Kajabi is a content marketing platform that gives individuals and SMBs (small and medium sized businesses) a single and centralized system from which to market, sell and deliver product content. Including a landing page builder, customizable themes and video hosting as well as integrated payments and an interactive in-course message board, Kajabi intends to present users with a comprehensive yet easy-to-use content marketing solution. How Does Kajabi Work

With Kajabi, users may generate digital products such as online courses, membership sites and training portal sites effectively and efficiently. In order to design engaging and aesthetic product content, users can create customizable themes, add file downloads, stream videos and upload pictures and sound. Users may also bring all of their products together onto one site using one login, a custom URL and an integrated blog to assist in acquiring subscribers.

Other than digital content creation, Kajabi facilitates sales, marketing and customer engagement. Since Kajabi united with Stripe, users can secure straightforward electronic payments. To simplify advertising approaches, Kajabi enables users to build custom forms and landing pages with not trouble. Users can also send email broadcasts and then track their performance with Kajabi’s email analytics. Kajabi supports a lot of built-in integrations with applications such as Infusionsoft, Google Analytics and Infusionsoft  authorizing users to organize their online products and share their digital content seamlessly.

How Does Kajabi Work

Seven Reasons Why You Need Kajabi How Does Kajabi Work

Reducing this down to a list of 7 was pretty difficult, but here it is… How Does Kajabi Work

1. It is created to sell.

Kajabi has very good tools for creating landing pages and sales funnels, and turning website visitors into customers. You can also handle all of your email marketing within Kajabi – including automated follow-up sequences – so, there’s no need for a third party platform (though it does integrate quite easily with Aweber, Mailchimp, and Active Campaign). Overall, Kajabi is ahead of most other online course programs in the native marketing and selling capabilities it provides.

How Does Kajabi Work

 

2. It looks fantastic from the beginning.

Kajabi provides a number of choices on a core site theme that looks professional and modern and additionally, it provides very attractive, functional templates for making your landing pages and sales pipeline pages. There’s also a market for custom, premium themes if you don’t want to go with what Kajabi provides.

When it is about really building your site, Kajabi has pre-designed themes which you can install with a single click. The themes set the overall appearance and style of your website and help you quickly and easily design a nice website.

Kajabi is actually taking a different approach with their site themes now. They have archived 10 out of the 11 themes and are now focusing only on the Premier Theme.

They’ve advanced the Premier Theme to a super flexible framework and they use it to build all of the new website themes. These themes are now called Layout Presets and now there are 6 unique Presets available in their library, all of which can be used on the”Premier Framework”.

Kajabi-Layout-Presets

All the Layout Presets have a simple and contemporary design and they do look attractive. Once you set up a Preset, you can further customize it using the webpage builder to provide your website the look and feel you desire.

You may still utilize any of the 10 themes that have recently been relocated to the Legacy Themes archive if you would like. Although, as Kajabi will not be working to develop them any longer, I will advise that you use only the Premier Theme for your website.

Kajabi-Themes

Lastly, Kajabi also provides you the freedom to import and utilize custom themes. Therefore, if you are a power user, you can hire a developer to design a completely custom theme for your website.

 

3. It has sufficient blogging capabilities.

While not at the level of WordPress, the blogging capabilities Kajabi provides are materially better than those of most online course platforms. (And, remember, a strong blog is one of the greatest assets for attracting traffic to your site and products.)

 

4. It has strong video streaming capabilities.

Kajabi has Wistia – among the all-around top video hosting platforms – fully integrated for uploading and streaming your videos. Because of this you can trust that your videos will work as well as possible for whatever screen or bandwidth any individual client is using — and that they will be as safe as possible.

Best of all, this doesn’t require a separate Wistia license – it is just included in. Bear in mind the Wistia pricing begins at $99 per month for a Pro license (what most course sellers will need) – so, considering that entry-level Kajabi pricing starts at $149 per month ($119 is paid annually), this is a fairly big bargain. How Does Kajabi Work

 

5. It will jumpstart your product creation.

Kajabi provides great templates for mini courses, online courses, evergreen trainings, and memberships. You can alter these by inputting your own content and removing anything you don’t like, and you will be off and running in no time. How Does Kajabi Work

Kajabi-Product-Creation

 

6. It makes live events really simple to create and promote.

This somewhat goes hand-in-hand with product development, but Kajabi is so powerful in this region, it deserves to be mentioned separately.

It is simple to set up a Zoom Webinar in Kajabi and – even better – build a pipeline out around it that has your registration page, e-mails, a post-event offer page, and a checkout page. Kajabi offers templates for all of this, so all you have to do is customize the text and put in your Zoom link. (You do need to have your own Zoom account.)

You can use this same approach to set up online conferences or summits or perhaps place-based events. (These types of events use Legacy pipeline templates in Kajabi. I’m assuming upgraded versions of those will be available at a certain point, but they work just fine right now.)

 

7. It is supported by an extensive network

Kajabi has existed for quite a while. As a result, there are plenty of businesses out there that have designed custom themes for it (as mentioned previously) and that provide a range of services to support it. Additionally, there are lots of blog posts and articles out there covering just about anything you want to do with Kajabi. If you can’t find what you would like through the company’s own training and support – which are quite good – you will most likely be able to find it out on the internet.

