Landing pages are among the best ways to offer items online and collect e-mail leads. Instapage Pros And Cons

Instapage Pros And Cons

To assist you produce a page with a high conversion rate, with no coding experience, there is Instapage. This great tool allows you to build landing pages without the need to study coding or web design.

 

Features Instapage Pros And Cons

 

Drag and Drop

Instapage offers true drag and drop performance for editing. It is the primary factor people register for the service because this means you can put text and other elements exactly where you want them. You aren’t locked in grids as this is the case with the other competitors.

This performance has earned admiration for being basic to use. You can alter text and include images and videos instantly. Once mastered, you should have the ability to create mobile-friendly landing pages in minutes.

Adding widgets increases the functionality of your pages. Require a countdown timer? There’s a widget for that. Require an opt-in form? You can insert them just as easily. You’ll have the ability to create landing pages that meet your needs thanks to the drag and drop feature.

Instapage Pros And Cons

Templates

There are over 200 landing page design templates made available to you on Instapage. These templates, combined with Instapage’s personalization functions, will assist you generate landing pages distinct to your business.

All Instapage templates are mobile-responsive which is usable for audiences who use their phones frequently.

 

Landing Page Monitoring

There is also a huge need to monitor your landing pages. Instapage addresses those needs through their tracking tools. You get access to heatmaps (behavioral mapping), A/B (split) testing, Google Tag Manager and more.

 

Instablocks

Instablocks is among the website’s special functions. What it does is allow you to construct landing pages created for mass deployment. Make use of this function to produce constant page styles throughout various brands. You can create an element just once and simply use it again whenever it’s needed. It’s quite the time-saver.

 

Customization

Users can purchase royalty-free stock images straight from the builder tool. Instapage also has a library of 5,000 fonts readily available. There’s no limit to what kinds of landing pages you can make!

When working with a group just remember: you need to coordinate modifications so everyone’s in the loop.

Good thing, Instapage has real-time collaboration tools you can use. For example, users can leave comments on landing pages during the design phase.

These are just some of the functions you can expect from Instapage. The website does have a free trial for 14-days if you ever want to check it out on your own.

 

Heatmaps

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If you have no clue how your visitors are interacting on your pages, heatmaps is the solution. Instapage has a function that can track user actions through your landing page. You can get the results from the heatmap menu located on your dashboard.

 

AdWords Integration

You can choose to add AdWords to your Instapage account because having Google AdWords incorporated into this platform really works. Doing so will let you launch an AdWords campaign directly from Instapage.

Activating this function will let you track your ROI without the need to log in somewhere else.

 

Google AMP

With more users viewing pages through their phones, it’s even more important to create mobile-friendly pages. Google AMP lets pages load easier on phones. However, AMP-powered pages are aesthetically unpleasant most of the time.

Instapage deals with that by using AMP to power their pages while staying consistent with the looks of their design templates. {Be warned though: some features may not be compatible with AMP. The counter, for instance, can’t be included while using AMP. This feature is just readily available in the advanced, Enterprise plan.

 

Webinars

You’ll be glad to know that there are webinars available on Instapage. The topics typically focus around lead generation pointers and strategies. These webinars are carried out by Instapage employees of different levels. This makes you truly feel like the company is absolutely invested in your success.

There are brand-new webinars on the horizon. And even if you’re not able to participate, the webinars will be provided to you must you want them.

On top of webinars, you also get access to their marketing guides, e-books, podcast, and blog sites. If you’re just starting out, these may end up being important resources to your success.

 

The Basics

Similar to most cloud-based software, you will need to sign up for an account. If you have a Google account, you just log in and you’re practically all set to go. Once you’ve managed to create your account, you can start developing a landing page.

From the dashboard, you’ll have 2 choices. You can produce a brand-new page or create a group (a systematic method of grouping pages).

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In this example, we’ll concentrate on building a single page. Click on Create New Page will give you 3 options. You can produce a Basic Page, an AMP Page (developed for mobile) and Upload Instapage File. Let’s produce a standard page for now.

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Clicking Standard Page will reroute you to the Templates page. Here you’ll be shown several templates as well as an alternative to create a design from scratch. The navigation bar can help you filter your choices based upon what sort of landing page you need. Instapage has design templates for lead generation, two-step verification, webinars and more.

The majority of the available templates look modern and sleek. However, they are reminiscent of other marketing e-mails you have actually probably seen somewhere. It’s extremely recommended that you make some modifications and make these landing pages your own.

