Landing pages are among the best ways to offer products online and collect e-mail leads. Instapage And Squarespace

Instapage And Squarespace

To help you develop a page with a high conversion rate, without any coding experience, you have Instapage. This awesome tool lets you construct landing pages without the need to study coding or web design.

 

Features Instapage And Squarespace

 

Drag and Drop

Instapage offers true drag and drop functionality for editing. It is the primary factor people sign up for the service because this means you can position text and other components exactly where you want them. You’re not locked in grids as compared to the other competitors.

This function has been applauded for being simple to use. You can change text and include images and videos quickly. If mastered, you will have the ability to produce mobile-friendly landing pages in minutes.

Adding widgets increases the performance of your pages. Need a countdown timer? There’s a widget for that. Require an opt-in form? You can insert them just as easily. You’ll be able to develop landing pages that meet your requirements thanks to the drag and drop feature.

Instapage And Squarespace

Templates

There are over 200 landing page templates made available to you on Instapage. These design templates, together with Instapage’s modification features, will help you create landing pages specific to your product.

All Instapage design templates are mobile-responsive which is perfect for audiences who use their smartphones regularly.

 

Landing Page Monitoring

There is also a substantial need to monitor your landing pages. Instapage addresses those issues through their monitoring tools. You get access to heatmaps (behavioral mapping), A/B (split) testing, Google Tag Manager and more.

 

Instablocks

Instablocks is one of the website’s special functions. What it does is allow you to construct landing pages designed for mass deployment. Use this feature to produce constant page designs across various brands. You can create an element just once and easily reuse it whenever it’s needed. It’s quite the time-saver.

 

Customization

Users can get royalty-free stock pictures directly from the builder tool. Instapage also has a library of 5,000 typefaces readily available. There’s no limit to what types of landing pages you can produce!

When dealing with a team just remember: you need to collaborate modifications so everyone’s on the same page.

Good thing, Instapage has real-time collaboration tools you can use. For example, users can leave comments on landing pages during the designing phase.

These are only a few of the functions you can expect from Instapage. The site does have a totally free trial for 14-days if you ever want to check it out on your own.

 

Heatmaps

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If you have no clue how your users are connecting on your pages, heatmaps is the solution. Instapage has a feature that can track user actions through your landing page. You can get the results from the heatmap menu located on your dashboard.

 

AdWords Integration

You can choose to add AdWords to your Instapage account because having Google AdWords incorporated into this platform is important. Doing so will let you introduce an AdWords project directly from Instapage.

Enabling this function will let you track your ROI without the need to log in elsewhere.

 

Google AMP

With more users viewing pages through their phones, it’s a lot more important to create mobile-friendly pages. Google AMP lets pages load much faster on phones. However, AMP-powered pages are visually unpleasant most of the time.

Instapage solves that by utilizing AMP to power their pages while staying consistent with the looks of their design templates. {Be keen though: some features might not be compatible with AMP. The counter, for instance, can’t be included while using AMP. This function is just available in the advanced, Enterprise plan.

 

Webinars

You’ll be glad to know that there are webinars readily available on Instapage. The subjects generally center around lead generation pointers and techniques. These webinars are carried out by Instapage employees of different levels. This makes you truly feel like the business is totally invested in your success.

There are new webinars on the horizon. And even if you’re not able to participate, the webinars will be made available for you should you want them.

On top of webinars, you can also access their marketing guides, e-books, podcast, and blog sites. If you’re only just starting, these might wind up being important resources to your success.

 

The Basics

Just like a lot of cloud-based software, you will need to register for an account. If you have a Google account, you just log in and you’re pretty much ready to go. Once youhave managed to create your account, you can start developing a landing page.

From the dashboard, you’ll have 2 options. You can develop a new page or produce a group (a systematic method of grouping pages).

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In this example, we’ll focus on developing a single page. Click Create New Page will show you 3 choices. You can develop a Standard Page, an AMP Page (designed for mobile) and Upload Instapage File. Let’s develop a basic page for now.

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Clicking Standard Page will redirect you to the Templates page. Here you’ll be presented with a few design templates and, in addition, an alternative to create a design from scratch. The navigation bar can help you filter your choices based on what type of landing page you need. Instapage has design templates for lead generation, two-step verification, webinars and more.

The majority of the provided templates look sleek and modern. Although, they are similar to other marketing e-mails you have actually probably seen somewhere. It’s extremely recommended that you make some modifications to make these landing pages your own.

