Landing pages are one of the best ways to sell products online and gather email leads. Instapage For Email Marketing

Instapage For Email Marketing

To assist you develop a page with a high conversion rate, with no coding experience, you have Instapage. This amazing tool allows you to generate landing pages without the need to study coding or web design.

 

Features Instapage For Email Marketing

 

Drag and Drop

Instapage offers true drag and drop functionality for editing. It is the primary reason people register for the service because this means you can place text and other elements exactly where you desire them. You’re not locked to grids as this is the case with the other competitors.

This functionality has been complimented for being easy to use. You can alter text and include images and videos quickly. If mastered, you will have the ability to create mobile-friendly landing pages in minutes.

Including widgets increases the functionality of your pages. Require a countdown timer? There’s a widget for that. Require an opt-in form? You can add them just as easily. You’ll be able to create landing pages that meet your needs thanks to the drag and drop feature.

Instapage For Email Marketing

Templates

There are over 200 landing page templates provided to you on Instapage. These design templates, together with Instapage’s customization features, will help you produce landing pages specific to your product.

All Instapage design templates are mobile-responsive which is perfect for audiences who check on thier smartphones.

 

Landing Page Monitoring

There is also a substantial requirement to track your landing pages. Instapage addresses those needs through their monitoring tools. You get access to heatmaps (behavioral mapping), A/B (split) testing, Google Tag Manager and more.

 

Instablocks

Instablocks is one of the site’s special functions. What it does is permit you to construct landing pages created for mass releasing. Use this feature to create consistent page designs throughout various brands. You can produce an element just once and just use it again whenever it’s needed. It’s an absolute time-saver.

 

Customization

Users can purchase royalty-free stock images straight from the builder tool. Instapage also has a library of 5,000 typefaces readily available. There’s no limit to what kinds of landing pages you can develop!

When dealing with a group just remember: you need to collaborate changes so everybody’s in the loop.

Good thing, Instapage has real-time collaboration tools you can use. For instance, users can leave comments on landing pages throughout the designing stage.

These are just some of the functions you can expect from Instapage. The site does have a free trial for 14-days if you ever wish to check it out on your own.

 

Heatmaps

instapage-heatmaps

If you have no idea how your users are connecting on your pages, heatmaps is the solution. Instapage has a function that can track user movement through your landing page. You can view the results from the heatmap menu located on your dashboard.

 

AdWords Integration

You can choose to add AdWords to your Instapage account because having Google AdWords integrated into this platform is important. Doing so will let you launch an AdWords project directly from Instapage.

Activating this function will let you track your ROI without the hassle to log in somewhere else.

 

Google AMP

With more users using their phones, it’s much more important to produce mobile-friendly pages. Google AMP lets pages load much faster on phones. However, AMP-powered pages are visually unpleasant the majority of the time.

Instapage solves that by utilizing AMP to power their pages while preserving the appearances of their templates. {Be warned though: some functions might not be compatible with AMP. The counter, for example, can’t be added while using AMP. This feature is only readily available in the advanced, Enterprise plan.

 

Webinars

You’ll be happy to know that there are webinars available on Instapage. The subjects typically center around lead generation tactics and methods. These webinars are conducted by Instapage staff of different levels. This makes you actually feel like the company is totally invested in your success.

There are new webinars on the horizon. And even if you’re unable to participate, the webinars will be made available to you must you want them.

On top of webinars, you can also access their marketing guides, e-books, podcast, and blog sites. If you’re only just starting, these might wind up being important resources to your success.

 

The Basics

As with many cloud-based software, you are required to register for an account. If you have a Google account, you simply log in and you’re basically all set to go. Once you have actually managed to create your account, you can start developing a landing page.

From the dashboard, you’ll have 2 alternatives. You can develop a new page or produce a group (a systematic way of grouping pages).

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In this example, we’ll focus on building a single page. Click Create New Page will bring up 3 choices. You can develop a Standard Page, an AMP Page (developed for mobile) and Upload Instapage File. Let’s produce a standard page for now.

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Clicking Standard Page will reroute you to the Templates page. Here you’ll be presented with several templates and, in addition, an option to develop a design from scratch. The navigation bar can assist you filter your choices based on what sort of landing page you require. Instapage has design templates for lead generation, two-step verification, webinars and more.

Most of the offered templates look modern and sleek. However, they are reminiscent of other marketing emails you have actually most likely seen before. It’s extremely advised that you make some changes to make these landing pages your own.

