Landing pages are one of the best ways to offer products online and gather email leads. Instapage Video

Instapage Video

To assist you develop a page with a high conversion rate, without any coding experience, you have Instapage. This remarkable tool allows you to generate landing pages without the need to learn coding or web design.

 

Features Instapage Video

 

Drag and Drop

Instapage offers true drag and drop function for editing. It is the primary factor people sign up for the service because this indicates you can place text and other components exactly where you want them. You aren’t locked to grids as compared to the other competitors.

This functionality has been complimented for being easy to utilize. You can alter text and include images and videos quickly. Once mastered, you should be able to create mobile-friendly landing pages in minutes.

Adding widgets adds to the functionality of your pages. Require a countdown timer? There’s a widget for that. Need an opt-in form? You can insert them just as easily. You’ll have the ability to develop landing pages that fulfill your requirements thanks to the drag and drop function.

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Templates

There are over 200 landing page templates made available to you on Instapage. These templates, integrated with Instapage’s customization features, will help you create landing pages unique to your product.

All Instapage templates are mobile-responsive which is usable for audiences who utilize their phones regularly.

 

Landing Page Monitoring

There is also a substantial requirement to track your landing pages. Instapage addresses those needs through their monitoring tools. You get access to heatmaps (behavioral mapping), A/B (split) testing, Google Tag Manager and more.

 

Instablocks

Instablocks is one of the site’s special functions. What it does is allow you to build landing pages created for mass launching. Use this function to develop consistent page designs across different brand names. You can develop a component just once and easily reuse it whenever it’s needed. It’s quite the time-saver.

 

Customization

Users have the ability to buy royalty-free stock pictures directly from the builder tool. Instapage also has a library of 5,000 fonts available. There’s no limit to what types of landing pages you can create!

When working with a team just remember: you need to collaborate modifications so everybody’s on the same page.

Good thing, Instapage has real-time collaboration tools you can utilize. For instance, users can leave comments on landing pages during the design phase.

These are only a few of the features you can get out of Instapage. The website does have a totally free trial for 14-days if you ever want to check it out on your own.

 

Heatmaps

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If you have no clue how your users are using your pages, heatmaps is the answer. Instapage has a function that can track user actions through your landing page. You can view the results from the heatmap menu situated on your dashboard.

 

AdWords Integration

You can choose to include AdWords to your Instapage account because having Google AdWords incorporated into this platform is an advantage. Doing so will let you introduce an AdWords campaign directly from Instapage.

Activating this function will let you see your ROI without the hassle to log in elsewhere.

 

Google AMP

With more users on their phones, it’s a lot more crucial to create mobile-friendly pages. Google AMP lets pages load faster on phones. However, AMP-powered pages are visually unpleasant the majority of the time.

Instapage solves that by utilizing AMP to power their pages while keeping the appearances of their templates. {Be warned though: some features might not work with AMP. The counter, for instance, can’t be added while utilizing AMP. This feature is only available in the advanced, Enterprise plan.

 

Webinars

You’ll be glad to know that there are webinars readily available in Instapage. The subjects normally center around lead generation pointers and strategies. These webinars are carried out by Instapage employees of different levels. This makes you truly feel like the company is absolutely invested in your success.

There are brand-new webinars on the horizon. And even if you’re not able to participate, the webinars will be made available to you must you want them.

On top of webinars, you also get access to their marketing guides, e-books, podcast, and blogs. If you’re only just starting, these might end up being valuable resources to your success.

 

The Basics

As with a lot of cloud-based software, you are required to register for an account. If you have a Google account, you simply log in and you’re basically all set to go. As soon as you have actually managed to set up your account, you can start producing a landing page.

From the dashboard, you’ll have 2 options. You can develop a brand-new page or create a group (a systematic way of grouping pages).

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In this example, we’ll concentrate on developing a single page. Click Create New Page will show you 3 options. You can develop a Basic Page, an AMP Page (designed for mobile) and Upload Instapage File. Let’s develop a standard page for now.

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Clicking Standard Page will redirect you to the Templates page. Here you’ll be shown several templates and an alternative to create a design from scratch. The navigation bar can assist you filter your choices based upon what sort of landing page you need. Instapage has design templates for lead generation, webinars, two-step verification and more.

The majority of the offered design templates look sleek and modern. Although, they are reminiscent of other marketing emails you have actually probably seen before. It’s highly advised that you make some changes to make these landing pages your own.

