Landing pages are among the best methods to offer products online and collect e-mail leads. Instapage Vs Launchrock

Instapage Vs Launchrock

To help you produce a page with a high conversion rate, with no coding experience, there is Instapage. This remarkable tool lets you generate landing pages without the need to learn coding or web design.

 

Features Instapage Vs Launchrock

 

Drag and Drop

Instapage offers true drag and drop function for editing. It is the main factor people register for the service because this indicates you can place text and other components exactly where you desire them. You aren’t locked in grids as this is the case with the other competitors.

This performance has garnered admiration for being simple to utilize. You can edit text and add images and videos instantly. If mastered, you should have the ability to create mobile-friendly landing pages in minutes.

Including widgets adds to the functionality of your pages. Require a countdown timer? There’s a widget for that. Need an opt-in form? You can insert them just as easily. You’ll be able to create landing pages that fulfill your requirements thanks to the drag and drop feature.

Instapage Vs Launchrock

Templates

There are over 200 landing page templates offered to you on Instapage. These design templates, together with Instapage’s customization functions, will assist you produce landing pages unique to your product.

All Instapage design templates are mobile-responsive which is perfect for audiences who utilize their phones regularly.

 

Landing Page Monitoring

There is also a huge need to track your landing pages. Instapage addresses those needs through their monitoring tools. You get access to heatmaps (behavioral mapping), A/B (split) testing, Google Tag Manager and more.

 

Instablocks

Instablocks is one of the site’s special features. What it does is allow you to build landing pages created for mass deployment. Make use of this feature to create constant page designs throughout different brands. You can produce an element once and just reuse it whenever it’s needed. It’s an absolute time-saver.

 

Customization

Users have the ability to buy royalty-free stock pictures directly from the builder tool. Instapage also has a library of 5,000 font styles available. There’s no limit to what types of landing pages you can create!

When dealing with a team just remember: you must coordinate modifications so everyone’s on the same page.

Fortunately, Instapage has real-time collaboration tools you can use. For example, users can leave comments on landing pages throughout the design stage.

These are only a few of the functions you can expect from Instapage. The site does have a free trial for 14-days if you ever wish to check it out on your own.

 

Heatmaps

instapage-heatmaps

If you have no clue how your users are interacting on your pages, heatmaps is the solution. Instapage has a function that can track user actions through your landing page. You can see the results from the heatmap menu situated on your dashboard.

 

AdWords Integration

You can choose to add AdWords to your Instapage account because having Google AdWords incorporated into this platform is an advantage. Doing so will let you introduce an AdWords campaign directly from Instapage.

Activating this feature will let you see your ROI without the hassle to log in elsewhere.

 

Google AMP

With more users viewing pages through their phones, it’s much more crucial to produce mobile-friendly pages. Google AMP lets pages load easier on phones. However, AMP-powered pages are visually unpleasant the majority of the time.

Instapage fixes that by using AMP to power their pages while preserving the appearances of their design templates. {Be keen though: some features may not work with AMP. The counter, for example, can’t be included while using AMP. This feature is just offered in the advanced, Enterprise plan.

 

Webinars

You’ll be happy to know that there are webinars readily available on Instapage. The subjects normally center around lead generation tactics and methods. These webinars are carried out by Instapage employees of different levels. This makes you really feel like the business is absolutely invested in your success.

There are new webinars on the horizon. And even if you’re not able to participate, the webinars will be made available for you if you want them.

On top of webinars, you can also access their marketing guides, e-books, podcast, and blogs. If you’re just starting out, these may end up being important resources to your success.

 

The Basics

Similar to most cloud-based software, you will need to register for an account. If you have a Google account, you simply log in and you’re practically all good to go. As soon as youhave managed to set up your account, you can start creating a landing page.

From the dashboard, you’ll have 2 options. You can develop a brand-new page or develop a group (an organized way of grouping pages).

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In this example, we’ll focus on developing a single page. Click on Create New Page will bring up 3 options. You can produce a Standard Page, an AMP Page (designed for mobile) and Upload Instapage File. Let’s create a standard page for now.

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Clicking on Standard Page will reroute you to the Templates page. Here you’ll be presented with a few design templates along with an option to produce a style from scratch. The navigation bar can assist you filter your options based upon what kind of landing page you need. Instapage has templates for webinars, lead generation, two-step verification and more.

Most of the provided templates look modern and sleek. However, they are similar to other marketing emails you’ve most likely seen somewhere. It’s highly advised that you make some changes and make these landing pages your own.

