Landing pages are one of the best methods to offer products online and gather email leads. Instapage Getting Started

Instapage Getting Started

To help you produce a page with a high conversion rate, with no coding experience, you can use Instapage. This great tool allows you to generate landing pages without the need to study coding or web design.

 

Features Instapage Getting Started

 

Drag and Drop

Instapage offers true drag and drop function for editing. It is the main reason people sign up for the service because this means you can put text and other elements exactly where you want them. You’re not locked to grids as compared to the other competitors.

This functionality has been complimented for being easy to utilize. You can alter text and add images and videos instantly. If mastered, you should be able to develop mobile-friendly landing pages in minutes.

Including widgets adds to the performance of your pages. Need a countdown timer? There’s a widget for that. Need an opt-in form? You can add them just as easily. You’ll be able to create landing pages that meet your needs thanks to the drag and drop feature.

Instapage Getting Started

Templates

There are over 200 landing page templates offered to you on Instapage. These templates, combined with Instapage’s modification features, will assist you create landing pages specific to your product.

All Instapage design templates are mobile-responsive which is perfect for audiences who check on thier phones.

 

Landing Page Monitoring

There is also a huge need to track your landing pages. Instapage addresses those concerns through their tracking tools. You get access to heatmaps (behavioral mapping), A/B (split) testing, Google Tag Manager and more.

 

Instablocks

Instablocks is one of the site’s unique functions. What it does is enable you to construct landing pages developed for mass releasing. Use this function to develop consistent page designs throughout different brand names. You could produce an element once and just reuse it whenever it’s needed. It’s quite the time-saver.

 

Customization

Users have the ability to purchase royalty-free stock pictures directly from the builder tool. Instapage also has a library of 5,000 font styles readily available. There’s no limit to what types of landing pages you can make!

When dealing with a team just remember: you must coordinate changes so everyone’s in the loop.

Luckily, Instapage has real-time collaboration tools you can use. For example, users can leave comments on landing pages throughout the designing stage.

These are only a few of the functions you can expect from Instapage. The website does have a totally free trial for 14-days if you ever wish to check it out on your own.

 

Heatmaps

instapage-heatmaps

If you have no clue how your visitors are connecting on your pages, heatmaps is the solution. Instapage has a function that can track user movement through your landing page. You can see the results from the heatmap menu situated on your dashboard.

 

AdWords Integration

You can choose to add AdWords to your Instapage account because having Google AdWords incorporated into this platform is an advantage. Doing so will let you introduce an AdWords project directly from Instapage.

Activating this feature will let you see your ROI without the hassle to log in elsewhere.

 

Google AMP

With more users viewing pages through their phones, it’s much more vital to develop mobile-friendly pages. Google AMP lets pages load easier on phones. Nevertheless, AMP-powered pages are aesthetically unpleasant most of the time.

Instapage resolves that by using AMP to power their pages while keeping the looks of their design templates. {Be keen though: some functions might not be compatible with AMP. The counter, for instance, can’t be included while utilizing AMP. This function is only offered in the advanced, Enterprise plan.

 

Webinars

You’ll be glad to know that there are webinars readily available in Instapage. The topics normally center around lead generation pointers and strategies. These webinars are conducted by Instapage employees of various levels. This makes you truly feel like the business is totally invested in your success.

There are brand-new webinars on the horizon. And even if you’re unable to participate, the webinars will be made available to you if you want them.

On top of webinars, you can also access their marketing guides, e-books, podcast, and blog sites. If you’re just starting out, these might wind up being valuable resources to your success.

 

The Basics

Just like most cloud-based software, you are required to sign up for an account. If you have a Google account, you just log in and you’re basically ready to go. As soon as you have actually managed to finalize your account, you can begin developing a landing page.

From the dashboard, you’ll have 2 choices. You can produce a new page or produce a group (an organized method of grouping pages).

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In this example, we’ll concentrate on building a single page. Click on Create New Page will give you 3 options. You can create a Basic Page, an AMP Page (created for mobile) and Upload Instapage File. Let’s produce a standard page for now.

instapage-create-2

Clicking Standard Page will redirect you to the Templates page. Here you’ll be presented with a number of design templates and an alternative to develop a design from scratch. The navigation bar can assist you filter your options based on what kind of landing page you need. Instapage has design templates for two-step verification, lead generation, webinars and more.

The majority of the offered design templates look modern and sleek. However, they are reminiscent of other marketing emails you’ve most likely seen before. It’s extremely advised that you make some changes and make these landing pages your own.

