Landing pages are among the very best methods to offer products online and gather email leads. Instapage Landing Page Best Practices

Instapage Landing Page Best Practices

To assist you create a page with a high conversion rate, with no coding experience, there is Instapage. This great tool lets you generate landing pages without the need to study coding or web design.

 

Features Instapage Landing Page Best Practices

 

Drag and Drop

Instapage offers true drag and drop performance for editing. It is the main factor people sign up for the service because this indicates you can place text and other components exactly where you want them. You’re not locked in grids as this is the case with the other competitors.

This feature has been applauded for being easy to utilize. You can edit text and add images and videos quickly. If mastered, you can definitely be able to create mobile-friendly landing pages in minutes.

Including widgets adds to the functionality of your pages. Require a countdown timer? There’s a widget for that. Need an opt-in form? You can insert them just as quickly. You’ll be able to develop landing pages that meet your requirements thanks to the drag and drop feature.

Instapage Landing Page Best Practices

Templates

There are over 200 landing page templates provided to you on Instapage. These templates, together with Instapage’s customization features, will assist you generate landing pages specific to your business.

All Instapage templates are mobile-responsive which is usable for audiences who utilize their smartphones regularly.

 

Landing Page Monitoring

There is also a huge need to monitor your landing pages. Instapage addresses those needs through their monitoring tools. You get access to heatmaps (behavioral mapping), A/B (split) testing, Google Tag Manager and more.

 

Instablocks

Instablocks is one of the site’s distinct functions. What it does is permit you to build landing pages developed for mass launching. Make use of this function to develop constant page designs throughout different brand names. You can produce an element once and simply reuse it whenever it’s applicable. It’s quite the time-saver.

 

Customization

Users have the ability to purchase royalty-free stock pictures straight from the builder tool. Instapage also has a library of 5,000 fonts available. There’s no limit to what types of landing pages you can produce!

When working with a group just remember: you must collaborate modifications so everybody’s in the loop.

Good thing, Instapage has real-time collaboration tools you can use. For example, users can leave comments on landing pages during the designing phase.

These are only a few of the functions you can expect from Instapage. The website does have a totally free trial for 14-days if you ever wish to check it out on your own.

 

Heatmaps

instapage-heatmaps

If you have no idea how your users are connecting on your pages, heatmaps is the answer. Instapage has a feature that can track user movement through your landing page. You can get the results from the heatmap menu situated on your dashboard.

 

AdWords Integration

You can choose to include AdWords to your Instapage account because having Google AdWords integrated into this platform really works. Doing so will let you release an AdWords project directly from Instapage.

Enabling this function will let you see your ROI without the need to log in somewhere else.

 

Google AMP

With more users using their phones, it’s even more vital to create mobile-friendly pages. Google AMP lets pages load faster on phones. Nevertheless, AMP-powered pages are visually unattractive the majority of the time.

Instapage deals with that by utilizing AMP to power their pages while staying consistent with the appearances of their design templates. {Be keen though: some features may not be compatible with AMP. The counter, for instance, can’t be included while utilizing AMP. This feature is only available in the advanced, Enterprise plan.

 

Webinars

You’ll be happy to know that there are webinars offered on Instapage. The topics typically center around lead generation tactics and methods. These webinars are carried out by Instapage employees of different levels. This makes you really feel like the company is totally invested in your success.

There are new webinars on the horizon. And even if you’re unable to attend, the webinars will be made available to you must you want them.

On top of webinars, you can also access their marketing guides, e-books, podcast, and blog sites. If you’re just starting out, these might wind up being valuable resources to your success.

 

The Basics

Just like the majority of cloud-based software, you are required to sign up for an account. If you have a Google account, you simply log in and you’re pretty much all good to go. As soon as youhave managed to finalize your account, you can start creating a landing page.

From the dashboard, you’ll have 2 alternatives. You can create a new page or create a group (an organized way of grouping pages).

instapage-create-1

In this example, we’ll focus on building a single page. Click Create New Page will bring up 3 options. You can create a Basic Page, an AMP Page (developed for mobile) and Upload Instapage File. Let’s create a basic page for now.

instapage-create-2

Clicking on Standard Page will redirect you to the Templates page. Here you’ll be presented with a few templates and, in addition, an alternative to produce a design from scratch. The navigation bar can assist you filter your options based upon what sort of landing page you need. Instapage has templates for webinars, lead generation, two-step verification and more.

