Landing pages are one of the best methods to offer products online and collect e-mail leads. Instapage Vs Leadpages Vs Unbounce

Instapage Vs Leadpages Vs Unbounce

To help you create a page with a high conversion rate, without any coding experience, there is Instapage. This incredible tool allows you to develop landing pages without the need to learn coding or web design.

 

Features Instapage Vs Leadpages Vs Unbounce

 

Drag and Drop

Instapage offers true drag and drop function for editing. It is the main reason people register for the service because this indicates you can place text and other elements exactly where you want them. You aren’t locked to grids as this is the case with the other competitors.

This function has actually garnered praise for being simple to use. You can edit text and add images and videos instantly. If mastered, you can definitely have the ability to develop mobile-friendly landing pages in minutes.

Adding widgets increases the functionality of your pages. Need a countdown timer? There’s a widget for that. Need an opt-in form? You can add them just as quickly. You’ll be able to develop landing pages that fulfill your needs thanks to the drag and drop feature.

Instapage Vs Leadpages Vs Unbounce

Templates

There are over 200 landing page templates made available to you on Instapage. These design templates, combined with Instapage’s customization features, will help you generate landing pages distinct to your business.

All Instapage templates are mobile-responsive which is usable for audiences who view on thier smartphones.

 

Landing Page Monitoring

There is also a huge need to track your landing pages. Instapage addresses those concerns through their monitoring tools. You get access to heatmaps (behavioral mapping), A/B (split) testing, Google Tag Manager and more.

 

Instablocks

Instablocks is among the website’s unique functions. What it does is allow you to construct landing pages created for mass releasing. Make use of this function to produce constant page designs across different brands. You can produce an element once and just reuse it whenever it’s applicable. It’s an absolute time-saver.

 

Customization

Users have the ability to purchase royalty-free stock photos straight from the builder tool. Instapage also has a library of 5,000 font styles offered. There’s no limit to what kinds of landing pages you can produce!

When working with a team just remember: you must collaborate changes so everyone’s on the same page.

Fortunately, Instapage has real-time collaboration tools you can utilize. For instance, users can leave comments on landing pages throughout the design stage.

These are just some of the features you can expect from Instapage. The website does have a totally free trial for 14-days if you ever wish to try it out on your own.

 

Heatmaps

instapage-heatmaps

If you have no clue how your visitors are engaging on your pages, heatmaps is the solution. Instapage has a feature that can track user actions through your landing page. You can get the results from the heatmap menu located on your dashboard.

 

AdWords Integration

You can choose to add AdWords to your Instapage account because having Google AdWords integrated into this platform really works. Doing so will let you introduce an AdWords project directly from Instapage.

Enabling this feature will let you see your ROI without the hassle to log in somewhere else.

 

Google AMP

With more users viewing pages through their phones, it’s a lot more crucial to produce mobile-friendly pages. Google AMP lets pages load faster on phones. Nevertheless, AMP-powered pages are aesthetically unattractive the majority of the time.

Instapage fixes that by using AMP to power their pages while keeping the looks of their design templates. {Be keen though: some features might not be compatible with AMP. The counter, for example, can’t be included while using AMP. This feature is only readily available in the advanced, Enterprise plan.

 

Webinars

You’ll be happy to know that there are webinars available in Instapage. The subjects typically focus around lead generation tips and strategies. These webinars are conducted by Instapage staff of various levels. This makes you truly feel like the company is absolutely invested in your success.

There are new webinars on the horizon. And even if you’re not able to attend, the webinars will be made available to you if you want them.

On top of webinars, you also gain access to their marketing guides, e-books, podcast, and blogs. If you’re just starting, these may wind up being valuable resources to your success.

 

The Basics

Just like many cloud-based software, you will need to register for an account. If you have a Google account, you simply log in and you’re practically all set to go. Once you have actually managed to set up your account, you can start creating a landing page.

From the dashboard, you’ll have 2 options. You can develop a brand-new page or produce a group (an organized way of grouping pages).

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In this example, we’ll focus on building a single page. Click Create New Page will give you 3 choices. You can develop a Basic Page, an AMP Page (designed for mobile) and Upload Instapage File. Let’s produce a basic page for now.

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Clicking Standard Page will redirect you to the Templates page. Here you’ll be shown several design templates along with a choice to develop a design from scratch. The navigation bar can help you filter your options based upon what type of landing page you need. Instapage has templates for lead generation, webinars, two-step verification and more.

