Landing pages are one of the best methods to sell products online and gather e-mail leads. Instapage Vs Squarespace

Instapage Vs Squarespace

To assist you develop a page with a high conversion rate, with no coding experience, there is Instapage. This amazing tool lets you construct landing pages without the need to know coding or web design.

 

Features Instapage Vs Squarespace

 

Drag and Drop

Instapage offers true drag and drop function for editing. It is the primary reason people register for the service because this means you can position text and other components exactly where you want them. You’re not locked to grids as this is the case with the other competitors.

This feature has earned praise for being simple to use. You can change text and add images and videos instantly. If mastered, you should have the ability to develop mobile-friendly landing pages in minutes.

Including widgets adds to the functionality of your pages. Require a countdown timer? There’s a widget for that. Require an opt-in form? You can insert them just as quickly. You’ll be able to produce landing pages that meet your requirements thanks to the drag and drop feature.

Instapage Vs Squarespace

Templates

There are over 200 landing page design templates offered to you on Instapage. These templates, integrated with Instapage’s personalization functions, will help you produce landing pages unique to your product.

All Instapage design templates are mobile-responsive which is perfect for audiences who view on thier phones.

 

Landing Page Monitoring

There is also a huge requirement to monitor your landing pages. Instapage addresses those issues through their monitoring tools. You get access to heatmaps (behavioral mapping), A/B (split) testing, Google Tag Manager and more.

 

Instablocks

Instablocks is among the site’s distinct features. What it does is allow you to construct landing pages created for mass releasing. Make use of this function to produce consistent page designs across different brands. You could develop an element once and just use it again whenever it’s applicable. It’s quite the time-saver.

 

Customization

Users have the ability to buy royalty-free stock photos straight from the builder tool. Instapage also has a library of 5,000 typefaces available. There’s no limit to what kinds of landing pages you can produce!

When working with a team just remember: you must coordinate changes so everyone’s on the same page.

Good thing, Instapage has real-time collaboration tools you can use. For instance, users can leave comments on landing pages throughout the design phase.

These are just some of the functions you can get out of Instapage. The website does have a totally free trial for 14-days if you ever want to check it out for yourself.

 

Heatmaps

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If you have no idea how your users are interacting on your pages, heatmaps is the solution. Instapage has a feature that can track user actions through your landing page. You can get the results from the heatmap menu located on your dashboard.

 

AdWords Integration

You can choose to add AdWords to your Instapage account because having Google AdWords integrated into this platform really works. Doing so will let you introduce an AdWords project directly from Instapage.

Enabling this feature will let you see your ROI without the need to log in somewhere else.

 

Google AMP

With more users using their phones, it’s a lot more important to produce mobile-friendly pages. Google AMP lets pages load faster on phones. Nevertheless, AMP-powered pages are visually unattractive most of the time.

Instapage fixes that by using AMP to power their pages while staying consistent with the appearances of their templates. {Be keen though: some features might not be compatible with AMP. The counter, for instance, can’t be added while using AMP. This function is just offered in the advanced, Enterprise plan.

 

Webinars

You’ll be glad to know that there are webinars readily available on Instapage. The subjects typically center around lead generation tactics and techniques. These webinars are carried out by Instapage employees of different levels. This makes you actually feel like the company is absolutely invested in your success.

There are new webinars on the horizon. And even if you’re unable to attend, the webinars will be made available for you if you want them.

On top of webinars, you also get access to their marketing guides, e-books, podcast, and blogs. If you’re only just starting, these may end up being valuable resources to your success.

 

The Basics

As with the majority of cloud-based software, you are required to sign up for an account. If you have a Google account, you just log in and you’re pretty much ready to go. As soon as you’ve managed to finalize your account, you can begin developing a landing page.

From the dashboard, you’ll have 2 alternatives. You can produce a new page or develop a group (a systematic way of grouping pages).

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In this example, we’ll focus on building a single page. Click Create New Page will bring up 3 choices. You can create a Standard Page, an AMP Page (developed for mobile) and Upload Instapage File. Let’s produce a basic page for now.

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Clicking on Standard Page will reroute you to the Templates page. Here you’ll be shown a number of design templates and a choice to develop a design from scratch. The navigation bar can help you filter your choices based upon what type of landing page you need. Instapage has design templates for webinars, lead generation, two-step verification and more.

The majority of the available templates look sleek and modern. Although, they are similar to other marketing emails you have actually probably seen before. It’s extremely recommended that you make some changes and make these landing pages your own.

