Landing pages are among the best methods to sell products online and collect email leads. Instapage Tutorial

Instapage Tutorial

To assist you create a page with a high conversion rate, without any coding experience, you have Instapage. This remarkable tool allows you to construct landing pages without the need to study coding or web design.

 

Features Instapage Tutorial

 

Drag and Drop

Instapage offers true drag and drop feature for editing. It is the primary reason people sign up for the service because this indicates you can position text and other elements exactly where you want them. You’re not locked in grids as compared to the other competitors.

This feature has actually been complimented for being simple to use. You can alter text and include images and videos instantly. Once mastered, you can definitely be able to develop mobile-friendly landing pages in minutes.

Adding widgets increases the functionality of your pages. Require a countdown timer? There’s a widget for that. Require an opt-in form? You can add them just as easily. You’ll be able to develop landing pages that fulfill your requirements thanks to the drag and drop feature.

Instapage Tutorial

Templates

There are over 200 landing page design templates made available to you on Instapage. These design templates, integrated with Instapage’s modification features, will help you produce landing pages unique to your product.

All Instapage design templates are mobile-responsive which is usable for audiences who use their phones regularly.

 

Landing Page Monitoring

There is also a huge need to track your landing pages. Instapage addresses those concerns through their monitoring tools. You get access to heatmaps (behavioral mapping), A/B (split) testing, Google Tag Manager and more.

 

Instablocks

Instablocks is one of the site’s unique functions. What it does is allow you to develop landing pages designed for mass launching. Use this feature to create constant page designs across different brand names. You can create an element once and just reuse it whenever it’s applicable. It’s quite the time-saver.

 

Customization

Users can buy royalty-free stock images straight from the builder tool. Instapage also has a library of 5,000 typefaces available. There’s no limit to what types of landing pages you can create!

When dealing with a team just remember: you must coordinate modifications so everybody’s in the loop.

Good thing, Instapage has real-time collaboration tools you can use. For example, users can leave comments on landing pages throughout the design phase.

These are only a few of the features you can expect from Instapage. The website does have a totally free trial for 14-days if you ever want to check it out for yourself.

 

Heatmaps

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If you have no clue how your users are connecting on your pages, heatmaps is the solution. Instapage has a function that can track user actions through your landing page. You can get the results from the heatmap menu situated on your dashboard.

 

AdWords Integration

You can choose to include AdWords to your Instapage account because having Google AdWords incorporated into this platform is an advantage. Doing so will let you launch an AdWords campaign directly from Instapage.

Activating this function will let you see your ROI without the need to log in elsewhere.

 

Google AMP

With more users using their phones, it’s a lot more important to produce mobile-friendly pages. Google AMP lets pages load easier on phones. Nevertheless, AMP-powered pages are aesthetically unpleasant the majority of the time.

Instapage deals with that by utilizing AMP to power their pages while staying consistent with the looks of their design templates. {Be warned though: some features may not be compatible with AMP. The counter, for instance, can’t be added while using AMP. This feature is just readily available in the advanced, Enterprise plan.

 

Webinars

You’ll be glad to know that there are webinars readily available in Instapage. The topics usually center around lead generation tactics and techniques. These webinars are carried out by Instapage employees of different levels. This makes you truly feel like the company is totally invested in your success.

There are brand-new webinars on the horizon. And even if you’re unable to attend, the webinars will be made available to you should you want them.

On top of webinars, you also gain access to their marketing guides, e-books, podcast, and blog sites. If you’re only just starting out, these might end up being valuable resources to your success.

 

The Basics

As with many cloud-based software, you will need to sign up for an account. If you have a Google account, you just log in and you’re basically all set to go. As soon as you’ve managed to create your account, you can start creating a landing page.

From the dashboard, you’ll have 2 options. You can develop a brand-new page or develop a group (an organized method of grouping pages).

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In this example, we’ll focus on building a single page. Click on Create New Page will give you 3 choices. You can develop a Standard Page, an AMP Page (developed for mobile) and Upload Instapage File. Let’s create a basic page for now.

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Clicking Standard Page will reroute you to the Templates page. Here you’ll be shown a few templates along with a choice to produce a design from scratch. The navigation bar can assist you filter your choices based upon what sort of landing page you need. Instapage has design templates for lead generation, webinars, two-step verification and more.

The majority of the available templates look sleek and modern. However, they are similar to other marketing e-mails you have actually most likely seen elsewhere. It’s extremely recommended that you make some changes to make these landing pages your own.

