Landing pages are among the best methods to sell items online and gather e-mail leads. Instapage A/B Testing

Instapage A/B Testing

To help you develop a page with a high conversion rate, with no coding experience, you need Instapage. This remarkable tool lets you construct landing pages without the need to learn coding or web design.

 

Features Instapage A/B Testing

 

Drag and Drop

Instapage offers true drag and drop functionality for editing. It is the primary reason people register for the service because this indicates you can place text and other elements exactly where you want them. You’re not locked in grids as compared to the other competitors.

This function has garnered praise for being basic to use. You can edit text and add images and videos instantly. Once mastered, you will be able to develop mobile-friendly landing pages in minutes.

Including widgets adds to the functionality of your pages. Require a countdown timer? There’s a widget for that. Require an opt-in form? You can insert them just as easily. You’ll be able to create landing pages that meet your requirements thanks to the drag and drop function.

Instapage A/B Testing

Templates

There are over 200 landing page templates offered to you on Instapage. These templates, together with Instapage’s customization functions, will assist you create landing pages distinct to your business.

All Instapage templates are mobile-responsive which is ideal for audiences who view on thier mobile phones.

 

Landing Page Monitoring

There is also a substantial need to monitor your landing pages. Instapage addresses those needs through their monitoring tools. You get access to heatmaps (behavioral mapping), A/B (split) testing, Google Tag Manager and more.

 

Instablocks

Instablocks is one of the site’s unique functions. What it does is enable you to develop landing pages designed for mass launching. Make use of this feature to produce consistent page designs throughout different brands. You could create an element once and just reuse it whenever it’s applicable. It’s an absolute time-saver.

 

Customization

Users have the ability to purchase royalty-free stock images straight from the builder tool. Instapage also has a library of 5,000 typefaces readily available. There’s no limit to what types of landing pages you can create!

When working with a team just remember: you must collaborate changes so everyone’s in the loop.

Good thing, Instapage has real-time collaboration tools you can use. For instance, users can leave comments on landing pages during the design stage.

These are only a few of the features you can expect from Instapage. The site does have a free trial for 14-days if you ever wish to check it out for yourself.

 

Heatmaps

instapage-heatmaps

If you have no idea how your users are engaging on your pages, heatmaps is the solution. Instapage has a function that can track user actions through your landing page. You can get the results from the heatmap menu located on your dashboard.

 

AdWords Integration

You can choose to include AdWords to your Instapage account because having Google AdWords incorporated into this platform is an advantage. Doing so will let you introduce an AdWords campaign straight from Instapage.

Enabling this feature will let you track your ROI without the hassle to log in somewhere else.

 

Google AMP

With more users on their phones, it’s much more crucial to produce mobile-friendly pages. Google AMP lets pages load faster on phones. However, AMP-powered pages are visually unpleasant most of the time.

Instapage resolves that by using AMP to power their pages while maintaining the looks of their templates. {Be warned though: some functions might not work with AMP. The counter, for example, can’t be included while utilizing AMP. This function is only available in the advanced, Enterprise plan.

 

Webinars

You’ll be glad to know that there are webinars available in Instapage. The subjects usually center around lead generation pointers and techniques. These webinars are conducted by Instapage staff of different levels. This makes you actually feel like the business is totally invested in your success.

There are brand-new webinars on the horizon. And even if you’re unable to participate, the webinars will be provided to you must you want them.

On top of webinars, you also get access to their marketing guides, e-books, podcast, and blogs. If you’re just starting out, these might wind up being valuable resources to your success.

 

The Basics

Similar to the majority of cloud-based software, you will need to register for an account. If you have a Google account, you simply log in and you’re practically ready to go. Once youhave managed to finalize your account, you can start creating a landing page.

From the dashboard, you’ll have 2 choices. You can create a brand-new page or produce a group (a systematic method of grouping pages).

instapage-create-1

In this example, we’ll focus on developing a single page. Click on Create New Page will bring up 3 options. You can create a Standard Page, an AMP Page (developed for mobile) and Upload Instapage File. Let’s develop a standard page for now.

instapage-create-2

Clicking Standard Page will reroute you to the Templates page. Here you’ll be presented with several design templates and an option to develop a design from scratch. The navigation bar can help you filter your options based upon what kind of landing page you need. Instapage has templates for lead generation, two-step verification, webinars and more.

Most of the offered design templates look modern and sleek. However, they are similar to other marketing e-mails you have actually most likely seen before. It’s highly advised that you make some modifications to make these landing pages your own.

instapage-create-3

Hovering over the templates will enable you to see each one. As soon as you’ve made your choice, simply click on the template and name your page! After that, you’ll be directed the Instapage Editor. Instapage A/B Testing

 

The Instapage Editor

instapage-editor-1

The Instapage Editor is where the design editing will occur. For this example, we’ve picked from among the complimentary design templates Instapage provides. The user interface is intuitive and simple to understand. Those who aren’t used to drag and drop builders would have the ability to maneuver through it in no time.

