Landing pages are one of the best methods to offer products online and collect email leads. Instapage Guide

Instapage Guide

To help you create a page with a high conversion rate, without any coding experience, there is Instapage. This awesome tool allows you to build landing pages without the need to know coding or web design.

 

Features Instapage Guide

 

Drag and Drop

Instapage offers true drag and drop performance for editing. It is the primary reason people sign up for the service because this indicates you can position text and other components exactly where you want them. You’re not locked to grids as compared to the other competitors.

This performance has actually earned admiration for being basic to utilize. You can change text and include images and videos instantly. If mastered, you will have the ability to create mobile-friendly landing pages in minutes.

Including widgets increases the functionality of your pages. Need a countdown timer? There’s a widget for that. Require an opt-in form? You can add them just as quickly. You’ll be able to produce landing pages that meet your needs thanks to the drag and drop function.

Instapage Guide

Templates

There are over 200 landing page templates provided to you on Instapage. These templates, together with Instapage’s personalization features, will assist you create landing pages unique to your business.

All Instapage templates are mobile-responsive which is usable for audiences who view on thier mobile phones.

 

Landing Page Monitoring

There is also a substantial need to track your landing pages. Instapage addresses those needs through their tracking tools. You get access to heatmaps (behavioral mapping), A/B (split) testing, Google Tag Manager and more.

 

Instablocks

Instablocks is among the website’s distinct functions. What it does is enable you to develop landing pages designed for mass launching. Make use of this function to produce constant page designs across various brand names. You can develop an element just once and just use it again whenever it’s applicable. It’s quite the time-saver.

 

Customization

Users have the ability to get royalty-free stock images straight from the builder tool. Instapage also has a library of 5,000 font styles offered. There’s no limit to what types of landing pages you can develop!

When working with a group just remember: you must coordinate changes so everybody’s on the same page.

Good thing, Instapage has real-time collaboration tools you can utilize. For example, users can leave comments on landing pages throughout the design stage.

These are just some of the functions you can expect from Instapage. The site does have a free trial for 14-days if you ever want to check it out for yourself.

 

Heatmaps

instapage-heatmaps

If you have no idea how your visitors are connecting on your pages, heatmaps is the solution. Instapage has a feature that can track user movement through your landing page. You can see the results from the heatmap menu situated on your dashboard.

 

AdWords Integration

You can choose to add AdWords to your Instapage account because having Google AdWords incorporated into this platform is an advantage. Doing so will let you introduce an AdWords project directly from Instapage.

Activating this function will let you track your ROI without the need to log in somewhere else.

 

Google AMP

With more users using their phones, it’s much more crucial to create mobile-friendly pages. Google AMP lets pages load easier on phones. However, AMP-powered pages are visually unpleasant the majority of the time.

Instapage deals with that by using AMP to power their pages while maintaining the looks of their templates. {Be warned though: some functions might not be compatible with AMP. The counter, for example, can’t be included while using AMP. This feature is only offered in the advanced, Enterprise plan.

 

Webinars

You’ll be glad to know that there are webinars available in Instapage. The topics generally focus around lead generation pointers and techniques. These webinars are carried out by Instapage staff of various levels. This makes you truly feel like the business is totally invested in your success.

There are new webinars on the horizon. And even if you’re not able to attend, the webinars will be provided to you if you want them.

On top of webinars, you can also access their marketing guides, e-books, podcast, and blogs. If you’re only just starting, these may end up being valuable resources to your success.

 

The Basics

Similar to most cloud-based software, you will need to sign up for an account. If you have a Google account, you just log in and you’re basically ready to go. Once youhave managed to finalize your account, you can start creating a landing page.

From the dashboard, you’ll have 2 choices. You can create a new page or create a group (an organized way of grouping pages).

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In this example, we’ll concentrate on constructing a single page. Click on Create New Page will bring up 3 choices. You can develop a Basic Page, an AMP Page (designed for mobile) and Upload Instapage File. Let’s develop a standard page for now.

instapage-create-2

Clicking on Standard Page will reroute you to the Templates page. Here you’ll be presented with a few templates and an option to develop a style from scratch. The navigation bar can help you filter your options based on what type of landing page you need. Instapage has design templates for lead generation, two-step verification, webinars and more.

Most of the provided design templates look sleek and modern. Although, they are reminiscent of other marketing emails youhave probably seen elsewhere. It’s highly advised that you make some changes to make these landing pages your own.