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Hovering over the design templates will allow you to see each one. Once you have made your choice, simply click on the template and name your page! After that, you’ll be directed the Instapage Editor. Instapage Tutorial

 

The Instapage Editor

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The Instapage Editor is where the design editing will occur. For this example, we’ve chosen from among the free design templates Instapage gives. The user interface is intuitive and simple to understand. Those who aren’t used to drag and drop builders would be able to get the hang of it in no time.

Instantly you can modify the text and position them where you wish to. The design template is divided into various blocks or sections. Just like images and text, you can move blocks around with ease. You can include new blocks or remove ones you do not need.

Each block permits you to place new material. You can add testimonials, descriptions, pricing information and other pertinent information.

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The navigation bar gives you quick access to their customization tools. From there you can add headlines, paragraphs, images, videos and call-to-action buttons. You can also include forms should you require them. Here you can find social networking buttons that you can include anywhere on the landing page.

You should be able to develop new pages in minutes once you get used to it. With a few small tweaks, we were able to make changes to the design template and make it suit our requirements.

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Create A/B Tests

You will find the A/B Testing button on the upper left-hand side of the Instapage Editor. Here you can create various versions of your landing pages for a sort of simulation. You’ll be able to experiment on call-to-actions or images and see which versions your visitors would like most.

It’s an essential feature that people wouldn’t find on other landing page builders. You can test one page against a very different page on Instapage.

 

Create Forms

You start by including a form widget which is conveniently situated in the navigation bar.

You’ll be presented with four choices as soon as you have effectively generated a form. You have button style, form style, submission and multistep. Instapage Tutorial

– Button style: Let’s you make changes to the CTA label, font style, font size, color and effects.

– Form style: Change the color of field colors and labels. Define the position of the labels.

– Form Submissions: Define what happens after the user submits the answers. You can set off downloads or page redirects upon submission. You can also place a thank you message.

– Multistep Form: Perfect for user submissions that need several actions.

These solutions make Instapage ideal for creating lead magnets.

 

Instablocks

As pointed out previously, creating a landing page through the Instapage Editor makes use of blocks. These are sections you add to a page to place additional material. While it’s easy to include blocks, it can become a hassle if you’re working on numerous landing pages at a time.

Instablocks lets you set a customized block you can use throughout various pages. That way, your blocks are consistent and producing pages can be done quicker. If you have Instablocks set up and prepared to load, developing a page can be done in minutes.

You can create components like headers, product benefits or pricing information ahead of time. Then when you develop a new page, you just add these blocks to your landing page and you’re done.

 

Global Blocks

Global Blocks work the exact same way as a regular block. What it does in a different way, however, is the capability to make modifications on a worldwide scale. Say you have 30 landing pages and you need to alter the same line of text throughout all of them. How do you do it?

With Global Blocks, any change you make to one block will be applied to other emails that are linked to the same block.

This way, you will not be forced to make individual changes. Footer details, for example, can be changed with new details in a second.

Global Blocks are only available if you’re signed up for the Enterprise plan.

 

Collaboration

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Instapage lets users work together through its built-in commenting system. Anyone currently on the page can leave a comment for other partners. In this manner, staff members can have a dynamic conversation on what changes are to be made.

 

Mobile View

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Users are shown the desktop version of the landing page by default. However you can switch between desktop and mobile versions. Changing to the mobile version shows what your page would look like when seen through a smartphone.

Analytics

On the upper right-hand side of the navigation bar is the settings button for Instapage’s tracking features. Click the button to discover a variety of alternatives for integrating other tools to your page.

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Here you’ll discover options to include SEO information, conversion rate goals, Google Analytics and Tag Manager, Facebook Pixel and more.

Instapage Tutorial

Publishing a Landing Page

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As soon as you’re done with your landing page, you can go on and publish. Publishing is simple. If you have actually forgotten to include some details, Instapage will remind you. If there are no mistakes found, you’ll be given a few ways to release your page.

– Custom domain: Permits you to publish a page to any domain you own.

– WordPress: Lets you publish pages on WordPress. Publishing on WordPress requires you to set up the Instapage WordPress plugin.

– Drupal: Lets you release pages on Drupal.

– Facebook: Release your landing page as a tab on your Facebook page.

– Demo page: Pick this alternative if you want to release the page as a subdomain under pagedemo.co

 

Support

Instapage provides you access to a help center with informative materials, email, chat and phone support.

