Landing pages are among the very best ways to offer products online and collect email leads. Instapage Marketo

Instapage Marketo

To assist you develop a page with a high conversion rate, without any coding experience, you have Instapage. This incredible tool allows you to generate landing pages without the need to study coding or web design.

 

Features Instapage Marketo

 

Drag and Drop

Instapage offers true drag and drop functionality for editing. It is the primary reason people sign up for the service because this indicates you can position text and other elements exactly where you want them. You aren’t locked to grids as compared to the other competitors.

This function has been applauded for being simple to use. You can alter text and add images and videos instantly. If mastered, you should be able to produce mobile-friendly landing pages in minutes.

Including widgets adds to the functionality of your pages. Need a countdown timer? There’s a widget for that. Need an opt-in form? You can add them just as quickly. You’ll have the ability to produce landing pages that meet your requirements thanks to the drag and drop function.

Instapage Marketo

Templates

There are over 200 landing page templates offered to you on Instapage. These templates, integrated with Instapage’s personalization features, will help you produce landing pages specific to your business.

All Instapage templates are mobile-responsive which is usable for audiences who utilize their phones frequently.

 

Landing Page Monitoring

There is also a substantial need to track your landing pages. Instapage addresses those concerns through their monitoring tools. You get access to heatmaps (behavioral mapping), A/B (split) testing, Google Tag Manager and more.

 

Instablocks

Instablocks is one of the website’s unique features. What it does is allow you to develop landing pages designed for mass releasing. Use this feature to produce consistent page designs across different brand names. You could create a component just once and easily use it again whenever it’s applicable. It’s quite the time-saver.

 

Customization

Users are able to purchase royalty-free stock images straight from the builder tool. Instapage also has a library of 5,000 font styles available. There’s no limit to what kinds of landing pages you can produce!

When working with a group just remember: you need to collaborate modifications so everybody’s in the loop.

Good thing, Instapage has real-time collaboration tools you can use. For instance, users can leave comments on landing pages during the designing phase.

These are only a few of the features you can expect from Instapage. The site does have a free trial for 14-days if you ever want to try it out for yourself.

 

Heatmaps

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If you have no clue how your users are interacting on your pages, heatmaps is the solution. Instapage has a feature that can track user actions through your landing page. You can get the results from the heatmap menu situated on your dashboard.

 

AdWords Integration

You can choose to include AdWords to your Instapage account because having Google AdWords incorporated into this platform really works. Doing so will let you introduce an AdWords project straight from Instapage.

Enabling this feature will let you see your ROI without the hassle to log in elsewhere.

 

Google AMP

With more users viewing pages through their phones, it’s a lot more crucial to develop mobile-friendly pages. Google AMP lets pages load faster on phones. However, AMP-powered pages are aesthetically unattractive most of the time.

Instapage solves that by utilizing AMP to power their pages while maintaining the looks of their templates. {Be warned though: some functions may not work with AMP. The counter, for instance, can’t be added while utilizing AMP. This function is just available in the advanced, Enterprise plan.

 

Webinars

You’ll be happy to know that there are webinars readily available on Instapage. The subjects generally center around lead generation pointers and techniques. These webinars are carried out by Instapage employees of various levels. This makes you really feel like the company is totally invested in your success.

There are new webinars on the horizon. And even if you’re not able to participate, the webinars will be made available to you if you want them.

On top of webinars, you also gain access to their marketing guides, e-books, podcast, and blog sites. If you’re only just starting out, these may wind up being important resources to your success.

 

The Basics

Similar to most cloud-based software, you are required to sign up for an account. If you have a Google account, you simply log in and you’re pretty much all set to go. Once youhave managed to finalize your account, you can start developing a landing page.

From the dashboard, you’ll have 2 choices. You can produce a new page or develop a group (a systematic method of grouping pages).

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In this example, we’ll concentrate on constructing a single page. Click Create New Page will give you 3 options. You can create a Basic Page, an AMP Page (developed for mobile) and Upload Instapage File. Let’s create a standard page for now.

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Clicking on Standard Page will redirect you to the Templates page. Here you’ll be presented with several design templates and, in addition, a choice to produce a style from scratch. The navigation bar can help you filter your options based upon what sort of landing page you need. Instapage has templates for two-step verification, lead generation, webinars and more.

The majority of the available templates look sleek and modern. Although, they are reminiscent of other marketing emails youhave probably seen before. It’s highly suggested that you make some changes to make these landing pages your own.

