Landing pages are one of the very best ways to offer products online and collect email leads. Instapage Vs Optimizepress

Instapage Vs Optimizepress

To help you develop a page with a high conversion rate, with no coding experience, there is Instapage. This awesome tool allows you to build landing pages without the need to study coding or web design.

 

Features Instapage Vs Optimizepress

 

Drag and Drop

Instapage offers true drag and drop feature for editing. It is the primary reason people sign up for the service because this indicates you can position text and other components exactly where you desire them. You aren’t locked to grids as this is the case with the other competitors.

This function has actually been applauded for being easy to utilize. You can edit text and include images and videos quickly. Once mastered, you can definitely have the ability to produce mobile-friendly landing pages in minutes.

Adding widgets increases the performance of your pages. Require a countdown timer? There’s a widget for that. Require an opt-in form? You can add them just as easily. You’ll be able to develop landing pages that meet your requirements thanks to the drag and drop function.

Instapage Vs Optimizepress

Templates

There are over 200 landing page templates provided to you on Instapage. These templates, combined with Instapage’s personalization features, will help you generate landing pages distinct to your product.

All Instapage templates are mobile-responsive which is ideal for audiences who utilize their phones routinely.

 

Landing Page Monitoring

There is also a substantial requirement to track your landing pages. Instapage addresses those issues through their tracking tools. You get access to heatmaps (behavioral mapping), A/B (split) testing, Google Tag Manager and more.

 

Instablocks

Instablocks is one of the site’s unique features. What it does is enable you to develop landing pages designed for mass releasing. Make use of this function to produce consistent page designs throughout different brand names. You could develop a component just once and simply use it again whenever it’s needed. It’s an absolute time-saver.

 

Customization

Users have the ability to buy royalty-free stock images straight from the builder tool. Instapage also has a library of 5,000 fonts offered. There’s no limit to what types of landing pages you can make!

When working with a group just remember: you must collaborate modifications so everyone’s on the same page.

Luckily, Instapage has real-time collaboration tools you can use. For instance, users can leave comments on landing pages throughout the designing stage.

These are only a few of the features you can expect from Instapage. The site does have a free trial for 14-days if you ever wish to check it out on your own.

 

Heatmaps

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If you have no clue how your visitors are using your pages, heatmaps is the answer. Instapage has a feature that can track user actions through your landing page. You can see the results from the heatmap menu located on your dashboard.

 

AdWords Integration

You can choose to add AdWords to your Instapage account because having Google AdWords integrated into this platform is important. Doing so will let you introduce an AdWords campaign straight from Instapage.

Activating this function will let you see your ROI without the need to log in somewhere else.

 

Google AMP

With more users using their phones, it’s a lot more important to create mobile-friendly pages. Google AMP lets pages load much faster on phones. Nevertheless, AMP-powered pages are visually unattractive the majority of the time.

Instapage fixes that by using AMP to power their pages while staying consistent with the appearances of their design templates. {Be warned though: some functions may not work with AMP. The counter, for instance, can’t be added while using AMP. This function is only available in the advanced, Enterprise plan.

 

Webinars

You’ll be glad to know that there are webinars offered in Instapage. The topics typically focus around lead generation pointers and methods. These webinars are conducted by Instapage staff of different levels. This makes you truly feel like the company is totally invested in your success.

There are brand-new webinars on the horizon. And even if you’re unable to attend, the webinars will be made available for you if you want them.

On top of webinars, you can also access their marketing guides, e-books, podcast, and blog sites. If you’re just starting out, these might wind up being important resources to your success.

 

The Basics

As with most cloud-based software, you will need to sign up for an account. If you have a Google account, you simply log in and you’re practically all good to go. Once youhave managed to create your account, you can begin creating a landing page.

From the dashboard, you’ll have 2 options. You can create a brand-new page or create a group (an organized way of grouping pages).

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In this example, we’ll focus on building a single page. Click Create New Page will give you 3 choices. You can create a Basic Page, an AMP Page (developed for mobile) and Upload Instapage File. Let’s produce a standard page for now.

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Clicking Standard Page will redirect you to the Templates page. Here you’ll be shown a number of templates and, in addition, an alternative to create a style from scratch. The navigation bar can assist you filter your options based on what sort of landing page you require. Instapage has design templates for webinars, lead generation, two-step verification and more.

Most of the offered templates look sleek and modern. Although, they are reminiscent of other marketing e-mails you’ve probably seen before. It’s extremely suggested that you make some changes to make these landing pages your own.

