Landing pages are one of the best methods to offer products online and gather e-mail leads. Instapage Publishing

Instapage Publishing

To assist you develop a page with a high conversion rate, without any coding experience, you need Instapage. This remarkable tool allows you to build landing pages without the need to know coding or web design.

 

Features Instapage Publishing

 

Drag and Drop

Instapage offers true drag and drop function for editing. It is the main reason people register for the service because this indicates you can position text and other components exactly where you desire them. You aren’t locked in grids as compared to the other competitors.

This performance has actually garnered praise for being simple to utilize. You can edit text and add images and videos instantly. If mastered, you will have the ability to develop mobile-friendly landing pages in minutes.

Including widgets increases the performance of your pages. Need a countdown timer? There’s a widget for that. Need an opt-in form? You can insert them just as quickly. You’ll have the ability to develop landing pages that fulfill your needs thanks to the drag and drop function.

Instapage Publishing

Templates

There are over 200 landing page design templates provided to you on Instapage. These templates, combined with Instapage’s modification functions, will help you produce landing pages specific to your product.

All Instapage design templates are mobile-responsive which is usable for audiences who utilize their phones routinely.

 

Landing Page Monitoring

There is also a substantial need to track your landing pages. Instapage addresses those needs through their tracking tools. You get access to heatmaps (behavioral mapping), A/B (split) testing, Google Tag Manager and more.

 

Instablocks

Instablocks is among the site’s distinct features. What it does is allow you to build landing pages developed for mass launching. Make use of this feature to develop consistent page styles throughout various brand names. You could create a component just once and simply use it again whenever it’s applicable. It’s quite the time-saver.

 

Customization

Users are able to get royalty-free stock pictures directly from the builder tool. Instapage also has a library of 5,000 typefaces readily available. There’s no limit to what types of landing pages you can create!

When working with a team just remember: you need to coordinate changes so everyone’s on the same page.

Luckily, Instapage has real-time collaboration tools you can utilize. For example, users can leave comments on landing pages throughout the design phase.

These are only a few of the features you can expect from Instapage. The site does have a free trial for 14-days if you ever want to check it out on your own.

 

Heatmaps

instapage-heatmaps

If you have no idea how your visitors are connecting on your pages, heatmaps is the answer. Instapage has a function that can track user actions through your landing page. You can view the results from the heatmap menu situated on your dashboard.

 

AdWords Integration

You can choose to include AdWords to your Instapage account because having Google AdWords incorporated into this platform is important. Doing so will let you introduce an AdWords campaign directly from Instapage.

Activating this feature will let you see your ROI without the hassle to log in elsewhere.

 

Google AMP

With more users on their phones, it’s even more important to produce mobile-friendly pages. Google AMP lets pages load faster on phones. Nevertheless, AMP-powered pages are aesthetically unpleasant the majority of the time.

Instapage fixes that by using AMP to power their pages while maintaining the looks of their templates. {Be keen though: some functions might not work with AMP. The counter, for instance, can’t be included while utilizing AMP. This function is only readily available in the advanced, Enterprise plan.

 

Webinars

You’ll be happy to know that there are webinars readily available in Instapage. The topics usually focus around lead generation tips and strategies. These webinars are carried out by Instapage employees of various levels. This makes you actually feel like the business is totally invested in your success.

There are new webinars on the horizon. And even if you’re unable to participate, the webinars will be made available for you if you want them.

On top of webinars, you also get access to their marketing guides, e-books, podcast, and blog sites. If you’re only just starting out, these might wind up being important resources to your success.

 

The Basics

Just like a lot of cloud-based software, you will need to register for an account. If you have a Google account, you simply log in and you’re practically ready to go. As soon as youhave managed to finalize your account, you can begin producing a landing page.

From the dashboard, you’ll have 2 alternatives. You can produce a brand-new page or create a group (a systematic method of grouping pages).

instapage-create-1

In this example, we’ll concentrate on constructing a single page. Click on Create New Page will show you 3 choices. You can create a Standard Page, an AMP Page (created for mobile) and Upload Instapage File. Let’s develop a standard page for now.

instapage-create-2

Clicking on Standard Page will reroute you to the Templates page. Here you’ll be presented with a few templates and, in addition, an option to produce a design from scratch. The navigation bar can assist you filter your options based upon what kind of landing page you need. Instapage has templates for two-step verification, lead generation, webinars and more.