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Hovering over the templates will enable you to preview each one. As soon as you have made your choice, simply select your template to name your page! After that, you’ll be brought to the Instapage Editor. Instapage Vs Squarespace

 

The Instapage Editor

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The Instapage Editor is where the design editing will take place. For this example, we’ve selected from among the complimentary design templates Instapage gives. The interface is instinctive and simple to understand. Those who aren’t used to drag and drop builders would have the ability to navigate through it in no time.

Right away you can revise the text and move them where you wish to. The design template is divided into various blocks or sections. As with images and text, you can move blocks around easily. You can include brand-new blocks or remove ones you do not need.

Each block allows you to insert new material. You can include testimonials, descriptions, pricing information and other appropriate details.

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The navigation bar provides you fast access to their modification tools. From there you can add headings, paragraphs, vidoes, images and call-to-action buttons. You can also include forms should you require them. Here you can discover social media buttons that you can add anywhere on the landing page.

You should be able to develop new pages in minutes when you get used to it. With a couple of minor tweaks, we had the ability to make modifications to the design template to make it suit our requirements.

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Create A/B Tests

You will find the A/B Testing button on the upper left-hand side of the Instapage Editor. Here you can produce various variations of your landing pages for a sort of simulation. You’ll be able to experiment on call-to-actions or images and see which variations your audience would like most.

It’s a crucial feature that users would not see on other landing page builders. You can check one page against a very different page on Instapage.

 

Create Forms

You begin by adding a form widget which is conveniently located in the navigation bar.

You’ll be presented with 4 choices when you’ve effectively generated a form. You have button style, form style, submission and multistep. Instapage Vs Squarespace

– Button style: Let’s you make changes to the CTA label, font style, font size, effects and color.

– Form style: Modify the color of field colors and labels. Define the position of the labels.

– Form Submissions: Define what takes place after the user submits the answers. You can activate downloads or page redirects upon submission. You can also insert a thank you message.

– Multistep Form: Perfect for user submissions that require multiple actions.

These services make Instapage ideal for producing lead magnets.

 

Instablocks

As pointed out previously, creating a landing page through the Instapage Editor makes use of blocks. These are areas you add to a page to place more content. While it’s simple to include blocks, it can end up being a concern if you’re dealing with multiple landing pages at a time.

Instablocks lets you set a custom-made block you can utilize throughout different pages. That way, your blocks are consistent and creating pages can be done faster. If you have Instablocks set up and all set to load, creating a page can be done in minutes.

You can produce different parts like headers, product benefits or pricing details ahead of time. Then when you produce a new page, you simply include these blocks to your landing page and you’re done.

 

Global Blocks

Global Blocks work the very same way as a regular block. What it does in a different way, however, is the capability to make modifications on a global scale. Say you have 30 landing pages and you have to alter the same line of text throughout all of them. How do you do it?

With Global Blocks, any change you make to one block will be applied to other e-mails that are linked to the same block.

By doing this, you won’t be forced to make individual modifications. Footer details, for instance, can be updated with new details in a snap.

Global Blocks are only offered if you’re registered for the Enterprise plan.

 

Collaboration

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Instapage lets users work together through its integrated commenting system. Anyone looking at the page can leave a comment for other partners. In this manner, staff members can have a dynamic discussion on what modifications are to be made.

 

Mobile View

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Users are shown the desktop iteration of the landing page by default. However you can toggle between desktop and mobile versions. Switching to the mobile version reveals what your page would appear like when seen through a smartphone.

Analytics

On the upper right-hand side of the navigation bar is the settings button for Instapage’s tracking features. Click the button to find a variety of options for integrating other tools to your page.

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Here you’ll discover choices to add SEO details, conversion rate goals, Google Analytics and Tag Manager, Facebook Pixel and more.

Instapage Vs Squarespace

Publishing a Landing Page

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Once you’re finished with your landing page, you can go on and publish. Publishing is easy. If you’ve forgotten to add some info, Instapage will remind you. If there are no mistakes found, you’ll be given a couple of ways to release your page.

– Custom domain: Permits you to release a page to any domain you own.

– WordPress: Lets you release pages on WordPress. Publishing on WordPress requires you to install the Instapage WordPress plugin.

– Drupal: Lets you publish pages on Drupal.

– Facebook: Publish your landing page as a tab in your Facebook page.

– Demo page: Pick this alternative if you wish to release the page as a subdomain under pagedemo.co

 

Support

Instapage gives you access to a help center with informative materials, email, chat and phone assistance.

