Landing pages are among the very best ways to offer products online and collect email leads. Instapage Platform

Instapage Platform

To assist you create a page with a high conversion rate, with no coding experience, you need Instapage. This remarkable tool lets you build landing pages without the need to study coding or web design.

 

Features Instapage Platform

 

Drag and Drop

Instapage offers true drag and drop feature for editing. It is the main factor people sign up for the service because this indicates you can put text and other components exactly where you want them. You’re not locked in grids as this is the case with the other competitors.

This function has actually been applauded for being easy to utilize. You can alter text and include images and videos quickly. If mastered, you will have the ability to create mobile-friendly landing pages in minutes.

Including widgets increases the performance of your pages. Need a countdown timer? There’s a widget for that. Need an opt-in form? You can insert them just as easily. You’ll be able to produce landing pages that meet your requirements thanks to the drag and drop function.

Instapage Platform

Templates

There are over 200 landing page templates provided to you on Instapage. These templates, integrated with Instapage’s personalization features, will assist you generate landing pages specific to your product.

All Instapage design templates are mobile-responsive which is usable for audiences who check on thier mobile phones.

 

Landing Page Monitoring

There is also a huge need to track your landing pages. Instapage addresses those concerns through their monitoring tools. You get access to heatmaps (behavioral mapping), A/B (split) testing, Google Tag Manager and more.

 

Instablocks

Instablocks is one of the website’s distinct functions. What it does is enable you to build landing pages designed for mass deployment. Use this feature to produce consistent page designs throughout various brand names. You could create an element just once and easily use it again whenever it’s needed. It’s quite the time-saver.

 

Customization

Users have the ability to purchase royalty-free stock pictures directly from the builder tool. Instapage also has a library of 5,000 font styles available. There’s no limit to what kinds of landing pages you can create!

When dealing with a group just remember: you need to coordinate modifications so everybody’s on the same page.

Luckily, Instapage has real-time collaboration tools you can utilize. For example, users can leave comments on landing pages throughout the design phase.

These are just some of the features you can expect from Instapage. The site does have a free trial for 14-days if you ever want to check it out on your own.

 

Heatmaps

instapage-heatmaps

If you have no clue how your users are using your pages, heatmaps is the answer. Instapage has a feature that can track user movement through your landing page. You can get the results from the heatmap menu located on your dashboard.

 

AdWords Integration

You can choose to include AdWords to your Instapage account because having Google AdWords integrated into this platform is an advantage. Doing so will let you introduce an AdWords project directly from Instapage.

Activating this feature will let you track your ROI without the need to log in somewhere else.

 

Google AMP

With more users on their phones, it’s a lot more vital to develop mobile-friendly pages. Google AMP lets pages load much faster on phones. However, AMP-powered pages are aesthetically unpleasant most of the time.

Instapage deals with that by utilizing AMP to power their pages while staying consistent with the looks of their design templates. {Be warned though: some features may not be compatible with AMP. The counter, for instance, can’t be included while using AMP. This function is only offered in the advanced, Enterprise plan.

 

Webinars

You’ll be happy to know that there are webinars readily available on Instapage. The subjects typically focus around lead generation tips and strategies. These webinars are carried out by Instapage employees of various levels. This makes you really feel like the company is totally invested in your success.

There are new webinars on the horizon. And even if you’re unable to attend, the webinars will be made available to you should you want them.

On top of webinars, you can also access their marketing guides, e-books, podcast, and blog sites. If you’re only just starting out, these might end up being valuable resources to your success.

 

The Basics

As with many cloud-based software, you will need to register for an account. If you have a Google account, you just log in and you’re pretty much ready to go. Once you have actually managed to create your account, you can start producing a landing page.

From the dashboard, you’ll have 2 alternatives. You can create a brand-new page or create a group (an organized way of grouping pages).

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In this example, we’ll focus on developing a single page. Click Create New Page will give you 3 options. You can develop a Standard Page, an AMP Page (developed for mobile) and Upload Instapage File. Let’s develop a basic page for now.

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Clicking on Standard Page will reroute you to the Templates page. Here you’ll be presented with a few design templates and, in addition, a choice to develop a design from scratch. The navigation bar can help you filter your options based on what sort of landing page you require. Instapage has design templates for webinars, lead generation, two-step verification and more.

The majority of the available templates look sleek and modern. Although, they are reminiscent of other marketing e-mails youhave probably seen before. It’s highly recommended that you make some changes to make these landing pages your own.