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Hovering over the design templates will allow you to see each one. As soon as you have made your selection, just select your template and name your page! After that, you’ll be brought to the Instapage Editor. Instapage Vs Optimizepress

 

The Instapage Editor

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The Instapage Editor is where the design editing will take place. For this example, we’ve picked from among the complimentary design templates Instapage provides. The interface is instinctive and easy to understand. Those who aren’t used to drag and drop builders would have the ability to navigate through it in no time.

Instantly you can modify the text and move them where you wish to. The template is divided into different blocks or areas. Similar to text and images, you can reposition blocks around easily. You can add brand-new blocks or remove ones you don’t require.

Each block permits you to insert brand-new content. You can add testimonials, descriptions, pricing information and other pertinent details.

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The navigation bar offers you fast access to their customization tools. From there you can include headlines, paragraphs, images, videos and call-to-action buttons. You can likewise add forms should you need them. Here you can discover social media buttons that you can add anywhere on the landing page.

You ought to be able to develop brand-new pages in minutes once you get used to it. With a few minor tweaks, we were able to make modifications to the template to make it match our needs.

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Create A/B Tests

You will discover the A/B Testing button on the upper left-hand side of the Instapage Editor. Here you can produce different versions of your landing pages for testing. You’ll have the ability to experiment on call-to-actions or images and see which versions your visitors would like best.

It’s an essential feature that people wouldn’t see on other landing page builders. You can check one page against a very different page on Instapage.

 

Create Forms

You start by adding a form widget which is conveniently located at the navigation bar.

You’ll be given four choices as soon as you’ve effectively produced a form. You have button style, form style, submission and multistep. Instapage Vs Optimizepress

– Button style: Let’s you make changes to the CTA label, font style, font size, color and effects.

– Form style: Modify the color of field colors and labels. Define the position of the labels.

– Form Submissions: Define what happens after the user sends the responses. You can trigger downloads or page redirects upon submission. You can also place a thank you message.

– Multistep Form: Perfect for user submissions that need multiple steps.

These solutions make Instapage ideal for producing lead magnets.

 

Instablocks

As discussed previously, producing a landing page through the Instapage Editor uses blocks. These are areas you add to a page to put more content. While it’s easy to add blocks, it can end up being a burden if you’re dealing with multiple landing pages at a time.

Instablocks lets you set a custom block you can utilize throughout various pages. That way, your blocks are consistent and creating pages can be done much faster. If you have Instablocks set up and ready to load, producing a page can be performed in minutes.

You can produce different parts like headers, product benefits or pricing information ahead of time. Then when you produce a new page, you simply add these blocks to your landing page and you’re done.

 

Global Blocks

Global Blocks work the exact same way as a regular block. What it does differently, however, is the ability to make changes on a global scale. Say you have 30 landing pages and you have to change the same line of text throughout all of them. How do you do it?

With Global Blocks, any change you make to one block will be applied to other emails that are connected to the same block.

By doing this, you will not be forced to make individual modifications. Footer information, for example, can be changed with new details in a snap.

Global Blocks are just offered if you’re subscribed to the Enterprise plan.

 

Collaboration

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Instapage lets users work together through its integrated commenting system. Anyone currently on the page can leave comments for other partners. This way, staff members can have a dynamic discussion on what changes need to be made.

 

Mobile View

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Users are given the desktop version of the landing page automatically. However you can toggle between desktop and mobile versions. Changing to the mobile version reveals what your page would appear like when viewed through a smartphone.

Analytics

On the upper right-hand side of the navigation bar is the settings button for Instapage’s tracking features. Click the button to find a variety of choices for integrating other tools to your page.

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Here you’ll find options to add SEO details, conversion rate goals, Google Analytics and Tag Manager, Facebook Pixel and more.

Instapage Vs Optimizepress

Publishing a Landing Page

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Once you’re done with your landing page, you can proceed and publish. Publishing is easy. If you have actually forgotten to include some information, Instapage will remind you. If there are no errors discovered, you’ll be provided a few ways to publish your page.

– Custom domain: Allows you to publish a page to any domain you own.

– WordPress: Lets you release pages on WordPress. Publishing on WordPress requires you to set up the Instapage WordPress plugin.

– Drupal: Lets you publish pages on Drupal.

– Facebook: Release your landing page as a tab on your Facebook page.

– Demo page: Select this alternative if you want to release the page as a subdomain under pagedemo.co

 

Support

Instapage provides you access to a help center with informative materials, email, chat and phone support.