The Help Center gives you all the education you require to construct your own landing pages. Learn about:

– Developing a landing page and working with the landing page builder

– Improving your mobile responsive functions

– Using the page areas, modifying background, text and images

– Working with the image supervisor and BigStock

– Executing parallax scrolling background

– Utilizing the CSS editor module

– Implementing Twitter Cards code on your landing page

– Creating and editing forms

– Publishing your landing page on different platforms and domains

– Assigning a 404 page

– Incorporating 3rd party tracking options

– A/B testing

– Viewing and dealing with your data

– Integrating Instapage with other platforms

– Dealing with customers & users

– Managing your account, grouping landing pages and managing custom domains

Video tutorials are available to get you started and there are lots of handy articles you can read.

Instapage offers you likewise with an onboarding webinar that can teach you the essentials of using the platform in thirty minutes.

There is also a community online forum where you can ask your concerns and request assistance from other users.

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The Email and Chat Customer Support is readily available 24/7 and the response time for your tickets is incredible. The support team will be able to assist you will all kinds of issues in record time. This includes everything from having trouble establishing a new domain to adding HTML code and also landing page design and A/B testing suggestions.

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For premium users, take advantage of a design template design review. In other words, the conversion experts at Instapage will have a look at your page and will tell you exactly what you need to alter to enhance conversions.

The Phone Support is only available for consumers who register for the premium plan.

Instapage offers you with 3rd party integrations that make your task as an online marketer a lot simpler. Here’s a list of a few of the apps that Instapage integrates with:

– E-mail marketing and marketing automation software (HubSpot, MailChimp, AWeber, Constant Contact, Campaign Monitor, GetResponse, e-goi, mad mini, Marketo, InfusionSoft, ActiveCampaign, Autopilot)

– CRM: integrate your information with companies like (SalesForce, Zoho CRM, InfusionSoft, ActiveCampaign)

– Webinar (GoToWebinar)

– Analytics (Google Analytics, KISSmetrics, Mixpanel, Marketo)

– Platforms (WordPress and Drupal)

– Social media (Facebook)

– Workflow (Zapier)

 

Instapage Advantages and Disadvantages

Pros Instapage Vs Squarespace

– Has an intuitive drag and drop function. Great for beginners.

– Instablock saves you time, specifically when creating multiple pages with the same template.

– You can perform split testing.

– Great integration with popular tracking tools and analytics.

– More than 200 customizable design templates offered.

– Heatmap visualizer helps you see which areas draw attention.

Cons

– The product can be expensive. Strategies start at $99 each month (billed yearly).

– You can only set one font for all headings.

– Could use a few more widgets in the Editor.

– Advanced changes needs to be done through CSS which kind of beats the purpose of the product.

 

Pricing

Core: $79/month or $69/month (billed annually)

– Mobile-responsive builder

– Real-time collaboration

– Instablocks

– 20+ integrations

Optimizer: $129/month or $99/month (billed each year)

– All Core features, plus:

– Unrestricted A/B testing

– Heatmaps

– Dynamic text replacement

– Advertising attribution

Team & Agency: $229/month or $179/month (billed yearly)

– All Optimizer features, plus:

– 15 private subaccounts

– Branded lead notices

– Audit log

Enterprise: By quote

– All Team & Agency functions, plus:

– Customer Success Manager

– Expert services

– Migration services

– Advanced publishing

Instapage does provide a free 14-day trial for you.

 

Just click here to start your 14-day trial now!

 

Final Thoughts Instapage Vs Squarespace

Instapage is an excellent service to invest your money on, in order to get yourself a powerful landing page platform.

Instapage gives you numerous integration options to keep you linked to your visitors through all possible resources. More than 20 marketing tools can be incorporated which is way more than you may actually require.

Your designs will be very responsive on mobile devices. It is so crucial since the majority of us use tabs and smartphones nowadays. Instapage Vs Squarespace

Your conversion rate will increase considerably as your visitors get a much better online experience at your website.

Want a specific design template? You can import any template from any landing page within minutes. Instapage will assist you reproduce the style. It will create it as a design template so that you can further personalize it the way you like.

If you have limited time offers every so often, you can take advantage of the countdown timers readily available. It’s a great marketing strategy as your visitors can see the clock ticking towards the end of a specific sale offer.

There is no limit to the number of distinct monthly visitors on your site. If your website is doing well, have as many visitors as you like. It’s a terrific advantage point since lots of other software set a limitation to the number of unique visitors in a month.

If you get stuck at any point, the support staff is there all the time. Get your queries sorted out so that your website does not suffer at any cost.

The process is kept incredibly simple that even if you have not much knowledge of website designing.

Analytics and graphs will help you make much better business decisions for the future.

Instapage Vs Squarespace

If you’re certain that Instapage is the landing page builder for you, just click here to begin your 14-day trial!