The majority of the offered design templates look modern and sleek. Although, they are similar to other marketing emails you’ve most likely seen somewhere. It’s extremely suggested that you make some modifications and make these landing pages your own.

instapage-create-3

Hovering over the templates will enable you to see each one. As soon as you’ve made your choice, just click on the template and name your page! After that, you’ll be directed the Instapage Editor. Instapage Landing Page Best Practices

 

The Instapage Editor

instapage-editor-1

The Instapage Editor is where the designing will take place. For this example, we’ve chosen from among the complimentary design templates Instapage offers. The user interface is intuitive and easy to understand. Those who aren’t used to drag and drop builders would be able to master it in no time.

Immediately you can modify the text and move them where you want to. The template is divided into different blocks or areas. As with images and text, you can move blocks around easily. You can include brand-new blocks or eliminate ones you don’t need.

Each block permits you to insert brand-new material. You can add testimonials, descriptions, pricing details and other appropriate information.

instapage-editor-2

The navigation bar provides you fast access to their customization tools. From there you can add headlines, paragraphs, images, videos and call-to-action buttons. You can also include forms must you require them. Here you can discover social media buttons that you can add anywhere on the landing page.

You should be able to develop new pages in minutes when you get used to it. With a couple of minor tweaks, we were able to make changes to the template to make it fit our requirements.

instapage-editor-3

 

Create A/B Tests

You will find the A/B Testing button on the upper left-hand side of the Instapage Editor. Here you can develop various versions of your landing pages for a sort of simulation. You’ll be able to experiment on call-to-actions or images and see which versions your audience would like best.

It’s an essential function that people would not find on other landing page builders. You can evaluate one page versus a completely different page on Instapage.

 

Create Forms

You begin by including a form widget which is conveniently situated at the navigation bar.

You’ll be presented with four options once you have effectively created a form. You have button style, form style, submission and multistep. Instapage Landing Page Best Practices

– Button style: Let’s you make modifications to the CTA label, font style, font size, effects and color.

– Form style: Change the color of labels and field colors. Define the position of the labels.

– Form Submissions: Define what takes place after the user sends the responses. You can set off downloads or page redirects upon submission. You can also put a thank you message.

– Multistep Form: Perfect for user submissions that require several actions.

These solutions make Instapage ideal for creating lead magnets.

 

Instablocks

As discussed earlier, producing a landing page through the Instapage Editor makes use of blocks. These are sections you add to a page to insert more content. While it’s simple to add blocks, it can become a hassle if you’re working on several landing pages at a time.

Instablocks lets you set a custom block you can use across different pages. That way, your blocks are consistent and developing pages can be done much faster. If you have Instablocks set up and all set to load, producing a page can be carried out in minutes.

You can produce components like headers, pricing details or product benefits ahead of time. Then when you develop a brand-new page, you just include these blocks to your landing page and you’re done.

 

Global Blocks

Global Blocks work the same way as a regular block. What it does in a different way, however, is the capability to make changes on a global scale. Say you have 30 landing pages and you need to change the same line of text across all of them. How do you do it?

With Global Blocks, any change you make to one block will be applied to other emails that are linked to the same block.

This way, you will not be forced to make individual modifications. Footer information, for instance, can be changed with new details in a snap.

Global Blocks are just available if you’re signed up for the Enterprise plan.

 

Collaboration

instapage-collaboration

Instapage lets users work together through its integrated commenting system. Anyone looking at the page can leave comments for other collaborators. By doing this, staff members can have a dynamic discussion on what modifications need to be made.

 

Mobile View

instapage-mobile

Users are given the desktop version of the landing page automatically. However you can toggle between desktop and mobile versions. Changing to the mobile version shows what your page would appear like when viewed through a phone screen.

Analytics

On the upper right-hand side of the navigation bar is the settings button for Instapage’s tracking features. Click the button to find a number of alternatives for incorporating other tools to your page.

instapage-analytics

Here you’ll find choices to add SEO details, conversion rate goals, Google Analytics and Tag Manager, Facebook Pixel and more.

Instapage Landing Page Best Practices

Publishing a Landing Page

instapage-publishing

Once you’re done with your landing page, you can go on and publish. Publishing is simple. If you have actually forgotten to add some info, Instapage will remind you. If there are no mistakes found, you’ll be provided a couple of ways to publish your page.

– Custom domain: Enables you to publish a page to any domain you own.

– WordPress: Lets you release pages on WordPress. Publishing on WordPress requires you to install the Instapage WordPress plugin.

– Drupal: Lets you release pages on Drupal.

– Facebook: Release your landing page as a tab on your Facebook page.

– Demo page: Choose this choice if you want to release the page as a subdomain under pagedemo.co

 

Support

Instapage offers you access to a help center with informative materials, e-mail, chat and phone support.