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Hovering over the templates will enable you to see each one. As soon as you’ve made your selection, simply select your template and name your page! After that, you’ll be brought to the Instapage Editor. Instapage Video

 

The Instapage Editor

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The Instapage Editor is where the design editing will take place. For this example, we’ve picked one of the free design templates Instapage provides. The interface is intuitive and easy to understand. Those who aren’t used to drag and drop builders would be able to master it in no time.

Instantly you can revise the text and position them where you want to. The template is divided into different blocks or sections. Similar to images and text, you can reposition blocks around with ease. You can include new blocks or get rid of ones you don’t want.

Each block allows you to insert brand-new material. You can add descriptions, testimonials, pricing details and other pertinent information.

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The navigation bar gives you quick access to their modification tools. From there you can add headings, paragraphs, images, videos and call-to-action buttons. You can likewise add forms must you need them. Here you can find social networking buttons that you can add anywhere on the landing page.

You should be able to produce brand-new pages in minutes as soon as you get used to it. With a couple of small tweaks, we had the ability to make modifications to the design template to make it suit our requirements.

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Create A/B Tests

You will discover the A/B Testing button on the upper left-hand side of the Instapage Editor. Here you can produce different versions of your landing pages for a sort of simulation. You’ll be able to experiment on call-to-actions or images and see which variations your visitors would like best.

It’s a crucial function that people would not find on other landing page builders. You can evaluate one page versus a totally different page on Instapage.

 

Create Forms

You start by adding a form widget which is conveniently situated at the navigation bar.

You’ll be presented with 4 options when you have successfully generated a form. You have button style, form style, submission and multistep. Instapage Video

– Button style: Allows you to make modifications to the CTA label, font, font size, effects and color.

– Form style: Modify the color of field colors and labels. Define the position of the labels.

– Form Submissions: Define what happens after the user submits the responses. You can set off downloads or page redirects upon submission. You can also put a thank you message.

– Multistep Form: Perfect for user submissions that need several actions.

These options make Instapage perfect for producing lead magnets.

 

Instablocks

As pointed out earlier, producing a landing page through the Instapage Editor uses blocks. These are areas you add to a page to insert more material. While it’s easy to add blocks, it can become a problem if you’re dealing with several landing pages at a time.

Instablocks lets you set a custom block you can utilize throughout different pages. That way, your blocks are consistent and developing pages can be done faster. If you have Instablocks set up and all set to load, producing a page can be done in minutes.

You can produce different parts like headers, pricing information or product benefits ahead of time. Then when you produce a brand-new page, you just add these blocks to your landing page and you’re done.

 

Global Blocks

Global Blocks work the exact same way as a regular block. What it does in a different way, however, is the ability to make changes on a global scale. Say you have 30 landing pages and you need to change the same line of text throughout all of them. How do you do it?

With Global Blocks, any modification you make to one block will be applied to other emails that are connected to the same block.

By doing this, you won’t be required to make individual changes. Footer information, for example, can be edited with new information in a second.

Global Blocks are only offered if you’re registered for the Enterprise plan.

 

Collaboration

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Instapage lets users collaborate through its integrated commenting system. Anybody looking at the page can leave comments for other partners. This way, team members can have a dynamic conversation on what modifications are to be made.

 

Mobile View

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Users are shown the desktop version of the landing page automatically. However you can switch between desktop and mobile versions. Changing to the mobile version shows what your page would look like when seen through a phone screen.

Analytics

On the upper right-hand side of the navigation bar is the settings button for Instapage’s tracking features. Click the button to discover a number of options for integrating other tools to your page.

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Here you’ll find choices to add SEO information, conversion rate goals, Google Analytics and Tag Manager, Facebook Pixel and more.

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Publishing a Landing Page

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When you’re finished with your landing page, you can proceed and publish. Publishing is simple. If you’ve forgotten to add some details, Instapage will remind you. If there are no errors found, you’ll be provided a few methods to publish your page.

– Custom domain: Allows you to publish a page to any domain you own.

– WordPress: Lets you publish pages on WordPress. Publishing on WordPress requires you to install the Instapage WordPress plugin.

– Drupal: Lets you publish pages on Drupal.

– Facebook: Release your landing page as a tab in your Facebook page.

– Demo page: Select this alternative if you wish to publish the page as a subdomain under pagedemo.co

 

Support

Instapage provides you access to a help center with educational materials, email, chat and phone support.