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Hovering over the design templates will allow you to preview each one. As soon as you have made your selection, just click on the template and name your page! After that, you’ll be brought to the Instapage Editor. Instapage And Squarespace

 

The Instapage Editor

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The Instapage Editor is where the designing will occur. For this example, we’ve chosen one of the complimentary design templates Instapage provides. The user interface is instinctive and easy to understand. Those who aren’t used to drag and drop builders would be able to master it in no time.

Immediately you can modify the text and move them where you want to. The design template is divided into various sections or blocks. As with text and images, you can move blocks around with ease. You can include new blocks or get rid of ones you don’t need.

Each block enables you to place brand-new content. You can include testimonials, descriptions, pricing details and other appropriate details.

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The navigation bar offers you quick access to their customization tools. From there you can include headlines, paragraphs, vidoes, images and call-to-action buttons. You can likewise add forms must you require them. Here you can find social media buttons that you can add anywhere on the landing page.

You ought to be able to create brand-new pages in minutes once you get used to it. With a couple of small tweaks, we had the ability to make changes to the template and make it fit our needs.

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Create A/B Tests

You will find the A/B Testing button on the upper left-hand side of the Instapage Editor. Here you can produce different versions of your landing pages for testing. You’ll be able to experiment on call-to-actions or images and see which versions your visitors would like most.

It’s an important function that users wouldn’t see on other landing page builders. You can evaluate one page versus a very different page on Instapage.

 

Create Forms

You start by adding a form widget which is conveniently located at the navigation bar.

You’ll be given four choices when you’ve successfully created a form. You have button style, form style, submission and multistep. Instapage And Squarespace

– Button style: Let’s you make modifications to the CTA label, font, font size, effects and color.

– Form style: Edit the color of field colors and labels. Define the position of the labels.

– Form Submissions: Define what happens after the user sends the answers. You can trigger downloads or page redirects upon submission. You can also insert a thank you message.

– Multistep Form: Perfect for user submissions that need several actions.

These solutions make Instapage perfect for generating lead magnets.

 

Instablocks

As pointed out previously, creating a landing page through the Instapage Editor makes use of blocks. These are areas you add to a page to place more content. While it’s easy to include blocks, it can become a problem if you’re working on multiple landing pages at a time.

Instablocks lets you set a customized block you can use across different pages. That way, your blocks are consistent and producing pages can be done quicker. If you have Instablocks set up and prepared to load, creating a page can be performed in minutes.

You can produce different parts like headers, pricing information or product benefits ahead of time. Then when you create a brand-new page, you simply add these blocks to your landing page and you’re done.

 

Global Blocks

Global Blocks work the same way as a regular block. What it does differently, however, is the capability to make changes on a global scale. Say you have 30 landing pages and you have to change the same line of text across all of them. How do you do it?

With Global Blocks, any modification you make to one block will be applied to other e-mails that are linked to the same block.

By doing this, you won’t be forced to make individual changes. Footer information, for instance, can be updated with new details in a snap.

Global Blocks are only offered if you’re registered for the Enterprise plan.

 

Collaboration

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Instapage lets users work together through its integrated commenting system. Anyone currently on the page can leave comments for other collaborators. This way, staff members can have a dynamic discussion about what changes are to be made.

 

Mobile View

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Users are shown the desktop iteration of the landing page by default. However you can switch between desktop and mobile versions. Switching to the mobile version shows what your page would look like when seen through a mobile phone.

Analytics

On the upper right-hand side of the navigation bar is the settings button for Instapage’s tracking features. Click the button to discover a number of choices for integrating other tools to your page.

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Here you’ll discover alternatives to add SEO details, conversion rate goals, Google Analytics and Tag Manager, Facebook Pixel and more.

Instapage And Squarespace

Publishing a Landing Page

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Once you’re done with your landing page, you can proceed and publish. Publishing is easy. If you’ve forgotten to include some info, Instapage will remind you. If there are no errors found, you’ll be given a few methods to release your page.

– Custom domain: Permits you to release a page to any domain you own.

– WordPress: Lets you publish pages on WordPress. Publishing on WordPress requires you to set up the Instapage WordPress plugin.

– Drupal: Lets you release pages on Drupal.

– Facebook: Publish your landing page as a tab in your Facebook page.

– Demo page: Select this choice if you wish to publish the page as a subdomain under pagedemo.co

 

Support

Instapage provides you access to a help center with informative materials, email, chat and phone support.

