Landing pages are among the very best ways to offer products online and collect email leads. Instapage Ebook

Instapage Ebook

To help you develop a page with a high conversion rate, with no coding experience, there is Instapage. This amazing tool lets you generate landing pages without the need to know coding or web design.

 

Features Instapage Ebook

 

Drag and Drop

Instapage offers true drag and drop function for editing. It is the primary factor people sign up for the service because this means you can place text and other elements exactly where you desire them. You’re not locked in grids as compared to the other competitors.

This function has garnered praise for being basic to use. You can edit text and add images and videos instantly. If mastered, you can definitely have the ability to develop mobile-friendly landing pages in minutes.

Including widgets increases the performance of your pages. Need a countdown timer? There’s a widget for that. Require an opt-in form? You can add them just as easily. You’ll have the ability to produce landing pages that meet your needs thanks to the drag and drop feature.

Instapage Ebook

Templates

There are over 200 landing page templates provided to you on Instapage. These templates, combined with Instapage’s customization functions, will assist you produce landing pages unique to your product.

All Instapage templates are mobile-responsive which is usable for audiences who check on thier phones.

 

Landing Page Monitoring

There is also a substantial need to track your landing pages. Instapage addresses those concerns through their tracking tools. You get access to heatmaps (behavioral mapping), A/B (split) testing, Google Tag Manager and more.

 

Instablocks

Instablocks is one of the website’s distinct features. What it does is permit you to construct landing pages created for mass launching. Use this function to develop constant page styles throughout various brands. You can develop an element just once and simply reuse it whenever it’s applicable. It’s an absolute time-saver.

 

Customization

Users can buy royalty-free stock photos straight from the builder tool. Instapage also has a library of 5,000 typefaces readily available. There’s no limit to what kinds of landing pages you can produce!

When dealing with a team just remember: you need to collaborate modifications so everyone’s on the same page.

Good thing, Instapage has real-time collaboration tools you can utilize. For instance, users can leave comments on landing pages during the design phase.

These are just some of the features you can get out of Instapage. The site does have a totally free trial for 14-days if you ever wish to try it out on your own.

 

Heatmaps

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If you have no clue how your users are connecting on your pages, heatmaps is the answer. Instapage has a feature that can track user movement through your landing page. You can see the results from the heatmap menu located on your dashboard.

 

AdWords Integration

You can choose to add AdWords to your Instapage account because having Google AdWords incorporated into this platform is an advantage. Doing so will let you launch an AdWords project directly from Instapage.

Enabling this feature will let you track your ROI without the hassle to log in elsewhere.

 

Google AMP

With more users viewing pages through their phones, it’s a lot more crucial to create mobile-friendly pages. Google AMP lets pages load much faster on phones. However, AMP-powered pages are aesthetically unpleasant the majority of the time.

Instapage deals with that by using AMP to power their pages while preserving the looks of their design templates. {Be warned though: some features may not be compatible with AMP. The counter, for example, can’t be included while utilizing AMP. This function is just available in the advanced, Enterprise plan.

 

Webinars

You’ll be happy to know that there are webinars available on Instapage. The topics typically center around lead generation tactics and techniques. These webinars are carried out by Instapage employees of different levels. This makes you actually feel like the company is totally invested in your success.

There are new webinars on the horizon. And even if you’re unable to attend, the webinars will be made available to you if you want them.

On top of webinars, you also gain access to their marketing guides, e-books, podcast, and blog sites. If you’re only just starting, these might end up being important resources to your success.

 

The Basics

As with a lot of cloud-based software, you are required to register for an account. If you have a Google account, you just log in and you’re pretty much ready to go. Once you’ve managed to finalize your account, you can start producing a landing page.

From the dashboard, you’ll have 2 options. You can produce a new page or develop a group (a systematic way of grouping pages).

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In this example, we’ll focus on building a single page. Click Create New Page will give you 3 options. You can create a Basic Page, an AMP Page (developed for mobile) and Upload Instapage File. Let’s produce a standard page for now.

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Clicking Standard Page will reroute you to the Templates page. Here you’ll be shown a number of templates and, in addition, an option to produce a design from scratch. The navigation bar can help you filter your options based on what kind of landing page you require. Instapage has templates for lead generation, webinars, two-step verification and more.

The majority of the available design templates look modern and sleek. Although, they are similar to other marketing e-mails youhave most likely seen elsewhere. It’s extremely recommended that you make some modifications and make these landing pages your own.