So, there’s really quite a lot to love about Kajabi.

In general, Kajabi will give you much more power than most course platforms over creating a website where you can provide your classes but also manage the entire Web presence for your business. In other words, you do not need to set up a separate website on WordPress or another platform – a Kajabi site can become your home base.

 

Pricing How Does Kajabi Work

In the past, I’ve seen online course platforms offering free plans, and some low-priced ones about $20. However, it feels like you usually receive the best features around the $50 to $100 pricing.

When you take a look at Kajabi, it is certainly going to look like the pricing is a little off the charts. The most affordable of these plans is $103 a month, and that’s when you pay annually. It is not exactly what online course startups need to hear, but it’s obvious who Kajabi caters to.

The cheapest plan, as previously mentioned, sells for $103 per month. With that, you receive support for 5 products (courses) and 1,000 active members. Therefore, Kajabi is more of a high-powered system for in-depth courses.

The business is attempting to get you to make quality products, then market the heck out of them with the intense marketing tools.

Let’s take a look at the complete range of pricing: How Does Kajabi Work

Basic $103 per month gets you support for 5 products, 25,000 marketing emails per month, 1 admin user, 1,000 active members, 1 website, and 25 pipelines.

Pro $311 per month gets you support for 100 products, 75,000 marketing emails per month, 5 admin users, 10,000 active members, 3 websites, and 100 pipelines. You also acquire an affiliate program and the option to remove the Kajabi branding.

Premium $719 per month gets you support for unlimited products, 150,000 marketing emails each month, 25 admin users, unlimited active members, 10 websites, and unlimited pipelines. You also receive an affiliate program and the choice to remove the Kajabi branding.

Kajabi-Pricing

An Enterprise plan is also sold, but you have to speak to the Kajabi company so as to get more info on that. I would assume Kajabi is willing to support any business size, so that you can customize your plan.

It is also worth stating that all Kajabi plans come with 0% transaction fees, 24/7 email and live chat support, drip content, advanced customization tools, training courses, and webinars

 

Free Trial

Kajabi does not offer a free plan but it does offer a free trial on all plans so that you may try the software. Usually, Kajabi offers a 14-day free trial but you can receive a 28-day free trial as part of the Kajabi Hero Challenge.

Kajabi-Hero-Challenge

This challenge is an established strategy for putting yourself on the perfect path to becoming a Kajabi Hero.

When you accept this Challenge, over the next 28 days Kajabi will assist you through all you need to do to create your first digital product and get your first sale. .All within 28 days!

 

Customer Support

Live chat and email support are provided 24/7. So, when you run into a situation with your course site, you can contact one of the live chat reps, no matter what time it is. I asked a question and they came back to me in 20 mins. Needless to say, it doesn’t always happen so quickly and they don’t have a guarantee to answer you within 20 mins. However, for me, this shows a fantastic support.

If you purchase a yearly plan, they will give you two 1-on-1 classes that last an hour. During those lessons, they’ll take you hand by hand and show how you can begin using Kajabi.

As for the online resources, Kajabi does not disappoint.

Event and webinar options are provided for the Premium plan customers, but everyone can get the Kajabi blog and the help center.

The blog covers everything from content promotion to improve your writing skills, and the help center has videos and articles for grasping the Kajabi features for marketing, integrations, your online shop, and the handling of accounts.

Kajabi also has a rich collection of articles and videos, so the help center is ideal for those who like to complete their own research.

 

Pros

The best part about Kajabi is that everything is under one roof. Email, landing pages, sales pages, shopping cart, website, blog, marketing funnels, online courses. It is all there in 1 system. VERY NICE.

And you know what, Kajabi does a pretty good job at the majority of those functions, and they are constantly enhancing and adding more features.

But what almost always astonishes me is the live customer care. They provide 24/7 live chat, and the longest I’ve ever had to wait (and I have chatted at all times of night and day!) Is three or four minutes, once. Every other time (and there have been a number!) I’m almost immediately connected to someone. And these people are awesome. They will get you the answer, assist  you troubleshoot your issue, and also tinker around with a few options or codings on the page to make it work if you’re trying something a little more different and can not quite get it to work right. Seriously. The support staff is top-notch!

 

Cons

The price, this software is definitely on the expensive side and higher than their competitors.

 

Is Kajabi Worth It? How Does Kajabi Work

To begin with, I answer the question that some people were asking online, “Is Kajabi a scam?” No, Kajabi isn’t a scam. How Does Kajabi Work

If you don’t classify yourself as a”techy” person, and you know, without a doubt, that you don’t wish to learn how to do any kind of custom coding, Kajabi should be at the top of your list for consideration.

I love that it not only focuses on course production but also on sales and marketing.

Because many people end up trying to choose between Rainmaker or Kajabi, in a sentence, I will sum up the recommendation like this: Kajabi is far better at developing a membership area for online courses than Rainmaker.

How Does Kajabi Work

So get out there and start creating courses!