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Hovering over the design templates will allow you to see each one. And when you have made your selection, just select your template to name your page! After that, you’ll be brought to the Instapage Editor. Instapage For Email Marketing

 

The Instapage Editor

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The Instapage Editor is where the design editing will occur. For this example, we’ve chosen from among the free templates Instapage gives. The interface is instinctive and easy to understand. Those who aren’t used to drag and drop builders would be able to master it in no time.

Immediately you can modify the text and move them where you want to. The design template is divided into various blocks or areas. As with images and text, you can move blocks around with ease. You can include brand-new blocks or eliminate ones you don’t require.

Each block enables you to place brand-new content. You can include testimonials, descriptions, pricing details and other appropriate information.

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The navigation bar offers you fast access to their modification tools. From there you can add headlines, paragraphs, images, videos and call-to-action buttons. You can likewise include forms must you require them. Here you can find social media buttons that you can include anywhere on the landing page.

You will be able to develop new pages in minutes once you get used to it. With a few minor tweaks, we were able to make changes to the template to make it match our requirements.

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Create A/B Tests

You will find the A/B Testing button on the upper left-hand side of the Instapage Editor. Here you can develop different variations of your landing pages for a sort of simulation. You’ll be able to experiment on call-to-actions or images and see which versions your visitors would like best.

It’s a crucial feature that people wouldn’t see on other landing page builders. You can evaluate one page against a very different page on Instapage.

 

Create Forms

You begin by including a form widget which is conveniently located in the navigation bar.

You’ll be presented with 4 options when you’ve successfully created a form. You have button style, form style, submission and multistep. Instapage For Email Marketing

– Button style: Let’s you make changes to the CTA label, font, font size, color and effects.

– Form style: Edit the color of labels and field colors. Define the position of the labels.

– Form Submissions: Define what happens after the user submits the responses. You can trigger downloads or page redirects upon submission. You can also put a thank you message.

– Multistep Form: Perfect for user submissions that need several actions.

These solutions make Instapage suitable for creating lead magnets.

 

Instablocks

As mentioned previously, developing a landing page through the Instapage Editor utilizes blocks. These are sections you add to a page to put additional content. While it’s simple to include blocks, it can end up being a burden if you’re dealing with several landing pages at a time.

Instablocks lets you set a customized block you can utilize across different pages. That way, your blocks are consistent and developing pages can be done quicker. If you have Instablocks set up and all set to load, developing a page can be carried out in minutes.

You can develop components like headers, pricing details or product benefits ahead of time. Then when you develop a new page, you just include these blocks to your landing page and you’re done.

 

Global Blocks

Global Blocks work the exact same way as a regular block. What it does differently, however, is the capability to make modifications on an international scale. Say you have 30 landing pages and you have to alter the same line of text throughout all of them. How do you do it?

With Global Blocks, any change you make to one block will be applied to other emails that are connected to the same block.

By doing this, you won’t be forced to make individual modifications. Footer details, for example, can be edited with new information in a snap.

Global Blocks are just available if you’re subscribed to the Enterprise plan.

 

Collaboration

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Instapage lets users collaborate through its built-in commenting system. Anyone looking at the page can leave comments for other partners. By doing this, staff members can have a dynamic discussion on what modifications need to be made.

 

Mobile View

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Users are given the desktop iteration of the landing page automatically. But you can switch between desktop and mobile versions. Changing to the mobile version shows what your page would appear like when seen through a mobile phone.

Analytics

On the upper right-hand side of the navigation bar is the settings button for Instapage’s tracking features. Click the button to find a number of alternatives for incorporating other tools to your page.

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Here you’ll find alternatives to add SEO details, conversion rate goals, Google Analytics and Tag Manager, Facebook Pixel and more.

Instapage For Email Marketing

Publishing a Landing Page

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When you’re finished with your landing page, you can go ahead and publish. Publishing is easy. If you have actually forgotten to include some information, Instapage will remind you. If there are no mistakes discovered, you’ll be offered a few ways to publish your page.

– Custom domain: Permits you to release a page to any domain you own.

– WordPress: Lets you release pages on WordPress. Publishing on WordPress requires you to install the Instapage WordPress plugin.

– Drupal: Lets you release pages on Drupal.

– Facebook: Release your landing page as a tab in your Facebook page.

– Demo page: Select this option if you wish to publish the page as a subdomain under pagedemo.co

 

Support

Instapage offers you access to a help center with educational materials, e-mail, chat and phone assistance.

