Landing pages are one of the very best ways to offer products online and collect e-mail leads. Instapage How To Create A Landing Page

Instapage How To Create A Landing Page

To assist you produce a page with a high conversion rate, with no coding experience, there is Instapage. This awesome tool allows you to build landing pages without the need to study coding or web design.

 

Features Instapage How To Create A Landing Page

 

Drag and Drop

Instapage offers true drag and drop feature for editing. It is the primary factor people register for the service because this indicates you can position text and other elements exactly where you want them. You aren’t locked in grids as compared to the other competitors.

This performance has earned praise for being easy to use. You can change text and add images and videos instantly. If mastered, you can definitely have the ability to develop mobile-friendly landing pages in minutes.

Including widgets increases the functionality of your pages. Require a countdown timer? There’s a widget for that. Require an opt-in form? You can insert them just as quickly. You’ll be able to produce landing pages that meet your requirements thanks to the drag and drop feature.

Instapage How To Create A Landing Page

Templates

There are over 200 landing page design templates provided to you on Instapage. These templates, integrated with Instapage’s modification features, will help you generate landing pages unique to your business.

All Instapage templates are mobile-responsive which is usable for audiences who use their mobile phones routinely.

 

Landing Page Monitoring

There is also a huge need to track your landing pages. Instapage addresses those concerns through their monitoring tools. You get access to heatmaps (behavioral mapping), A/B (split) testing, Google Tag Manager and more.

 

Instablocks

Instablocks is one of the site’s special functions. What it does is allow you to build landing pages designed for mass releasing. Use this function to produce consistent page designs across various brands. You can develop an element just once and simply reuse it whenever it’s applicable. It’s quite the time-saver.

 

Customization

Users can get royalty-free stock pictures straight from the builder tool. Instapage also has a library of 5,000 typefaces offered. There’s no limit to what types of landing pages you can make!

When working with a group just remember: you must coordinate changes so everybody’s on the same page.

Good thing, Instapage has real-time collaboration tools you can use. For example, users can leave comments on landing pages throughout the designing phase.

These are just some of the functions you can get out of Instapage. The site does have a free trial for 14-days if you ever wish to check it out on your own.

 

Heatmaps

instapage-heatmaps

If you have no clue how your visitors are using your pages, heatmaps is the solution. Instapage has a feature that can track user movement through your landing page. You can get the results from the heatmap menu located on your dashboard.

 

AdWords Integration

You can choose to add AdWords to your Instapage account because having Google AdWords integrated into this platform really works. Doing so will let you introduce an AdWords project straight from Instapage.

Enabling this function will let you see your ROI without the hassle to log in somewhere else.

 

Google AMP

With more users viewing pages through their phones, it’s a lot more crucial to produce mobile-friendly pages. Google AMP lets pages load faster on phones. Nevertheless, AMP-powered pages are aesthetically unpleasant the majority of the time.

Instapage fixes that by utilizing AMP to power their pages while keeping the appearances of their templates. {Be warned though: some features might not be compatible with AMP. The counter, for instance, can’t be included while using AMP. This feature is only readily available in the advanced, Enterprise plan.

 

Webinars

You’ll be glad to know that there are webinars available in Instapage. The topics usually focus around lead generation tactics and techniques. These webinars are carried out by Instapage employees of various levels. This makes you truly feel like the business is absolutely invested in your success.

There are brand-new webinars on the horizon. And even if you’re not able to participate, the webinars will be made available to you should you want them.

On top of webinars, you also get access to their marketing guides, e-books, podcast, and blogs. If you’re just starting, these might end up being important resources to your success.

 

The Basics

Just like most cloud-based software, you are required to sign up for an account. If you have a Google account, you simply log in and you’re basically all good to go. Once you have actually managed to create your account, you can start developing a landing page.

From the dashboard, you’ll have 2 options. You can develop a brand-new page or produce a group (an organized method of grouping pages).

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In this example, we’ll focus on constructing a single page. Click on Create New Page will show you 3 options. You can create a Basic Page, an AMP Page (created for mobile) and Upload Instapage File. Let’s produce a standard page for now.

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Clicking Standard Page will reroute you to the Templates page. Here you’ll be presented with several templates as well as an alternative to produce a style from scratch. The navigation bar can help you filter your choices based upon what type of landing page you require. Instapage has templates for lead generation, two-step verification, webinars and more.

Most of the offered design templates look sleek and modern. Although, they are reminiscent of other marketing e-mails you’ve most likely seen somewhere. It’s extremely advised that you make some changes and make these landing pages your own.

