Landing pages are among the best ways to offer items online and collect e-mail leads. Instapage Vs Unbounce

Instapage Vs Unbounce

To help you produce a page with a high conversion rate, with no coding experience, there is Instapage. This awesome tool lets you construct landing pages without the need to study coding or web design.

 

Features Instapage Vs Unbounce

 

Drag and Drop

Instapage offers true drag and drop functionality for editing. It is the primary factor people register for the service because this indicates you can put text and other components exactly where you want them. You aren’t locked in grids as compared to the other competitors.

This feature has been applauded for being easy to utilize. You can change text and include images and videos instantly. Once mastered, you will have the ability to create mobile-friendly landing pages in minutes.

Including widgets adds to the performance of your pages. Require a countdown timer? There’s a widget for that. Need an opt-in form? You can insert them just as easily. You’ll have the ability to create landing pages that meet your requirements thanks to the drag and drop function.

Instapage Vs Unbounce

Templates

There are over 200 landing page templates offered to you on Instapage. These design templates, together with Instapage’s modification features, will assist you create landing pages specific to your business.

All Instapage design templates are mobile-responsive which is perfect for audiences who view on thier mobile phones.

 

Landing Page Monitoring

There is also a huge requirement to track your landing pages. Instapage addresses those concerns through their monitoring tools. You get access to heatmaps (behavioral mapping), A/B (split) testing, Google Tag Manager and more.

 

Instablocks

Instablocks is among the website’s distinct features. What it does is allow you to construct landing pages designed for mass deployment. Make use of this feature to produce consistent page styles across various brand names. You could create a component once and just reuse it whenever it’s applicable. It’s an absolute time-saver.

 

Customization

Users can purchase royalty-free stock photos straight from the builder tool. Instapage also has a library of 5,000 font styles available. There’s no limit to what types of landing pages you can produce!

When working with a team just remember: you must collaborate modifications so everyone’s on the same page.

Luckily, Instapage has real-time collaboration tools you can utilize. For instance, users can leave comments on landing pages during the designing phase.

These are only a few of the features you can expect from Instapage. The site does have a totally free trial for 14-days if you ever want to check it out for yourself.

 

Heatmaps

instapage-heatmaps

If you have no idea how your visitors are connecting on your pages, heatmaps is the solution. Instapage has a function that can track user actions through your landing page. You can view the results from the heatmap menu situated on your dashboard.

 

AdWords Integration

You can choose to include AdWords to your Instapage account because having Google AdWords integrated into this platform really works. Doing so will let you introduce an AdWords campaign directly from Instapage.

Activating this function will let you track your ROI without the need to log in somewhere else.

 

Google AMP

With more users using their phones, it’s even more important to produce mobile-friendly pages. Google AMP lets pages load faster on phones. Nevertheless, AMP-powered pages are aesthetically unattractive most of the time.

Instapage resolves that by utilizing AMP to power their pages while maintaining the looks of their templates. {Be keen though: some features may not work with AMP. The counter, for instance, can’t be included while using AMP. This feature is only offered in the advanced, Enterprise plan.

 

Webinars

You’ll be glad to know that there are webinars readily available in Instapage. The topics generally center around lead generation tips and methods. These webinars are conducted by Instapage staff of various levels. This makes you truly feel like the company is totally invested in your success.

There are brand-new webinars on the horizon. And even if you’re not able to attend, the webinars will be provided to you should you want them.

On top of webinars, you also get access to their marketing guides, e-books, podcast, and blogs. If you’re just starting, these might wind up being important resources to your success.

 

The Basics

Just like many cloud-based software, you are required to register for an account. If you have a Google account, you simply log in and you’re practically ready to go. Once you’ve managed to set up your account, you can begin developing a landing page.

From the dashboard, you’ll have 2 options. You can create a new page or create a group (a systematic way of grouping pages).

instapage-create-1

In this example, we’ll concentrate on constructing a single page. Click on Create New Page will show you 3 options. You can produce a Basic Page, an AMP Page (designed for mobile) and Upload Instapage File. Let’s develop a standard page for now.

instapage-create-2

Clicking on Standard Page will redirect you to the Templates page. Here you’ll be shown several templates as well as an alternative to create a design from scratch. The navigation bar can help you filter your choices based upon what kind of landing page you need. Instapage has templates for webinars, lead generation, two-step verification and more.

Most of the available design templates look modern and sleek. However, they are similar to other marketing e-mails youhave probably seen elsewhere. It’s highly suggested that you make some modifications and make these landing pages your own.

instapage-create-3

Hovering over the templates will allow you to preview each one. And when you have made your selection, simply click on the template to name your page! After that, you’ll be directed the Instapage Editor. Instapage Vs Unbounce

 

The Instapage Editor

instapage-editor-1

The Instapage Editor is where the design editing will occur. For this example, we have picked one of the free design templates Instapage gives. The user interface is intuitive and easy to comprehend. Those who aren’t used to drag and drop builders would have the ability to navigate through it in no time.

