Landing pages are among the very best methods to sell products online and collect email leads. Instapage Or Unbounce

Instapage Or Unbounce

To assist you produce a page with a high conversion rate, without any coding experience, you can use Instapage. This incredible tool allows you to construct landing pages without the need to study coding or web design.

 

Features Instapage Or Unbounce

 

Drag and Drop

Instapage offers true drag and drop functionality for editing. It is the main reason people register for the service because this means you can put text and other elements exactly where you desire them. You’re not locked in grids as this is the case with the other competitors.

This functionality has been complimented for being basic to utilize. You can alter text and add images and videos quickly. If mastered, you should have the ability to develop mobile-friendly landing pages in minutes.

Adding widgets increases the functionality of your pages. Need a countdown timer? There’s a widget for that. Need an opt-in form? You can add them just as quickly. You’ll be able to create landing pages that fulfill your needs thanks to the drag and drop feature.

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Templates

There are over 200 landing page templates offered to you on Instapage. These templates, combined with Instapage’s customization features, will help you generate landing pages unique to your product.

All Instapage design templates are mobile-responsive which is perfect for audiences who check on thier phones.

 

Landing Page Monitoring

There is also a huge requirement to track your landing pages. Instapage addresses those concerns through their tracking tools. You get access to heatmaps (behavioral mapping), A/B (split) testing, Google Tag Manager and more.

 

Instablocks

Instablocks is among the site’s unique functions. What it does is enable you to construct landing pages created for mass releasing. Make use of this feature to produce consistent page designs across various brand names. You can create a component just once and simply use it again whenever it’s applicable. It’s quite the time-saver.

 

Customization

Users have the ability to buy royalty-free stock pictures straight from the builder tool. Instapage also has a library of 5,000 typefaces readily available. There’s no limit to what types of landing pages you can create!

When dealing with a group just remember: you must coordinate modifications so everyone’s on the same page.

Fortunately, Instapage has real-time collaboration tools you can utilize. For instance, users can leave comments on landing pages during the design phase.

These are only a few of the functions you can expect from Instapage. The site does have a free trial for 14-days if you ever wish to check it out for yourself.

 

Heatmaps

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If you have no idea how your users are connecting on your pages, heatmaps is the answer. Instapage has a function that can track user actions through your landing page. You can see the results from the heatmap menu located on your dashboard.

 

AdWords Integration

You can choose to include AdWords to your Instapage account because having Google AdWords incorporated into this platform really works. Doing so will let you release an AdWords project directly from Instapage.

Activating this feature will let you track your ROI without the hassle to log in somewhere else.

 

Google AMP

With more users on their phones, it’s even more crucial to produce mobile-friendly pages. Google AMP lets pages load faster on phones. Nevertheless, AMP-powered pages are visually unpleasant the majority of the time.

Instapage resolves that by using AMP to power their pages while maintaining the looks of their design templates. {Be keen though: some features may not be compatible with AMP. The counter, for instance, can’t be included while using AMP. This feature is only available in the advanced, Enterprise plan.

 

Webinars

You’ll be glad to know that there are webinars available in Instapage. The topics normally focus around lead generation pointers and methods. These webinars are conducted by Instapage employees of different levels. This makes you actually feel like the business is totally invested in your success.

There are brand-new webinars on the horizon. And even if you’re not able to participate, the webinars will be provided for you should you want them.

On top of webinars, you can also access their marketing guides, e-books, podcast, and blogs. If you’re just starting out, these may end up being important resources to your success.

 

The Basics

As with most cloud-based software, you are required to sign up for an account. If you have a Google account, you just log in and you’re basically ready to go. As soon as you’ve managed to create your account, you can begin producing a landing page.

From the dashboard, you’ll have 2 choices. You can create a brand-new page or develop a group (a systematic way of grouping pages).

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In this example, we’ll focus on developing a single page. Click on Create New Page will give you 3 choices. You can develop a Basic Page, an AMP Page (developed for mobile) and Upload Instapage File. Let’s create a basic page for now.

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Clicking on Standard Page will redirect you to the Templates page. Here you’ll be presented with a number of design templates and an alternative to produce a style from scratch. The navigation bar can assist you filter your choices based upon what type of landing page you need. Instapage has templates for lead generation, two-step verification, webinars and more.

Most of the provided design templates look modern and sleek. Although, they are reminiscent of other marketing e-mails you have actually probably seen elsewhere. It’s extremely recommended that you make some modifications to make these landing pages your own.

