Landing pages are among the best methods to offer products online and gather e-mail leads. Instapage Landing Page Tutorial

Instapage Landing Page Tutorial

To assist you create a page with a high conversion rate, with no coding experience, there is Instapage. This awesome tool lets you generate landing pages without the need to know coding or web design.

 

Features Instapage Landing Page Tutorial

 

Drag and Drop

Instapage offers true drag and drop performance for editing. It is the primary reason people sign up for the service because this means you can position text and other components exactly where you desire them. You’re not locked in grids as compared to the other competitors.

This performance has actually garnered admiration for being easy to use. You can change text and include images and videos instantly. If mastered, you should be able to develop mobile-friendly landing pages in minutes.

Adding widgets adds to the functionality of your pages. Need a countdown timer? There’s a widget for that. Require an opt-in form? You can add them just as easily. You’ll be able to develop landing pages that meet your needs thanks to the drag and drop function.

Instapage Landing Page Tutorial

Templates

There are over 200 landing page templates made available to you on Instapage. These design templates, integrated with Instapage’s modification features, will help you generate landing pages unique to your business.

All Instapage design templates are mobile-responsive which is perfect for audiences who utilize their smartphones routinely.

 

Landing Page Monitoring

There is also a substantial need to monitor your landing pages. Instapage addresses those issues through their monitoring tools. You get access to heatmaps (behavioral mapping), A/B (split) testing, Google Tag Manager and more.

 

Instablocks

Instablocks is among the site’s distinct features. What it does is allow you to develop landing pages designed for mass releasing. Use this function to produce consistent page designs across different brands. You can develop a component just once and just use it again whenever it’s applicable. It’s an absolute time-saver.

 

Customization

Users are able to buy royalty-free stock pictures directly from the builder tool. Instapage also has a library of 5,000 fonts readily available. There’s no limit to what types of landing pages you can make!

When working with a team just remember: you need to coordinate changes so everyone’s in the loop.

Good thing, Instapage has real-time collaboration tools you can utilize. For example, users can leave comments on landing pages during the design phase.

These are just some of the features you can get out of Instapage. The site does have a free trial for 14-days if you ever want to try it out for yourself.

 

Heatmaps

instapage-heatmaps

If you have no clue how your visitors are interacting on your pages, heatmaps is the answer. Instapage has a function that can track user movement through your landing page. You can see the results from the heatmap menu located on your dashboard.

 

AdWords Integration

You can choose to add AdWords to your Instapage account because having Google AdWords integrated into this platform is an advantage. Doing so will let you introduce an AdWords project straight from Instapage.

Activating this function will let you track your ROI without the need to log in somewhere else.

 

Google AMP

With more users using their phones, it’s a lot more crucial to develop mobile-friendly pages. Google AMP lets pages load much faster on phones. However, AMP-powered pages are visually unpleasant the majority of the time.

Instapage resolves that by utilizing AMP to power their pages while keeping the looks of their design templates. {Be warned though: some functions may not work with AMP. The counter, for example, can’t be added while using AMP. This function is only offered in the advanced, Enterprise plan.

 

Webinars

You’ll be happy to know that there are webinars offered in Instapage. The subjects usually center around lead generation tips and methods. These webinars are carried out by Instapage staff of different levels. This makes you really feel like the company is absolutely invested in your success.

There are new webinars on the horizon. And even if you’re not able to attend, the webinars will be made available to you if you want them.

On top of webinars, you can also access their marketing guides, e-books, podcast, and blog sites. If you’re just starting, these may end up being valuable resources to your success.

 

The Basics

Similar to the majority of cloud-based software, you will need to sign up for an account. If you have a Google account, you simply log in and you’re basically all good to go. Once youhave managed to create your account, you can begin producing a landing page.

From the dashboard, you’ll have 2 alternatives. You can create a brand-new page or develop a group (a systematic method of grouping pages).

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In this example, we’ll focus on developing a single page. Click on Create New Page will bring up 3 choices. You can create a Basic Page, an AMP Page (created for mobile) and Upload Instapage File. Let’s develop a basic page for now.

instapage-create-2

Clicking on Standard Page will redirect you to the Templates page. Here you’ll be shown a few templates along with a choice to produce a design from scratch. The navigation bar can help you filter your options based on what kind of landing page you need. Instapage has templates for two-step verification, lead generation, webinars and more.

The majority of the available design templates look sleek and modern. Although, they are similar to other marketing e-mails you’ve most likely seen elsewhere. It’s extremely recommended that you make some modifications and make these landing pages your own.