Instantly you can modify the text and position them where you wish to. The design template is divided into various sections or blocks. As with images and text, you can move blocks around easily. You can include brand-new blocks or eliminate ones you don’t want.

Each block enables you to insert new material. You can add descriptions, testimonials, pricing details and other pertinent details.

instapage-editor-2

The navigation bar gives you fast access to their customization tools. From there you can include headings, paragraphs, vidoes, images and call-to-action buttons. You can also include forms should you need them. Here you can find social networking buttons that you can add anywhere on the landing page.

You will be able to develop brand-new pages in minutes when you get used to it. With a couple of small tweaks, we had the ability to make changes to the design template to make it fit our requirements.

instapage-editor-3

 

Create A/B Tests

You will find the A/B Testing button on the upper left-hand side of the Instapage Editor. Here you can develop different versions of your landing pages for a sort of simulation. You’ll have the ability to experiment on call-to-actions or images and see which versions your audience would like best.

It’s a crucial feature that users wouldn’t find on other landing page builders. You can test one page against a completely different page on Instapage.

 

Create Forms

You begin by adding a form widget which is conveniently located at the navigation bar.

You’ll be presented with 4 alternatives once you have successfully generated a form. You have button style, form style, submission and multistep. Instapage A/B Testing

– Button style: Let’s you make changes to the CTA label, font, font size, color and effects.

– Form style: Change the color of labels and field colors. Define the position of the labels.

– Form Submissions: Define what takes place after the user submits the answers. You can trigger downloads or page redirects upon submission. You can also insert a thank you message.

– Multistep Form: Perfect for user submissions that require several steps.

These services make Instapage perfect for creating lead magnets.

 

Instablocks

As discussed previously, developing a landing page through the Instapage Editor utilizes blocks. These are sections you add to a page to put additional content. While it’s simple to add blocks, it can become a burden if you’re dealing with multiple landing pages at a time.

Instablocks lets you set a custom-made block you can use across various pages. That way, your blocks are consistent and developing pages can be done quicker. If you have Instablocks set up and prepared to load, producing a page can be carried out in minutes.

You can develop elements like headers, product benefits or pricing information ahead of time. Then when you create a new page, you just include these blocks to your landing page and you’re done.

 

Global Blocks

Global Blocks work the exact same way as a regular block. What it does differently, however, is the capability to make modifications on a worldwide scale. Say you have 30 landing pages and you need to change the same line of text throughout all of them. How do you do it?

With Global Blocks, any modification you make to one block will be applied to other emails that are connected to the same block.

By doing this, you won’t be forced to make individual changes. Footer details, for instance, can be changed with new details in a snap.

Global Blocks are just available if you’re subscribed to the Enterprise plan.

 

Collaboration

instapage-collaboration

Instapage lets users work together through its integrated commenting system. Anybody currently on the page can leave a comment for other partners. In this manner, staff members can have a dynamic discussion on what changes are to be made.

 

Mobile View

instapage-mobile

Users are given the desktop version of the landing page automatically. But you can switch between desktop and mobile versions. Switching to the mobile version shows what your page would appear like when viewed through a smartphone.

Analytics

On the upper right-hand side of the navigation bar is the settings button for Instapage’s tracking features. Click the button to discover a number of choices for integrating other tools to your page.

instapage-analytics

Here you’ll find options to include SEO information, conversion rate goals, Google Analytics and Tag Manager, Facebook Pixel and more.

Instapage A/B Testing

Publishing a Landing Page

instapage-publishing

As soon as you’re done with your landing page, you can proceed and publish. Publishing is simple. If you’ve forgotten to include some info, Instapage will remind you. If there are no mistakes found, you’ll be offered a couple of methods to release your page.

– Custom domain: Allows you to publish a page to any domain you own.

– WordPress: Lets you publish pages on WordPress. Publishing on WordPress requires you to install the Instapage WordPress plugin.

– Drupal: Lets you publish pages on Drupal.

– Facebook: Release your landing page as a tab in your Facebook page.

– Demo page: Choose this option if you want to release the page as a subdomain under pagedemo.co

 

Support

Instapage offers you access to a help center with informative materials, e-mail, chat and phone assistance.