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Hovering over the templates will allow you to preview each one. Once you have made your selection, simply click on the template and name your page! After that, you’ll be brought to the Instapage Editor. Instapage Ebook

 

The Instapage Editor

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The Instapage Editor is where the designing will take place. For this example, we have picked from among the complimentary templates Instapage gives. The user interface is intuitive and simple to understand. Those who aren’t used to drag and drop builders would have the ability to master it in no time.

Instantly you can revise the text and position them where you want to. The design template is divided into various areas or blocks. Just like text and images, you can reposition blocks around easily. You can include new blocks or remove ones you don’t require.

Each block enables you to place brand-new content. You can include descriptions, testimonials, pricing information and other pertinent details.

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The navigation bar gives you fast access to their customization tools. From there you can add headings, paragraphs, images, videos and call-to-action buttons. You can also add forms must you need them. Here you can find social networking buttons that you can add anywhere on the landing page.

You should be able to produce new pages in minutes as soon as you get used to it. With a few small tweaks, we had the ability to make modifications to the template to make it suit our needs.

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Create A/B Tests

You will find the A/B Testing button on the upper left-hand side of the Instapage Editor. Here you can develop various variations of your landing pages for testing. You’ll be able to experiment on call-to-actions or images and see which versions your audience would like most.

It’s an important function that people wouldn’t see on other landing page builders. You can test one page against a completely different page on Instapage.

 

Create Forms

You start by including a form widget which is conveniently situated in the navigation bar.

You’ll be given 4 options once you’ve effectively created a form. You have button style, form style, submission and multistep. Instapage Ebook

– Button style: Let’s you make modifications to the CTA label, font style, font size, color and effects.

– Form style: Edit the color of labels and field colors. Define the position of the labels.

– Form Submissions: Define what takes place after the user sends the answers. You can set off downloads or page redirects upon submission. You can also insert a thank you message.

– Multistep Form: Perfect for user submissions that need multiple steps.

These services make Instapage ideal for generating lead magnets.

 

Instablocks

As mentioned earlier, producing a landing page through the Instapage Editor uses blocks. These are sections you add to a page to place more material. While it’s easy to include blocks, it can become a problem if you’re dealing with numerous landing pages at a time.

Instablocks lets you set a custom block you can use throughout various pages. That way, your blocks are consistent and creating pages can be done faster. If you have Instablocks set up and ready to load, producing a page can be done in minutes.

You can develop different parts like headers, pricing details or product benefits ahead of time. Then when you produce a new page, you simply add these blocks to your landing page and you’re done.

 

Global Blocks

Global Blocks work the very same way as a regular block. What it does differently, however, is the capability to make changes on a worldwide scale. Say you have 30 landing pages and you have to change the same line of text throughout all of them. How do you do it?

With Global Blocks, any modification you make to one block will be applied to other e-mails that are linked to the same block.

This way, you won’t be required to make individual modifications. Footer information, for example, can be edited with new details in a second.

Global Blocks are just available if you’re registered for the Enterprise plan.

 

Collaboration

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Instapage lets users work together through its integrated commenting system. Anybody currently on the page can leave comments for other collaborators. In this manner, staff members can have a dynamic discussion on what changes need to be made.

 

Mobile View

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Users are given the desktop version of the landing page automatically. However you can toggle between desktop and mobile versions. Changing to the mobile version reveals what your page would look like when viewed through a mobile phone.

Analytics

On the upper right-hand side of the navigation bar is the settings button for Instapage’s tracking features. Click the button to discover a number of options for incorporating other tools to your page.

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Here you’ll find options to add SEO information, conversion rate goals, Google Analytics and Tag Manager, Facebook Pixel and more.

Instapage Ebook

Publishing a Landing Page

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When you’re done with your landing page, you can go on and publish. Publishing is easy. If you have actually forgotten to add some details, Instapage will remind you. If there are no mistakes discovered, you’ll be given a couple of methods to release your page.

– Custom domain: Allows you to release a page to any domain you own.

– WordPress: Lets you release pages on WordPress. Publishing on WordPress requires you to set up the Instapage WordPress plugin.

– Drupal: Lets you publish pages on Drupal.

– Facebook: Publish your landing page as a tab on your Facebook page.

– Demo page: Choose this option if you want to publish the page as a subdomain under pagedemo.co

 

Support

Instapage gives you access to a help center with educational materials, e-mail, chat and phone support.