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Hovering over the design templates will enable you to preview each one. As soon as you’ve made your selection, simply click on the template and name your page! After that, you’ll be directed the Instapage Editor. Instapage Getting Started

 

The Instapage Editor

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The Instapage Editor is where the design editing will take place. For this example, we have chosen one of the complimentary templates Instapage gives. The user interface is instinctive and easy to comprehend. Those who aren’t used to drag and drop builders would have the ability to navigate through it in no time.

Right away you can revise the text and move them where you wish to. The template is divided into various blocks or areas. Similar to images and text, you can move blocks around with ease. You can include brand-new blocks or get rid of ones you do not need.

Each block allows you to place new content. You can add testimonials, descriptions, pricing information and other relevant details.

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The navigation bar offers you fast access to their modification tools. From there you can add headings, paragraphs, images, videos and call-to-action buttons. You can also include forms should you need them. Here you can discover social media buttons that you can include anywhere on the landing page.

You will be able to develop brand-new pages in minutes once you get used to it. With a few small tweaks, we had the ability to make changes to the template and make it match our requirements.

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Create A/B Tests

You will find the A/B Testing button on the upper left-hand side of the Instapage Editor. Here you can produce various variations of your landing pages for testing. You’ll have the ability to experiment on call-to-actions or images and see which variations your visitors would like best.

It’s an important function that people would not find on other landing page builders. You can evaluate one page against a completely different page on Instapage.

 

Create Forms

You start by including a form widget which is conveniently situated at the navigation bar.

You’ll be presented with 4 alternatives as soon as you’ve effectively generated a form. You have button style, form style, submission and multistep. Instapage Getting Started

– Button style: Allows you to make changes to the CTA label, font style, font size, effects and color.

– Form style: Change the color of field colors and labels. Define the position of the labels.

– Form Submissions: Define what occurs after the user submits the responses. You can set off downloads or page redirects upon submission. You can also insert a thank you message.

– Multistep Form: Perfect for user submissions that require several steps.

These services make Instapage ideal for creating lead magnets.

 

Instablocks

As discussed earlier, creating a landing page through the Instapage Editor makes use of blocks. These are areas you add to a page to put more material. While it’s simple to add blocks, it can become a concern if you’re dealing with several landing pages at a time.

Instablocks lets you set a customized block you can use throughout different pages. That way, your blocks are consistent and producing pages can be done faster. If you have Instablocks set up and all set to load, creating a page can be done in minutes.

You can develop different parts like headers, pricing information or product benefits ahead of time. Then when you produce a new page, you simply add these blocks to your landing page and you’re done.

 

Global Blocks

Global Blocks work the exact same way as a regular block. What it does in a different way, however, is the capability to make changes on a worldwide scale. Say you have 30 landing pages and you need to alter the same line of text throughout all of them. How do you do it?

With Global Blocks, any change you make to one block will be applied to other emails that are linked to the same block.

By doing this, you will not be forced to make individual changes. Footer details, for example, can be edited with new details in a snap.

Global Blocks are just offered if you’re registered for the Enterprise plan.

 

Collaboration

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Instapage lets users collaborate through its built-in commenting system. Anybody currently on the page can leave a comment for other collaborators. In this manner, staff members can have a dynamic conversation about what changes are to be made.

 

Mobile View

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Users are given the desktop iteration of the landing page by default. However you can switch between desktop and mobile versions. Switching to the mobile version reveals what your page would appear like when viewed through a smartphone.

Analytics

On the upper right-hand side of the navigation bar is the settings button for Instapage’s tracking features. Click the button to find a variety of options for incorporating other tools to your page.

instapage-analytics

Here you’ll discover choices to include SEO information, conversion rate goals, Google Analytics and Tag Manager, Facebook Pixel and more.

Instapage Getting Started

Publishing a Landing Page

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Once you’re finished with your landing page, you can go on and publish. Publishing is simple. If you’ve forgotten to include some information, Instapage will remind you. If there are no mistakes discovered, you’ll be given a few ways to release your page.

– Custom domain: Permits you to publish a page to any domain you own.

– WordPress: Lets you release pages on WordPress. Publishing on WordPress requires you to install the Instapage WordPress plugin.

– Drupal: Lets you release pages on Drupal.

– Facebook: Publish your landing page as a tab in your Facebook page.

– Demo page: Select this alternative if you want to publish the page as a subdomain under pagedemo.co

 

Support

Instapage gives you access to a help center with informative materials, email, chat and phone support.