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Hovering over the templates will allow you to preview each one. As soon as you have made your selection, just select your template and name your page! After that, you’ll be brought to the Instapage Editor. Instapage Platform

 

The Instapage Editor

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The Instapage Editor is where the design editing will occur. For this example, we have picked one of the free design templates Instapage provides. The user interface is instinctive and simple to understand. Those who aren’t used to drag and drop builders would be able to maneuver through it in no time.

Right away you can revise the text and move them where you want to. The design template is divided into different blocks or sections. Similar to text and images, you can move blocks around with ease. You can include brand-new blocks or eliminate ones you do not require.

Each block allows you to place new material. You can add testimonials, descriptions, pricing details and other appropriate information.

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The navigation bar provides you quick access to their modification tools. From there you can add headings, paragraphs, vidoes, images and call-to-action buttons. You can also add forms must you require them. Here you can discover social media buttons that you can add anywhere on the landing page.

You ought to be able to create new pages in minutes once you get used to it. With a couple of small tweaks, we were able to make changes to the template to make it fit our requirements.

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Create A/B Tests

You will find the A/B Testing button on the upper left-hand side of the Instapage Editor. Here you can develop different versions of your landing pages for a sort of simulation. You’ll be able to experiment on call-to-actions or images and see which variations your audience would like most.

It’s an essential function that users wouldn’t see on other landing page builders. You can check one page versus a completely different page on Instapage.

 

Create Forms

You start by including a form widget which is conveniently located in the navigation bar.

You’ll be shown four options as soon as you’ve effectively created a form. You have button style, form style, submission and multistep. Instapage Platform

– Button style: Let’s you make changes to the CTA label, font, font size, effects and color.

– Form style: Edit the color of labels and field colors. Define the position of the labels.

– Form Submissions: Define what happens after the user submits the answers. You can trigger downloads or page redirects upon submission. You can also place a thank you message.

– Multistep Form: Perfect for user submissions that need multiple actions.

These solutions make Instapage perfect for generating lead magnets.

 

Instablocks

As pointed out earlier, creating a landing page through the Instapage Editor uses blocks. These are sections you add to a page to place additional material. While it’s easy to add blocks, it can end up being a concern if you’re dealing with several landing pages at a time.

Instablocks lets you set a custom block you can utilize throughout different pages. That way, your blocks are consistent and creating pages can be done much faster. If you have Instablocks set up and prepared to load, creating a page can be carried out in minutes.

You can create elements like headers, pricing details or product benefits ahead of time. Then when you develop a brand-new page, you just add these blocks to your landing page and you’re done.

 

Global Blocks

Global Blocks work the exact same way as a regular block. What it does differently, however, is the ability to make changes on an international scale. Say you have 30 landing pages and you need to alter the same line of text across all of them. How do you do it?

With Global Blocks, any modification you make to one block will be applied to other emails that are linked to the same block.

By doing this, you will not be required to make individual changes. Footer information, for example, can be updated with new details in a second.

Global Blocks are just offered if you’re signed up for the Enterprise plan.

 

Collaboration

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Instapage lets users work together through its built-in commenting system. Anybody looking at the page can leave comments for other collaborators. In this manner, team members can have a dynamic conversation about what modifications need to be made.

 

Mobile View

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Users are shown the desktop iteration of the landing page by default. But you can switch between desktop and mobile versions. Changing to the mobile version reveals what your page would look like when viewed through a phone screen.

Analytics

On the upper right-hand side of the navigation bar is the settings button for Instapage’s tracking features. Click the button to discover a number of options for integrating other tools to your page.

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Here you’ll find options to add SEO details, conversion rate goals, Google Analytics and Tag Manager, Facebook Pixel and more.

Instapage Platform

Publishing a Landing Page

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As soon as you’re done with your landing page, you can go ahead and publish. Publishing is simple. If you have actually forgotten to include some info, Instapage will remind you. If there are no mistakes found, you’ll be offered a few methods to release your page.

– Custom domain: Allows you to release a page to any domain you own.

– WordPress: Lets you release pages on WordPress. Publishing on WordPress requires you to install the Instapage WordPress plugin.

– Drupal: Lets you release pages on Drupal.

– Facebook: Release your landing page as a tab on your Facebook page.

– Demo page: Choose this choice if you want to release the page as a subdomain under pagedemo.co

 

Support

Instapage gives you access to a help center with informative materials, email, chat and phone support.

