Landing pages are one of the very best methods to offer products online and collect email leads. Instapage Documentation

Instapage Documentation

To help you produce a page with a high conversion rate, without any coding experience, there is Instapage. This awesome tool allows you to build landing pages without the need to know coding or web design.

 

Features Instapage Documentation

 

Drag and Drop

Instapage offers true drag and drop function for editing. It is the main reason people sign up for the service because this means you can place text and other elements exactly where you want them. You aren’t locked to grids as compared to the other competitors.

This functionality has actually earned admiration for being basic to utilize. You can change text and include images and videos instantly. If mastered, you can definitely be able to produce mobile-friendly landing pages in minutes.

Including widgets increases the functionality of your pages. Require a countdown timer? There’s a widget for that. Require an opt-in form? You can insert them just as easily. You’ll have the ability to create landing pages that fulfill your needs thanks to the drag and drop function.

Instapage Documentation

Templates

There are over 200 landing page design templates made available to you on Instapage. These templates, combined with Instapage’s personalization functions, will help you generate landing pages distinct to your product.

All Instapage templates are mobile-responsive which is perfect for audiences who view on thier mobile phones.

 

Landing Page Monitoring

There is also a substantial need to track your landing pages. Instapage addresses those concerns through their monitoring tools. You get access to heatmaps (behavioral mapping), A/B (split) testing, Google Tag Manager and more.

 

Instablocks

Instablocks is one of the site’s distinct functions. What it does is permit you to build landing pages designed for mass releasing. Use this function to develop consistent page designs throughout various brands. You could create a component once and simply use it again whenever it’s applicable. It’s quite the time-saver.

 

Customization

Users can get royalty-free stock photos directly from the builder tool. Instapage also has a library of 5,000 font styles offered. There’s no limit to what types of landing pages you can create!

When dealing with a team just remember: you must collaborate modifications so everyone’s in the loop.

Luckily, Instapage has real-time collaboration tools you can use. For instance, users can leave comments on landing pages during the designing phase.

These are only a few of the features you can expect from Instapage. The site does have a totally free trial for 14-days if you ever wish to check it out for yourself.

 

Heatmaps

instapage-heatmaps

If you have no clue how your users are interacting on your pages, heatmaps is the answer. Instapage has a function that can track user actions through your landing page. You can see the results from the heatmap menu situated on your dashboard.

 

AdWords Integration

You can choose to add AdWords to your Instapage account because having Google AdWords incorporated into this platform really works. Doing so will let you introduce an AdWords project straight from Instapage.

Enabling this function will let you track your ROI without the hassle to log in elsewhere.

 

Google AMP

With more users on their phones, it’s even more vital to produce mobile-friendly pages. Google AMP lets pages load much faster on phones. However, AMP-powered pages are visually unpleasant most of the time.

Instapage fixes that by using AMP to power their pages while keeping the looks of their design templates. {Be keen though: some functions might not be compatible with AMP. The counter, for instance, can’t be added while using AMP. This function is just available in the advanced, Enterprise plan.

 

Webinars

You’ll be glad to know that there are webinars offered in Instapage. The subjects normally focus around lead generation tactics and strategies. These webinars are carried out by Instapage staff of different levels. This makes you actually feel like the company is absolutely invested in your success.

There are brand-new webinars on the horizon. And even if you’re unable to attend, the webinars will be provided to you if you want them.

On top of webinars, you also get access to their marketing guides, e-books, podcast, and blogs. If you’re just starting, these may wind up being important resources to your success.

 

The Basics

Similar to a lot of cloud-based software, you are required to register for an account. If you have a Google account, you simply log in and you’re practically ready to go. As soon as you’ve managed to finalize your account, you can begin creating a landing page.

From the dashboard, you’ll have 2 options. You can develop a new page or develop a group (a systematic way of grouping pages).

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In this example, we’ll focus on constructing a single page. Click Create New Page will show you 3 choices. You can produce a Basic Page, an AMP Page (designed for mobile) and Upload Instapage File. Let’s develop a basic page for now.

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Clicking on Standard Page will reroute you to the Templates page. Here you’ll be shown a number of design templates and a choice to develop a style from scratch. The navigation bar can help you filter your options based on what kind of landing page you need. Instapage has design templates for two-step verification, lead generation, webinars and more.

Most of the provided templates look sleek and modern. However, they are similar to other marketing e-mails you’ve probably seen somewhere. It’s extremely recommended that you make some changes and make these landing pages your own.

