Landing pages are among the best ways to offer products online and collect e-mail leads. Instapage Morgan Stanley

Instapage Morgan Stanley

To assist you develop a page with a high conversion rate, without any coding experience, you have Instapage. This awesome tool allows you to build landing pages without the need to know coding or web design.

 

Features Instapage Morgan Stanley

 

Drag and Drop

Instapage offers true drag and drop functionality for editing. It is the primary factor people register for the service because this means you can put text and other elements exactly where you want them. You aren’t locked in grids as compared to the other competitors.

This function has actually been complimented for being simple to use. You can edit text and include images and videos instantly. Once mastered, you will have the ability to create mobile-friendly landing pages in minutes.

Including widgets adds to the functionality of your pages. Require a countdown timer? There’s a widget for that. Require an opt-in form? You can insert them just as easily. You’ll be able to create landing pages that meet your needs thanks to the drag and drop function.

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Templates

There are over 200 landing page design templates offered to you on Instapage. These templates, together with Instapage’s modification functions, will assist you create landing pages distinct to your product.

All Instapage design templates are mobile-responsive which is ideal for audiences who use their smartphones regularly.

 

Landing Page Monitoring

There is also a substantial need to track your landing pages. Instapage addresses those issues through their monitoring tools. You get access to heatmaps (behavioral mapping), A/B (split) testing, Google Tag Manager and more.

 

Instablocks

Instablocks is among the site’s special features. What it does is permit you to construct landing pages developed for mass releasing. Use this feature to create constant page styles across various brand names. You could create a component just once and simply use it again whenever it’s applicable. It’s quite the time-saver.

 

Customization

Users can get royalty-free stock pictures directly from the builder tool. Instapage also has a library of 5,000 fonts readily available. There’s no limit to what kinds of landing pages you can produce!

When dealing with a group just remember: you must coordinate modifications so everybody’s on the same page.

Good thing, Instapage has real-time collaboration tools you can utilize. For example, users can leave comments on landing pages during the designing phase.

These are only a few of the functions you can expect from Instapage. The site does have a totally free trial for 14-days if you ever wish to check it out for yourself.

 

Heatmaps

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If you have no idea how your users are interacting on your pages, heatmaps is the answer. Instapage has a feature that can track user movement through your landing page. You can get the results from the heatmap menu located on your dashboard.

 

AdWords Integration

You can choose to include AdWords to your Instapage account because having Google AdWords incorporated into this platform is important. Doing so will let you introduce an AdWords campaign straight from Instapage.

Enabling this function will let you track your ROI without the hassle to log in somewhere else.

 

Google AMP

With more users using their phones, it’s even more crucial to develop mobile-friendly pages. Google AMP lets pages load easier on phones. Nevertheless, AMP-powered pages are visually unattractive the majority of the time.

Instapage fixes that by using AMP to power their pages while keeping the appearances of their design templates. {Be warned though: some functions might not work with AMP. The counter, for instance, can’t be added while utilizing AMP. This function is just readily available in the advanced, Enterprise plan.

 

Webinars

You’ll be happy to know that there are webinars readily available on Instapage. The topics typically center around lead generation tactics and strategies. These webinars are carried out by Instapage staff of various levels. This makes you actually feel like the business is absolutely invested in your success.

There are brand-new webinars on the horizon. And even if you’re not able to attend, the webinars will be made available for you should you want them.

On top of webinars, you can also access their marketing guides, e-books, podcast, and blog sites. If you’re only just starting, these might end up being important resources to your success.

 

The Basics

As with most cloud-based software, you are required to sign up for an account. If you have a Google account, you simply log in and you’re pretty much all good to go. Once you’ve managed to set up your account, you can begin creating a landing page.

From the dashboard, you’ll have 2 choices. You can create a brand-new page or create a group (an organized way of grouping pages).

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In this example, we’ll focus on building a single page. Click Create New Page will show you 3 options. You can create a Basic Page, an AMP Page (developed for mobile) and Upload Instapage File. Let’s produce a standard page for now.

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Clicking Standard Page will redirect you to the Templates page. Here you’ll be shown several design templates and, in addition, an alternative to develop a design from scratch. The navigation bar can help you filter your options based upon what type of landing page you require. Instapage has design templates for lead generation, two-step verification, webinars and more.

Most of the provided templates look sleek and modern. Although, they are similar to other marketing e-mails youhave probably seen before. It’s highly recommended that you make some changes and make these landing pages your own.