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Hovering over the templates will allow you to preview each one. And when you have made your selection, simply select your template to name your page! After that, you’ll be brought to the Instapage Editor. Instapage Vs Launchrock

 

The Instapage Editor

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The Instapage Editor is where the design editing will take place. For this example, we’ve selected one of the free design templates Instapage offers. The user interface is intuitive and easy to understand. Those who aren’t used to drag and drop builders would have the ability to maneuver through it in no time.

Instantly you can modify the text and position them where you wish to. The design template is divided into various sections or blocks. Similar to images and text, you can move blocks around easily. You can add brand-new blocks or get rid of ones you do not require.

Each block enables you to insert brand-new material. You can add descriptions, testimonials, pricing details and other appropriate details.

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The navigation bar offers you quick access to their modification tools. From there you can add headings, paragraphs, vidoes, images and call-to-action buttons. You can likewise add forms must you require them. Here you can discover social media buttons that you can add anywhere on the landing page.

You will be able to produce new pages in minutes when you get used to it. With a few small tweaks, we had the ability to make modifications to the design template and make it suit our requirements.

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Create A/B Tests

You will find the A/B Testing button on the upper left-hand side of the Instapage Editor. Here you can develop different versions of your landing pages for a sort of simulation. You’ll have the ability to experiment on call-to-actions or images and see which versions your audience would like most.

It’s an important feature that users would not see on other landing page builders. You can check one page against a very different page on Instapage.

 

Create Forms

You begin by adding a form widget which is conveniently located in the navigation bar.

You’ll be given 4 options when you have successfully generated a form. You have button style, form style, submission and multistep. Instapage Vs Launchrock

– Button style: Let’s you make modifications to the CTA label, font, font size, color and effects.

– Form style: Change the color of labels and field colors. Define the position of the labels.

– Form Submissions: Define what happens after the user submits the responses. You can activate downloads or page redirects upon submission. You can also put a thank you message.

– Multistep Form: Perfect for user submissions that need several steps.

These solutions make Instapage perfect for creating lead magnets.

 

Instablocks

As discussed previously, creating a landing page through the Instapage Editor makes use of blocks. These are areas you add to a page to insert extra content. While it’s easy to add blocks, it can end up being a hassle if you’re dealing with multiple landing pages at a time.

Instablocks lets you set a custom-made block you can use across various pages. That way, your blocks are consistent and developing pages can be done faster. If you have Instablocks set up and ready to load, creating a page can be carried out in minutes.

You can produce different parts like headers, pricing details or product benefits ahead of time. Then when you produce a brand-new page, you just include these blocks to your landing page and you’re done.

 

Global Blocks

Global Blocks work the exact same way as a regular block. What it does differently, however, is the capability to make modifications on a global scale. Say you have 30 landing pages and you have to alter the same line of text throughout all of them. How do you do it?

With Global Blocks, any change you make to one block will be applied to other emails that are connected to the same block.

This way, you will not be required to make individual modifications. Footer information, for example, can be updated with new information in a second.

Global Blocks are only available if you’re subscribed to the Enterprise plan.

 

Collaboration

instapage-collaboration

Instapage lets users work together through its integrated commenting system. Anyone looking at the page can leave a comment for other partners. In this manner, members can have a dynamic conversation about what changes are to be made.

 

Mobile View

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Users are given the desktop version of the landing page by default. However you can toggle between desktop and mobile versions. Changing to the mobile version shows what your page would look like when seen through a smartphone.

Analytics

On the upper right-hand side of the navigation bar is the settings button for Instapage’s tracking features. Click the button to discover a variety of options for incorporating other tools to your page.

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Here you’ll find choices to add SEO information, conversion rate goals, Google Analytics and Tag Manager, Facebook Pixel and more.

Instapage Vs Launchrock

Publishing a Landing Page

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As soon as you’re done with your landing page, you can go on and publish. Publishing is simple. If you have actually forgotten to add some info, Instapage will remind you. If there are no mistakes found, you’ll be given a few methods to publish your page.

– Custom domain: Enables you to release a page to any domain you own.

– WordPress: Lets you publish pages on WordPress. Publishing on WordPress requires you to set up the Instapage WordPress plugin.

– Drupal: Lets you publish pages on Drupal.

– Facebook: Release your landing page as a tab in your Facebook page.

– Demo page: Choose this option if you want to release the page as a subdomain under pagedemo.co

 

Support

Instapage provides you access to a help center with educational materials, email, chat and phone support.