The Help Center provides you all the education you need to develop your own landing pages. Learn about:

– Developing a landing page and working with the landing page builder

– Improving your mobile responsive functions

– Using the page areas, modifying background, text and images

– Working with the image manager and BigStock

– Implementing parallax scrolling background

– Using the CSS editor module

– Executing Twitter Cards code on your landing page

– Producing and modifying forms

– Publishing your landing page on different domains and platforms

– Assigning a 404 page

– Incorporating 3rd party tracking services

– A/B testing

– Viewing and working with your data

– Integrating Instapage with other platforms

– Working with customers & users

– Handling your account, grouping landing pages and managing custom domains

Video tutorials are available to get you started and there are lots of practical articles you can read.

Instapage offers you also with an onboarding webinar that can teach you the basics of using the platform in thirty minutes.

There is also a community online forum where you can publish your concerns and request for assistance from other users.

instapage-support-1

The Email and Chat Customer Support is available 24/7 and the response time for your tickets is remarkable. The support team will be able to help you will all types of concerns in record time. This includes everything from having problems setting up a new domain to adding HTML code as well as landing page design and A/B testing ideas.

instapage-support-2

For premium users, take advantage of a design template design review. In other words, the conversion specialists at Instapage will take a look at your page and will tell you exactly what you need to change to improve conversions.

The Phone Support is only available to customers who register for the premium plan.

Instapage supplies you with 3rd party integrations that make your job as a marketer so much simpler. Here’s a list of a few of the apps that Instapage integrates with:

– Email marketing and marketing automation software (HubSpot, MailChimp, AWeber, Constant Contact, Campaign Monitor, GetResponse, e-goi, mad mini, Marketo, InfusionSoft, ActiveCampaign, Autopilot)

– CRM: integrate your information with companies like (SalesForce, Zoho CRM, InfusionSoft, ActiveCampaign)

– Webinar (GoToWebinar)

– Analytics (Google Analytics, KISSmetrics, Mixpanel, Marketo)

– Platforms (WordPress and Drupal)

– Social media (Facebook)

– Workflow (Zapier)

 

Instapage Advantages and Disadvantages

Pros Instapage Landing Page Best Practices

– Has an intuitive drag and drop feature. Great for beginners.

– Instablock saves you time, specifically when creating numerous pages with the same template.

– You can perform split testing.

– Great integration with popular tracking tools and analytics.

– More than 200 customizable design templates readily available.

– Heatmap visualizer helps you see which areas draw attention.

Cons

– The product can be pricey. Strategies start at $99 monthly (billed annually).

– You can only set one font for all headings.

– Could use a few more widgets in the Editor.

– Advanced modifications should be done through CSS which sort of beats the purpose of the product.

 

Pricing

Core: $79/month or $69/month (billed yearly)

– Mobile-responsive builder

– Real-time collaboration

– Instablocks

– 20+ integrations

Optimizer: $129/month or $99/month (billed annually)

– All Core features, plus:

– Unlimited A/B testing

– Heatmaps

– Dynamic text replacement

– Advertising attribution

Team & Agency: $229/month or $179/month (billed yearly)

– All Optimizer features, plus:

– 15 private subaccounts

– Branded lead notifications

– Audit log

Enterprise: By quote

– All Team & Agency functions, plus:

– Customer Success Manager

– Expert services

– Migration services

– Advanced publishing

Instapage does provide a free 14-day trial for you.

 

Click here to start your 14-day trial now!

 

Final Thoughts Instapage Landing Page Best Practices

Instapage is a terrific service to put your money on, in order to get yourself a powerful landing page platform.

Instapage provides you many integration options to keep you connected to your customers through all possible resources. More than 20 marketing tools can be incorporated which is way more than you might really require.

Your designs will be very responsive on mobile phones. It is so vital because most of us use tabs and smartphones these days. Instapage Landing Page Best Practices

Your conversion rate will increase considerably as your clients get a much better online experience on your website.

Want a specific design template? You can import any template from any landing page within minutes. Instapage will assist you duplicate the style. It will design it as a template so that you can further personalize it the way you like.

If you come up with limited time offers every so often, you can maximize the countdown timers readily available. It’s a great marketing method as your customers can see the clock ticking towards the end of a particular sale offer.

There is no limit to the number of special monthly visitors on your website. If your website is succeeding, have as many visitors as you like. It’s a terrific plus point because numerous other software set a limit to the number of unique visitors in a month.

If you get stuck at any point, the support staff is there all the time. Get your queries figured out so that your web page does not suffer at any cost.

The whole process is kept exceptionally easy that even if you have not much knowledge of website developing.

Analytics and graphs will assist you make better business choices for the future.

Instapage Landing Page Best Practices

If you’re certain that Instapage is the landing page builder for you, just click here to begin your 14-day free trial!