles you can read.

Instapage offers you also with an onboarding webinar that can teach you the fundamentals of using the platform in thirty minutes.

There is also a community online forum where you can publish your concerns and request for assistance from other users.

instapage-support-1

The Email and Chat Customer Support is available 24/7 and the response time for your tickets is great. The support team will be able to assist you will all kinds of concerns in record time. This consists of everything from having difficulties setting up a new domain to adding HTML code as well as landing page design and A/B testing tips.

instapage-support-2

For premium users, benefit from a template design review. In other words, the conversion specialists at Instapage will have a look at your page and will tell you precisely what you require to alter to enhance conversions.

The Phone Support is only offered for consumers who sign up for the premium plan.

Instapage offers you with 3rd party integrations that make your job as a marketer so much simpler. Here’s a list of a few of the apps that Instapage integrates with:

– E-mail marketing and marketing automation software (HubSpot, MailChimp, AWeber, Constant Contact, Campaign Monitor, GetResponse, e-goi, mad mini, Marketo, InfusionSoft, ActiveCampaign, Autopilot)

– CRM: integrate your data with companies like (SalesForce, Zoho CRM, InfusionSoft, ActiveCampaign)

– Webinar (GoToWebinar)

– Analytics (Google Analytics, KISSmetrics, Mixpanel, Marketo)

– Platforms (WordPress and Drupal)

– Social media (Facebook)

– Workflow (Zapier)

 

Instapage Advantages and Disadvantages

Pros How Does Instapage Work

– Has an intuitive drag and drop feature. Great for newbies.

– Instablock saves you time, especially when creating several pages with the same template.

– You can perform split testing.

– Great integration with popular tracking tools and analytics.

– More than 200 customizable design templates offered.

– Heatmap visualizer helps you see which areas draw attention.

Cons

– The product can be pricey. Strategies start at $99 each month (billed yearly).

– You can only set one font style for all headings.

– Could use a few more widgets in the Editor.

– Advanced changes must be done through CSS which sort of beats the purpose of the product.

 

Pricing

Core: $79/month or $69/month (billed yearly)

– Mobile-responsive builder

– Real-time collaboration

– Instablocks

– 20+ integrations

Optimizer: $129/month or $99/month (billed every year)

– All Core features, plus:

– Complete A/B testing

– Heatmaps

– Dynamic text replacement

– Advertising attribution

Team & Agency: $229/month or $179/month (billed yearly)

– All Optimizer functions, plus:

– 15 private subaccounts

– Branded lead notices

– Audit log

Enterprise: By quote

– All Team & Agency features, plus:

– Customer Success Manager

– Professional services

– Migration services

– Advanced publishing

Instapage does provide a free 14-day trial for you.

 

Just click here to start your 14-day trial now!

 

Final Thoughts How Does Instapage Work

Instapage is an excellent service to put your money on, in order to get yourself a powerful landing page platform.

Instapage provides you various integration choices to keep you connected to your visitors through all possible resources. More than 20 marketing tools can be incorporated which is way more than you might actually require.

Your designs will be quite responsive on mobile devices. It is so vital because most of us use tabs and smart devices nowadays. How Does Instapage Work

Your conversion rate will increase considerably as your visitors get a better online experience on your website.

Want a particular template? You can import any template from any landing page within minutes. Instapage will assist you reproduce the style. It will design it as a design template so that you can further tailor it the way you like.

If you come up with limited time offers every so often, you can maximize the countdown timers readily available. It’s a great marketing strategy as your visitors can see the clock ticking towards the end of a particular sale offer.

There is no limit to the number of distinct monthly visitors to your site. If your site is succeeding, have as many visitors as you like. It’s a fantastic plus point due to the fact that lots of other software set a limit to the number of unique visitors in a month.

If you get stuck at any point, the support staff is there all the time. Get your queries sorted out so that your website does not suffer at any cost.

The process is kept very easy that even if you have not much knowledge of site creating.

Analytics and graphs will help you make better business decisions for the future.

How Does Instapage Work

If you are convinced that Instapage is the landing page builder for you, just click here to begin your 14-day free trial!