The Help Center supplies you all the education you need to construct your own landing pages. Learn about:

– Developing a landing page and working with the landing page builder

– Improving your mobile responsive features

– Using the page areas, editing background, text and images

– Dealing with the image supervisor and BigStock

– Executing parallax scrolling background

– Utilizing the CSS editor module

– Carrying out Twitter Cards code on your landing page

– Creating and modifying forms

– Publishing your landing page on different platforms and domains

– Assigning a 404 page

– Integrating 3rd party tracking solutions

– A/B testing

– Viewing and working with your data

– Incorporating Instapage with other platforms

– Working with customers & users

– Handling your account, grouping landing pages and managing custom domains

Video tutorials are available to get you started and there are lots of practical articles you can read.

Instapage offers you likewise with an onboarding webinar that can teach you the basics of using the platform in 30 minutes.

There is also a community forum where you can ask your questions and request help from other users.

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The Email and Chat Customer Support is available 24/7 and the response time for your tickets is remarkable. The support team will be able to help you will all sorts of issues in record time. This includes everything from having difficulties establishing a new domain to adding HTML code as well as landing page design and A/B testing pointers.

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For premium users, benefit from a design template design review. In other words, the conversion professionals at Instapage will have a look at your page and will tell you exactly what you need to alter to improve conversions.

The Phone Support is only offered to consumers who sign up for the premium plan.

Instapage offers you with 3rd party integrations that make your job as a marketer so much easier. Here’s a list of a few of the apps that Instapage integrates with:

– Email marketing and marketing automation software (HubSpot, MailChimp, AWeber, Constant Contact, Campaign Monitor, GetResponse, e-goi, mad mini, Marketo, InfusionSoft, ActiveCampaign, Autopilot)

– CRM: integrate your information with companies like (SalesForce, Zoho CRM, InfusionSoft, ActiveCampaign)

– Webinar (GoToWebinar)

– Analytics (Google Analytics, KISSmetrics, Mixpanel, Marketo)

– Platforms (WordPress and Drupal)

– Social media (Facebook)

– Workflow (Zapier)

 

Instapage Pros and Cons

Pros Instapage Vs Launchrock

– Has an intuitive drag and drop feature. Perfect for newbies.

– Instablock saves you time, particularly when developing several pages with the same template.

– You can carry out split testing.

– Great integration with popular tracking tools and analytics.

– More than 200 customizable design templates available.

– Heatmap visualizer helps you see which areas draw attention.

Cons

– The product can be expensive. Strategies start at $99 monthly (billed annually).

– You can only set one font style for all headings.

– Could use a few more widgets in the Editor.

– Advanced changes needs to be done through CSS which sort of beats the purpose of the product.

 

Pricing

Core: $79/month or $69/month (billed yearly)

– Mobile-responsive builder

– Real-time collaboration

– Instablocks

– 20+ integrations

Optimizer: $129/month or $99/month (billed yearly)

– All Core functions, plus:

– Complete A/B testing

– Heatmaps

– Dynamic text replacement

– Advertising attribution

Team & Agency: $229/month or $179/month (billed annually)

– All Optimizer features, plus:

– 15 private subaccounts

– Branded lead notices

– Audit log

Enterprise: By quote

– All Team & Agency functions, plus:

– Customer Success Manager

– Professional services

– Migration services

– Advanced publishing

Instapage does offer a free 14-day trial for you.

 

Click here to beging your 14-day trial now!

 

Final Thoughts Instapage Vs Launchrock

Instapage is an excellent service to put your money on, in order to get yourself an effective landing page platform.

Instapage provides you various integration alternatives to keep you linked to your customers through all possible resources. More than 20 marketing tools can be incorporated which is way more than you may really require.

Your designs will be very responsive on mobile devices. It is so vital since most of us use tabs and mobile phones nowadays. Instapage Vs Launchrock

Your conversion rate will increase significantly as your consumers get a better online experience on your site.

Want a specific design template? You can import any template from any landing page within minutes. Instapage will assist you replicate the style. It will create it as a template so that you can further personalize it the way you like.

If you come up with limited time offers from time to time, you can maximize the countdown timers available. It’s a fantastic marketing method as your customers can see the clock ticking towards the end of a specific sale offer.

There is no limit to the number of special monthly visitors on your website. If your site is succeeding, have as many visitors as you like. It’s a terrific plus point because many other software set a limit to the number of unique visitors in a month.

If you get stuck at any point, the support personnel is there all the time. Get your questions sorted out so that your webpage doesn’t suffer at any cost.

The whole process is kept very simple that even if you have not much knowledge of website designing.

Analytics and charts will help you make much better business decisions for the future.

Instapage Vs Launchrock

If you’re convinced that Instapage is the landing page builder for you, just click here to begin your 14-day trial!