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Hovering over the templates will enable you to see each one. And when you’ve made your choice, simply click on the template and name your page! After that, you’ll be brought to the Instapage Editor. Instapage Morgan Stanley

 

The Instapage Editor

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The Instapage Editor is where the design editing will take place. For this example, we’ve selected one of the complimentary design templates Instapage offers. The interface is instinctive and easy to comprehend. Those who aren’t used to drag and drop builders would be able to navigate through it in no time.

Instantly you can revise the text and position them where you wish to. The template is divided into various blocks or areas. As with text and images, you can move blocks around easily. You can add new blocks or get rid of ones you do not need.

Each block allows you to insert brand-new content. You can include descriptions, testimonials, pricing information and other appropriate details.

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The navigation bar gives you fast access to their customization tools. From there you can add headlines, paragraphs, images, videos and call-to-action buttons. You can likewise include forms should you need them. Here you can discover social networking buttons that you can include anywhere on the landing page.

You ought to be able to create brand-new pages in minutes when you get used to it. With a couple of small tweaks, we had the ability to make changes to the design template to make it fit our requirements.

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Create A/B Tests

You will discover the A/B Testing button on the upper left-hand side of the Instapage Editor. Here you can create different variations of your landing pages for a sort of simulation. You’ll be able to experiment on call-to-actions or images and see which variations your audience would like most.

It’s an essential feature that people wouldn’t find on other landing page builders. You can check one page versus a totally different page on Instapage.

 

Create Forms

You start by including a form widget which is conveniently situated in the navigation bar.

You’ll be presented with four alternatives once you’ve successfully produced a form. You have button style, form style, submission and multistep. Instapage Morgan Stanley

– Button style: Allows you to make modifications to the CTA label, font, font size, effects and color.

– Form style: Modify the color of field colors and labels. Define the position of the labels.

– Form Submissions: Define what occurs after the user sends the responses. You can activate downloads or page redirects upon submission. You can also place a thank you message.

– Multistep Form: Perfect for user submissions that need several steps.

These solutions make Instapage perfect for generating lead magnets.

 

Instablocks

As pointed out previously, creating a landing page through the Instapage Editor makes use of blocks. These are areas you add to a page to put extra material. While it’s simple to add blocks, it can become a hassle if you’re working on multiple landing pages at a time.

Instablocks lets you set a custom block you can utilize across various pages. That way, your blocks are consistent and producing pages can be done quicker. If you have Instablocks set up and all set to load, creating a page can be carried out in minutes.

You can produce components like headers, product benefits or pricing information ahead of time. Then when you create a brand-new page, you just include these blocks to your landing page and you’re done.

 

Global Blocks

Global Blocks work the same way as a regular block. What it does differently, however, is the capability to make changes on a worldwide scale. Say you have 30 landing pages and you need to change the same line of text across all of them. How do you do it?

With Global Blocks, any modification you make to one block will be applied to other emails that are linked to the same block.

This way, you won’t be required to make individual changes. Footer details, for instance, can be updated with new details in a snap.

Global Blocks are just offered if you’re registered for the Enterprise plan.

 

Collaboration

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Instapage lets users collaborate through its integrated commenting system. Anyone looking at the page can leave a comment for other collaborators. This way, members can have a dynamic conversation on what changes need to be made.

 

Mobile View

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Users are shown the desktop version of the landing page automatically. But you can switch between desktop and mobile versions. Changing to the mobile version reveals what your page would appear like when seen through a phone screen.

Analytics

On the upper right-hand side of the navigation bar is the settings button for Instapage’s tracking features. Click the button to discover a number of alternatives for integrating other tools to your page.

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Here you’ll discover choices to include SEO information, conversion rate goals, Google Analytics and Tag Manager, Facebook Pixel and more.

Instapage Morgan Stanley

Publishing a Landing Page

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When you’re finished with your landing page, you can proceed and publish. Publishing is easy. If you’ve forgotten to include some information, Instapage will remind you. If there are no mistakes found, you’ll be provided a few methods to release your page.

– Custom domain: Enables you to release a page to any domain you own.

– WordPress: Lets you release pages on WordPress. Publishing on WordPress requires you to install the Instapage WordPress plugin.

– Drupal: Lets you publish pages on Drupal.

– Facebook: Release your landing page as a tab on your Facebook page.

– Demo page: Choose this choice if you want to publish the page as a subdomain under pagedemo.co

 

Support

Instapage provides you access to a help center with informative materials, e-mail, chat and phone assistance.

