Landing pages are one of the best ways to offer products online and gather email leads. Instapage Morgan Stanley Expansion

Instapage Morgan Stanley Expansion

To assist you create a page with a high conversion rate, without any coding experience, there is Instapage. This awesome tool lets you construct landing pages without the need to know coding or web design.

 

Features Instapage Morgan Stanley Expansion

 

Drag and Drop

Instapage offers true drag and drop feature for editing. It is the primary reason people register for the service because this means you can place text and other elements exactly where you desire them. You aren’t locked in grids as compared to the other competitors.

This performance has actually been complimented for being easy to utilize. You can alter text and include images and videos instantly. Once mastered, you will have the ability to develop mobile-friendly landing pages in minutes.

Adding widgets adds to the functionality of your pages. Need a countdown timer? There’s a widget for that. Need an opt-in form? You can add them just as quickly. You’ll have the ability to develop landing pages that fulfill your needs thanks to the drag and drop function.

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Templates

There are over 200 landing page templates made available to you on Instapage. These design templates, combined with Instapage’s customization functions, will help you generate landing pages distinct to your business.

All Instapage design templates are mobile-responsive which is ideal for audiences who utilize their mobile phones frequently.

 

Landing Page Monitoring

There is also a huge requirement to track your landing pages. Instapage addresses those needs through their tracking tools. You get access to heatmaps (behavioral mapping), A/B (split) testing, Google Tag Manager and more.

 

Instablocks

Instablocks is among the site’s distinct features. What it does is permit you to construct landing pages created for mass deployment. Make use of this feature to produce constant page styles throughout different brands. You could develop a component just once and just use it again whenever it’s applicable. It’s quite the time-saver.

 

Customization

Users have the ability to get royalty-free stock photos straight from the builder tool. Instapage also has a library of 5,000 typefaces available. There’s no limit to what kinds of landing pages you can create!

When dealing with a team just remember: you need to coordinate modifications so everybody’s on the same page.

Fortunately, Instapage has real-time collaboration tools you can use. For example, users can leave comments on landing pages during the designing stage.

These are only a few of the features you can expect from Instapage. The site does have a free trial for 14-days if you ever wish to check it out for yourself.

 

Heatmaps

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If you have no idea how your visitors are engaging on your pages, heatmaps is the solution. Instapage has a function that can track user actions through your landing page. You can see the results from the heatmap menu located on your dashboard.

 

AdWords Integration

You can choose to include AdWords to your Instapage account because having Google AdWords incorporated into this platform really works. Doing so will let you introduce an AdWords campaign directly from Instapage.

Activating this feature will let you track your ROI without the need to log in somewhere else.

 

Google AMP

With more users viewing pages through their phones, it’s even more vital to create mobile-friendly pages. Google AMP lets pages load easier on phones. Nevertheless, AMP-powered pages are aesthetically unattractive the majority of the time.

Instapage deals with that by using AMP to power their pages while keeping the appearances of their design templates. {Be keen though: some functions may not work with AMP. The counter, for instance, can’t be added while utilizing AMP. This feature is just offered in the advanced, Enterprise plan.

 

Webinars

You’ll be glad to know that there are webinars offered in Instapage. The subjects usually center around lead generation tactics and techniques. These webinars are carried out by Instapage staff of different levels. This makes you really feel like the business is totally invested in your success.

There are new webinars on the horizon. And even if you’re not able to attend, the webinars will be made available for you must you want them.

On top of webinars, you can also access their marketing guides, e-books, podcast, and blogs. If you’re just starting, these may end up being valuable resources to your success.

 

The Basics

Just like most cloud-based software, you will need to sign up for an account. If you have a Google account, you just log in and you’re basically all set to go. Once youhave managed to finalize your account, you can begin developing a landing page.

From the dashboard, you’ll have 2 choices. You can develop a brand-new page or create a group (an organized method of grouping pages).

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In this example, we’ll focus on building a single page. Click on Create New Page will give you 3 choices. You can produce a Standard Page, an AMP Page (designed for mobile) and Upload Instapage File. Let’s produce a basic page for now.

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Clicking Standard Page will reroute you to the Templates page. Here you’ll be presented with a number of design templates and an option to produce a design from scratch. The navigation bar can help you filter your choices based on what kind of landing page you need. Instapage has design templates for two-step verification, lead generation, webinars and more.

The majority of the provided design templates look sleek and modern. Although, they are similar to other marketing e-mails you have actually most likely seen somewhere. It’s extremely recommended that you make some changes to make these landing pages your own.