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Hovering over the design templates will enable you to preview each one. As soon as you have made your choice, just select your template to name your page! After that, you’ll be directed the Instapage Editor. Instapage Pros And Cons

 

The Instapage Editor

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The Instapage Editor is where the designing will take place. For this example, we have chosen one of the free design templates Instapage offers. The user interface is instinctive and easy to comprehend. Those who aren’t used to drag and drop builders would be able to master it in no time.

Right away you can modify the text and position them where you want to. The template is divided into various blocks or areas. Similar to text and images, you can move blocks around easily. You can include new blocks or eliminate ones you do not want.

Each block permits you to insert brand-new material. You can include descriptions, testimonials, pricing information and other relevant information.

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The navigation bar provides you fast access to their modification tools. From there you can include headings, paragraphs, images, videos and call-to-action buttons. You can likewise add forms must you need them. Here you can find social media buttons that you can include anywhere on the landing page.

You should be able to create new pages in minutes when you get used to it. With a couple of small tweaks, we were able to make modifications to the design template to make it suit our needs.

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Create A/B Tests

You will discover the A/B Testing button on the upper left-hand side of the Instapage Editor. Here you can produce various versions of your landing pages for a sort of simulation. You’ll have the ability to experiment on call-to-actions or images and see which versions your visitors would like most.

It’s a crucial feature that users would not find on other landing page builders. You can evaluate one page versus a very different page on Instapage.

 

Create Forms

You begin by adding a form widget which is conveniently situated in the navigation bar.

You’ll be given 4 options when you have effectively generated a form. You have button style, form style, submission and multistep. Instapage Pros And Cons

– Button style: Allows you to make changes to the CTA label, font style, font size, color and effects.

– Form style: Modify the color of field colors and labels. Define the position of the labels.

– Form Submissions: Define what happens after the user sends the responses. You can set off downloads or page redirects upon submission. You can also insert a thank you message.

– Multistep Form: Perfect for user submissions that require several steps.

These services make Instapage suitable for creating lead magnets.

 

Instablocks

As pointed out earlier, creating a landing page through the Instapage Editor makes use of blocks. These are sections you add to a page to put more content. While it’s simple to add blocks, it can end up being a burden if you’re working on numerous landing pages at a time.

Instablocks lets you set a customized block you can use across various pages. That way, your blocks are consistent and developing pages can be done quicker. If you have Instablocks set up and prepared to load, producing a page can be carried out in minutes.

You can develop different parts like headers, product benefits or pricing details ahead of time. Then when you create a new page, you simply include these blocks to your landing page and you’re done.

 

Global Blocks

Global Blocks work the exact same way as a regular block. What it does in a different way, however, is the capability to make changes on an international scale. Say you have 30 landing pages and you need to alter the same line of text across all of them. How do you do it?

With Global Blocks, any modification you make to one block will be applied to other emails that are linked to the same block.

This way, you won’t be required to make individual modifications. Footer details, for instance, can be edited with new details in a second.

Global Blocks are only available if you’re registered for the Enterprise plan.

 

Collaboration

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Instapage lets users work together through its integrated commenting system. Anybody looking at the page can leave a comment for other collaborators. In this manner, members can have a dynamic conversation on what modifications need to be made.

 

Mobile View

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Users are given the desktop version of the landing page by default. However you can toggle between desktop and mobile versions. Changing to the mobile version shows what your page would look like when seen through a smartphone.

Analytics

On the upper right-hand side of the navigation bar is the settings button for Instapage’s tracking features. Click the button to find a number of alternatives for integrating other tools to your page.

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Here you’ll discover alternatives to add SEO information, conversion rate goals, Google Analytics and Tag Manager, Facebook Pixel and more.

Instapage Pros And Cons

Publishing a Landing Page

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Once you’re finished with your landing page, you can go ahead and publish. Publishing is simple. If you have actually forgotten to include some information, Instapage will remind you. If there are no errors found, you’ll be offered a few ways to publish your page.

– Custom domain: Permits you to release a page to any domain you own.

– WordPress: Lets you publish pages on WordPress. Publishing on WordPress requires you to install the Instapage WordPress plugin.

– Drupal: Lets you release pages on Drupal.

– Facebook: Release your landing page as a tab in your Facebook page.

– Demo page: Choose this choice if you wish to release the page as a subdomain under pagedemo.co

 

Support

Instapage offers you access to a help center with informative materials, email, chat and phone support.

