Landing pages are one of the best ways to offer products online and collect e-mail leads. Instapage Menu

Instapage Menu

To help you develop a page with a high conversion rate, with no coding experience, you have Instapage. This great tool lets you generate landing pages without the need to learn coding or web design.

 

Features Instapage Menu

 

Drag and Drop

Instapage offers true drag and drop functionality for editing. It is the main reason people sign up for the service because this means you can put text and other elements exactly where you want them. You aren’t locked in grids as this is the case with the other competitors.

This function has garnered admiration for being easy to use. You can change text and include images and videos quickly. Once mastered, you can definitely have the ability to develop mobile-friendly landing pages in minutes.

Including widgets increases the performance of your pages. Need a countdown timer? There’s a widget for that. Need an opt-in form? You can add them just as quickly. You’ll have the ability to produce landing pages that fulfill your requirements thanks to the drag and drop function.

Instapage Menu

Templates

There are over 200 landing page templates made available to you on Instapage. These templates, together with Instapage’s personalization features, will help you create landing pages unique to your product.

All Instapage design templates are mobile-responsive which is ideal for audiences who view on thier mobile phones.

 

Landing Page Monitoring

There is also a huge requirement to track your landing pages. Instapage addresses those issues through their tracking tools. You get access to heatmaps (behavioral mapping), A/B (split) testing, Google Tag Manager and more.

 

Instablocks

Instablocks is among the website’s unique functions. What it does is permit you to develop landing pages developed for mass releasing. Use this feature to produce consistent page designs across different brand names. You can develop an element once and just reuse it whenever it’s applicable. It’s an absolute time-saver.

 

Customization

Users can buy royalty-free stock pictures directly from the builder tool. Instapage also has a library of 5,000 font styles readily available. There’s no limit to what types of landing pages you can produce!

When working with a group just remember: you must coordinate modifications so everyone’s in the loop.

Good thing, Instapage has real-time collaboration tools you can use. For instance, users can leave comments on landing pages throughout the designing stage.

These are only a few of the functions you can expect from Instapage. The site does have a free trial for 14-days if you ever want to try it out for yourself.

 

Heatmaps

instapage-heatmaps

If you have no clue how your users are interacting on your pages, heatmaps is the answer. Instapage has a function that can track user movement through your landing page. You can get the results from the heatmap menu located on your dashboard.

 

AdWords Integration

You can choose to include AdWords to your Instapage account because having Google AdWords integrated into this platform really works. Doing so will let you release an AdWords campaign directly from Instapage.

Enabling this function will let you see your ROI without the hassle to log in elsewhere.

 

Google AMP

With more users viewing pages through their phones, it’s even more important to produce mobile-friendly pages. Google AMP lets pages load much faster on phones. However, AMP-powered pages are visually unpleasant most of the time.

Instapage solves that by using AMP to power their pages while preserving the appearances of their design templates. {Be keen though: some functions might not work with AMP. The counter, for example, can’t be included while utilizing AMP. This feature is only offered in the advanced, Enterprise plan.

 

Webinars

You’ll be happy to know that there are webinars readily available on Instapage. The subjects typically center around lead generation tactics and techniques. These webinars are carried out by Instapage staff of different levels. This makes you truly feel like the company is totally invested in your success.

There are new webinars on the horizon. And even if you’re unable to participate, the webinars will be made available to you if you want them.

On top of webinars, you also gain access to their marketing guides, e-books, podcast, and blog sites. If you’re just starting, these may end up being important resources to your success.

 

The Basics

As with the majority of cloud-based software, you are required to sign up for an account. If you have a Google account, you just log in and you’re practically ready to go. Once youhave managed to create your account, you can begin producing a landing page.

From the dashboard, you’ll have 2 alternatives. You can develop a new page or create a group (an organized method of grouping pages).

instapage-create-1

In this example, we’ll focus on building a single page. Click on Create New Page will bring up 3 choices. You can produce a Basic Page, an AMP Page (created for mobile) and Upload Instapage File. Let’s create a basic page for now.

instapage-create-2

Clicking on Standard Page will redirect you to the Templates page. Here you’ll be presented with a few design templates as well as an alternative to develop a design from scratch. The navigation bar can assist you filter your choices based upon what type of landing page you need. Instapage has design templates for two-step verification, lead generation, webinars and more.