The Help Center provides you all the education you need to construct your own landing pages. Learn about:

– Creating a landing page and dealing with the landing page builder

– Improving your mobile responsive functions

– Using the page sections, editing background, text and images

– Dealing with the image supervisor and BigStock

– Carrying out parallax scrolling background

– Using the CSS editor module

– Implementing Twitter Cards code on your landing page

– Developing and editing forms

– Publishing your landing page on different platforms and domains

– Assigning a 404 page

– Incorporating 3rd party tracking options

– A/B testing

– Viewing and dealing with your data

– Integrating Instapage with other platforms

– Dealing with clients & users

– Managing your account, organizing landing pages and managing custom domains

Video tutorials are offered to get you started and there are tons of handy articles you can read.

Instapage supplies you likewise with an onboarding webinar that can teach you the essentials of using the platform in 30 minutes.

There is also a community forum where you can ask your concerns and request for help from other users.

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The Email and Chat Customer Support is available 24/7 and the response time for your tickets is remarkable. The support team will be able to help you will all types of problems in record time. This consists of everything from having problems establishing a new domain to adding HTML code and also landing page design and A/B testing ideas.

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For premium users, benefit from a design template design review. In other words, the conversion experts at Instapage will have a look at your page and will tell you precisely what you require to change to enhance conversions.

The Phone Support is only offered to customers who register for the premium plan.

Instapage provides you with 3rd party integrations that make your job as an online marketer so much easier. Here’s a list of a few of the apps that Instapage integrates with:

– Email marketing and marketing automation software (HubSpot, MailChimp, AWeber, Constant Contact, Campaign Monitor, GetResponse, e-goi, mad mini, Marketo, InfusionSoft, ActiveCampaign, Autopilot)

– CRM: integrate your information with companies like (SalesForce, Zoho CRM, InfusionSoft, ActiveCampaign)

– Webinar (GoToWebinar)

– Analytics (Google Analytics, KISSmetrics, Mixpanel, Marketo)

– Platforms (WordPress and Drupal)

– Social media (Facebook)

– Workflow (Zapier)

 

Instapage Advantages and Disadvantages

Pros Instapage Vs Optimizepress

– Has an intuitive drag and drop builder. Perfect for newbies.

– Instablock saves you time, particularly when developing several pages with the same template.

– You can perform split testing.

– Great integration with popular tracking tools and analytics.

– More than 200 customizable templates offered.

– Heatmap visualizer helps you see which sections draw attention.

Cons

– The product can be pricey. Plans start at $99 each month (billed annually).

– You can only set one font style for all headings.

– Could use a few more widgets in the Editor.

– Advanced changes must be done through CSS which sort of beats the purpose of the product.

 

Pricing

Core: $79/month or $69/month (billed each year)

– Mobile-responsive builder

– Real-time collaboration

– Instablocks

– 20+ integrations

Optimizer: $129/month or $99/month (billed yearly)

– All Core features, plus:

– Complete A/B testing

– Heatmaps

– Dynamic text replacement

– Advertising attribution

Team & Agency: $229/month or $179/month (billed every year)

– All Optimizer functions, plus:

– 15 private subaccounts

– Branded lead notifications

– Audit log

Enterprise: By quote

– All Team & Agency features, plus:

– Customer Success Manager

– Professional services

– Migration services

– Advanced publishing

Instapage does provide a free 14-day trial for you.

 

Click here to start your 14-day trial now!

 

Final Thoughts Instapage Vs Optimizepress

Instapage is an excellent service to invest your money on, in order to get yourself a powerful landing page platform.

Instapage provides you various integration alternatives to keep you linked to your visitors through all possible resources. More than 20 marketing tools can be incorporated which is way more than you might really need.

Your designs will be quite responsive on mobile devices. It is so vital due to the fact that the majority of us use tabs and smartphones nowadays. Instapage Vs Optimizepress

Your conversion rate will increase substantially as your clients get a better online experience at your site.

Want a particular design template? You can import any design template from any landing page within minutes. Instapage will assist you replicate the style. It will create it as a design template so that you can further personalize it the way you like.

If you come up with limited time offers every now and then, you can make the most of the countdown timers readily available. It’s a terrific marketing method as your visitors can see the clock ticking towards the end of a particular sale offer.

There is no limit to the variety of distinct monthly visitors to your site. If your site is doing well, have as much visitors as you like. It’s a fantastic advantage due to the fact that lots of other software set a limit to the number of unique visitors in a month.

If you get stuck at any point, the support team is there 24/7. Get your queries figured out so that your web page does not suffer at any cost.

The process is kept incredibly basic that even if you have not much understanding of website designing.

Analytics and charts will help you make better business choices for the future.

Instapage Vs Optimizepress

If you’re certain that Instapage is the landing page builder for you, just click here to begin your 14-day free trial!