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Hovering over the templates will allow you to see each one. Once you’ve made your choice, just click on the template to name your page! After that, you’ll be brought to the Instapage Editor. Instapage Marketo

 

The Instapage Editor

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The Instapage Editor is where the designing will occur. For this example, we’ve chosen from among the complimentary design templates Instapage offers. The interface is intuitive and easy to understand. Those who aren’t used to drag and drop builders would be able to master it in no time.

Instantly you can modify the text and position them where you want to. The design template is divided into different sections or blocks. Just like images and text, you can reposition blocks around easily. You can include new blocks or eliminate ones you do not need.

Each block enables you to insert brand-new material. You can add descriptions, testimonials, pricing details and other relevant details.

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The navigation bar provides you fast access to their modification tools. From there you can add headings, paragraphs, vidoes, images and call-to-action buttons. You can likewise include forms must you require them. Here you can discover social networking buttons that you can include anywhere on the landing page.

You will be able to produce new pages in minutes as soon as you get used to it. With a couple of small tweaks, we had the ability to make changes to the design template and make it suit our needs.

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Create A/B Tests

You will find the A/B Testing button on the upper left-hand side of the Instapage Editor. Here you can produce various versions of your landing pages for testing. You’ll be able to experiment on call-to-actions or images and see which variations your audience would like best.

It’s a crucial function that users wouldn’t see on other landing page builders. You can evaluate one page versus a totally different page on Instapage.

 

Create Forms

You begin by adding a form widget which is conveniently situated at the navigation bar.

You’ll be given four options once you have effectively created a form. You have button style, form style, submission and multistep. Instapage Marketo

– Button style: Let’s you make changes to the CTA label, font style, font size, color and effects.

– Form style: Change the color of field colors and labels. Define the position of the labels.

– Form Submissions: Define what takes place after the user submits the responses. You can activate downloads or page redirects upon submission. You can also put a thank you message.

– Multistep Form: Perfect for user submissions that require multiple steps.

These options make Instapage ideal for generating lead magnets.

 

Instablocks

As mentioned earlier, creating a landing page through the Instapage Editor makes use of blocks. These are sections you add to a page to insert extra content. While it’s simple to include blocks, it can become a hassle if you’re dealing with several landing pages at a time.

Instablocks lets you set a custom-made block you can use across different pages. That way, your blocks are consistent and developing pages can be done quicker. If you have Instablocks set up and all set to load, producing a page can be carried out in minutes.

You can develop different parts like headers, product benefits or pricing details ahead of time. Then when you create a new page, you just include these blocks to your landing page and you’re done.

 

Global Blocks

Global Blocks work the same way as a regular block. What it does in a different way, however, is the capability to make changes on a global scale. Say you have 30 landing pages and you have to change the same line of text across all of them. How do you do it?

With Global Blocks, any modification you make to one block will be applied to other e-mails that are linked to the same block.

This way, you won’t be required to make individual modifications. Footer information, for instance, can be edited with new information in a snap.

Global Blocks are only offered if you’re signed up for the Enterprise plan.

 

Collaboration

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Instapage lets users work together through its integrated commenting system. Anyone looking at the page can leave comments for other collaborators. By doing this, team members can have a dynamic conversation on what modifications need to be made.

 

Mobile View

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Users are given the desktop version of the landing page by default. But you can toggle between desktop and mobile versions. Switching to the mobile version shows what your page would appear like when seen through a smartphone.

Analytics

On the upper right-hand side of the navigation bar is the settings button for Instapage’s tracking features. Click the button to find a variety of alternatives for incorporating other tools to your page.

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Here you’ll find alternatives to add SEO details, conversion rate goals, Google Analytics and Tag Manager, Facebook Pixel and more.

Instapage Marketo

Publishing a Landing Page

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When you’re finished with your landing page, you can proceed and publish. Publishing is simple. If you have actually forgotten to include some details, Instapage will remind you. If there are no errors discovered, you’ll be provided a couple of methods to release your page.

– Custom domain: Enables you to release a page to any domain you own.

– WordPress: Lets you release pages on WordPress. Publishing on WordPress requires you to set up the Instapage WordPress plugin.

– Drupal: Lets you publish pages on Drupal.

– Facebook: Publish your landing page as a tab in your Facebook page.

– Demo page: Pick this alternative if you wish to publish the page as a subdomain under pagedemo.co

 

Support

Instapage gives you access to a help center with educational materials, e-mail, chat and phone assistance.