The Help Center gives you all the education you require to construct your own landing pages. Learn about:

– Creating a landing page and working with the landing page builder

– Improving your mobile responsive features

– Using the page areas, editing background, text and images

– Working with the image manager and BigStock

– Implementing parallax scrolling background

– Utilizing the CSS editor module

– Implementing Twitter Cards code on your landing page

– Creating and modifying forms

– Publishing your landing page on different domains and platforms

– Assigning a 404 page

– Integrating 3rd party tracking services

– A/B testing

– Viewing and dealing with your data

– Incorporating Instapage with other platforms

– Working with customers & users

– Managing your account, grouping landing pages and handling custom domains

Video tutorials are offered to get you started and there are tons of practical articles you can check out.

Instapage supplies you also with an onboarding webinar that can teach you the basics of using the platform in 30 minutes.

There is also a community online forum where you can publish your concerns and request help from other users.

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The Email and Chat Customer Support is readily available 24/7 and the response time for your tickets is remarkable. The support team will be able to assist you will all types of concerns in record time. This consists of everything from having difficulties establishing a new domain to adding HTML code as well as landing page design and A/B testing pointers.

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For premium users, take advantage of a design template design review. In other words, the conversion specialists at Instapage will have a look at your page and will inform you precisely what you need to alter to improve conversions.

The Phone Support is only available for consumers who register for the premium plan.

Instapage supplies you with 3rd party integrations that make your task as a marketer so much simpler. Here’s a list of a few of the apps that Instapage integrates with:

– Email marketing and marketing automation software (HubSpot, MailChimp, AWeber, Constant Contact, Campaign Monitor, GetResponse, e-goi, mad mini, Marketo, InfusionSoft, ActiveCampaign, Autopilot)

– CRM: integrate your information with companies like (SalesForce, Zoho CRM, InfusionSoft, ActiveCampaign)

– Webinar (GoToWebinar)

– Analytics (Google Analytics, KISSmetrics, Mixpanel, Marketo)

– Platforms (WordPress and Drupal)

– Social media (Facebook)

– Workflow (Zapier)

 

Instapage Pros and Cons

Pros Instapage Getting Started

– Has an intuitive drag and drop builder. Great for newbies.

– Instablock saves you time, specifically when producing multiple pages with the same template.

– You can perform split testing.

– Great integration with popular tracking tools and analytics.

– More than 200 customizable templates offered.

– Heatmap visualizer helps you see which sections draw attention.

Cons

– The product can be expensive. Strategies begin at $99 monthly (billed annually).

– You can only set one font for all headings.

– Could use a few more widgets in the Editor.

– Advanced changes must be done through CSS which kind of beats the purpose of the product.

 

Pricing

Core: $79/month or $69/month (billed yearly)

– Mobile-responsive builder

– Real-time collaboration

– Instablocks

– 20+ integrations

Optimizer: $129/month or $99/month (billed every year)

– All Core features, plus:

– Unlimited A/B testing

– Heatmaps

– Dynamic text replacement

– Advertising attribution

Team & Agency: $229/month or $179/month (billed yearly)

– All Optimizer features, plus:

– 15 private subaccounts

– Branded lead notifications

– Audit log

Enterprise: By quote

– All Team & Agency features, plus:

– Customer Success Manager

– Professional services

– Migration services

– Advanced publishing

Instapage does provide a free 14-day trial for you.

 

Just click here to beging your 14-day trial now!

 

Final Thoughts Instapage Getting Started

Instapage is a great service to put your money on, in order to get yourself a powerful landing page platform.

Instapage provides you many integration options to keep you linked to your customers through all possible resources. More than 20 marketing tools can be integrated which is way more than you might really require.

Your designs will be very responsive on mobile devices. It is so vital since most of us use tabs and smart devices these days. Instapage Getting Started

Your conversion rate will increase considerably as your customers get a better online experience on your site.

Want a specific design template? You can import any template from any landing page within minutes. Instapage will assist you replicate the design. It will create it as a design template so that you can further personalize it the way you like.

If you come up with limited time offers from time to time, you can take advantage of the countdown timers offered. It’s an excellent marketing strategy as your consumers can see the clock ticking towards the end of a specific sale deal.

There is no limit to the variety of distinct monthly visitors to your site. If your website is succeeding, have as much visitors as you like. It’s a terrific advantage point due to the fact that numerous other software set a limit to the number of unique visitors in a month.

If you get stuck at any point, the support staff is there all the time. Get your inquiries sorted out so that your web page does not suffer at any cost.

The process is kept incredibly simple that even if you have not much knowledge of site designing.

Analytics and charts will help you make much better business decisions for the future.

Instapage Getting Started

If you are certain that Instapage is the landing page builder for you, just click here to start your 14-day trial!