Landing pages are among the best methods to offer items online and gather e-mail leads. How Instapage Works

How Instapage Works

To help you develop a page with a high conversion rate, with no coding experience, there is Instapage. This great tool allows you to construct landing pages without the need to study coding or web design.

 

Features How Instapage Works

 

Drag and Drop

Instapage offers true drag and drop feature for editing. It is the main factor people register for the service because this indicates you can place text and other components exactly where you desire them. You’re not locked in grids as this is the case with the other competitors.

This performance has earned praise for being basic to utilize. You can edit text and include images and videos quickly. Once mastered, you will be able to produce mobile-friendly landing pages in minutes.

Including widgets adds to the functionality of your pages. Require a countdown timer? There’s a widget for that. Require an opt-in form? You can insert them just as easily. You’ll have the ability to create landing pages that meet your needs thanks to the drag and drop feature.

How Instapage Works

Templates

There are over 200 landing page templates provided to you on Instapage. These templates, together with Instapage’s personalization functions, will assist you generate landing pages unique to your product.

All Instapage templates are mobile-responsive which is perfect for audiences who utilize their smartphones regularly.

 

Landing Page Monitoring

There is also a substantial need to track your landing pages. Instapage addresses those issues through their tracking tools. You get access to heatmaps (behavioral mapping), A/B (split) testing, Google Tag Manager and more.

 

Instablocks

Instablocks is among the website’s unique functions. What it does is allow you to construct landing pages designed for mass deployment. Use this feature to produce consistent page designs throughout various brands. You can develop a component once and just use it again whenever it’s applicable. It’s quite the time-saver.

 

Customization

Users have the ability to purchase royalty-free stock photos directly from the builder tool. Instapage also has a library of 5,000 typefaces readily available. There’s no limit to what types of landing pages you can develop!

When dealing with a team just remember: you must collaborate modifications so everyone’s on the same page.

Fortunately, Instapage has real-time collaboration tools you can utilize. For instance, users can leave comments on landing pages throughout the designing phase.

These are just some of the functions you can expect from Instapage. The website does have a free trial for 14-days if you ever want to try it out for yourself.

 

Heatmaps

instapage-heatmaps

If you have no idea how your users are interacting on your pages, heatmaps is the answer. Instapage has a feature that can track user actions through your landing page. You can get the results from the heatmap menu situated on your dashboard.

 

AdWords Integration

You can choose to include AdWords to your Instapage account because having Google AdWords incorporated into this platform is important. Doing so will let you launch an AdWords campaign straight from Instapage.

Activating this feature will let you track your ROI without the need to log in elsewhere.

 

Google AMP

With more users on their phones, it’s a lot more important to produce mobile-friendly pages. Google AMP lets pages load faster on phones. Nevertheless, AMP-powered pages are visually unattractive the majority of the time.

Instapage fixes that by using AMP to power their pages while staying consistent with the appearances of their design templates. {Be warned though: some features might not be compatible with AMP. The counter, for example, can’t be included while using AMP. This feature is only available in the advanced, Enterprise plan.

 

Webinars

You’ll be happy to know that there are webinars available on Instapage. The topics generally center around lead generation tips and techniques. These webinars are conducted by Instapage staff of various levels. This makes you truly feel like the company is totally invested in your success.

There are brand-new webinars on the horizon. And even if you’re unable to participate, the webinars will be provided for you if you want them.

On top of webinars, you also gain access to their marketing guides, e-books, podcast, and blogs. If you’re only just starting, these might end up being valuable resources to your success.

 

The Basics

Similar to most cloud-based software, you will need to sign up for an account. If you have a Google account, you just log in and you’re pretty much all set to go. Once you’ve managed to set up your account, you can begin developing a landing page.

From the dashboard, you’ll have 2 choices. You can create a brand-new page or develop a group (a systematic method of grouping pages).

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In this example, we’ll focus on building a single page. Click on Create New Page will bring up 3 choices. You can create a Standard Page, an AMP Page (created for mobile) and Upload Instapage File. Let’s create a basic page for now.

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Clicking on Standard Page will redirect you to the Templates page. Here you’ll be presented with several design templates and an option to create a style from scratch. The navigation bar can help you filter your options based on what sort of landing page you need. Instapage has templates for lead generation, two-step verification, webinars and more.

The majority of the provided templates look modern and sleek. Although, they are reminiscent of other marketing e-mails youhave probably seen before. It’s highly advised that you make some changes to make these landing pages your own.