Immediately you can modify the text and position them where you want to. The template is divided into different blocks or areas. Similar to text and images, you can reposition blocks around with ease. You can add brand-new blocks or eliminate ones you don’t require.

Each block enables you to place brand-new material. You can include descriptions, testimonials, pricing information and other appropriate information.

instapage-editor-2

The navigation bar offers you quick access to their customization tools. From there you can add headings, paragraphs, vidoes, images and call-to-action buttons. You can also add forms must you require them. Here you can find social networking buttons that you can include anywhere on the landing page.

You should be able to create new pages in minutes once you get used to it. With a couple of minor tweaks, we were able to make changes to the design template and make it suit our requirements.

instapage-editor-3

 

Create A/B Tests

You will find the A/B Testing button on the upper left-hand side of the Instapage Editor. Here you can create various versions of your landing pages for testing. You’ll have the ability to experiment on call-to-actions or images and see which versions your visitors would like best.

It’s an important feature that people would not find on other landing page builders. You can evaluate one page versus a completely different page on Instapage.

 

Create Forms

You begin by adding a form widget which is conveniently situated at the navigation bar.

You’ll be given 4 alternatives as soon as you’ve effectively produced a form. You have button style, form style, submission and multistep. Instapage Vs Unbounce

– Button style: Let’s you make changes to the CTA label, font, font size, effects and color.

– Form style: Edit the color of field colors and labels. Define the position of the labels.

– Form Submissions: Define what takes place after the user submits the responses. You can activate downloads or page redirects upon submission. You can also put a thank you message.

– Multistep Form: Perfect for user submissions that need multiple actions.

These solutions make Instapage ideal for generating lead magnets.

 

Instablocks

As discussed earlier, developing a landing page through the Instapage Editor makes use of blocks. These are sections you add to a page to put extra content. While it’s simple to include blocks, it can become a hassle if you’re dealing with several landing pages at a time.

Instablocks lets you set a custom block you can use across various pages. That way, your blocks are consistent and producing pages can be done much faster. If you have Instablocks set up and all set to load, producing a page can be carried out in minutes.

You can develop elements like headers, product benefits or pricing details ahead of time. Then when you produce a new page, you just add these blocks to your landing page and you’re done.

 

Global Blocks

Global Blocks work the same way as a regular block. What it does differently, however, is the ability to make modifications on a worldwide scale. Say you have 30 landing pages and you have to alter the same line of text across all of them. How do you do it?

With Global Blocks, any modification you make to one block will be applied to other emails that are linked to the same block.

This way, you won’t be forced to make individual changes. Footer information, for instance, can be updated with new information in a snap.

Global Blocks are just offered if you’re subscribed to the Enterprise plan.

 

Collaboration

instapage-collaboration

Instapage lets users collaborate through its built-in commenting system. Anybody looking at the page can leave a comment for other collaborators. By doing this, team members can have a dynamic conversation about what modifications are to be made.

 

Mobile View

instapage-mobile

Users are shown the desktop iteration of the landing page automatically. But you can switch between desktop and mobile versions. Switching to the mobile version reveals what your page would look like when seen through a phone screen.

Analytics

On the upper right-hand side of the navigation bar is the settings button for Instapage’s tracking features. Click the button to find a number of alternatives for incorporating other tools to your page.

instapage-analytics

Here you’ll discover choices to add SEO details, conversion rate goals, Google Analytics and Tag Manager, Facebook Pixel and more.

Instapage Vs Unbounce

Publishing a Landing Page

instapage-publishing

As soon as you’re finished with your landing page, you can go ahead and publish. Publishing is simple. If you have actually forgotten to add some info, Instapage will remind you. If there are no errors found, you’ll be given a couple of ways to publish your page.

– Custom domain: Enables you to release a page to any domain you own.

– WordPress: Lets you publish pages on WordPress. Publishing on WordPress requires you to install the Instapage WordPress plugin.

– Drupal: Lets you publish pages on Drupal.

– Facebook: Release your landing page as a tab in your Facebook page.

– Demo page: Pick this choice if you wish to publish the page as a subdomain under pagedemo.co

 

Support

Instapage provides you access to a help center with educational materials, email, chat and phone assistance.

