Landing pages are among the very best ways to sell products online and gather e-mail leads. Instapage Training

Instapage Training

To assist you develop a page with a high conversion rate, without any coding experience, you have Instapage. This great tool lets you generate landing pages without the need to know coding or web design.

 

Features Instapage Training

 

Drag and Drop

Instapage offers true drag and drop feature for editing. It is the primary reason people register for the service because this means you can place text and other components exactly where you want them. You aren’t locked to grids as this is the case with the other competitors.

This functionality has actually been applauded for being basic to use. You can edit text and include images and videos quickly. If mastered, you should be able to create mobile-friendly landing pages in minutes.

Including widgets increases the performance of your pages. Need a countdown timer? There’s a widget for that. Require an opt-in form? You can add them just as easily. You’ll have the ability to produce landing pages that meet your requirements thanks to the drag and drop feature.

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Templates

There are over 200 landing page design templates provided to you on Instapage. These design templates, combined with Instapage’s modification functions, will help you produce landing pages distinct to your product.

All Instapage templates are mobile-responsive which is ideal for audiences who utilize their mobile phones routinely.

 

Landing Page Monitoring

There is also a huge need to track your landing pages. Instapage addresses those issues through their monitoring tools. You get access to heatmaps (behavioral mapping), A/B (split) testing, Google Tag Manager and more.

 

Instablocks

Instablocks is among the website’s unique functions. What it does is enable you to construct landing pages created for mass deployment. Make use of this function to develop constant page designs across various brands. You can develop an element just once and just reuse it whenever it’s applicable. It’s quite the time-saver.

 

Customization

Users have the ability to buy royalty-free stock photos straight from the builder tool. Instapage also has a library of 5,000 fonts offered. There’s no limit to what kinds of landing pages you can make!

When dealing with a team just remember: you must coordinate modifications so everyone’s in the loop.

Good thing, Instapage has real-time collaboration tools you can utilize. For example, users can leave comments on landing pages during the design stage.

These are just some of the functions you can expect from Instapage. The site does have a free trial for 14-days if you ever want to try it out on your own.

 

Heatmaps

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If you have no clue how your users are connecting on your pages, heatmaps is the solution. Instapage has a feature that can track user movement through your landing page. You can see the results from the heatmap menu situated on your dashboard.

 

AdWords Integration

You can choose to include AdWords to your Instapage account because having Google AdWords integrated into this platform is important. Doing so will let you introduce an AdWords project directly from Instapage.

Enabling this function will let you see your ROI without the hassle to log in somewhere else.

 

Google AMP

With more users viewing pages through their phones, it’s much more crucial to develop mobile-friendly pages. Google AMP lets pages load faster on phones. However, AMP-powered pages are aesthetically unattractive most of the time.

Instapage deals with that by utilizing AMP to power their pages while staying consistent with the looks of their design templates. {Be keen though: some features may not be compatible with AMP. The counter, for example, can’t be added while using AMP. This function is just offered in the advanced, Enterprise plan.

 

Webinars

You’ll be glad to know that there are webinars readily available on Instapage. The topics normally center around lead generation tactics and techniques. These webinars are carried out by Instapage employees of different levels. This makes you truly feel like the business is absolutely invested in your success.

There are new webinars on the horizon. And even if you’re not able to participate, the webinars will be provided for you should you want them.

On top of webinars, you can also access their marketing guides, e-books, podcast, and blogs. If you’re just starting, these might end up being valuable resources to your success.

 

The Basics

Just like most cloud-based software, you are required to register for an account. If you have a Google account, you simply log in and you’re pretty much ready to go. Once you have actually managed to set up your account, you can begin developing a landing page.

From the dashboard, you’ll have 2 alternatives. You can develop a brand-new page or create a group (an organized way of grouping pages).

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In this example, we’ll focus on developing a single page. Click Create New Page will bring up 3 options. You can create a Basic Page, an AMP Page (designed for mobile) and Upload Instapage File. Let’s create a basic page for now.

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Clicking Standard Page will reroute you to the Templates page. Here you’ll be presented with several design templates along with an option to produce a style from scratch. The navigation bar can assist you filter your options based upon what kind of landing page you need. Instapage has design templates for webinars, lead generation, two-step verification and more.

The majority of the provided design templates look sleek and modern. However, they are reminiscent of other marketing e-mails you have actually most likely seen before. It’s highly advised that you make some changes to make these landing pages your own.