Most of the offered templates look modern and sleek. Although, they are reminiscent of other marketing emails you’ve probably seen before. It’s extremely advised that you make some modifications to make these landing pages your own.

instapage-create-3

Hovering over the templates will allow you to preview each one. Once you’ve made your selection, simply select your template and name your page! After that, you’ll be directed the Instapage Editor. Instapage Menu

 

The Instapage Editor

instapage-editor-1

The Instapage Editor is where the designing will occur. For this example, we have selected one of the complimentary templates Instapage provides. The user interface is instinctive and simple to understand. Those who aren’t used to drag and drop builders would have the ability to get the hang of it in no time.

Right away you can modify the text and move them where you wish to. The template is divided into various areas or blocks. Just like text and images, you can move blocks around easily. You can add brand-new blocks or get rid of ones you don’t require.

Each block allows you to insert brand-new content. You can add descriptions, testimonials, pricing details and other pertinent details.

instapage-editor-2

The navigation bar gives you fast access to their customization tools. From there you can add headings, paragraphs, images, videos and call-to-action buttons. You can likewise include forms must you require them. Here you can find social media buttons that you can add anywhere on the landing page.

You will be able to create new pages in minutes when you get used to it. With a couple of small tweaks, we had the ability to make modifications to the template to make it fit our requirements.

instapage-editor-3

 

Create A/B Tests

You will discover the A/B Testing button on the upper left-hand side of the Instapage Editor. Here you can produce various variations of your landing pages for testing. You’ll have the ability to experiment on call-to-actions or images and see which variations your audience would like most.

It’s an important function that users wouldn’t find on other landing page builders. You can check one page against a very different page on Instapage.

 

Create Forms

You begin by adding a form widget which is conveniently located at the navigation bar.

You’ll be shown four alternatives once you have effectively created a form. You have button style, form style, submission and multistep. Instapage Menu

– Button style: Allows you to make modifications to the CTA label, font style, font size, effects and color.

– Form style: Modify the color of labels and field colors. Define the position of the labels.

– Form Submissions: Define what occurs after the user submits the answers. You can set off downloads or page redirects upon submission. You can also insert a thank you message.

– Multistep Form: Perfect for user submissions that require multiple actions.

These solutions make Instapage suitable for generating lead magnets.

 

Instablocks

As discussed earlier, producing a landing page through the Instapage Editor uses blocks. These are sections you add to a page to place additional content. While it’s simple to add blocks, it can end up being a burden if you’re dealing with several landing pages at a time.

Instablocks lets you set a custom-made block you can use throughout different pages. That way, your blocks are consistent and developing pages can be done faster. If you have Instablocks set up and prepared to load, producing a page can be carried out in minutes.

You can produce different parts like headers, product benefits or pricing details ahead of time. Then when you develop a brand-new page, you just include these blocks to your landing page and you’re done.

 

Global Blocks

Global Blocks work the same way as a regular block. What it does differently, however, is the ability to make changes on a global scale. Say you have 30 landing pages and you have to alter the same line of text across all of them. How do you do it?

With Global Blocks, any change you make to one block will be applied to other emails that are connected to the same block.

By doing this, you won’t be required to make individual changes. Footer information, for instance, can be updated with new details in a second.

Global Blocks are just available if you’re subscribed to the Enterprise plan.

 

Collaboration

instapage-collaboration

Instapage lets users work together through its integrated commenting system. Anybody looking at the page can leave comments for other partners. By doing this, staff members can have a dynamic discussion about what changes are to be made.

 

Mobile View

instapage-mobile

Users are given the desktop version of the landing page by default. However you can switch between desktop and mobile versions. Switching to the mobile version shows what your page would appear like when seen through a smartphone.

Analytics

On the upper right-hand side of the navigation bar is the settings button for Instapage’s tracking features. Click the button to find a variety of choices for incorporating other tools to your page.

instapage-analytics

Here you’ll find options to add SEO information, conversion rate goals, Google Analytics and Tag Manager, Facebook Pixel and more.

Instapage Menu

Publishing a Landing Page

instapage-publishing

Once you’re done with your landing page, you can go ahead and publish. Publishing is easy. If you have actually forgotten to include some details, Instapage will remind you. If there are no errors found, you’ll be offered a few ways to release your page.

– Custom domain: Allows you to publish a page to any domain you own.

– WordPress: Lets you release pages on WordPress. Publishing on WordPress requires you to install the Instapage WordPress plugin.

– Drupal: Lets you publish pages on Drupal.

– Facebook: Release your landing page as a tab on your Facebook page.

– Demo page: Choose this alternative if you wish to release the page as a subdomain under pagedemo.co

 

Support

Instapage offers you access to a help center with informative materials, email, chat and phone assistance.