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Hovering over the design templates will allow you to preview each one. Once you have made your selection, simply select your template to name your page! After that, you’ll be directed the Instapage Editor. Instapage How To Create A Landing Page

 

The Instapage Editor

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The Instapage Editor is where the designing will take place. For this example, we’ve picked from among the complimentary templates Instapage gives. The user interface is intuitive and easy to understand. Those who aren’t used to drag and drop builders would have the ability to maneuver through it in no time.

Instantly you can modify the text and move them where you want to. The template is divided into various blocks or areas. Just like text and images, you can reposition blocks around with ease. You can include new blocks or remove ones you don’t need.

Each block allows you to insert brand-new material. You can add testimonials, descriptions, pricing information and other pertinent details.

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The navigation bar offers you fast access to their modification tools. From there you can add headlines, paragraphs, vidoes, images and call-to-action buttons. You can also include forms should you require them. Here you can find social media buttons that you can include anywhere on the landing page.

You ought to be able to produce new pages in minutes as soon as you get used to it. With a few minor tweaks, we had the ability to make modifications to the template to make it suit our requirements.

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Create A/B Tests

You will discover the A/B Testing button on the upper left-hand side of the Instapage Editor. Here you can develop different variations of your landing pages for testing. You’ll be able to experiment on call-to-actions or images and see which variations your audience would like most.

It’s an essential feature that people wouldn’t find on other landing page builders. You can test one page versus a very different page on Instapage.

 

Create Forms

You start by adding a form widget which is conveniently located at the navigation bar.

You’ll be shown 4 choices when you’ve successfully generated a form. You have button style, form style, submission and multistep. Instapage How To Create A Landing Page

– Button style: Let’s you make changes to the CTA label, font style, font size, color and effects.

– Form style: Modify the color of labels and field colors. Define the position of the labels.

– Form Submissions: Define what happens after the user submits the answers. You can trigger downloads or page redirects upon submission. You can also place a thank you message.

– Multistep Form: Perfect for user submissions that require multiple actions.

These options make Instapage perfect for producing lead magnets.

 

Instablocks

As discussed earlier, producing a landing page through the Instapage Editor makes use of blocks. These are areas you add to a page to insert more content. While it’s simple to add blocks, it can become a hassle if you’re dealing with multiple landing pages at a time.

Instablocks lets you set a custom block you can utilize throughout different pages. That way, your blocks are consistent and developing pages can be done much faster. If you have Instablocks set up and prepared to load, producing a page can be done in minutes.

You can develop elements like headers, pricing information or product benefits ahead of time. Then when you produce a new page, you just add these blocks to your landing page and you’re done.

 

Global Blocks

Global Blocks work the very same way as a regular block. What it does differently, however, is the capability to make changes on an international scale. Say you have 30 landing pages and you need to alter the same line of text throughout all of them. How do you do it?

With Global Blocks, any modification you make to one block will be applied to other emails that are connected to the same block.

This way, you will not be required to make individual changes. Footer details, for instance, can be changed with new details in a snap.

Global Blocks are just available if you’re signed up for the Enterprise plan.

 

Collaboration

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Instapage lets users work together through its built-in commenting system. Anyone currently on the page can leave a comment for other partners. In this manner, members can have a dynamic conversation about what modifications need to be made.

 

Mobile View

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Users are given the desktop version of the landing page by default. But you can switch between desktop and mobile versions. Changing to the mobile version reveals what your page would look like when seen through a phone screen.

Analytics

On the upper right-hand side of the navigation bar is the settings button for Instapage’s tracking features. Click the button to discover a variety of alternatives for integrating other tools to your page.

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Here you’ll find options to include SEO details, conversion rate goals, Google Analytics and Tag Manager, Facebook Pixel and more.

Instapage How To Create A Landing Page

Publishing a Landing Page

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When you’re done with your landing page, you can go on and publish. Publishing is simple. If you’ve forgotten to add some information, Instapage will remind you. If there are no errors discovered, you’ll be provided a few ways to publish your page.

– Custom domain: Allows you to release a page to any domain you own.

– WordPress: Lets you publish pages on WordPress. Publishing on WordPress requires you to install the Instapage WordPress plugin.

– Drupal: Lets you release pages on Drupal.

– Facebook: Publish your landing page as a tab in your Facebook page.

– Demo page: Choose this option if you wish to publish the page as a subdomain under pagedemo.co

 

Support

Instapage gives you access to a help center with informative materials, e-mail, chat and phone support.