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Hovering over the templates will enable you to see each one. As soon as you have made your choice, just click on the template to name your page! After that, you’ll be directed the Instapage Editor. Instapage Landing Page Tutorial

 

The Instapage Editor

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The Instapage Editor is where the design editing will take place. For this example, we have picked one of the free design templates Instapage provides. The user interface is instinctive and easy to understand. Those who aren’t used to drag and drop builders would be able to navigate through it in no time.

Right away you can modify the text and move them where you wish to. The template is divided into different blocks or areas. As with images and text, you can move blocks around with ease. You can add brand-new blocks or remove ones you do not need.

Each block permits you to place new content. You can add testimonials, descriptions, pricing details and other pertinent information.

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The navigation bar provides you fast access to their customization tools. From there you can include headlines, paragraphs, vidoes, images and call-to-action buttons. You can also include forms should you need them. Here you can find social networking buttons that you can add anywhere on the landing page.

You should be able to create brand-new pages in minutes when you get used to it. With a couple of minor tweaks, we had the ability to make changes to the template to make it match our needs.

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Create A/B Tests

You will discover the A/B Testing button on the upper left-hand side of the Instapage Editor. Here you can produce various versions of your landing pages for testing. You’ll be able to experiment on call-to-actions or images and see which variations your audience would like most.

It’s an important function that users wouldn’t see on other landing page builders. You can test one page versus a totally different page on Instapage.

 

Create Forms

You begin by adding a form widget which is conveniently situated at the navigation bar.

You’ll be shown four options as soon as you’ve successfully generated a form. You have button style, form style, submission and multistep. Instapage Landing Page Tutorial

– Button style: Allows you to make changes to the CTA label, font style, font size, effects and color.

– Form style: Edit the color of field colors and labels. Define the position of the labels.

– Form Submissions: Define what happens after the user submits the responses. You can set off downloads or page redirects upon submission. You can also put a thank you message.

– Multistep Form: Perfect for user submissions that need multiple actions.

These solutions make Instapage ideal for creating lead magnets.

 

Instablocks

As pointed out previously, producing a landing page through the Instapage Editor uses blocks. These are areas you add to a page to put extra material. While it’s simple to include blocks, it can end up being a hassle if you’re dealing with several landing pages at a time.

Instablocks lets you set a customized block you can use across different pages. That way, your blocks are consistent and creating pages can be done much faster. If you have Instablocks set up and all set to load, creating a page can be carried out in minutes.

You can develop components like headers, product benefits or pricing details ahead of time. Then when you create a new page, you simply include these blocks to your landing page and you’re done.

 

Global Blocks

Global Blocks work the very same way as a regular block. What it does differently, however, is the ability to make changes on a worldwide scale. Say you have 30 landing pages and you have to alter the same line of text throughout all of them. How do you do it?

With Global Blocks, any modification you make to one block will be applied to other emails that are linked to the same block.

By doing this, you will not be required to make individual modifications. Footer details, for instance, can be edited with new information in a second.

Global Blocks are only available if you’re registered for the Enterprise plan.

 

Collaboration

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Instapage lets users collaborate through its built-in commenting system. Anybody looking at the page can leave comments for other partners. By doing this, team members can have a dynamic conversation on what modifications need to be made.

 

Mobile View

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Users are shown the desktop iteration of the landing page automatically. However you can switch between desktop and mobile versions. Changing to the mobile version reveals what your page would appear like when seen through a phone screen.

Analytics

On the upper right-hand side of the navigation bar is the settings button for Instapage’s tracking features. Click the button to find a variety of choices for incorporating other tools to your page.

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Here you’ll discover choices to include SEO details, conversion rate goals, Google Analytics and Tag Manager, Facebook Pixel and more.

Instapage Landing Page Tutorial

Publishing a Landing Page

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As soon as you’re finished with your landing page, you can go ahead and publish. Publishing is easy. If you’ve forgotten to add some information, Instapage will remind you. If there are no errors found, you’ll be offered a couple of methods to publish your page.

– Custom domain: Enables you to publish a page to any domain you own.

– WordPress: Lets you publish pages on WordPress. Publishing on WordPress requires you to install the Instapage WordPress plugin.

– Drupal: Lets you release pages on Drupal.

– Facebook: Publish your landing page as a tab in your Facebook page.

– Demo page: Choose this choice if you want to publish the page as a subdomain under pagedemo.co

 

Support

Instapage offers you access to a help center with educational materials, email, chat and phone support.