The majority of the provided templates look modern and sleek. However, they are similar to other marketing e-mails youhave probably seen somewhere. It’s extremely suggested that you make some modifications to make these landing pages your own.

instapage-create-3

Hovering over the templates will enable you to see each one. Once you’ve made your selection, just select your template to name your page! After that, you’ll be directed the Instapage Editor. Instapage Publishing

 

The Instapage Editor

instapage-editor-1

The Instapage Editor is where the designing will take place. For this example, we have chosen one of the free design templates Instapage gives. The user interface is instinctive and easy to comprehend. Those who aren’t used to drag and drop builders would be able to get the hang of it in no time.

Instantly you can modify the text and position them where you want to. The template is divided into various sections or blocks. As with text and images, you can reposition blocks around easily. You can include brand-new blocks or eliminate ones you do not require.

Each block permits you to place new content. You can add testimonials, descriptions, pricing details and other appropriate information.

instapage-editor-2

The navigation bar offers you fast access to their modification tools. From there you can include headlines, paragraphs, images, videos and call-to-action buttons. You can likewise include forms must you require them. Here you can discover social networking buttons that you can add anywhere on the landing page.

You ought to be able to create brand-new pages in minutes as soon as you get used to it. With a few small tweaks, we were able to make changes to the template to make it fit our requirements.

instapage-editor-3

 

Create A/B Tests

You will discover the A/B Testing button on the upper left-hand side of the Instapage Editor. Here you can create various versions of your landing pages for testing. You’ll have the ability to experiment on call-to-actions or images and see which versions your audience would like most.

It’s an important feature that people wouldn’t find on other landing page builders. You can test one page versus a very different page on Instapage.

 

Create Forms

You begin by adding a form widget which is conveniently located at the navigation bar.

You’ll be given 4 alternatives once you’ve successfully created a form. You have button style, form style, submission and multistep. Instapage Publishing

– Button style: Allows you to make modifications to the CTA label, font style, font size, effects and color.

– Form style: Modify the color of field colors and labels. Define the position of the labels.

– Form Submissions: Define what occurs after the user submits the responses. You can trigger downloads or page redirects upon submission. You can also insert a thank you message.

– Multistep Form: Perfect for user submissions that require multiple actions.

These options make Instapage ideal for generating lead magnets.

 

Instablocks

As pointed out earlier, developing a landing page through the Instapage Editor uses blocks. These are areas you add to a page to insert more material. While it’s easy to include blocks, it can end up being a concern if you’re dealing with several landing pages at a time.

Instablocks lets you set a custom block you can utilize across different pages. That way, your blocks are consistent and producing pages can be done faster. If you have Instablocks set up and all set to load, creating a page can be performed in minutes.

You can produce different parts like headers, product benefits or pricing details ahead of time. Then when you create a brand-new page, you just include these blocks to your landing page and you’re done.

 

Global Blocks

Global Blocks work the very same way as a regular block. What it does differently, however, is the capability to make modifications on an international scale. Say you have 30 landing pages and you have to change the same line of text across all of them. How do you do it?

With Global Blocks, any change you make to one block will be applied to other emails that are connected to the same block.

By doing this, you will not be required to make individual modifications. Footer information, for example, can be updated with new details in a second.

Global Blocks are only offered if you’re signed up for the Enterprise plan.

 

Collaboration

instapage-collaboration

Instapage lets users collaborate through its integrated commenting system. Anybody looking at the page can leave comments for other partners. This way, team members can have a dynamic conversation on what modifications are to be made.

 

Mobile View

instapage-mobile

Users are shown the desktop iteration of the landing page by default. However you can switch between desktop and mobile versions. Changing to the mobile version shows what your page would look like when seen through a smartphone.

Analytics

On the upper right-hand side of the navigation bar is the settings button for Instapage’s tracking features. Click the button to discover a number of options for incorporating other tools to your page.

instapage-analytics

Here you’ll find options to add SEO information, conversion rate goals, Google Analytics and Tag Manager, Facebook Pixel and more.

Instapage Publishing

Publishing a Landing Page

instapage-publishing

Once you’re finished with your landing page, you can go ahead and publish. Publishing is simple. If you’ve forgotten to add some details, Instapage will remind you. If there are no mistakes discovered, you’ll be provided a few methods to release your page.

– Custom domain: Permits you to release a page to any domain you own.

– WordPress: Lets you release pages on WordPress. Publishing on WordPress requires you to install the Instapage WordPress plugin.

– Drupal: Lets you release pages on Drupal.

– Facebook: Publish your landing page as a tab in your Facebook page.

– Demo page: Pick this option if you wish to release the page as a subdomain under pagedemo.co

 

Support

Instapage provides you access to a help center with educational materials, email, chat and phone assistance.