The Help Center supplies you all the education you need to build your own landing pages. Learn about:

– Creating a landing page and working with the landing page builder

– Improving your mobile responsive features

– Using the page areas, editing background, text and images

– Dealing with the image manager and BigStock

– Executing parallax scrolling background

– Using the CSS editor module

– Executing Twitter Cards code on your landing page

– Creating and editing forms

– Publishing your landing page on various domains and platforms

– Assigning a 404 page

– Integrating 3rd party tracking options

– A/B testing

– Viewing and working with your data

– Incorporating Instapage with other platforms

– Working with customers & users

– Managing your account, organizing landing pages and handling custom domains

Video tutorials are offered to get you started and there are tons of handy articles you can read.

Instapage provides you likewise with an onboarding webinar that can teach you the essentials of using the platform in 30 minutes.

There is also a community forum where you can publish your concerns and ask for assistance from other users.

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The Email and Chat Customer Support is readily available 24/7 and the response time for your tickets is incredible. The support team will be able to assist you will all kinds of problems in record time. This consists of everything from having difficulties setting up a new domain to adding HTML code and also landing page design and A/B testing tips.

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For premium users, benefit from a design template design review. In other words, the conversion professionals at Instapage will have a look at your page and will tell you precisely what you require to change to improve conversions.

The Phone Support is only offered for customers who register for the premium plan.

Instapage supplies you with 3rd party integrations that make your task as a marketer a lot simpler. Here’s a list of a few of the apps that Instapage integrates with:

– E-mail marketing and marketing automation software (HubSpot, MailChimp, AWeber, Constant Contact, Campaign Monitor, GetResponse, e-goi, mad mini, Marketo, InfusionSoft, ActiveCampaign, Autopilot)

– CRM: integrate your information with companies like (SalesForce, Zoho CRM, InfusionSoft, ActiveCampaign)

– Webinar (GoToWebinar)

– Analytics (Google Analytics, KISSmetrics, Mixpanel, Marketo)

– Platforms (WordPress and Drupal)

– Social media (Facebook)

– Workflow (Zapier)

 

Instapage Pros and Cons

Pros Instapage Ebook

– Has an intuitive drag and drop builder. Great for beginners.

– Instablock saves you time, specifically when developing multiple pages with the same template.

– You can perform split testing.

– Great integration with popular tracking tools and analytics.

– More than 200 customizable design templates offered.

– Heatmap visualizer lets you see which areas draw attention.

Cons

– The product can be expensive. Strategies begin at $99 monthly (billed yearly).

– You can only set one font for all headings.

– Could use a few more widgets in the Editor.

– Advanced changes must be done through CSS which kind of beats the purpose of the product.

 

Pricing

Core: $79/month or $69/month (billed yearly)

– Mobile-responsive builder

– Real-time collaboration

– Instablocks

– 20+ integrations

Optimizer: $129/month or $99/month (billed each year)

– All Core features, plus:

– Unrestricted A/B testing

– Heatmaps

– Dynamic text replacement

– Advertising attribution

Team & Agency: $229/month or $179/month (billed each year)

– All Optimizer functions, plus:

– 15 private subaccounts

– Branded lead notices

– Audit log

Enterprise: By quote

– All Team & Agency functions, plus:

– Customer Success Manager

– Expert services

– Migration services

– Advanced publishing

Instapage does provide a complimentary 14-day trial for you.

 

Click here to start your 14-day trial now!

 

Final Thoughts Instapage Ebook

Instapage is a terrific service to invest your money on, in order to get yourself an effective landing page platform.

Instapage gives you various integration options to keep you connected to your clients through all possible resources. More than 20 marketing tools can be integrated which is way more than you may really need.

Your designs will be very responsive on mobile phones. It is so essential due to the fact that most of us use tabs and mobile phones nowadays. Instapage Ebook

Your conversion rate will rise considerably as your customers get a much better online experience at your site.

Want a particular design template? You can import any template from any landing page within minutes. Instapage will assist you duplicate the style. It will develop it as a design template so that you can further customize it the way you like.

If you have limited time offers from time to time, you can maximize the countdown timers available. It’s a fantastic marketing technique as your consumers can see the clock ticking towards the end of a specific sale offer.

There is no limit to the number of special monthly visitors on your website. If your website is succeeding, have as much visitors as you like. It’s a great plus point because lots of other software set a limitation to the number of unique visitors in a month.

If you get stuck at any point, the support team is there 24/7. Get your inquiries sorted out so that your webpage does not suffer at any cost.

The process is kept exceptionally simple that even if you have not much understanding of site designing.

Analytics and graphs will help you make much better business choices for the future.

Instapage Ebook

If you are certain that Instapage is the landing page builder for you, just click here to begin your 14-day trial!