The Help Center provides you all the education you need to develop your own landing pages. Learn about:

– Developing a landing page and dealing with the landing page builder

– Improving your mobile responsive functions

– Using the page areas, editing background, text and images

– Dealing with the image manager and BigStock

– Implementing parallax scrolling background

– Utilizing the CSS editor module

– Implementing Twitter Cards code on your landing page

– Creating and modifying forms

– Publishing your landing page on various platforms and domains

– Assigning a 404 page

– Integrating 3rd party tracking solutions

– A/B testing

– Viewing and dealing with your data

– Incorporating Instapage with other platforms

– Working with clients & users

– Managing your account, grouping landing pages and managing custom domains

Video tutorials are available to get you started and there are lots of helpful articles you can check out.

Instapage supplies you likewise with an onboarding webinar that can teach you the basics of using the platform in 30 minutes.

There is also a community forum where you can post your concerns and request assistance from other users.

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The Email and Chat Customer Support is readily available 24/7 and the response time for your tickets is remarkable. The support team will be able to assist you will all kinds of concerns in record time. This consists of everything from having difficulties establishing a new domain to adding HTML code as well as landing page design and A/B testing tips.

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For premium users, benefit from a design template design review. In other words, the conversion specialists at Instapage will have a look at your page and will tell you precisely what you require to alter to enhance conversions.

The Phone Support is only offered to clients who register for the premium plan.

Instapage offers you with 3rd party integrations that make your job as a marketer a lot simpler. Here’s a list of some of the apps that Instapage integrates with:

– E-mail marketing and marketing automation software (HubSpot, MailChimp, AWeber, Constant Contact, Campaign Monitor, GetResponse, e-goi, mad mini, Marketo, InfusionSoft, ActiveCampaign, Autopilot)

– CRM: integrate your information with companies like (SalesForce, Zoho CRM, InfusionSoft, ActiveCampaign)

– Webinar (GoToWebinar)

– Analytics (Google Analytics, KISSmetrics, Mixpanel, Marketo)

– Platforms (WordPress and Drupal)

– Social media (Facebook)

– Workflow (Zapier)

 

Instapage Advantages and Disadvantages

Pros Instapage Landing Page Tutorial

– Has an intuitive drag and drop feature. Perfect for beginners.

– Instablock saves you time, especially when producing numerous pages with the same template.

– You can carry out split testing.

– Great integration with popular tracking tools and analytics.

– More than 200 customizable design templates readily available.

– Heatmap visualizer helps you see which sections draw attention.

Cons

– The product can be pricey. Strategies begin at $99 per month (billed yearly).

– You can only set one font for all headings.

– Could use a few more widgets in the Editor.

– Advanced changes must be done through CSS which sort of beats the purpose of the product.

 

Pricing

Core: $79/month or $69/month (billed yearly)

– Mobile-responsive builder

– Real-time collaboration

– Instablocks

– 20+ integrations

Optimizer: $129/month or $99/month (billed annually)

– All Core features, plus:

– Complete A/B testing

– Heatmaps

– Dynamic text replacement

– Advertising attribution

Team & Agency: $229/month or $179/month (billed annually)

– All Optimizer functions, plus:

– 15 private subaccounts

– Branded lead notices

– Audit log

Enterprise: By quote

– All Team & Agency features, plus:

– Customer Success Manager

– Expert services

– Migration services

– Advanced publishing

Instapage does offer a complimentary 14-day trial for you.

 

Click here to start your 14-day trial now!

 

Final Thoughts Instapage Landing Page Tutorial

Instapage is a great service to invest your money on, in order to get yourself a powerful landing page platform.

Instapage provides you various integration alternatives to keep you linked to your visitors through all possible resources. More than 20 marketing tools can be integrated which is way more than you might actually need.

Your designs will be very responsive on mobile devices. It is so vital due to the fact that the majority of us use tabs and smart devices nowadays. Instapage Landing Page Tutorial

Your conversion rate will rise significantly as your clients get a much better online experience at your site.

Want a particular template? You can import any template from any landing page within minutes. Instapage will help you replicate the style. It will create it as a design template so that you can further personalize it the way you like.

If you come up with limited time offers every so often, you can take advantage of the countdown timers readily available. It’s a fantastic marketing technique as your customers can see the clock ticking towards the end of a specific sale deal.

There is no limit to the number of distinct monthly visitors to your website. If your website is succeeding, have as many visitors as you like. It’s an excellent advantage point due to the fact that numerous other software set a limit to the number of unique visitors in a month.

If you get stuck at any point, the support staff is there 24/7. Get your queries sorted out so that your webpage doesn’t suffer at any cost.

The whole process is kept very simple that even if you have not much understanding of site designing.

Analytics and graphs will assist you make much better business decisions for the future.

Instapage Landing Page Tutorial

If you’re certain that Instapage is the landing page builder for you, just click here to start your 14-day free trial!

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