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Hovering over the templates will allow you to preview each one. Once you’ve made your choice, just select your template to name your page! After that, you’ll be brought to the Instapage Editor. How Instapage Works

 

The Instapage Editor

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The Instapage Editor is where the design editing will take place. For this example, we have selected from among the free templates Instapage provides. The interface is intuitive and simple to understand. Those who aren’t used to drag and drop builders would have the ability to master it in no time.

Immediately you can revise the text and position them where you wish to. The design template is divided into various blocks or areas. Just like text and images, you can move blocks around easily. You can add brand-new blocks or eliminate ones you don’t require.

Each block allows you to insert brand-new material. You can add testimonials, descriptions, pricing information and other relevant information.

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The navigation bar provides you fast access to their customization tools. From there you can include headlines, paragraphs, images, videos and call-to-action buttons. You can likewise include forms must you need them. Here you can find social media buttons that you can include anywhere on the landing page.

You ought to be able to produce new pages in minutes once you get used to it. With a couple of small tweaks, we had the ability to make changes to the template and make it match our needs.

instapage-editor-3

 

Create A/B Tests

You will find the A/B Testing button on the upper left-hand side of the Instapage Editor. Here you can develop different versions of your landing pages for testing. You’ll have the ability to experiment on call-to-actions or images and see which variations your audience would like most.

It’s a crucial feature that users would not find on other landing page builders. You can evaluate one page versus a completely different page on Instapage.

 

Create Forms

You start by adding a form widget which is conveniently located at the navigation bar.

You’ll be presented with 4 options when you have effectively generated a form. You have button style, form style, submission and multistep. How Instapage Works

– Button style: Let’s you make changes to the CTA label, font style, font size, effects and color.

– Form style: Edit the color of field colors and labels. Define the position of the labels.

– Form Submissions: Define what occurs after the user submits the responses. You can trigger downloads or page redirects upon submission. You can also insert a thank you message.

– Multistep Form: Perfect for user submissions that need several steps.

These solutions make Instapage perfect for creating lead magnets.

 

Instablocks

As mentioned earlier, producing a landing page through the Instapage Editor utilizes blocks. These are sections you add to a page to put extra content. While it’s simple to include blocks, it can end up being a hassle if you’re working on multiple landing pages at a time.

Instablocks lets you set a custom-made block you can utilize across various pages. That way, your blocks are consistent and producing pages can be done faster. If you have Instablocks set up and prepared to load, producing a page can be performed in minutes.

You can produce components like headers, product benefits or pricing information ahead of time. Then when you create a new page, you just add these blocks to your landing page and you’re done.

 

Global Blocks

Global Blocks work the same way as a regular block. What it does differently, however, is the capability to make modifications on a global scale. Say you have 30 landing pages and you have to change the same line of text across all of them. How do you do it?

With Global Blocks, any change you make to one block will be applied to other e-mails that are linked to the same block.

By doing this, you will not be required to make individual modifications. Footer details, for instance, can be changed with new details in a snap.

Global Blocks are only available if you’re registered for the Enterprise plan.

 

Collaboration

instapage-collaboration

Instapage lets users collaborate through its integrated commenting system. Anybody currently on the page can leave a comment for other partners. In this manner, members can have a dynamic discussion on what changes are to be made.

 

Mobile View

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Users are shown the desktop version of the landing page automatically. However you can switch between desktop and mobile versions. Switching to the mobile version reveals what your page would look like when viewed through a smartphone.

Analytics

On the upper right-hand side of the navigation bar is the settings button for Instapage’s tracking features. Click the button to find a variety of choices for incorporating other tools to your page.

instapage-analytics

Here you’ll discover choices to include SEO details, conversion rate goals, Google Analytics and Tag Manager, Facebook Pixel and more.

How Instapage Works

Publishing a Landing Page

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When you’re finished with your landing page, you can go on and publish. Publishing is simple. If you’ve forgotten to include some information, Instapage will remind you. If there are no errors discovered, you’ll be provided a few ways to release your page.

– Custom domain: Permits you to release a page to any domain you own.

– WordPress: Lets you publish pages on WordPress. Publishing on WordPress requires you to set up the Instapage WordPress plugin.

– Drupal: Lets you release pages on Drupal.

– Facebook: Publish your landing page as a tab in your Facebook page.

– Demo page: Choose this alternative if you want to release the page as a subdomain under pagedemo.co

 

Support

Instapage provides you access to a help center with informative materials, email, chat and phone assistance.