The Help Center provides you all the education you need to develop your own landing pages. Learn about:

– Creating a landing page and dealing with the landing page builder

– Improving your mobile responsive functions

– Using the page areas, editing background, text and images

– Working with the image manager and BigStock

– Carrying out parallax scrolling background

– Utilizing the CSS editor module

– Implementing Twitter Cards code on your landing page

– Producing and modifying forms

– Publishing your landing page on different platforms and domains

– Assigning a 404 page

– Integrating 3rd party tracking solutions

– A/B testing

– Viewing and working with your data

– Integrating Instapage with other platforms

– Dealing with customers & users

– Managing your account, organizing landing pages and managing custom domains

Video tutorials are available to get you started and there are lots of valuable articles you can read.

Instapage provides you likewise with an onboarding webinar that can teach you the basics of using the platform in thirty minutes.

There is also a community online forum where you can post your questions and ask for assistance from other users.

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The Email and Chat Customer Support is available 24/7 and the response time for your tickets is amazing. The support team will be able to help you will all types of problems in record time. This includes everything from having difficulties establishing a new domain to adding HTML code and also landing page design and A/B testing ideas.

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For premium users, benefit from a template design review. In other words, the conversion professionals at Instapage will take a look at your page and will tell you precisely what you require to change to enhance conversions.

The Phone Support is only offered to clients who sign up for the premium plan.

Instapage provides you with 3rd party integrations that make your job as an online marketer so much simpler. Here’s a list of a few of the apps that Instapage integrates with:

– Email marketing and marketing automation software (HubSpot, MailChimp, AWeber, Constant Contact, Campaign Monitor, GetResponse, e-goi, mad mini, Marketo, InfusionSoft, ActiveCampaign, Autopilot)

– CRM: integrate your data with companies like (SalesForce, Zoho CRM, InfusionSoft, ActiveCampaign)

– Webinar (GoToWebinar)

– Analytics (Google Analytics, KISSmetrics, Mixpanel, Marketo)

– Platforms (WordPress and Drupal)

– Social media (Facebook)

– Workflow (Zapier)

 

Instapage Advantages and Disadvantages

Pros Instapage Video

– Has an intuitive drag and drop feature. Perfect for beginners.

– Instablock saves you time, especially when creating numerous pages with the same template.

– You can perform split testing.

– Great integration with popular tracking tools and analytics.

– More than 200 customizable design templates offered.

– Heatmap visualizer helps you see which areas draw attention.

Cons

– The product can be expensive. Plans start at $99 per month (billed yearly).

– You can only set one font style for all headings.

– Could use a few more widgets in the Editor.

– Advanced modifications should be done through CSS which kind of beats the purpose of the product.

 

Pricing

Core: $79/month or $69/month (billed every year)

– Mobile-responsive builder

– Real-time collaboration

– Instablocks

– 20+ integrations

Optimizer: $129/month or $99/month (billed each year)

– All Core features, plus:

– Unlimited A/B testing

– Heatmaps

– Dynamic text replacement

– Advertising attribution

Team & Agency: $229/month or $179/month (billed annually)

– All Optimizer functions, plus:

– 15 private subaccounts

– Branded lead notifications

– Audit log

Enterprise: By quote

– All Team & Agency functions, plus:

– Customer Success Manager

– Professional services

– Migration services

– Advanced publishing

Instapage does offer a free 14-day trial for you.

 

Click here to start your 14-day trial now!

 

Final Thoughts Instapage Video

Instapage is an excellent service to invest your money on, in order to get yourself a powerful landing page platform.

Instapage provides you many integration options to keep you linked to your clients through all possible resources. More than 20 marketing tools can be integrated which is way more than you might actually need.

Your designs will be quite responsive on mobile phones. It is so crucial since most of us use tabs and smart devices nowadays. Instapage Video

Your conversion rate will increase considerably as your visitors get a much better online experience at your website.

Want a particular template? You can import any template from any landing page within minutes. Instapage will help you duplicate the style. It will create it as a design template so that you can further customize it the way you like.

If you come up with limited time offers every now and then, you can take advantage of the countdown timers offered. It’s a fantastic marketing technique as your consumers can see the clock ticking towards the end of a specific sale offer.

There is no limit to the variety of special monthly visitors on your site. If your site is doing well, have as many visitors as you like. It’s a great plus point because lots of other software set a limitation to the number of unique visitors in a month.

If you get stuck at any point, the support staff is there 24/7. Get your inquiries sorted out so that your web page doesn’t suffer at any expense.

The process is kept incredibly easy that even if you have not much knowledge of site developing.

Analytics and charts will help you make better business choices for the future.

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If you are convinced that Instapage is the landing page builder for you, just click here to start your 14-day free trial!