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Hovering over the design templates will allow you to see each one. Once you have made your selection, just select your template and name your page! After that, you’ll be brought to the Instapage Editor. Instapage Guide

 

The Instapage Editor

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The Instapage Editor is where the designing will occur. For this example, we’ve chosen one of the free templates Instapage offers. The interface is instinctive and simple to understand. Those who aren’t used to drag and drop builders would be able to maneuver through it in no time.

Immediately you can modify the text and position them where you wish to. The design template is divided into different areas or blocks. As with text and images, you can move blocks around easily. You can add new blocks or remove ones you don’t want.

Each block allows you to place brand-new material. You can include descriptions, testimonials, pricing information and other relevant details.

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The navigation bar provides you fast access to their modification tools. From there you can include headlines, paragraphs, vidoes, images and call-to-action buttons. You can also add forms must you require them. Here you can find social networking buttons that you can add anywhere on the landing page.

You will be able to produce new pages in minutes once you get used to it. With a few small tweaks, we had the ability to make changes to the template and make it fit our needs.

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Create A/B Tests

You will find the A/B Testing button on the upper left-hand side of the Instapage Editor. Here you can develop various variations of your landing pages for testing. You’ll be able to experiment on call-to-actions or images and see which versions your audience would like best.

It’s a crucial feature that people wouldn’t find on other landing page builders. You can evaluate one page against a very different page on Instapage.

 

Create Forms

You start by including a form widget which is conveniently situated at the navigation bar.

You’ll be shown four alternatives when you have successfully produced a form. You have button style, form style, submission and multistep. Instapage Guide

– Button style: Allows you to make modifications to the CTA label, font, font size, effects and color.

– Form style: Edit the color of labels and field colors. Define the position of the labels.

– Form Submissions: Define what occurs after the user submits the responses. You can set off downloads or page redirects upon submission. You can also place a thank you message.

– Multistep Form: Perfect for user submissions that need multiple actions.

These options make Instapage perfect for creating lead magnets.

 

Instablocks

As pointed out previously, developing a landing page through the Instapage Editor utilizes blocks. These are sections you add to a page to insert extra material. While it’s easy to add blocks, it can end up being a concern if you’re working on several landing pages at a time.

Instablocks lets you set a customized block you can utilize across different pages. That way, your blocks are consistent and creating pages can be done quicker. If you have Instablocks set up and ready to load, creating a page can be done in minutes.

You can create elements like headers, product benefits or pricing details ahead of time. Then when you produce a brand-new page, you just add these blocks to your landing page and you’re done.

 

Global Blocks

Global Blocks work the same way as a regular block. What it does differently, however, is the ability to make modifications on a global scale. Say you have 30 landing pages and you need to alter the same line of text throughout all of them. How do you do it?

With Global Blocks, any change you make to one block will be applied to other emails that are linked to the same block.

This way, you won’t be forced to make individual modifications. Footer details, for example, can be edited with new details in a second.

Global Blocks are just available if you’re registered for the Enterprise plan.

 

Collaboration

instapage-collaboration

Instapage lets users collaborate through its integrated commenting system. Anybody looking at the page can leave a comment for other partners. By doing this, members can have a dynamic discussion about what changes need to be made.

 

Mobile View

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Users are shown the desktop iteration of the landing page automatically. However you can toggle between desktop and mobile versions. Changing to the mobile version shows what your page would look like when seen through a mobile phone.

Analytics

On the upper right-hand side of the navigation bar is the settings button for Instapage’s tracking features. Click the button to find a variety of options for integrating other tools to your page.

instapage-analytics

Here you’ll discover options to include SEO information, conversion rate goals, Google Analytics and Tag Manager, Facebook Pixel and more.

Instapage Guide

Publishing a Landing Page

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When you’re done with your landing page, you can go ahead and publish. Publishing is easy. If you have actually forgotten to include some info, Instapage will remind you. If there are no mistakes found, you’ll be given a couple of methods to release your page.

– Custom domain: Allows you to publish a page to any domain you own.

– WordPress: Lets you publish pages on WordPress. Publishing on WordPress requires you to install the Instapage WordPress plugin.

– Drupal: Lets you release pages on Drupal.

– Facebook: Publish your landing page as a tab on your Facebook page.

– Demo page: Pick this choice if you wish to release the page as a subdomain under pagedemo.co

 

Support

Instapage offers you access to a help center with informative materials, e-mail, chat and phone assistance.