The Help Center provides you all the education you require to build your own landing pages. Learn about:

– Developing a landing page and working with the landing page builder

– Improving your mobile responsive features

– Using the page areas, modifying background, text and images

– Working with the image supervisor and BigStock

– Carrying out parallax scrolling background

– Using the CSS editor module

– Executing Twitter Cards code on your landing page

– Creating and editing forms

– Publishing your landing page on various domains and platforms

– Assigning a 404 page

– Incorporating 3rd party tracking services

– A/B testing

– Viewing and dealing with your data

– Integrating Instapage with other platforms

– Dealing with clients & users

– Handling your account, organizing landing pages and managing custom domains

Video tutorials are offered to get you started and there are tons of helpful articles you can check out.

Instapage supplies you likewise with an onboarding webinar that can teach you the fundamentals of using the platform in 30 minutes.

There is also a community online forum where you can publish your questions and ask for help from other users.

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The Email and Chat Customer Support is available 24/7 and the response time for your tickets is incredible. The support team will be able to assist you will all types of concerns in record time. This includes everything from having difficulties establishing a new domain to adding HTML code as well as landing page design and A/B testing suggestions.

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For premium users, take advantage of a design template design review. In other words, the conversion experts at Instapage will take a look at your page and will tell you precisely what you need to change to improve conversions.

The Phone Support is only offered for clients who sign up for the premium plan.

Instapage supplies you with 3rd party integrations that make your job as a marketer a lot easier. Here’s a list of some of the apps that Instapage integrates with:

– E-mail marketing and marketing automation software (HubSpot, MailChimp, AWeber, Constant Contact, Campaign Monitor, GetResponse, e-goi, mad mini, Marketo, InfusionSoft, ActiveCampaign, Autopilot)

– CRM: integrate your data with companies like (SalesForce, Zoho CRM, InfusionSoft, ActiveCampaign)

– Webinar (GoToWebinar)

– Analytics (Google Analytics, KISSmetrics, Mixpanel, Marketo)

– Platforms (WordPress and Drupal)

– Social media (Facebook)

– Workflow (Zapier)

 

Instapage Pros and Cons

Pros Instapage Platform

– Has an intuitive drag and drop feature. Great for newbies.

– Instablock saves you time, particularly when creating multiple pages with the same template.

– You can carry out split testing.

– Great integration with popular tracking tools and analytics.

– More than 200 customizable templates readily available.

– Heatmap visualizer lets you see which areas draw attention.

Cons

– The product can be pricey. Plans start at $99 per month (billed yearly).

– You can only set one font style for all headings.

– Could use a few more widgets in the Editor.

– Advanced changes needs to be done through CSS which sort of beats the purpose of the product.

 

Pricing

Core: $79/month or $69/month (billed every year)

– Mobile-responsive builder

– Real-time collaboration

– Instablocks

– 20+ integrations

Optimizer: $129/month or $99/month (billed every year)

– All Core functions, plus:

– Complete A/B testing

– Heatmaps

– Dynamic text replacement

– Advertising attribution

Team & Agency: $229/month or $179/month (billed annually)

– All Optimizer features, plus:

– 15 private subaccounts

– Branded lead notifications

– Audit log

Enterprise: By quote

– All Team & Agency features, plus:

– Customer Success Manager

– Expert services

– Migration services

– Advanced publishing

Instapage does offer a complimentary 14-day trial for you.

 

Just click here to start your 14-day trial now!

 

Final Thoughts Instapage Platform

Instapage is an excellent service to put your money on, in order to get yourself an effective landing page platform.

Instapage gives you many integration choices to keep you connected to your clients through all possible resources. More than 20 marketing tools can be integrated which is way more than you may actually need.

Your designs will be highly responsive on mobile devices. It is so vital because most of us use tabs and mobile phones these days. Instapage Platform

Your conversion rate will increase substantially as your visitors get a much better online experience on your site.

Want a particular design template? You can import any design template from any landing page within minutes. Instapage will assist you reproduce the design. It will develop it as a template so that you can further personalize it the way you like.

If you come up with limited time offers every so often, you can take advantage of the countdown timers available. It’s an excellent marketing strategy as your visitors can see the clock ticking towards the end of a specific sale offer.

There is no limit to the variety of special monthly visitors on your website. If your site is succeeding, have as many visitors as you like. It’s a fantastic advantage due to the fact that many other software set a limitation to the number of unique visitors in a month.

If you get stuck at any point, the support personnel is there 24/7. Get your questions figured out so that your website doesn’t suffer at any cost.

The whole process is kept incredibly simple that even if you have not much knowledge of website designing.

Analytics and graphs will assist you make much better business choices for the future.

Instapage Platform

If you are convinced that Instapage is the landing page builder for you, just click here to start your 14-day free trial!

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