Most of the available templates look sleek and modern. Although, they are similar to other marketing e-mails you have actually probably seen before. It’s highly advised that you make some changes and make these landing pages your own.

instapage-create-3

Hovering over the templates will allow you to preview each one. Once you’ve made your choice, just click on the template and name your page! After that, you’ll be brought to the Instapage Editor. Instapage Vs Leadpages Vs Unbounce

 

The Instapage Editor

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The Instapage Editor is where the design editing will take place. For this example, we have picked one of the complimentary templates Instapage provides. The interface is intuitive and simple to comprehend. Those who aren’t used to drag and drop builders would have the ability to master it in no time.

Right away you can revise the text and move them where you wish to. The template is divided into different blocks or sections. As with images and text, you can reposition blocks around easily. You can add new blocks or get rid of ones you don’t need.

Each block enables you to insert new content. You can include descriptions, testimonials, pricing details and other relevant details.

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The navigation bar provides you quick access to their modification tools. From there you can add headlines, paragraphs, vidoes, images and call-to-action buttons. You can likewise add forms must you need them. Here you can discover social networking buttons that you can include anywhere on the landing page.

You ought to be able to create brand-new pages in minutes once you get used to it. With a few small tweaks, we were able to make modifications to the template to make it fit our requirements.

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Create A/B Tests

You will discover the A/B Testing button on the upper left-hand side of the Instapage Editor. Here you can produce various variations of your landing pages for testing. You’ll be able to experiment on call-to-actions or images and see which versions your audience would like best.

It’s a crucial function that people would not see on other landing page builders. You can test one page versus a totally different page on Instapage.

 

Create Forms

You start by including a form widget which is conveniently situated at the navigation bar.

You’ll be presented with 4 alternatives once you have successfully created a form. You have button style, form style, submission and multistep. Instapage Vs Leadpages Vs Unbounce

– Button style: Allows you to make changes to the CTA label, font style, font size, effects and color.

– Form style: Modify the color of field colors and labels. Define the position of the labels.

– Form Submissions: Define what occurs after the user submits the responses. You can activate downloads or page redirects upon submission. You can also insert a thank you message.

– Multistep Form: Perfect for user submissions that require several steps.

These services make Instapage perfect for generating lead magnets.

 

Instablocks

As discussed earlier, producing a landing page through the Instapage Editor makes use of blocks. These are sections you add to a page to place additional content. While it’s easy to include blocks, it can end up being a burden if you’re dealing with numerous landing pages at a time.

Instablocks lets you set a custom block you can use across different pages. That way, your blocks are consistent and developing pages can be done faster. If you have Instablocks set up and ready to load, developing a page can be done in minutes.

You can create components like headers, pricing information or product benefits ahead of time. Then when you develop a new page, you simply include these blocks to your landing page and you’re done.

 

Global Blocks

Global Blocks work the same way as a regular block. What it does in a different way, however, is the ability to make modifications on a global scale. Say you have 30 landing pages and you need to alter the same line of text across all of them. How do you do it?

With Global Blocks, any change you make to one block will be applied to other emails that are connected to the same block.

By doing this, you will not be required to make individual changes. Footer details, for example, can be updated with new details in a second.

Global Blocks are only offered if you’re signed up for the Enterprise plan.

 

Collaboration

instapage-collaboration

Instapage lets users collaborate through its integrated commenting system. Anyone looking at the page can leave comments for other collaborators. In this manner, staff members can have a dynamic discussion on what modifications are to be made.

 

Mobile View

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Users are given the desktop iteration of the landing page automatically. However you can toggle between desktop and mobile versions. Changing to the mobile version reveals what your page would appear like when seen through a mobile phone.

Analytics

On the upper right-hand side of the navigation bar is the settings button for Instapage’s tracking features. Click the button to find a variety of choices for incorporating other tools to your page.

instapage-analytics

Here you’ll discover choices to include SEO information, conversion rate goals, Google Analytics and Tag Manager, Facebook Pixel and more.

Instapage Vs Leadpages Vs Unbounce

Publishing a Landing Page

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Once you’re done with your landing page, you can go ahead and publish. Publishing is simple. If you have actually forgotten to add some information, Instapage will remind you. If there are no errors found, you’ll be given a few ways to release your page.

– Custom domain: Permits you to publish a page to any domain you own.

– WordPress: Lets you release pages on WordPress. Publishing on WordPress requires you to set up the Instapage WordPress plugin.

– Drupal: Lets you publish pages on Drupal.

– Facebook: Publish your landing page as a tab on your Facebook page.

– Demo page: Select this choice if you wish to publish the page as a subdomain under pagedemo.co

 

Support

Instapage gives you access to a help center with informative materials, email, chat and phone support.