The Help Center provides you all the education you require to build your own landing pages. Learn about:

– Producing a landing page and working with the landing page builder

– Improving your mobile responsive functions

– Using the page sections, editing background, text and images

– Working with the image supervisor and BigStock

– Executing parallax scrolling background

– Using the CSS editor module

– Implementing Twitter Cards code on your landing page

– Developing and editing forms

– Publishing your landing page on different platforms and domains

– Assigning a 404 page

– Incorporating 3rd party tracking options

– A/B testing

– Viewing and working with your data

– Integrating Instapage with other platforms

– Working with customers & users

– Handling your account, organizing landing pages and handling custom domains

Video tutorials are readily available to get you started and there are tons of valuable articles you can read.

Instapage offers you likewise with an onboarding webinar that can teach you the fundamentals of using the platform in thirty minutes.

There is also a community forum where you can post your questions and ask for help from other users.

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The Email and Chat Customer Support is available 24/7 and the response time for your tickets is incredible. The support team will be able to help you will all types of problems in record time. This includes everything from having trouble setting up a new domain to adding HTML code and also landing page design and A/B testing tips.

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For premium users, take advantage of a design template design review. In other words, the conversion professionals at Instapage will have a look at your page and will tell you exactly what you require to change to improve conversions.

The Phone Support is only offered to clients who sign up for the premium plan.

Instapage supplies you with 3rd party integrations that make your job as an online marketer so much simpler. Here’s a list of a few of the apps that Instapage integrates with:

– E-mail marketing and marketing automation software (HubSpot, MailChimp, AWeber, Constant Contact, Campaign Monitor, GetResponse, e-goi, mad mini, Marketo, InfusionSoft, ActiveCampaign, Autopilot)

– CRM: integrate your information with companies like (SalesForce, Zoho CRM, InfusionSoft, ActiveCampaign)

– Webinar (GoToWebinar)

– Analytics (Google Analytics, KISSmetrics, Mixpanel, Marketo)

– Platforms (WordPress and Drupal)

– Social media (Facebook)

– Workflow (Zapier)

 

Instapage Pros and Cons

Pros Instapage Guide

– Has an intuitive drag and drop feature. Perfect for newbies.

– Instablock saves you time, particularly when producing several pages with the same template.

– You can perform split testing.

– Great integration with popular tracking tools and analytics.

– More than 200 customizable design templates readily available.

– Heatmap visualizer lets you see which sections draw attention.

Cons

– The product can be expensive. Plans begin at $99 monthly (billed each year).

– You can only set one font for all headings.

– Could use a few more widgets in the Editor.

– Advanced changes needs to be done through CSS which kind of beats the purpose of the product.

 

Pricing

Core: $79/month or $69/month (billed each year)

– Mobile-responsive builder

– Real-time collaboration

– Instablocks

– 20+ integrations

Optimizer: $129/month or $99/month (billed every year)

– All Core features, plus:

– Complete A/B testing

– Heatmaps

– Dynamic text replacement

– Advertising attribution

Team & Agency: $229/month or $179/month (billed annually)

– All Optimizer functions, plus:

– 15 private subaccounts

– Branded lead notifications

– Audit log

Enterprise: By quote

– All Team & Agency functions, plus:

– Customer Success Manager

– Professional services

– Migration services

– Advanced publishing

Instapage does have a complimentary 14-day trial for you.

 

Click here to beging your 14-day trial now!

 

Final Thoughts Instapage Guide

Instapage is a great service to put your money on, in order to get yourself a powerful landing page platform.

Instapage provides you many integration options to keep you connected to your customers through all possible resources. More than 20 marketing tools can be integrated which is way more than you may really require.

Your designs will be quite responsive on mobile devices. It is so crucial because most of us use tabs and smartphones these days. Instapage Guide

Your conversion rate will increase significantly as your customers get a much better online experience on your site.

Want a specific design template? You can import any template from any landing page within minutes. Instapage will help you reproduce the style. It will create it as a template so that you can further tailor it the way you like.

If you come up with limited time offers every now and then, you can maximize the countdown timers readily available. It’s a great marketing strategy as your customers can see the clock ticking towards the end of a particular sale offer.

There is no limit to the variety of special monthly visitors to your site. If your site is succeeding, have as many visitors as you like. It’s a fantastic advantage point since many other software set a limit to the number of unique visitors in a month.

If you get stuck at any point, the support team is there all the time. Get your inquiries figured out so that your web page does not suffer at any expense.

The process is kept incredibly easy that even if you have not much understanding of site developing.

Analytics and graphs will help you make much better business choices for the future.

Instapage Guide

If you are certain that Instapage is the landing page builder for you, just click here to start your 14-day trial!