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Hovering over the design templates will allow you to see each one. As soon as you’ve made your choice, just click on the template to name your page! After that, you’ll be directed the Instapage Editor. Instapage Morgan Stanley Expansion

 

The Instapage Editor

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The Instapage Editor is where the design editing will occur. For this example, we have picked one of the complimentary templates Instapage provides. The user interface is instinctive and easy to understand. Those who aren’t used to drag and drop builders would have the ability to get the hang of it in no time.

Immediately you can modify the text and position them where you wish to. The template is divided into various sections or blocks. Just like text and images, you can move blocks around with ease. You can include brand-new blocks or eliminate ones you do not want.

Each block enables you to place new content. You can add descriptions, testimonials, pricing information and other pertinent information.

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The navigation bar provides you fast access to their customization tools. From there you can add headings, paragraphs, images, videos and call-to-action buttons. You can likewise add forms should you require them. Here you can discover social media buttons that you can include anywhere on the landing page.

You should be able to produce new pages in minutes as soon as you get used to it. With a couple of minor tweaks, we had the ability to make modifications to the template to make it fit our needs.

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Create A/B Tests

You will find the A/B Testing button on the upper left-hand side of the Instapage Editor. Here you can produce different versions of your landing pages for testing. You’ll have the ability to experiment on call-to-actions or images and see which versions your audience would like most.

It’s an essential function that users wouldn’t find on other landing page builders. You can test one page against a very different page on Instapage.

 

Create Forms

You start by adding a form widget which is conveniently located at the navigation bar.

You’ll be presented with four alternatives when you have successfully produced a form. You have button style, form style, submission and multistep. Instapage Morgan Stanley Expansion

– Button style: Let’s you make modifications to the CTA label, font style, font size, color and effects.

– Form style: Edit the color of field colors and labels. Define the position of the labels.

– Form Submissions: Define what occurs after the user sends the responses. You can activate downloads or page redirects upon submission. You can also put a thank you message.

– Multistep Form: Perfect for user submissions that need multiple actions.

These options make Instapage suitable for generating lead magnets.

 

Instablocks

As mentioned earlier, creating a landing page through the Instapage Editor uses blocks. These are areas you add to a page to place more content. While it’s simple to add blocks, it can become a problem if you’re dealing with numerous landing pages at a time.

Instablocks lets you set a custom block you can utilize across different pages. That way, your blocks are consistent and producing pages can be done quicker. If you have Instablocks set up and prepared to load, producing a page can be done in minutes.

You can produce different parts like headers, pricing information or product benefits ahead of time. Then when you produce a new page, you simply include these blocks to your landing page and you’re done.

 

Global Blocks

Global Blocks work the same way as a regular block. What it does in a different way, however, is the capability to make changes on a worldwide scale. Say you have 30 landing pages and you need to alter the same line of text throughout all of them. How do you do it?

With Global Blocks, any change you make to one block will be applied to other e-mails that are linked to the same block.

This way, you will not be required to make individual modifications. Footer information, for instance, can be changed with new information in a snap.

Global Blocks are only offered if you’re subscribed to the Enterprise plan.

 

Collaboration

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Instapage lets users collaborate through its built-in commenting system. Anyone looking at the page can leave a comment for other partners. By doing this, members can have a dynamic discussion on what modifications need to be made.

 

Mobile View

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Users are shown the desktop version of the landing page by default. But you can toggle between desktop and mobile versions. Changing to the mobile version shows what your page would appear like when viewed through a phone screen.

Analytics

On the upper right-hand side of the navigation bar is the settings button for Instapage’s tracking features. Click the button to discover a number of alternatives for incorporating other tools to your page.

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Here you’ll find options to include SEO information, conversion rate goals, Google Analytics and Tag Manager, Facebook Pixel and more.

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Publishing a Landing Page

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Once you’re finished with your landing page, you can go on and publish. Publishing is simple. If you have actually forgotten to include some information, Instapage will remind you. If there are no errors found, you’ll be offered a couple of methods to release your page.

– Custom domain: Enables you to release a page to any domain you own.

– WordPress: Lets you release pages on WordPress. Publishing on WordPress requires you to install the Instapage WordPress plugin.

– Drupal: Lets you release pages on Drupal.

– Facebook: Publish your landing page as a tab on your Facebook page.

– Demo page: Choose this alternative if you want to release the page as a subdomain under pagedemo.co

 

Support

Instapage offers you access to a help center with educational materials, email, chat and phone assistance.