The Help Center gives you all the education you need to develop your own landing pages. Learn about:

– Producing a landing page and working with the landing page builder

– Improving your mobile responsive features

– Using the page areas, editing background, text and images

– Dealing with the image manager and BigStock

– Implementing parallax scrolling background

– Utilizing the CSS editor module

– Executing Twitter Cards code on your landing page

– Developing and editing forms

– Publishing your landing page on various platforms and domains

– Assigning a 404 page

– Integrating 3rd party tracking options

– A/B testing

– Viewing and working with your data

– Incorporating Instapage with other platforms

– Working with customers & users

– Managing your account, organizing landing pages and managing custom domains

Video tutorials are readily available to get you started and there are lots of helpful articles you can check out.

Instapage provides you likewise with an onboarding webinar that can teach you the essentials of using the platform in 30 minutes.

There is also a community forum where you can publish your concerns and request assistance from other users.

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The Email and Chat Customer Support is available 24/7 and the response time for your tickets is amazing. The support team will be able to assist you will all types of issues in record time. This includes everything from having trouble setting up a new domain to adding HTML code and also landing page design and A/B testing ideas.

instapage-support-2

For premium users, benefit from a design template design review. In other words, the conversion experts at Instapage will take a look at your page and will tell you exactly what you need to change to improve conversions.

The Phone Support is only offered for customers who sign up for the premium plan.

Instapage offers you with 3rd party integrations that make your task as a marketer a lot easier. Here’s a list of some of the apps that Instapage integrates with:

– E-mail marketing and marketing automation software (HubSpot, MailChimp, AWeber, Constant Contact, Campaign Monitor, GetResponse, e-goi, mad mini, Marketo, InfusionSoft, ActiveCampaign, Autopilot)

– CRM: integrate your data with companies like (SalesForce, Zoho CRM, InfusionSoft, ActiveCampaign)

– Webinar (GoToWebinar)

– Analytics (Google Analytics, KISSmetrics, Mixpanel, Marketo)

– Platforms (WordPress and Drupal)

– Social media (Facebook)

– Workflow (Zapier)

 

Instapage Advantages and Disadvantages

Pros Instapage Vs Leadpages Vs Unbounce

– Has an intuitive drag and drop function. Great for newbies.

– Instablock saves you time, particularly when developing several pages with the same template.

– You can perform split testing.

– Great integration with popular tracking tools and analytics.

– More than 200 customizable templates offered.

– Heatmap visualizer helps you see which sections draw attention.

Cons

– The product can be pricey. Plans start at $99 monthly (billed each year).

– You can only set one font for all headings.

– Could use a few more widgets in the Editor.

– Advanced modifications should be done through CSS which kind of beats the purpose of the product.

 

Pricing

Core: $79/month or $69/month (billed each year)

– Mobile-responsive builder

– Real-time collaboration

– Instablocks

– 20+ integrations

Optimizer: $129/month or $99/month (billed yearly)

– All Core features, plus:

– Unrestricted A/B testing

– Heatmaps

– Dynamic text replacement

– Advertising attribution

Team & Agency: $229/month or $179/month (billed every year)

– All Optimizer functions, plus:

– 15 private subaccounts

– Branded lead notifications

– Audit log

Enterprise: By quote

– All Team & Agency functions, plus:

– Customer Success Manager

– Expert services

– Migration services

– Advanced publishing

Instapage does provide a complimentary 14-day trial for you.

 

Just click here to beging your 14-day trial now!

 

Final Thoughts Instapage Vs Leadpages Vs Unbounce

Instapage is a terrific service to invest your money on, in order to get yourself an effective landing page platform.

Instapage gives you numerous integration options to keep you connected to your clients through all possible resources. More than 20 marketing tools can be incorporated which is way more than you may actually need.

Your designs will be quite responsive on mobile devices. It is so vital since the majority of us use tabs and smart devices nowadays. Instapage Vs Leadpages Vs Unbounce

Your conversion rate will rise significantly as your consumers get a better online experience at your site.

Want a specific template? You can import any template from any landing page within minutes. Instapage will assist you reproduce the style. It will design it as a template so that you can further personalize it the way you like.

If you come up with limited time offers every once in a while, you can take advantage of the countdown timers available. It’s a terrific marketing strategy as your consumers can see the clock ticking towards the end of a particular sale offer.

There is no limit to the variety of distinct monthly visitors on your site. If your site is succeeding, have as much visitors as you like. It’s a great advantage point since numerous other software set a limit to the number of unique visitors in a month.

If you get stuck at any point, the support staff is there 24/7. Get your queries sorted out so that your webpage does not suffer at any expense.

The whole process is kept exceptionally basic that even if you have not much understanding of website designing.

Analytics and charts will assist you make much better business decisions for the future.

Instapage Vs Leadpages Vs Unbounce

If you are certain that Instapage is the landing page builder for you, just click here to begin your 14-day free trial!