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Hovering over the templates will allow you to see each one. Once you’ve made your choice, just select your template and name your page! After that, you’ll be directed the Instapage Editor. Instapage Training

 

The Instapage Editor

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The Instapage Editor is where the design editing will take place. For this example, we’ve selected one of the free design templates Instapage provides. The user interface is instinctive and simple to understand. Those who aren’t used to drag and drop builders would have the ability to master it in no time.

Instantly you can revise the text and move them where you want to. The design template is divided into different sections or blocks. As with images and text, you can move blocks around easily. You can include new blocks or get rid of ones you don’t need.

Each block allows you to place brand-new material. You can include testimonials, descriptions, pricing information and other appropriate details.

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The navigation bar gives you quick access to their modification tools. From there you can add headings, paragraphs, images, videos and call-to-action buttons. You can likewise add forms should you need them. Here you can find social media buttons that you can include anywhere on the landing page.

You will be able to produce new pages in minutes as soon as you get used to it. With a few minor tweaks, we were able to make changes to the design template and make it match our requirements.

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Create A/B Tests

You will find the A/B Testing button on the upper left-hand side of the Instapage Editor. Here you can create various variations of your landing pages for a sort of simulation. You’ll be able to experiment on call-to-actions or images and see which versions your visitors would like most.

It’s a crucial feature that users would not see on other landing page builders. You can check one page versus a completely different page on Instapage.

 

Create Forms

You start by adding a form widget which is conveniently situated in the navigation bar.

You’ll be presented with four alternatives as soon as you have effectively created a form. You have button style, form style, submission and multistep. Instapage Training

– Button style: Allows you to make modifications to the CTA label, font, font size, color and effects.

– Form style: Change the color of labels and field colors. Define the position of the labels.

– Form Submissions: Define what happens after the user sends the responses. You can activate downloads or page redirects upon submission. You can also insert a thank you message.

– Multistep Form: Perfect for user submissions that require multiple actions.

These options make Instapage perfect for creating lead magnets.

 

Instablocks

As mentioned previously, creating a landing page through the Instapage Editor makes use of blocks. These are sections you add to a page to place extra content. While it’s simple to include blocks, it can end up being a problem if you’re working on several landing pages at a time.

Instablocks lets you set a custom block you can use throughout various pages. That way, your blocks are consistent and developing pages can be done quicker. If you have Instablocks set up and prepared to load, creating a page can be performed in minutes.

You can produce different parts like headers, pricing details or product benefits ahead of time. Then when you produce a brand-new page, you simply add these blocks to your landing page and you’re done.

 

Global Blocks

Global Blocks work the same way as a regular block. What it does differently, however, is the ability to make changes on a global scale. Say you have 30 landing pages and you have to alter the same line of text across all of them. How do you do it?

With Global Blocks, any change you make to one block will be applied to other e-mails that are connected to the same block.

This way, you won’t be forced to make individual modifications. Footer information, for instance, can be updated with new information in a snap.

Global Blocks are only offered if you’re registered for the Enterprise plan.

 

Collaboration

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Instapage lets users work together through its integrated commenting system. Anybody looking at the page can leave a comment for other partners. By doing this, team members can have a dynamic conversation about what changes need to be made.

 

Mobile View

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Users are shown the desktop version of the landing page by default. However you can toggle between desktop and mobile versions. Switching to the mobile version shows what your page would appear like when seen through a phone screen.

Analytics

On the upper right-hand side of the navigation bar is the settings button for Instapage’s tracking features. Click the button to find a variety of choices for incorporating other tools to your page.

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Here you’ll discover options to add SEO details, conversion rate goals, Google Analytics and Tag Manager, Facebook Pixel and more.

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Publishing a Landing Page

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When you’re done with your landing page, you can go on and publish. Publishing is simple. If you have actually forgotten to include some info, Instapage will remind you. If there are no mistakes discovered, you’ll be given a few methods to publish your page.

– Custom domain: Enables you to publish a page to any domain you own.

– WordPress: Lets you publish pages on WordPress. Publishing on WordPress requires you to install the Instapage WordPress plugin.

– Drupal: Lets you publish pages on Drupal.

– Facebook: Publish your landing page as a tab on your Facebook page.

– Demo page: Select this choice if you want to publish the page as a subdomain under pagedemo.co

 

Support

Instapage offers you access to a help center with informative materials, e-mail, chat and phone support.