The Help Center provides you all the education you require to develop your own landing pages. Learn about:

– Developing a landing page and working with the landing page builder

– Improving your mobile responsive features

– Using the page sections, modifying background, text and images

– Dealing with the image supervisor and BigStock

– Implementing parallax scrolling background

– Utilizing the CSS editor module

– Carrying out Twitter Cards code on your landing page

– Producing and modifying forms

– Publishing your landing page on various platforms and domains

– Assigning a 404 page

– Integrating 3rd party tracking services

– A/B testing

– Viewing and dealing with your data

– Integrating Instapage with other platforms

– Dealing with customers & users

– Handling your account, organizing landing pages and managing custom domains

Video tutorials are offered to get you started and there are tons of useful articles you can check out.

Instapage provides you also with an onboarding webinar that can teach you the fundamentals of using the platform in thirty minutes.

There is also a community forum where you can post your concerns and request for help from other users.

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The Email and Chat Customer Support is readily available 24/7 and the response time for your tickets is remarkable. The support team will be able to assist you will all kinds of concerns in record time. This includes everything from having trouble establishing a new domain to adding HTML code and also landing page design and A/B testing tips.

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For premium users, benefit from a design template design review. In other words, the conversion professionals at Instapage will take a look at your page and will tell you exactly what you require to change to enhance conversions.

The Phone Support is only offered for customers who sign up for the premium plan.

Instapage offers you with 3rd party integrations that make your task as a marketer a lot simpler. Here’s a list of a few of the apps that Instapage integrates with:

– Email marketing and marketing automation software (HubSpot, MailChimp, AWeber, Constant Contact, Campaign Monitor, GetResponse, e-goi, mad mini, Marketo, InfusionSoft, ActiveCampaign, Autopilot)

– CRM: integrate your data with companies like (SalesForce, Zoho CRM, InfusionSoft, ActiveCampaign)

– Webinar (GoToWebinar)

– Analytics (Google Analytics, KISSmetrics, Mixpanel, Marketo)

– Platforms (WordPress and Drupal)

– Social media (Facebook)

– Workflow (Zapier)

 

Instapage Pros and Cons

Pros Instapage And Squarespace

– Has an intuitive drag and drop builder. Perfect for beginners.

– Instablock saves you time, especially when creating numerous pages with the same template.

– You can perform split testing.

– Great integration with popular tracking tools and analytics.

– More than 200 customizable design templates available.

– Heatmap visualizer lets you see which areas draw attention.

Cons

– The product can be pricey. Strategies start at $99 monthly (billed each year).

– You can only set one font for all headings.

– Could use a few more widgets in the Editor.

– Advanced changes must be done through CSS which sort of beats the purpose of the product.

 

Pricing

Core: $79/month or $69/month (billed yearly)

– Mobile-responsive builder

– Real-time collaboration

– Instablocks

– 20+ integrations

Optimizer: $129/month or $99/month (billed each year)

– All Core features, plus:

– Complete A/B testing

– Heatmaps

– Dynamic text replacement

– Advertising attribution

Team & Agency: $229/month or $179/month (billed annually)

– All Optimizer functions, plus:

– 15 private subaccounts

– Branded lead notices

– Audit log

Enterprise: By quote

– All Team & Agency functions, plus:

– Customer Success Manager

– Professional services

– Migration services

– Advanced publishing

Instapage does provide a free 14-day trial for you.

 

Just click here to start your 14-day trial now!

 

Final Thoughts Instapage And Squarespace

Instapage is a terrific service to put your money on, in order to get yourself a powerful landing page platform.

Instapage gives you numerous integration alternatives to keep you linked to your clients through all possible resources. More than 20 marketing tools can be incorporated which is way more than you might actually require.

Your designs will be highly responsive on mobile devices. It is so crucial due to the fact that the majority of us use tabs and mobile phones nowadays. Instapage And Squarespace

Your conversion rate will increase considerably as your customers get a better online experience at your website.

Want a specific template? You can import any template from any landing page within minutes. Instapage will help you reproduce the design. It will create it as a template so that you can further personalize it the way you like.

If you have limited time offers from time to time, you can maximize the countdown timers available. It’s a fantastic marketing strategy as your consumers can see the clock ticking towards the end of a particular sale deal.

There is no limit to the number of unique monthly visitors on your site. If your website is doing well, have as much visitors as you like. It’s an excellent plus point because lots of other software set a limit to the number of unique visitors in a month.

If you get stuck at any point, the support team is there 24/7. Get your inquiries figured out so that your webpage does not suffer at any expense.

The whole process is kept very simple that even if you have not much knowledge of site creating.

Analytics and graphs will assist you make much better business decisions for the future.

Instapage And Squarespace

If you’re convinced that Instapage is the landing page builder for you, just click here to start your 14-day free trial!