The Help Center supplies you all the education you require to develop your own landing pages. Learn about:

– Producing a landing page and working with the landing page builder

– Improving your mobile responsive functions

– Using the page sections, modifying background, text and images

– Dealing with the image manager and BigStock

– Carrying out parallax scrolling background

– Utilizing the CSS editor module

– Executing Twitter Cards code on your landing page

– Developing and modifying forms

– Publishing your landing page on different domains and platforms

– Assigning a 404 page

– Integrating 3rd party tracking solutions

– A/B testing

– Viewing and working with your data

– Incorporating Instapage with other platforms

– Working with customers & users

– Handling your account, organizing landing pages and managing custom domains

Video tutorials are readily available to get you started and there are lots of handy articles you can check out.

Instapage offers you also with an onboarding webinar that can teach you the fundamentals of using the platform in 30 minutes.

There is also a community online forum where you can ask your questions and request assistance from other users.

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The Email and Chat Customer Support is available 24/7 and the response time for your tickets is great. The support team will be able to assist you will all types of concerns in record time. This consists of everything from having problems establishing a new domain to adding HTML code as well as landing page design and A/B testing pointers.

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For premium users, take advantage of a design template design review. In other words, the conversion professionals at Instapage will take a look at your page and will tell you exactly what you need to change to improve conversions.

The Phone Support is only offered to consumers who register for the premium plan.

Instapage offers you with 3rd party integrations that make your task as an online marketer a lot simpler. Here’s a list of a few of the apps that Instapage integrates with:

– Email marketing and marketing automation software (HubSpot, MailChimp, AWeber, Constant Contact, Campaign Monitor, GetResponse, e-goi, mad mini, Marketo, InfusionSoft, ActiveCampaign, Autopilot)

– CRM: integrate your data with companies like (SalesForce, Zoho CRM, InfusionSoft, ActiveCampaign)

– Webinar (GoToWebinar)

– Analytics (Google Analytics, KISSmetrics, Mixpanel, Marketo)

– Platforms (WordPress and Drupal)

– Social media (Facebook)

– Workflow (Zapier)

 

Instapage Advantages and Disadvantages

Pros Instapage Pros And Cons

– Has an intuitive drag and drop builder. Great for beginners.

– Instablock saves you time, especially when developing multiple pages with the same template.

– You can perform split testing.

– Great integration with popular tracking tools and analytics.

– More than 200 customizable templates available.

– Heatmap visualizer helps you see which areas draw attention.

Cons

– The product can be pricey. Strategies start at $99 per month (billed annually).

– You can only set one font for all headings.

– Could use a few more widgets in the Editor.

– Advanced modifications should be done through CSS which kind of beats the purpose of the product.

 

Pricing

Core: $79/month or $69/month (billed every year)

– Mobile-responsive builder

– Real-time collaboration

– Instablocks

– 20+ integrations

Optimizer: $129/month or $99/month (billed every year)

– All Core functions, plus:

– Unrestricted A/B testing

– Heatmaps

– Dynamic text replacement

– Advertising attribution

Team & Agency: $229/month or $179/month (billed each year)

– All Optimizer functions, plus:

– 15 private subaccounts

– Branded lead notifications

– Audit log

Enterprise: By quote

– All Team & Agency functions, plus:

– Customer Success Manager

– Professional services

– Migration services

– Advanced publishing

Instapage does have a free 14-day trial for you.

 

Just click here to start your 14-day trial now!

 

Final Thoughts Instapage Pros And Cons

Instapage is a great service to put your money on, in order to get yourself an effective landing page platform.

Instapage provides you many integration choices to keep you linked to your visitors through all possible resources. More than 20 marketing tools can be incorporated which is way more than you might really require.

Your designs will be quite responsive on mobile phones. It is so important since most of us use tabs and smart devices these days. Instapage Pros And Cons

Your conversion rate will increase significantly as your clients get a much better online experience on your website.

Want a specific template? You can import any design template from any landing page within minutes. Instapage will help you replicate the style. It will design it as a design template so that you can further customize it the way you like.

If you come up with limited time offers every so often, you can take advantage of the countdown timers offered. It’s a great marketing method as your customers can see the clock ticking towards the end of a particular sale deal.

There is no limit to the variety of special monthly visitors to your site. If your website is succeeding, have as many visitors as you like. It’s a fantastic plus point due to the fact that many other software set a limitation to the number of unique visitors in a month.

If you get stuck at any point, the support staff is there 24/7. Get your questions sorted out so that your website does not suffer at any expense.

The whole process is kept very easy that even if you have not much knowledge of website designing.

Analytics and charts will help you make much better business choices for the future.

Instapage Pros And Cons

If you are convinced that Instapage is the landing page builder for you, just click here to begin your 14-day free trial!