The Help Center gives you all the education you need to develop your own landing pages. Learn about:

– Producing a landing page and dealing with the landing page builder

– Improving your mobile responsive functions

– Using the page areas, editing background, text and images

– Dealing with the image supervisor and BigStock

– Carrying out parallax scrolling background

– Using the CSS editor module

– Carrying out Twitter Cards code on your landing page

– Producing and editing forms

– Publishing your landing page on various domains and platforms

– Assigning a 404 page

– Incorporating 3rd party tracking solutions

– A/B testing

– Viewing and working with your data

– Integrating Instapage with other platforms

– Working with customers & users

– Handling your account, grouping landing pages and handling custom domains

Video tutorials are available to get you started and there are lots of valuable articles you can check out.

Instapage provides you also with an onboarding webinar that can teach you the essentials of using the platform in 30 minutes.

There is also a community online forum where you can post your concerns and request assistance from other users.

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The Email and Chat Customer Support is readily available 24/7 and the response time for your tickets is great. The support team will be able to help you will all types of issues in record time. This consists of everything from having difficulties setting up a new domain to adding HTML code and also landing page design and A/B testing pointers.

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For premium users, take advantage of a design template design review. In other words, the conversion specialists at Instapage will have a look at your page and will inform you precisely what you require to alter to enhance conversions.

The Phone Support is only available for customers who sign up for the premium plan.

Instapage supplies you with 3rd party integrations that make your task as an online marketer a lot simpler. Here’s a list of some of the apps that Instapage integrates with:

– Email marketing and marketing automation software (HubSpot, MailChimp, AWeber, Constant Contact, Campaign Monitor, GetResponse, e-goi, mad mini, Marketo, InfusionSoft, ActiveCampaign, Autopilot)

– CRM: integrate your data with companies like (SalesForce, Zoho CRM, InfusionSoft, ActiveCampaign)

– Webinar (GoToWebinar)

– Analytics (Google Analytics, KISSmetrics, Mixpanel, Marketo)

– Platforms (WordPress and Drupal)

– Social media (Facebook)

– Workflow (Zapier)

 

Instapage Advantages and Disadvantages

Pros Instapage Training

– Has an intuitive drag and drop function. Great for beginners.

– Instablock saves you time, specifically when creating multiple pages with the same template.

– You can perform split testing.

– Great integration with popular tracking tools and analytics.

– More than 200 customizable design templates available.

– Heatmap visualizer lets you see which sections draw attention.

Cons

– The product can be expensive. Plans start at $99 per month (billed each year).

– You can only set one font style for all headings.

– Could use a few more widgets in the Editor.

– Advanced modifications must be done through CSS which sort of beats the purpose of the product.

 

Pricing

Core: $79/month or $69/month (billed annually)

– Mobile-responsive builder

– Real-time collaboration

– Instablocks

– 20+ integrations

Optimizer: $129/month or $99/month (billed each year)

– All Core functions, plus:

– Unrestricted A/B testing

– Heatmaps

– Dynamic text replacement

– Advertising attribution

Team & Agency: $229/month or $179/month (billed every year)

– All Optimizer features, plus:

– 15 private subaccounts

– Branded lead notices

– Audit log

Enterprise: By quote

– All Team & Agency functions, plus:

– Customer Success Manager

– Expert services

– Migration services

– Advanced publishing

Instapage does have a complimentary 14-day trial for you.

 

Just click here to beging your 14-day trial now!

 

Final Thoughts Instapage Training

Instapage is a fantastic service to invest your money on, in order to get yourself an effective landing page platform.

Instapage gives you various integration alternatives to keep you connected to your clients through all possible resources. More than 20 marketing tools can be incorporated which is way more than you may really need.

Your designs will be highly responsive on mobile devices. It is so crucial since the majority of us use tabs and smart devices nowadays. Instapage Training

Your conversion rate will increase substantially as your customers get a much better online experience on your site.

Want a specific template? You can import any template from any landing page within minutes. Instapage will help you replicate the design. It will design it as a template so that you can further tailor it the way you like.

If you come up with limited time offers every so often, you can make the most of the countdown timers offered. It’s a terrific marketing technique as your consumers can see the clock ticking towards the end of a specific sale offer.

There is no limit to the number of unique monthly visitors to your website. If your site is succeeding, have as much visitors as you like. It’s a terrific advantage because numerous other software set a limit to the number of unique visitors in a month.

If you get stuck at any point, the support staff is there all the time. Get your questions figured out so that your website does not suffer at any expense.

The process is kept extremely easy that even if you have not much knowledge of website designing.

Analytics and graphs will help you make much better business choices for the future.

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If you are convinced that Instapage is the landing page builder for you, just click here to start your 14-day trial!