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Hovering over the templates will enable you to see each one. And when you’ve made your selection, just click on the template and name your page! After that, you’ll be brought to the Instapage Editor. Instapage Documentation

 

The Instapage Editor

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The Instapage Editor is where the design editing will take place. For this example, we have picked from among the complimentary design templates Instapage provides. The user interface is intuitive and easy to comprehend. Those who aren’t used to drag and drop builders would have the ability to maneuver through it in no time.

Right away you can revise the text and move them where you wish to. The template is divided into various blocks or sections. As with text and images, you can move blocks around easily. You can add new blocks or eliminate ones you don’t need.

Each block enables you to insert new content. You can add descriptions, testimonials, pricing details and other appropriate information.

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The navigation bar provides you quick access to their modification tools. From there you can include headlines, paragraphs, images, videos and call-to-action buttons. You can also include forms must you require them. Here you can find social media buttons that you can add anywhere on the landing page.

You will be able to produce new pages in minutes as soon as you get used to it. With a few small tweaks, we were able to make changes to the template and make it match our needs.

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Create A/B Tests

You will discover the A/B Testing button on the upper left-hand side of the Instapage Editor. Here you can produce different variations of your landing pages for testing. You’ll have the ability to experiment on call-to-actions or images and see which versions your visitors would like most.

It’s an essential function that users wouldn’t see on other landing page builders. You can check one page against a completely different page on Instapage.

 

Create Forms

You start by including a form widget which is conveniently located in the navigation bar.

You’ll be given four options when you’ve effectively created a form. You have button style, form style, submission and multistep. Instapage Documentation

– Button style: Let’s you make changes to the CTA label, font style, font size, color and effects.

– Form style: Modify the color of field colors and labels. Define the position of the labels.

– Form Submissions: Define what happens after the user sends the answers. You can set off downloads or page redirects upon submission. You can also place a thank you message.

– Multistep Form: Perfect for user submissions that require several steps.

These solutions make Instapage suitable for creating lead magnets.

 

Instablocks

As discussed earlier, developing a landing page through the Instapage Editor utilizes blocks. These are sections you add to a page to place more material. While it’s easy to add blocks, it can become a burden if you’re dealing with several landing pages at a time.

Instablocks lets you set a customized block you can use throughout different pages. That way, your blocks are consistent and developing pages can be done quicker. If you have Instablocks set up and ready to load, creating a page can be performed in minutes.

You can create components like headers, product benefits or pricing details ahead of time. Then when you produce a brand-new page, you simply include these blocks to your landing page and you’re done.

 

Global Blocks

Global Blocks work the very same way as a regular block. What it does in a different way, however, is the capability to make changes on an international scale. Say you have 30 landing pages and you have to change the same line of text across all of them. How do you do it?

With Global Blocks, any change you make to one block will be applied to other e-mails that are linked to the same block.

By doing this, you will not be forced to make individual modifications. Footer details, for example, can be edited with new details in a second.

Global Blocks are only offered if you’re subscribed to the Enterprise plan.

 

Collaboration

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Instapage lets users collaborate through its built-in commenting system. Anybody currently on the page can leave a comment for other partners. This way, staff members can have a dynamic conversation about what changes need to be made.

 

Mobile View

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Users are given the desktop version of the landing page automatically. However you can switch between desktop and mobile versions. Changing to the mobile version reveals what your page would appear like when viewed through a phone screen.

Analytics

On the upper right-hand side of the navigation bar is the settings button for Instapage’s tracking features. Click the button to find a number of choices for integrating other tools to your page.

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Here you’ll discover options to add SEO details, conversion rate goals, Google Analytics and Tag Manager, Facebook Pixel and more.

Instapage Documentation

Publishing a Landing Page

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Once you’re done with your landing page, you can go ahead and publish. Publishing is easy. If you have actually forgotten to include some details, Instapage will remind you. If there are no errors found, you’ll be offered a couple of methods to publish your page.

– Custom domain: Allows you to release a page to any domain you own.

– WordPress: Lets you publish pages on WordPress. Publishing on WordPress requires you to install the Instapage WordPress plugin.

– Drupal: Lets you release pages on Drupal.

– Facebook: Publish your landing page as a tab in your Facebook page.

– Demo page: Select this alternative if you wish to publish the page as a subdomain under pagedemo.co

 

Support

Instapage gives you access to a help center with educational materials, email, chat and phone support.