The Help Center gives you all the education you need to build your own landing pages. Learn about:

– Creating a landing page and dealing with the landing page builder

– Improving your mobile responsive features

– Using the page areas, modifying background, text and images

– Working with the image manager and BigStock

– Executing parallax scrolling background

– Using the CSS editor module

– Implementing Twitter Cards code on your landing page

– Producing and modifying forms

– Publishing your landing page on different platforms and domains

– Assigning a 404 page

– Integrating 3rd party tracking services

– A/B testing

– Viewing and dealing with your data

– Incorporating Instapage with other platforms

– Dealing with clients & users

– Managing your account, grouping landing pages and managing custom domains

Video tutorials are readily available to get you started and there are tons of practical articles you can check out.

Instapage supplies you also with an onboarding webinar that can teach you the fundamentals of using the platform in 30 minutes.

There is also a community online forum where you can publish your concerns and request for help from other users.

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The Email and Chat Customer Support is readily available 24/7 and the response time for your tickets is incredible. The support team will be able to assist you will all types of issues in record time. This includes everything from having difficulties setting up a new domain to adding HTML code as well as landing page design and A/B testing suggestions.

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For premium users, benefit from a design template design review. In other words, the conversion professionals at Instapage will have a look at your page and will inform you exactly what you need to alter to enhance conversions.

The Phone Support is only available to consumers who register for the premium plan.

Instapage offers you with 3rd party integrations that make your job as a marketer a lot easier. Here’s a list of some of the apps that Instapage integrates with:

– E-mail marketing and marketing automation software (HubSpot, MailChimp, AWeber, Constant Contact, Campaign Monitor, GetResponse, e-goi, mad mini, Marketo, InfusionSoft, ActiveCampaign, Autopilot)

– CRM: integrate your data with companies like (SalesForce, Zoho CRM, InfusionSoft, ActiveCampaign)

– Webinar (GoToWebinar)

– Analytics (Google Analytics, KISSmetrics, Mixpanel, Marketo)

– Platforms (WordPress and Drupal)

– Social media (Facebook)

– Workflow (Zapier)

 

Instapage Advantages and Disadvantages

Pros Instapage For Email Marketing

– Has an intuitive drag and drop function. Great for newbies.

– Instablock saves you time, especially when producing numerous pages with the same template.

– You can carry out split testing.

– Great integration with popular tracking tools and analytics.

– More than 200 customizable design templates offered.

– Heatmap visualizer helps you see which sections draw attention.

Cons

– The product can be pricey. Plans start at $99 per month (billed annually).

– You can only set one font style for all headings.

– Could use a few more widgets in the Editor.

– Advanced modifications must be done through CSS which sort of beats the purpose of the product.

 

Pricing

Core: $79/month or $69/month (billed annually)

– Mobile-responsive builder

– Real-time collaboration

– Instablocks

– 20+ integrations

Optimizer: $129/month or $99/month (billed yearly)

– All Core functions, plus:

– Complete A/B testing

– Heatmaps

– Dynamic text replacement

– Advertising attribution

Team & Agency: $229/month or $179/month (billed annually)

– All Optimizer features, plus:

– 15 private subaccounts

– Branded lead notifications

– Audit log

Enterprise: By quote

– All Team & Agency functions, plus:

– Customer Success Manager

– Professional services

– Migration services

– Advanced publishing

Instapage does provide a free 14-day trial for you.

 

Click here to beging your 14-day trial now!

 

Final Thoughts Instapage For Email Marketing

Instapage is an excellent service to put your money on, in order to get yourself an effective landing page platform.

Instapage provides you various integration choices to keep you connected to your clients through all possible resources. More than 20 marketing tools can be incorporated which is way more than you may really need.

Your designs will be very responsive on mobile devices. It is so crucial because most of us use tabs and smartphones nowadays. Instapage For Email Marketing

Your conversion rate will increase considerably as your consumers get a much better online experience on your site.

Want a specific template? You can import any template from any landing page within minutes. Instapage will assist you duplicate the style. It will create it as a design template so that you can further personalize it the way you like.

If you have limited time offers every now and then, you can make the most of the countdown timers offered. It’s a terrific marketing strategy as your consumers can see the clock ticking towards the end of a specific sale offer.

There is no limit to the number of unique monthly visitors on your website. If your site is doing well, have as much visitors as you like. It’s an excellent advantage due to the fact that lots of other software set a limit to the number of unique visitors in a month.

If you get stuck at any point, the support staff is there 24/7. Get your questions sorted out so that your website doesn’t suffer at any expense.

The whole process is kept exceptionally simple that even if you have not much understanding of website designing.

Analytics and charts will help you make better business decisions for the future.

Instapage For Email Marketing

If you’re convinced that Instapage is the landing page builder for you, just click here to begin your 14-day trial!