The Help Center provides you all the education you require to develop your own landing pages. Learn about:

– Developing a landing page and working with the landing page builder

– Improving your mobile responsive features

– Using the page areas, editing background, text and images

– Working with the image manager and BigStock

– Implementing parallax scrolling background

– Using the CSS editor module

– Carrying out Twitter Cards code on your landing page

– Developing and modifying forms

– Publishing your landing page on different domains and platforms

– Assigning a 404 page

– Integrating 3rd party tracking options

– A/B testing

– Viewing and working with your data

– Incorporating Instapage with other platforms

– Working with customers & users

– Handling your account, organizing landing pages and managing custom domains

Video tutorials are offered to get you started and there are tons of practical articles you can check out.

Instapage supplies you likewise with an onboarding webinar that can teach you the basics of using the platform in thirty minutes.

There is also a community forum where you can publish your questions and request for assistance from other users.

instapage-support-1

The Email and Chat Customer Support is available 24/7 and the response time for your tickets is amazing. The support team will be able to help you will all sorts of problems in record time. This includes everything from having difficulties establishing a new domain to adding HTML code as well as landing page design and A/B testing tips.

instapage-support-2

For premium users, take advantage of a template design review. In other words, the conversion professionals at Instapage will have a look at your page and will inform you exactly what you require to alter to improve conversions.

The Phone Support is only offered to consumers who register for the premium plan.

Instapage supplies you with 3rd party integrations that make your task as an online marketer so much simpler. Here’s a list of a few of the apps that Instapage integrates with:

– Email marketing and marketing automation software (HubSpot, MailChimp, AWeber, Constant Contact, Campaign Monitor, GetResponse, e-goi, mad mini, Marketo, InfusionSoft, ActiveCampaign, Autopilot)

– CRM: integrate your information with companies like (SalesForce, Zoho CRM, InfusionSoft, ActiveCampaign)

– Webinar (GoToWebinar)

– Analytics (Google Analytics, KISSmetrics, Mixpanel, Marketo)

– Platforms (WordPress and Drupal)

– Social media (Facebook)

– Workflow (Zapier)

 

Instapage Pros and Cons

Pros Instapage Vs Unbounce

– Has an intuitive drag and drop builder. Perfect for beginners.

– Instablock saves you time, specifically when creating several pages with the same template.

– You can perform split testing.

– Great integration with popular tracking tools and analytics.

– More than 200 customizable templates readily available.

– Heatmap visualizer helps you see which areas draw attention.

Cons

– The product can be expensive. Plans start at $99 per month (billed every year).

– You can only set one font style for all headings.

– Could use a few more widgets in the Editor.

– Advanced modifications needs to be done through CSS which kind of beats the purpose of the product.

 

Pricing

Core: $79/month or $69/month (billed every year)

– Mobile-responsive builder

– Real-time collaboration

– Instablocks

– 20+ integrations

Optimizer: $129/month or $99/month (billed yearly)

– All Core features, plus:

– Complete A/B testing

– Heatmaps

– Dynamic text replacement

– Advertising attribution

Team & Agency: $229/month or $179/month (billed annually)

– All Optimizer features, plus:

– 15 private subaccounts

– Branded lead notifications

– Audit log

Enterprise: By quote

– All Team & Agency features, plus:

– Customer Success Manager

– Professional services

– Migration services

– Advanced publishing

Instapage does provide a free 14-day trial for you.

 

Click here to start your 14-day trial now!

 

Final Thoughts Instapage Vs Unbounce

Instapage is a fantastic service to put your money on, in order to get yourself an effective landing page platform.

Instapage provides you various integration options to keep you connected to your visitors through all possible resources. More than 20 marketing tools can be incorporated which is way more than you may really require.

Your designs will be very responsive on mobile phones. It is so crucial since most of us use tabs and mobile phones nowadays. Instapage Vs Unbounce

Your conversion rate will rise significantly as your consumers get a much better online experience on your website.

Want a particular template? You can import any design template from any landing page within minutes. Instapage will assist you duplicate the style. It will develop it as a template so that you can further tailor it the way you like.

If you have limited time offers from time to time, you can make the most of the countdown timers offered. It’s a fantastic marketing strategy as your customers can see the clock ticking towards the end of a specific sale deal.

There is no limit to the variety of distinct monthly visitors on your site. If your site is doing well, have as many visitors as you like. It’s a terrific plus point due to the fact that numerous other software set a limitation to the number of unique visitors in a month.

If you get stuck at any point, the support personnel is there 24/7. Get your questions figured out so that your website doesn’t suffer at any expense.

The whole process is kept extremely basic that even if you have not much knowledge of website developing.

Analytics and graphs will help you make better business decisions for the future.

Instapage Vs Unbounce

If you are convinced that Instapage is the landing page builder for you, just click here to start your 14-day free trial!