The Help Center gives you all the education you need to develop your own landing pages. Learn about:

– Producing a landing page and dealing with the landing page builder

– Improving your mobile responsive functions

– Using the page areas, editing background, text and images

– Working with the image supervisor and BigStock

– Carrying out parallax scrolling background

– Using the CSS editor module

– Executing Twitter Cards code on your landing page

– Creating and editing forms

– Publishing your landing page on different domains and platforms

– Assigning a 404 page

– Integrating 3rd party tracking options

– A/B testing

– Viewing and working with your data

– Integrating Instapage with other platforms

– Dealing with clients & users

– Managing your account, grouping landing pages and handling custom domains

Video tutorials are offered to get you started and there are lots of useful articles you can check out.

Instapage provides you also with an onboarding webinar that can teach you the fundamentals of using the platform in thirty minutes.

There is also a community forum where you can ask your questions and request for help from other users.

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The Email and Chat Customer Support is readily available 24/7 and the response time for your tickets is great. The support team will be able to assist you will all sorts of problems in record time. This includes everything from having difficulties establishing a new domain to adding HTML code and also landing page design and A/B testing tips.

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For premium users, take advantage of a design template design review. In other words, the conversion professionals at Instapage will have a look at your page and will inform you exactly what you need to change to enhance conversions.

The Phone Support is only offered for consumers who sign up for the premium plan.

Instapage offers you with 3rd party integrations that make your job as an online marketer so much simpler. Here’s a list of some of the apps that Instapage integrates with:

– E-mail marketing and marketing automation software (HubSpot, MailChimp, AWeber, Constant Contact, Campaign Monitor, GetResponse, e-goi, mad mini, Marketo, InfusionSoft, ActiveCampaign, Autopilot)

– CRM: integrate your data with companies like (SalesForce, Zoho CRM, InfusionSoft, ActiveCampaign)

– Webinar (GoToWebinar)

– Analytics (Google Analytics, KISSmetrics, Mixpanel, Marketo)

– Platforms (WordPress and Drupal)

– Social media (Facebook)

– Workflow (Zapier)

 

Instapage Pros and Cons

Pros Instapage Morgan Stanley

– Has an intuitive drag and drop feature. Great for newbies.

– Instablock saves you time, particularly when producing several pages with the same template.

– You can carry out split testing.

– Great integration with popular tracking tools and analytics.

– More than 200 customizable design templates offered.

– Heatmap visualizer lets you see which sections draw attention.

Cons

– The product can be pricey. Plans start at $99 each month (billed each year).

– You can only set one font style for all headings.

– Could use a few more widgets in the Editor.

– Advanced modifications must be done through CSS which kind of beats the purpose of the product.

 

Pricing

Core: $79/month or $69/month (billed yearly)

– Mobile-responsive builder

– Real-time collaboration

– Instablocks

– 20+ integrations

Optimizer: $129/month or $99/month (billed yearly)

– All Core features, plus:

– Complete A/B testing

– Heatmaps

– Dynamic text replacement

– Advertising attribution

Team & Agency: $229/month or $179/month (billed every year)

– All Optimizer functions, plus:

– 15 private subaccounts

– Branded lead notices

– Audit log

Enterprise: By quote

– All Team & Agency functions, plus:

– Customer Success Manager

– Professional services

– Migration services

– Advanced publishing

Instapage does have a complimentary 14-day trial for you.

 

Click here to start your 14-day trial now!

 

Final Thoughts Instapage Morgan Stanley

Instapage is a great service to invest your money on, in order to get yourself a powerful landing page platform.

Instapage provides you various integration options to keep you linked to your clients through all possible resources. More than 20 marketing tools can be integrated which is way more than you may really need.

Your designs will be quite responsive on mobile devices. It is so important since the majority of us use tabs and mobile phones nowadays. Instapage Morgan Stanley

Your conversion rate will increase substantially as your clients get a better online experience on your website.

Want a specific template? You can import any template from any landing page within minutes. Instapage will help you replicate the design. It will develop it as a template so that you can further personalize it the way you like.

If you have limited time offers from time to time, you can maximize the countdown timers readily available. It’s a terrific marketing technique as your visitors can see the clock ticking towards the end of a specific sale deal.

There is no limit to the variety of unique monthly visitors to your site. If your website is doing well, have as many visitors as you like. It’s a terrific plus point because numerous other software set a limitation to the number of unique visitors in a month.

If you get stuck at any point, the support personnel is there all the time. Get your inquiries figured out so that your webpage doesn’t suffer at any expense.

The whole process is kept extremely basic that even if you have not much knowledge of site developing.

Analytics and charts will help you make much better business decisions for the future.

Instapage Morgan Stanley

If you’re convinced that Instapage is the landing page builder for you, just click here to start your 14-day trial!