The Help Center supplies you all the education you require to develop your own landing pages. Learn about:

– Creating a landing page and dealing with the landing page builder

– Improving your mobile responsive functions

– Using the page areas, modifying background, text and images

– Dealing with the image manager and BigStock

– Implementing parallax scrolling background

– Using the CSS editor module

– Implementing Twitter Cards code on your landing page

– Creating and editing forms

– Publishing your landing page on different domains and platforms

– Assigning a 404 page

– Integrating 3rd party tracking options

– A/B testing

– Viewing and dealing with your data

– Integrating Instapage with other platforms

– Working with customers & users

– Managing your account, organizing landing pages and handling custom domains

Video tutorials are readily available to get you started and there are lots of valuable articles you can read.

Instapage provides you likewise with an onboarding webinar that can teach you the basics of using the platform in thirty minutes.

There is also a community forum where you can post your concerns and ask for assistance from other users.

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The Email and Chat Customer Support is readily available 24/7 and the response time for your tickets is amazing. The support team will be able to help you will all kinds of issues in record time. This consists of everything from having difficulties setting up a new domain to adding HTML code as well as landing page design and A/B testing ideas.

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For premium users, take advantage of a design template design review. In other words, the conversion experts at Instapage will take a look at your page and will inform you exactly what you need to alter to improve conversions.

The Phone Support is only available to clients who register for the premium plan.

Instapage supplies you with 3rd party integrations that make your job as a marketer so much simpler. Here’s a list of some of the apps that Instapage integrates with:

– Email marketing and marketing automation software (HubSpot, MailChimp, AWeber, Constant Contact, Campaign Monitor, GetResponse, e-goi, mad mini, Marketo, InfusionSoft, ActiveCampaign, Autopilot)

– CRM: integrate your information with companies like (SalesForce, Zoho CRM, InfusionSoft, ActiveCampaign)

– Webinar (GoToWebinar)

– Analytics (Google Analytics, KISSmetrics, Mixpanel, Marketo)

– Platforms (WordPress and Drupal)

– Social media (Facebook)

– Workflow (Zapier)

 

Instapage Pros and Cons

Pros Instapage Tutorial

– Has an intuitive drag and drop function. Perfect for beginners.

– Instablock saves you time, specifically when creating multiple pages with the same template.

– You can carry out split testing.

– Great integration with popular tracking tools and analytics.

– More than 200 customizable templates available.

– Heatmap visualizer helps you see which areas draw attention.

Cons

– The product can be expensive. Strategies begin at $99 per month (billed yearly).

– You can only set one font style for all headings.

– Could use a few more widgets in the Editor.

– Advanced changes must be done through CSS which kind of beats the purpose of the product.

 

Pricing

Core: $79/month or $69/month (billed every year)

– Mobile-responsive builder

– Real-time collaboration

– Instablocks

– 20+ integrations

Optimizer: $129/month or $99/month (billed each year)

– All Core functions, plus:

– Unlimited A/B testing

– Heatmaps

– Dynamic text replacement

– Advertising attribution

Team & Agency: $229/month or $179/month (billed each year)

– All Optimizer features, plus:

– 15 private subaccounts

– Branded lead notifications

– Audit log

Enterprise: By quote

– All Team & Agency functions, plus:

– Customer Success Manager

– Professional services

– Migration services

– Advanced publishing

Instapage does provide a complimentary 14-day trial for you.

 

Click here to beging your 14-day trial now!

 

Final Thoughts Instapage Tutorial

Instapage is an excellent service to invest your money on, in order to get yourself a powerful landing page platform.

Instapage gives you various integration options to keep you linked to your clients through all possible resources. More than 20 marketing tools can be integrated which is way more than you might really need.

Your designs will be quite responsive on mobile devices. It is so vital because the majority of us use tabs and smart devices nowadays. Instapage Tutorial

Your conversion rate will rise substantially as your consumers get a much better online experience on your site.

Want a particular template? You can import any template from any landing page within minutes. Instapage will help you reproduce the design. It will develop it as a template so that you can further tailor it the way you like.

If you have limited time offers from time to time, you can take advantage of the countdown timers readily available. It’s an excellent marketing strategy as your visitors can see the clock ticking towards the end of a particular sale offer.

There is no limit to the variety of unique monthly visitors on your site. If your website is doing well, have as many visitors as you like. It’s a terrific advantage due to the fact that numerous other software set a limitation to the number of unique visitors in a month.

If you get stuck at any point, the support staff is there all the time. Get your questions figured out so that your web page doesn’t suffer at any cost.

The whole process is kept very easy that even if you have not much understanding of site developing.

Analytics and graphs will assist you make much better business decisions for the future.

Instapage Tutorial

If you are convinced that Instapage is the landing page builder for you, just click here to begin your 14-day free trial!