The Help Center supplies you all the education you need to build your own landing pages. Learn about:

– Producing a landing page and working with the landing page builder

– Improving your mobile responsive features

– Using the page areas, editing background, text and images

– Dealing with the image manager and BigStock

– Carrying out parallax scrolling background

– Utilizing the CSS editor module

– Executing Twitter Cards code on your landing page

– Creating and modifying forms

– Publishing your landing page on different domains and platforms

– Assigning a 404 page

– Integrating 3rd party tracking options

– A/B testing

– Viewing and dealing with your data

– Integrating Instapage with other platforms

– Working with customers & users

– Handling your account, grouping landing pages and managing custom domains

Video tutorials are readily available to get you started and there are tons of helpful articles you can read.

Instapage supplies you likewise with an onboarding webinar that can teach you the essentials of using the platform in 30 minutes.

There is also a community online forum where you can post your questions and ask for help from other users.

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The Email and Chat Customer Support is readily available 24/7 and the response time for your tickets is remarkable. The support team will be able to assist you will all sorts of concerns in record time. This consists of everything from having difficulties establishing a new domain to adding HTML code and also landing page design and A/B testing pointers.

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For premium users, take advantage of a template design review. In other words, the conversion professionals at Instapage will take a look at your page and will tell you precisely what you need to alter to improve conversions.

The Phone Support is only offered for customers who sign up for the premium plan.

Instapage supplies you with 3rd party integrations that make your task as an online marketer so much simpler. Here’s a list of a few of the apps that Instapage integrates with:

– Email marketing and marketing automation software (HubSpot, MailChimp, AWeber, Constant Contact, Campaign Monitor, GetResponse, e-goi, mad mini, Marketo, InfusionSoft, ActiveCampaign, Autopilot)

– CRM: integrate your data with companies like (SalesForce, Zoho CRM, InfusionSoft, ActiveCampaign)

– Webinar (GoToWebinar)

– Analytics (Google Analytics, KISSmetrics, Mixpanel, Marketo)

– Platforms (WordPress and Drupal)

– Social media (Facebook)

– Workflow (Zapier)

 

Instapage Pros and Cons

Pros Instapage How To Create A Landing Page

– Has an intuitive drag and drop builder. Great for newbies.

– Instablock saves you time, particularly when producing numerous pages with the same template.

– You can perform split testing.

– Great integration with popular tracking tools and analytics.

– More than 200 customizable templates readily available.

– Heatmap visualizer lets you see which sections draw attention.

Cons

– The product can be pricey. Plans start at $99 each month (billed every year).

– You can only set one font style for all headings.

– Could use a few more widgets in the Editor.

– Advanced modifications needs to be done through CSS which kind of beats the purpose of the product.

 

Pricing

Core: $79/month or $69/month (billed yearly)

– Mobile-responsive builder

– Real-time collaboration

– Instablocks

– 20+ integrations

Optimizer: $129/month or $99/month (billed each year)

– All Core functions, plus:

– Complete A/B testing

– Heatmaps

– Dynamic text replacement

– Advertising attribution

Team & Agency: $229/month or $179/month (billed every year)

– All Optimizer functions, plus:

– 15 private subaccounts

– Branded lead notifications

– Audit log

Enterprise: By quote

– All Team & Agency functions, plus:

– Customer Success Manager

– Professional services

– Migration services

– Advanced publishing

Instapage does offer a complimentary 14-day trial for you.

 

Click here to beging your 14-day trial now!

 

Final Thoughts Instapage How To Create A Landing Page

Instapage is an excellent service to invest your money on, in order to get yourself an effective landing page platform.

Instapage gives you various integration choices to keep you linked to your clients through all possible resources. More than 20 marketing tools can be integrated which is way more than you might really require.

Your designs will be highly responsive on mobile devices. It is so important because most of us use tabs and smart devices these days. Instapage How To Create A Landing Page

Your conversion rate will increase substantially as your clients get a better online experience on your website.

Want a specific design template? You can import any template from any landing page within minutes. Instapage will assist you duplicate the style. It will design it as a template so that you can further tailor it the way you like.

If you come up with limited time offers every so often, you can take advantage of the countdown timers available. It’s a terrific marketing strategy as your consumers can see the clock ticking towards the end of a particular sale offer.

There is no limit to the number of unique monthly visitors on your website. If your website is doing well, have as much visitors as you like. It’s an excellent plus point since numerous other software set a limitation to the number of unique visitors in a month.

If you get stuck at any point, the support staff is there all the time. Get your inquiries sorted out so that your website does not suffer at any expense.

The process is kept very simple that even if you have not much understanding of site developing.

Analytics and charts will assist you make better business decisions for the future.

Instapage How To Create A Landing Page

If you are certain that Instapage is the landing page builder for you, just click here to begin your 14-day trial!