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Hovering over the design templates will allow you to see each one. As soon as you’ve made your choice, simply click on the template and name your page! After that, you’ll be brought to the Instapage Editor. Instapage Or Unbounce

 

The Instapage Editor

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The Instapage Editor is where the design editing will occur. For this example, we have chosen one of the free design templates Instapage gives. The interface is intuitive and easy to understand. Those who aren’t used to drag and drop builders would have the ability to navigate through it in no time.

Instantly you can modify the text and move them where you want to. The design template is divided into various blocks or sections. As with text and images, you can move blocks around easily. You can add brand-new blocks or get rid of ones you do not need.

Each block enables you to insert brand-new material. You can include testimonials, descriptions, pricing details and other pertinent information.

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The navigation bar provides you quick access to their customization tools. From there you can include headlines, paragraphs, images, videos and call-to-action buttons. You can likewise add forms should you need them. Here you can discover social networking buttons that you can add anywhere on the landing page.

You will be able to create new pages in minutes once you get used to it. With a few minor tweaks, we had the ability to make modifications to the template to make it fit our needs.

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Create A/B Tests

You will find the A/B Testing button on the upper left-hand side of the Instapage Editor. Here you can create various versions of your landing pages for a sort of simulation. You’ll have the ability to experiment on call-to-actions or images and see which versions your audience would like best.

It’s an important function that users wouldn’t see on other landing page builders. You can evaluate one page against a very different page on Instapage.

 

Create Forms

You start by including a form widget which is conveniently located in the navigation bar.

You’ll be shown four alternatives as soon as you have effectively generated a form. You have button style, form style, submission and multistep. Instapage Or Unbounce

– Button style: Let’s you make changes to the CTA label, font style, font size, effects and color.

– Form style: Change the color of labels and field colors. Define the position of the labels.

– Form Submissions: Define what takes place after the user sends the responses. You can trigger downloads or page redirects upon submission. You can also place a thank you message.

– Multistep Form: Perfect for user submissions that need several steps.

These solutions make Instapage perfect for generating lead magnets.

 

Instablocks

As mentioned earlier, creating a landing page through the Instapage Editor utilizes blocks. These are sections you add to a page to put additional content. While it’s easy to include blocks, it can end up being a burden if you’re dealing with several landing pages at a time.

Instablocks lets you set a custom block you can utilize throughout different pages. That way, your blocks are consistent and creating pages can be done quicker. If you have Instablocks set up and all set to load, creating a page can be performed in minutes.

You can produce different parts like headers, product benefits or pricing information ahead of time. Then when you develop a new page, you just include these blocks to your landing page and you’re done.

 

Global Blocks

Global Blocks work the same way as a regular block. What it does differently, however, is the ability to make modifications on a global scale. Say you have 30 landing pages and you need to change the same line of text across all of them. How do you do it?

With Global Blocks, any change you make to one block will be applied to other e-mails that are linked to the same block.

This way, you will not be forced to make individual changes. Footer information, for instance, can be updated with new details in a second.

Global Blocks are only available if you’re subscribed to the Enterprise plan.

 

Collaboration

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Instapage lets users work together through its built-in commenting system. Anyone currently on the page can leave a comment for other collaborators. In this manner, staff members can have a dynamic conversation about what changes are to be made.

 

Mobile View

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Users are shown the desktop version of the landing page by default. However you can toggle between desktop and mobile versions. Switching to the mobile version shows what your page would appear like when seen through a mobile phone.

Analytics

On the upper right-hand side of the navigation bar is the settings button for Instapage’s tracking features. Click the button to find a number of alternatives for incorporating other tools to your page.

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Here you’ll discover options to add SEO information, conversion rate goals, Google Analytics and Tag Manager, Facebook Pixel and more.

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Publishing a Landing Page

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As soon as you’re done with your landing page, you can go ahead and publish. Publishing is simple. If you’ve forgotten to include some information, Instapage will remind you. If there are no errors discovered, you’ll be provided a few methods to release your page.

– Custom domain: Allows you to release a page to any domain you own.

– WordPress: Lets you release pages on WordPress. Publishing on WordPress requires you to set up the Instapage WordPress plugin.

– Drupal: Lets you publish pages on Drupal.

– Facebook: Release your landing page as a tab on your Facebook page.

– Demo page: Select this option if you wish to release the page as a subdomain under pagedemo.co

 

Support

Instapage provides you access to a help center with educational materials, email, chat and phone support.