The Help Center supplies you all the education you need to develop your own landing pages. Learn about:

– Creating a landing page and working with the landing page builder

– Improving your mobile responsive features

– Using the page sections, editing background, text and images

– Dealing with the image manager and BigStock

– Implementing parallax scrolling background

– Utilizing the CSS editor module

– Implementing Twitter Cards code on your landing page

– Creating and modifying forms

– Publishing your landing page on various platforms and domains

– Assigning a 404 page

– Integrating 3rd party tracking options

– A/B testing

– Viewing and dealing with your data

– Incorporating Instapage with other platforms

– Working with customers & users

– Managing your account, organizing landing pages and handling custom domains

Video tutorials are offered to get you started and there are lots of valuable articles you can check out.

Instapage supplies you also with an onboarding webinar that can teach you the fundamentals of using the platform in 30 minutes.

There is also a community forum where you can post your questions and request help from other users.

instapage-support-1

The Email and Chat Customer Support is readily available 24/7 and the response time for your tickets is amazing. The support team will be able to assist you will all kinds of concerns in record time. This includes everything from having problems setting up a new domain to adding HTML code as well as landing page design and A/B testing tips.

instapage-support-2

For premium users, take advantage of a template design review. In other words, the conversion professionals at Instapage will take a look at your page and will inform you precisely what you need to change to improve conversions.

The Phone Support is only available to consumers who register for the premium plan.

Instapage offers you with 3rd party integrations that make your task as a marketer a lot simpler. Here’s a list of a few of the apps that Instapage integrates with:

– Email marketing and marketing automation software (HubSpot, MailChimp, AWeber, Constant Contact, Campaign Monitor, GetResponse, e-goi, mad mini, Marketo, InfusionSoft, ActiveCampaign, Autopilot)

– CRM: integrate your information with companies like (SalesForce, Zoho CRM, InfusionSoft, ActiveCampaign)

– Webinar (GoToWebinar)

– Analytics (Google Analytics, KISSmetrics, Mixpanel, Marketo)

– Platforms (WordPress and Drupal)

– Social media (Facebook)

– Workflow (Zapier)

 

Instapage Pros and Cons

Pros Instapage Publishing

– Has an intuitive drag and drop function. Great for newbies.

– Instablock saves you time, especially when producing numerous pages with the same template.

– You can carry out split testing.

– Great integration with popular tracking tools and analytics.

– More than 200 customizable design templates readily available.

– Heatmap visualizer lets you see which areas draw attention.

Cons

– The product can be expensive. Strategies begin at $99 per month (billed each year).

– You can only set one font for all headings.

– Could use a few more widgets in the Editor.

– Advanced modifications should be done through CSS which kind of beats the purpose of the product.

 

Pricing

Core: $79/month or $69/month (billed each year)

– Mobile-responsive builder

– Real-time collaboration

– Instablocks

– 20+ integrations

Optimizer: $129/month or $99/month (billed each year)

– All Core features, plus:

– Complete A/B testing

– Heatmaps

– Dynamic text replacement

– Advertising attribution

Team & Agency: $229/month or $179/month (billed every year)

– All Optimizer functions, plus:

– 15 private subaccounts

– Branded lead notifications

– Audit log

Enterprise: By quote

– All Team & Agency features, plus:

– Customer Success Manager

– Professional services

– Migration services

– Advanced publishing

Instapage does offer a free 14-day trial for you.

 

Click here to start your 14-day trial now!

 

Final Thoughts Instapage Publishing

Instapage is a great service to put your money on, in order to get yourself an effective landing page platform.

Instapage provides you various integration alternatives to keep you linked to your customers through all possible resources. More than 20 marketing tools can be incorporated which is way more than you may actually require.

Your designs will be very responsive on mobile devices. It is so essential because most of us use tabs and smartphones these days. Instapage Publishing

Your conversion rate will increase substantially as your visitors get a much better online experience on your website.

Want a specific design template? You can import any template from any landing page within minutes. Instapage will assist you reproduce the design. It will develop it as a design template so that you can further personalize it the way you like.

If you have limited time offers from time to time, you can take advantage of the countdown timers available. It’s a terrific marketing strategy as your clients can see the clock ticking towards the end of a specific sale deal.

There is no limit to the number of special monthly visitors to your site. If your website is doing well, have as many visitors as you like. It’s a fantastic plus point due to the fact that numerous other software set a limitation to the number of unique visitors in a month.

If you get stuck at any point, the support personnel is there all the time. Get your inquiries sorted out so that your website does not suffer at any cost.

The whole process is kept incredibly simple that even if you have not much understanding of site designing.

Analytics and charts will assist you make better business decisions for the future.

Instapage Publishing

If you’re certain that Instapage is the landing page builder for you, just click here to start your 14-day free trial!