The Help Center gives you all the education you require to develop your own landing pages. Learn about:

– Producing a landing page and dealing with the landing page builder

– Improving your mobile responsive features

– Using the page sections, editing background, text and images

– Working with the image manager and BigStock

– Executing parallax scrolling background

– Using the CSS editor module

– Executing Twitter Cards code on your landing page

– Developing and editing forms

– Publishing your landing page on various platforms and domains

– Assigning a 404 page

– Incorporating 3rd party tracking solutions

– A/B testing

– Viewing and working with your data

– Incorporating Instapage with other platforms

– Dealing with customers & users

– Handling your account, organizing landing pages and managing custom domains

Video tutorials are available to get you started and there are lots of useful articles you can read.

Instapage supplies you likewise with an onboarding webinar that can teach you the basics of using the platform in 30 minutes.

There is also a community forum where you can ask your questions and request help from other users.

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The Email and Chat Customer Support is readily available 24/7 and the response time for your tickets is great. The support team will be able to assist you will all sorts of concerns in record time. This consists of everything from having trouble setting up a new domain to adding HTML code and also landing page design and A/B testing suggestions.

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For premium users, take advantage of a template design review. In other words, the conversion professionals at Instapage will take a look at your page and will inform you exactly what you require to change to improve conversions.

The Phone Support is only offered for customers who sign up for the premium plan.

Instapage offers you with 3rd party integrations that make your task as a marketer so much easier. Here’s a list of a few of the apps that Instapage integrates with:

– Email marketing and marketing automation software (HubSpot, MailChimp, AWeber, Constant Contact, Campaign Monitor, GetResponse, e-goi, mad mini, Marketo, InfusionSoft, ActiveCampaign, Autopilot)

– CRM: integrate your information with companies like (SalesForce, Zoho CRM, InfusionSoft, ActiveCampaign)

– Webinar (GoToWebinar)

– Analytics (Google Analytics, KISSmetrics, Mixpanel, Marketo)

– Platforms (WordPress and Drupal)

– Social media (Facebook)

– Workflow (Zapier)

 

Instapage Advantages and Disadvantages

Pros Instapage Morgan Stanley Expansion

– Has an intuitive drag and drop builder. Perfect for beginners.

– Instablock saves you time, specifically when developing multiple pages with the same template.

– You can carry out split testing.

– Great integration with popular tracking tools and analytics.

– More than 200 customizable design templates readily available.

– Heatmap visualizer lets you see which sections draw attention.

Cons

– The product can be expensive. Plans begin at $99 each month (billed yearly).

– You can only set one font style for all headings.

– Could use a few more widgets in the Editor.

– Advanced modifications should be done through CSS which sort of beats the purpose of the product.

 

Pricing

Core: $79/month or $69/month (billed annually)

– Mobile-responsive builder

– Real-time collaboration

– Instablocks

– 20+ integrations

Optimizer: $129/month or $99/month (billed yearly)

– All Core functions, plus:

– Complete A/B testing

– Heatmaps

– Dynamic text replacement

– Advertising attribution

Team & Agency: $229/month or $179/month (billed yearly)

– All Optimizer features, plus:

– 15 private subaccounts

– Branded lead notifications

– Audit log

Enterprise: By quote

– All Team & Agency features, plus:

– Customer Success Manager

– Professional services

– Migration services

– Advanced publishing

Instapage does provide a complimentary 14-day trial for you.

 

Click here to beging your 14-day trial now!

 

Final Thoughts Instapage Morgan Stanley Expansion

Instapage is a great service to invest your money on, in order to get yourself an effective landing page platform.

Instapage gives you numerous integration alternatives to keep you linked to your customers through all possible resources. More than 20 marketing tools can be incorporated which is way more than you may really need.

Your designs will be quite responsive on mobile phones. It is so vital since the majority of us use tabs and mobile phones nowadays. Instapage Morgan Stanley Expansion

Your conversion rate will increase significantly as your consumers get a much better online experience at your site.

Want a specific design template? You can import any design template from any landing page within minutes. Instapage will help you duplicate the design. It will develop it as a design template so that you can further personalize it the way you like.

If you come up with limited time offers every now and then, you can make the most of the countdown timers offered. It’s a terrific marketing method as your consumers can see the clock ticking towards the end of a particular sale offer.

There is no limit to the variety of unique monthly visitors on your website. If your website is succeeding, have as much visitors as you like. It’s a fantastic advantage point since numerous other software set a limit to the number of unique visitors in a month.

If you get stuck at any point, the support personnel is there all the time. Get your queries sorted out so that your web page does not suffer at any cost.

The process is kept exceptionally simple that even if you have not much understanding of site designing.

Analytics and charts will help you make better business choices for the future.

Instapage Morgan Stanley Expansion

If you’re convinced that Instapage is the landing page builder for you, just click here to start your 14-day free trial!

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