The Help Center provides you all the education you require to construct your own landing pages. Learn about:

– Developing a landing page and dealing with the landing page builder

– Improving your mobile responsive features

– Using the page areas, modifying background, text and images

– Dealing with the image manager and BigStock

– Implementing parallax scrolling background

– Using the CSS editor module

– Carrying out Twitter Cards code on your landing page

– Developing and modifying forms

– Publishing your landing page on different domains and platforms

– Assigning a 404 page

– Integrating 3rd party tracking services

– A/B testing

– Viewing and dealing with your data

– Integrating Instapage with other platforms

– Working with clients & users

– Handling your account, organizing landing pages and managing custom domains

Video tutorials are available to get you started and there are lots of practical articles you can check out.

Instapage provides you also with an onboarding webinar that can teach you the essentials of using the platform in thirty minutes.

There is also a community online forum where you can post your concerns and request help from other users.

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The Email and Chat Customer Support is readily available 24/7 and the response time for your tickets is amazing. The support team will be able to assist you will all types of concerns in record time. This includes everything from having difficulties setting up a new domain to adding HTML code as well as landing page design and A/B testing suggestions.

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For premium users, take advantage of a template design review. In other words, the conversion specialists at Instapage will have a look at your page and will inform you precisely what you require to change to improve conversions.

The Phone Support is only offered for customers who register for the premium plan.

Instapage offers you with 3rd party integrations that make your task as a marketer so much simpler. Here’s a list of a few of the apps that Instapage integrates with:

– Email marketing and marketing automation software (HubSpot, MailChimp, AWeber, Constant Contact, Campaign Monitor, GetResponse, e-goi, mad mini, Marketo, InfusionSoft, ActiveCampaign, Autopilot)

– CRM: integrate your information with companies like (SalesForce, Zoho CRM, InfusionSoft, ActiveCampaign)

– Webinar (GoToWebinar)

– Analytics (Google Analytics, KISSmetrics, Mixpanel, Marketo)

– Platforms (WordPress and Drupal)

– Social media (Facebook)

– Workflow (Zapier)

 

Instapage Pros and Cons

Pros Instapage Documentation

– Has an intuitive drag and drop function. Perfect for newbies.

– Instablock saves you time, especially when creating numerous pages with the same template.

– You can carry out split testing.

– Great integration with popular tracking tools and analytics.

– More than 200 customizable design templates offered.

– Heatmap visualizer helps you see which sections draw attention.

Cons

– The product can be expensive. Strategies start at $99 each month (billed yearly).

– You can only set one font style for all headings.

– Could use a few more widgets in the Editor.

– Advanced changes needs to be done through CSS which sort of beats the purpose of the product.

 

Pricing

Core: $79/month or $69/month (billed annually)

– Mobile-responsive builder

– Real-time collaboration

– Instablocks

– 20+ integrations

Optimizer: $129/month or $99/month (billed yearly)

– All Core features, plus:

– Unlimited A/B testing

– Heatmaps

– Dynamic text replacement

– Advertising attribution

Team & Agency: $229/month or $179/month (billed annually)

– All Optimizer functions, plus:

– 15 private subaccounts

– Branded lead notifications

– Audit log

Enterprise: By quote

– All Team & Agency functions, plus:

– Customer Success Manager

– Professional services

– Migration services

– Advanced publishing

Instapage does have a free 14-day trial for you.

 

Click here to beging your 14-day trial now!

 

Final Thoughts Instapage Documentation

Instapage is a terrific service to invest your money on, in order to get yourself a powerful landing page platform.

Instapage gives you many integration choices to keep you connected to your customers through all possible resources. More than 20 marketing tools can be incorporated which is way more than you might really require.

Your designs will be very responsive on mobile devices. It is so vital due to the fact that the majority of us use tabs and mobile phones nowadays. Instapage Documentation

Your conversion rate will increase considerably as your customers get a better online experience at your site.

Want a specific template? You can import any template from any landing page within minutes. Instapage will help you duplicate the style. It will design it as a design template so that you can further customize it the way you like.

If you have limited time offers from time to time, you can maximize the countdown timers readily available. It’s an excellent marketing technique as your customers can see the clock ticking towards the end of a specific sale offer.

There is no limit to the number of unique monthly visitors on your website. If your site is doing well, have as much visitors as you like. It’s a great plus point because lots of other software set a limitation to the number of unique visitors in a month.

If you get stuck at any point, the support personnel is there 24/7. Get your queries figured out so that your website does not suffer at any expense.

The process is kept extremely easy that even if you have not much understanding of website developing.

Analytics and graphs will help you make better business decisions for the future.

Instapage Documentation

If you’re certain that Instapage is the landing page builder for you, just click here to start your 14-day free trial!