The Help Center provides you all the education you require to construct your own landing pages. Learn about:

– Developing a landing page and dealing with the landing page builder

– Improving your mobile responsive features

– Using the page sections, editing background, text and images

– Dealing with the image manager and BigStock

– Implementing parallax scrolling background

– Using the CSS editor module

– Carrying out Twitter Cards code on your landing page

– Producing and modifying forms

– Publishing your landing page on various platforms and domains

– Assigning a 404 page

– Integrating 3rd party tracking services

– A/B testing

– Viewing and dealing with your data

– Incorporating Instapage with other platforms

– Dealing with clients & users

– Handling your account, grouping landing pages and handling custom domains

Video tutorials are readily available to get you started and there are tons of useful articles you can check out.

Instapage supplies you likewise with an onboarding webinar that can teach you the essentials of using the platform in 30 minutes.

There is also a community forum where you can post your concerns and ask for assistance from other users.

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The Email and Chat Customer Support is available 24/7 and the response time for your tickets is great. The support team will be able to assist you will all sorts of problems in record time. This includes everything from having difficulties establishing a new domain to adding HTML code and also landing page design and A/B testing ideas.

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For premium users, take advantage of a design template design review. In other words, the conversion experts at Instapage will have a look at your page and will inform you exactly what you need to change to enhance conversions.

The Phone Support is only available for consumers who sign up for the premium plan.

Instapage supplies you with 3rd party integrations that make your job as an online marketer so much simpler. Here’s a list of some of the apps that Instapage integrates with:

– Email marketing and marketing automation software (HubSpot, MailChimp, AWeber, Constant Contact, Campaign Monitor, GetResponse, e-goi, mad mini, Marketo, InfusionSoft, ActiveCampaign, Autopilot)

– CRM: integrate your information with companies like (SalesForce, Zoho CRM, InfusionSoft, ActiveCampaign)

– Webinar (GoToWebinar)

– Analytics (Google Analytics, KISSmetrics, Mixpanel, Marketo)

– Platforms (WordPress and Drupal)

– Social media (Facebook)

– Workflow (Zapier)

 

Instapage Advantages and Disadvantages

Pros Instapage Or Unbounce

– Has an intuitive drag and drop function. Perfect for newbies.

– Instablock saves you time, specifically when producing numerous pages with the same template.

– You can perform split testing.

– Great integration with popular tracking tools and analytics.

– More than 200 customizable templates offered.

– Heatmap visualizer lets you see which sections draw attention.

Cons

– The product can be pricey. Plans begin at $99 each month (billed each year).

– You can only set one font for all headings.

– Could use a few more widgets in the Editor.

– Advanced modifications needs to be done through CSS which kind of beats the purpose of the product.

 

Pricing

Core: $79/month or $69/month (billed yearly)

– Mobile-responsive builder

– Real-time collaboration

– Instablocks

– 20+ integrations

Optimizer: $129/month or $99/month (billed every year)

– All Core functions, plus:

– Complete A/B testing

– Heatmaps

– Dynamic text replacement

– Advertising attribution

Team & Agency: $229/month or $179/month (billed each year)

– All Optimizer functions, plus:

– 15 private subaccounts

– Branded lead notifications

– Audit log

Enterprise: By quote

– All Team & Agency functions, plus:

– Customer Success Manager

– Professional services

– Migration services

– Advanced publishing

Instapage does have a free 14-day trial for you.

 

Just click here to start your 14-day trial now!

 

Final Thoughts Instapage Or Unbounce

Instapage is a fantastic service to invest your money on, in order to get yourself a powerful landing page platform.

Instapage gives you many integration alternatives to keep you linked to your clients through all possible resources. More than 20 marketing tools can be integrated which is way more than you might really need.

Your designs will be very responsive on mobile phones. It is so essential since most of us use tabs and mobile phones nowadays. Instapage Or Unbounce

Your conversion rate will increase considerably as your clients get a better online experience at your site.

Want a particular template? You can import any design template from any landing page within minutes. Instapage will assist you replicate the design. It will design it as a design template so that you can further personalize it the way you like.

If you come up with limited time offers every now and then, you can make the most of the countdown timers available. It’s a great marketing technique as your clients can see the clock ticking towards the end of a particular sale deal.

There is no limit to the number of unique monthly visitors to your website. If your site is succeeding, have as much visitors as you like. It’s a terrific advantage because numerous other software set a limitation to the number of unique visitors in a month.

If you get stuck at any point, the support team is there 24/7. Get your queries sorted out so that your web page does not suffer at any cost.

The process is kept exceptionally easy that even if you have not much knowledge of website designing.

Analytics and charts will help you make much better business choices for the future.

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If you are certain that Instapage is the landing page builder for you, just click here to start your 14-day free trial!