The Help Center gives you all the education you need to develop your own landing pages. Learn about:

– Producing a landing page and working with the landing page builder

– Improving your mobile responsive functions

– Using the page sections, modifying background, text and images

– Working with the image supervisor and BigStock

– Implementing parallax scrolling background

– Utilizing the CSS editor module

– Carrying out Twitter Cards code on your landing page

– Producing and editing forms

– Publishing your landing page on different platforms and domains

– Assigning a 404 page

– Integrating 3rd party tracking solutions

– A/B testing

– Viewing and working with your data

– Incorporating Instapage with other platforms

– Dealing with clients & users

– Handling your account, grouping landing pages and handling custom domains

Video tutorials are readily available to get you started and there are tons of useful articles you can read.

Instapage supplies you likewise with an onboarding webinar that can teach you the fundamentals of using the platform in thirty minutes.

There is also a community online forum where you can post your concerns and request help from other users.

instapage-support-1

The Email and Chat Customer Support is readily available 24/7 and the response time for your tickets is amazing. The support team will be able to help you will all sorts of issues in record time. This consists of everything from having difficulties setting up a new domain to adding HTML code and also landing page design and A/B testing pointers.

instapage-support-2

For premium users, benefit from a design template design review. In other words, the conversion experts at Instapage will take a look at your page and will inform you precisely what you need to alter to enhance conversions.

The Phone Support is only offered for clients who sign up for the premium plan.

Instapage offers you with 3rd party integrations that make your task as an online marketer a lot simpler. Here’s a list of some of the apps that Instapage integrates with:

– Email marketing and marketing automation software (HubSpot, MailChimp, AWeber, Constant Contact, Campaign Monitor, GetResponse, e-goi, mad mini, Marketo, InfusionSoft, ActiveCampaign, Autopilot)

– CRM: integrate your information with companies like (SalesForce, Zoho CRM, InfusionSoft, ActiveCampaign)

– Webinar (GoToWebinar)

– Analytics (Google Analytics, KISSmetrics, Mixpanel, Marketo)

– Platforms (WordPress and Drupal)

– Social media (Facebook)

– Workflow (Zapier)

 

Instapage Advantages and Disadvantages

Pros Instapage A/B Testing

– Has an intuitive drag and drop function. Perfect for newbies.

– Instablock saves you time, particularly when producing several pages with the same template.

– You can carry out split testing.

– Great integration with popular tracking tools and analytics.

– More than 200 customizable templates available.

– Heatmap visualizer helps you see which sections draw attention.

Cons

– The product can be expensive. Strategies start at $99 monthly (billed yearly).

– You can only set one font for all headings.

– Could use a few more widgets in the Editor.

– Advanced modifications must be done through CSS which kind of beats the purpose of the product.

 

Pricing

Core: $79/month or $69/month (billed yearly)

– Mobile-responsive builder

– Real-time collaboration

– Instablocks

– 20+ integrations

Optimizer: $129/month or $99/month (billed each year)

– All Core functions, plus:

– Unlimited A/B testing

– Heatmaps

– Dynamic text replacement

– Advertising attribution

Team & Agency: $229/month or $179/month (billed every year)

– All Optimizer functions, plus:

– 15 private subaccounts

– Branded lead notices

– Audit log

Enterprise: By quote

– All Team & Agency features, plus:

– Customer Success Manager

– Expert services

– Migration services

– Advanced publishing

Instapage does provide a free 14-day trial for you.

 

Just click here to beging your 14-day trial now!

 

Final Thoughts Instapage A/B Testing

Instapage is an excellent service to put your money on, in order to get yourself an effective landing page platform.

Instapage gives you various integration options to keep you connected to your clients through all possible resources. More than 20 marketing tools can be incorporated which is way more than you might really require.

Your designs will be quite responsive on mobile devices. It is so important since most of us use tabs and smart devices these days. Instapage A/B Testing

Your conversion rate will increase substantially as your consumers get a much better online experience at your site.

Want a specific template? You can import any template from any landing page within minutes. Instapage will help you reproduce the style. It will design it as a template so that you can further tailor it the way you like.

If you come up with limited time offers every so often, you can make the most of the countdown timers available. It’s an excellent marketing strategy as your customers can see the clock ticking towards the end of a particular sale deal.

There is no limit to the number of distinct monthly visitors on your website. If your website is succeeding, have as many visitors as you like. It’s a terrific plus point due to the fact that lots of other software set a limitation to the number of unique visitors in a month.

If you get stuck at any point, the support staff is there 24/7. Get your inquiries sorted out so that your webpage doesn’t suffer at any cost.

The process is kept very easy that even if you have not much knowledge of site creating.

Analytics and graphs will assist you make better business choices for the future.

Instapage A/B Testing

If you are certain that Instapage is the landing page builder for you, just click here to start your 14-day free trial!