The Help Center gives you all the education you need to construct your own landing pages. Learn about:

– Developing a landing page and dealing with the landing page builder

– Improving your mobile responsive features

– Using the page areas, editing background, text and images

– Working with the image manager and BigStock

– Carrying out parallax scrolling background

– Utilizing the CSS editor module

– Executing Twitter Cards code on your landing page

– Producing and modifying forms

– Publishing your landing page on different platforms and domains

– Assigning a 404 page

– Integrating 3rd party tracking solutions

– A/B testing

– Viewing and working with your data

– Incorporating Instapage with other platforms

– Dealing with customers & users

– Managing your account, organizing landing pages and handling custom domains

Video tutorials are offered to get you started and there are lots of valuable articles you can read.

Instapage supplies you likewise with an onboarding webinar that can teach you the basics of using the platform in thirty minutes.

There is also a community online forum where you can publish your concerns and request for assistance from other users.

instapage-support-1

The Email and Chat Customer Support is available 24/7 and the response time for your tickets is remarkable. The support team will be able to help you will all types of problems in record time. This includes everything from having difficulties establishing a new domain to adding HTML code as well as landing page design and A/B testing ideas.

instapage-support-2

For premium users, benefit from a template design review. In other words, the conversion professionals at Instapage will take a look at your page and will inform you precisely what you need to change to enhance conversions.

The Phone Support is only offered for clients who sign up for the premium plan.

Instapage supplies you with 3rd party integrations that make your job as a marketer a lot simpler. Here’s a list of a few of the apps that Instapage integrates with:

– Email marketing and marketing automation software (HubSpot, MailChimp, AWeber, Constant Contact, Campaign Monitor, GetResponse, e-goi, mad mini, Marketo, InfusionSoft, ActiveCampaign, Autopilot)

– CRM: integrate your data with companies like (SalesForce, Zoho CRM, InfusionSoft, ActiveCampaign)

– Webinar (GoToWebinar)

– Analytics (Google Analytics, KISSmetrics, Mixpanel, Marketo)

– Platforms (WordPress and Drupal)

– Social media (Facebook)

– Workflow (Zapier)

 

Instapage Pros and Cons

Pros Instapage Menu

– Has an intuitive drag and drop function. Great for beginners.

– Instablock saves you time, specifically when producing several pages with the same template.

– You can carry out split testing.

– Great integration with popular tracking tools and analytics.

– More than 200 customizable design templates offered.

– Heatmap visualizer helps you see which sections draw attention.

Cons

– The product can be expensive. Plans start at $99 each month (billed each year).

– You can only set one font style for all headings.

– Could use a few more widgets in the Editor.

– Advanced modifications needs to be done through CSS which kind of beats the purpose of the product.

 

Pricing

Core: $79/month or $69/month (billed yearly)

– Mobile-responsive builder

– Real-time collaboration

– Instablocks

– 20+ integrations

Optimizer: $129/month or $99/month (billed every year)

– All Core functions, plus:

– Complete A/B testing

– Heatmaps

– Dynamic text replacement

– Advertising attribution

Team & Agency: $229/month or $179/month (billed each year)

– All Optimizer features, plus:

– 15 private subaccounts

– Branded lead notices

– Audit log

Enterprise: By quote

– All Team & Agency functions, plus:

– Customer Success Manager

– Professional services

– Migration services

– Advanced publishing

Instapage does have a complimentary 14-day trial for you.

 

Just click here to start your 14-day trial now!

 

Final Thoughts Instapage Menu

Instapage is a fantastic service to invest your money on, in order to get yourself an effective landing page platform.

Instapage gives you various integration alternatives to keep you linked to your customers through all possible resources. More than 20 marketing tools can be incorporated which is way more than you may actually need.

Your designs will be quite responsive on mobile phones. It is so vital due to the fact that most of us use tabs and smartphones these days. Instapage Menu

Your conversion rate will increase substantially as your clients get a better online experience on your website.

Want a specific template? You can import any design template from any landing page within minutes. Instapage will help you replicate the style. It will develop it as a design template so that you can further tailor it the way you like.

If you have limited time offers every so often, you can maximize the countdown timers readily available. It’s a fantastic marketing method as your visitors can see the clock ticking towards the end of a specific sale offer.

There is no limit to the number of special monthly visitors on your site. If your site is doing well, have as much visitors as you like. It’s a great advantage since lots of other software set a limitation to the number of unique visitors in a month.

If you get stuck at any point, the support staff is there 24/7. Get your queries sorted out so that your webpage doesn’t suffer at any cost.

The whole process is kept extremely basic that even if you have not much understanding of website developing.

Analytics and graphs will help you make better business choices for the future.

Instapage Menu

If you are certain that Instapage is the landing page builder for you, just click here to begin your 14-day free trial!