The Help Center provides you all the education you require to construct your own landing pages. Learn about:

– Developing a landing page and working with the landing page builder

– Improving your mobile responsive features

– Using the page sections, editing background, text and images

– Working with the image supervisor and BigStock

– Implementing parallax scrolling background

– Using the CSS editor module

– Executing Twitter Cards code on your landing page

– Creating and modifying forms

– Publishing your landing page on various platforms and domains

– Assigning a 404 page

– Incorporating 3rd party tracking services

– A/B testing

– Viewing and dealing with your data

– Integrating Instapage with other platforms

– Dealing with customers & users

– Managing your account, organizing landing pages and managing custom domains

Video tutorials are available to get you started and there are tons of handy articles you can read.

Instapage supplies you likewise with an onboarding webinar that can teach you the basics of using the platform in thirty minutes.

There is also a community online forum where you can publish your concerns and ask for assistance from other users.

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The Email and Chat Customer Support is readily available 24/7 and the response time for your tickets is incredible. The support team will be able to assist you will all sorts of issues in record time. This includes everything from having difficulties setting up a new domain to adding HTML code and also landing page design and A/B testing pointers.

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For premium users, benefit from a design template design review. In other words, the conversion specialists at Instapage will have a look at your page and will tell you precisely what you need to change to enhance conversions.

The Phone Support is only offered to consumers who sign up for the premium plan.

Instapage provides you with 3rd party integrations that make your job as a marketer so much easier. Here’s a list of a few of the apps that Instapage integrates with:

– E-mail marketing and marketing automation software (HubSpot, MailChimp, AWeber, Constant Contact, Campaign Monitor, GetResponse, e-goi, mad mini, Marketo, InfusionSoft, ActiveCampaign, Autopilot)

– CRM: integrate your data with companies like (SalesForce, Zoho CRM, InfusionSoft, ActiveCampaign)

– Webinar (GoToWebinar)

– Analytics (Google Analytics, KISSmetrics, Mixpanel, Marketo)

– Platforms (WordPress and Drupal)

– Social media (Facebook)

– Workflow (Zapier)

 

Instapage Advantages and Disadvantages

Pros Instapage Marketo

– Has an intuitive drag and drop builder. Great for beginners.

– Instablock saves you time, specifically when producing numerous pages with the same template.

– You can perform split testing.

– Great integration with popular tracking tools and analytics.

– More than 200 customizable templates available.

– Heatmap visualizer lets you see which sections draw attention.

Cons

– The product can be pricey. Plans start at $99 monthly (billed every year).

– You can only set one font for all headings.

– Could use a few more widgets in the Editor.

– Advanced modifications should be done through CSS which kind of beats the purpose of the product.

 

Pricing

Core: $79/month or $69/month (billed annually)

– Mobile-responsive builder

– Real-time collaboration

– Instablocks

– 20+ integrations

Optimizer: $129/month or $99/month (billed yearly)

– All Core features, plus:

– Complete A/B testing

– Heatmaps

– Dynamic text replacement

– Advertising attribution

Team & Agency: $229/month or $179/month (billed each year)

– All Optimizer functions, plus:

– 15 private subaccounts

– Branded lead notifications

– Audit log

Enterprise: By quote

– All Team & Agency features, plus:

– Customer Success Manager

– Professional services

– Migration services

– Advanced publishing

Instapage does offer a free 14-day trial for you.

 

Just click here to start your 14-day trial now!

 

Final Thoughts Instapage Marketo

Instapage is a great service to put your money on, in order to get yourself a powerful landing page platform.

Instapage provides you numerous integration alternatives to keep you connected to your visitors through all possible resources. More than 20 marketing tools can be integrated which is way more than you may really require.

Your designs will be highly responsive on mobile devices. It is so vital due to the fact that most of us use tabs and mobile phones these days. Instapage Marketo

Your conversion rate will rise significantly as your consumers get a better online experience on your site.

Want a specific template? You can import any design template from any landing page within minutes. Instapage will help you reproduce the style. It will create it as a design template so that you can further tailor it the way you like.

If you have limited time offers from time to time, you can make the most of the countdown timers readily available. It’s a great marketing method as your visitors can see the clock ticking towards the end of a specific sale deal.

There is no limit to the variety of unique monthly visitors on your website. If your site is doing well, have as much visitors as you like. It’s a terrific plus point due to the fact that lots of other software set a limitation to the number of unique visitors in a month.

If you get stuck at any point, the support staff is there all the time. Get your inquiries figured out so that your website does not suffer at any cost.

The whole process is kept extremely easy that even if you have not much understanding of site creating.

Analytics and charts will help you make much better business choices for the future.

Instapage Marketo

If you are convinced that Instapage is the landing page builder for you, just click here to begin your 14-day trial!