The Help Center gives you all the education you need to build your own landing pages. Learn about:

– Producing a landing page and dealing with the landing page builder

– Improving your mobile responsive features

– Using the page sections, editing background, text and images

– Dealing with the image manager and BigStock

– Carrying out parallax scrolling background

– Utilizing the CSS editor module

– Executing Twitter Cards code on your landing page

– Developing and modifying forms

– Publishing your landing page on various platforms and domains

– Assigning a 404 page

– Integrating 3rd party tracking options

– A/B testing

– Viewing and dealing with your data

– Incorporating Instapage with other platforms

– Working with clients & users

– Managing your account, grouping landing pages and handling custom domains

Video tutorials are readily available to get you started and there are tons of practical articles you can check out.

Instapage supplies you also with an onboarding webinar that can teach you the fundamentals of using the platform in 30 minutes.

There is also a community online forum where you can publish your questions and ask for help from other users.

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The Email and Chat Customer Support is available 24/7 and the response time for your tickets is remarkable. The support team will be able to help you will all types of concerns in record time. This consists of everything from having problems establishing a new domain to adding HTML code and also landing page design and A/B testing suggestions.

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For premium users, take advantage of a template design review. In other words, the conversion experts at Instapage will have a look at your page and will tell you exactly what you need to change to improve conversions.

The Phone Support is only offered to consumers who register for the premium plan.

Instapage offers you with 3rd party integrations that make your task as a marketer a lot simpler. Here’s a list of some of the apps that Instapage integrates with:

– E-mail marketing and marketing automation software (HubSpot, MailChimp, AWeber, Constant Contact, Campaign Monitor, GetResponse, e-goi, mad mini, Marketo, InfusionSoft, ActiveCampaign, Autopilot)

– CRM: integrate your data with companies like (SalesForce, Zoho CRM, InfusionSoft, ActiveCampaign)

– Webinar (GoToWebinar)

– Analytics (Google Analytics, KISSmetrics, Mixpanel, Marketo)

– Platforms (WordPress and Drupal)

– Social media (Facebook)

– Workflow (Zapier)

 

Instapage Advantages and Disadvantages

Pros How Instapage Works

– Has an intuitive drag and drop function. Great for beginners.

– Instablock saves you time, especially when developing several pages with the same template.

– You can carry out split testing.

– Great integration with popular tracking tools and analytics.

– More than 200 customizable templates readily available.

– Heatmap visualizer lets you see which areas draw attention.

Cons

– The product can be expensive. Strategies start at $99 monthly (billed every year).

– You can only set one font for all headings.

– Could use a few more widgets in the Editor.

– Advanced modifications needs to be done through CSS which kind of beats the purpose of the product.

 

Pricing

Core: $79/month or $69/month (billed every year)

– Mobile-responsive builder

– Real-time collaboration

– Instablocks

– 20+ integrations

Optimizer: $129/month or $99/month (billed every year)

– All Core features, plus:

– Unlimited A/B testing

– Heatmaps

– Dynamic text replacement

– Advertising attribution

Team & Agency: $229/month or $179/month (billed every year)

– All Optimizer functions, plus:

– 15 private subaccounts

– Branded lead notices

– Audit log

Enterprise: By quote

– All Team & Agency features, plus:

– Customer Success Manager

– Expert services

– Migration services

– Advanced publishing

Instapage does offer a complimentary 14-day trial for you.

 

Just click here to start your 14-day trial now!

 

Final Thoughts How Instapage Works

Instapage is an excellent service to invest your money on, in order to get yourself a powerful landing page platform.

Instapage provides you many integration options to keep you connected to your visitors through all possible resources. More than 20 marketing tools can be incorporated which is way more than you may actually need.

Your designs will be very responsive on mobile phones. It is so important since most of us use tabs and smartphones these days. How Instapage Works

Your conversion rate will rise substantially as your clients get a better online experience on your site.

Want a specific template? You can import any template from any landing page within minutes. Instapage will assist you reproduce the design. It will design it as a template so that you can further personalize it the way you like.

If you have limited time offers every once in a while, you can take advantage of the countdown timers available. It’s an excellent marketing strategy as your clients can see the clock ticking towards the end of a particular sale offer.

There is no limit to the variety of distinct monthly visitors to your website. If your website is doing well, have as many visitors as you like. It’s a terrific advantage point since lots of other software set a limitation to the number of unique visitors in a month.

If you get stuck at any point, the support staff is there all the time. Get your inquiries sorted out so that your web page doesn’t suffer at any expense.

The whole process is kept very basic that even if you have not much understanding of site creating.

Analytics and charts will help you make much better business choices for the future.

How Instapage Works

If you’re convinced that Instapage is the landing page builder for you, just click here to begin your 14-day free trial!

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