Landing pages are one of the very best methods to offer items online and gather e-mail leads. Instapage Vs WordPress

Instapage Vs WordPress

To help you develop a page with a high conversion rate, without any coding experience, you can use Instapage. This awesome tool lets you develop landing pages without the need to study coding or web design.

 

Features Instapage Vs WordPress

 

Drag and Drop

Instapage offers true drag and drop functionality for editing. It is the main factor people register for the service because this indicates you can position text and other components exactly where you want them. You’re not locked in grids as this is the case with the other competitors.

This performance has earned praise for being easy to utilize. You can change text and include images and videos instantly. Once mastered, you should be able to develop mobile-friendly landing pages in minutes.

Adding widgets increases the functionality of your pages. Require a countdown timer? There’s a widget for that. Need an opt-in form? You can insert them just as easily. You’ll be able to produce landing pages that fulfill your needs thanks to the drag and drop function.

Instapage Vs WordPress

Templates

There are over 200 landing page design templates made available to you on Instapage. These templates, together with Instapage’s customization features, will assist you generate landing pages distinct to your business.

All Instapage templates are mobile-responsive which is perfect for audiences who check on thier mobile phones.

 

Landing Page Monitoring

There is also a huge requirement to monitor your landing pages. Instapage addresses those needs through their tracking tools. You get access to heatmaps (behavioral mapping), A/B (split) testing, Google Tag Manager and more.

 

Instablocks

Instablocks is one of the site’s distinct functions. What it does is enable you to develop landing pages developed for mass deployment. Use this feature to create constant page designs throughout various brand names. You could develop a component just once and just use it again whenever it’s applicable. It’s an absolute time-saver.

 

Customization

Users can buy royalty-free stock photos straight from the builder tool. Instapage also has a library of 5,000 typefaces readily available. There’s no limit to what types of landing pages you can make!

When dealing with a group just remember: you need to collaborate changes so everyone’s in the loop.

Good thing, Instapage has real-time collaboration tools you can use. For example, users can leave comments on landing pages during the designing stage.

These are only a few of the functions you can expect from Instapage. The site does have a free trial for 14-days if you ever want to check it out for yourself.

 

Heatmaps

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If you have no idea how your visitors are using your pages, heatmaps is the answer. Instapage has a feature that can track user movement through your landing page. You can get the results from the heatmap menu located on your dashboard.

 

AdWords Integration

You can choose to include AdWords to your Instapage account because having Google AdWords integrated into this platform is important. Doing so will let you introduce an AdWords project straight from Instapage.

Activating this function will let you see your ROI without the hassle to log in elsewhere.

 

Google AMP

With more users viewing pages through their phones, it’s a lot more vital to create mobile-friendly pages. Google AMP lets pages load much faster on phones. However, AMP-powered pages are aesthetically unattractive the majority of the time.

Instapage deals with that by using AMP to power their pages while staying consistent with the looks of their templates. {Be keen though: some functions may not be compatible with AMP. The counter, for instance, can’t be added while using AMP. This feature is just available in the advanced, Enterprise plan.

 

Webinars

You’ll be happy to know that there are webinars offered on Instapage. The subjects typically center around lead generation tactics and strategies. These webinars are carried out by Instapage staff of various levels. This makes you truly feel like the business is absolutely invested in your success.

There are brand-new webinars on the horizon. And even if you’re unable to attend, the webinars will be provided to you must you want them.

On top of webinars, you also gain access to their marketing guides, e-books, podcast, and blogs. If you’re just starting, these might wind up being important resources to your success.

 

The Basics

Just like many cloud-based software, you will need to register for an account. If you have a Google account, you just log in and you’re basically all good to go. Once you have actually managed to set up your account, you can begin producing a landing page.

From the dashboard, you’ll have 2 choices. You can create a brand-new page or produce a group (an organized way of grouping pages).

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In this example, we’ll concentrate on building a single page. Click on Create New Page will show you 3 choices. You can create a Standard Page, an AMP Page (designed for mobile) and Upload Instapage File. Let’s develop a basic page for now.

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Clicking Standard Page will redirect you to the Templates page. Here you’ll be shown a number of design templates as well as a choice to develop a style from scratch. The navigation bar can help you filter your options based on what sort of landing page you need. Instapage has design templates for lead generation, two-step verification, webinars and more.

Most of the offered design templates look modern and sleek. Although, they are reminiscent of other marketing emails you’ve probably seen before. It’s extremely advised that you make some modifications to make these landing pages your own.

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Hovering over the design templates will allow you to see each one. And when you have made your selection, just select your template and name your page! After that, you’ll be directed the Instapage Editor. Instapage Vs WordPress

 

The Instapage Editor

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The Instapage Editor is where the designing will occur. For this example, we have picked from among the free design templates Instapage gives. The interface is intuitive and simple to comprehend. Those who aren’t used to drag and drop builders would be able to master it in no time.

Instantly you can revise the text and position them where you want to. The design template is divided into various blocks or areas. As with images and text, you can move blocks around with ease. You can add brand-new blocks or remove ones you don’t want.

Each block allows you to insert brand-new material. You can include testimonials, descriptions, pricing information and other pertinent information.

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The navigation bar offers you quick access to their customization tools. From there you can include headings, paragraphs, vidoes, images and call-to-action buttons. You can also add forms should you need them. Here you can discover social media buttons that you can add anywhere on the landing page.

You will be able to create brand-new pages in minutes as soon as you get used to it. With a couple of small tweaks, we were able to make changes to the template to make it suit our needs.

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Create A/B Tests

You will discover the A/B Testing button on the upper left-hand side of the Instapage Editor. Here you can produce different versions of your landing pages for a sort of simulation. You’ll have the ability to experiment on call-to-actions or images and see which versions your visitors would like best.

It’s an essential feature that people would not find on other landing page builders. You can test one page against a completely different page on Instapage.

 

Create Forms

You start by adding a form widget which is conveniently situated in the navigation bar.

You’ll be given 4 alternatives as soon as you have effectively generated a form. You have button style, form style, submission and multistep. Instapage Vs WordPress

– Button style: Let’s you make modifications to the CTA label, font, font size, color and effects.

– Form style: Change the color of labels and field colors. Define the position of the labels.

– Form Submissions: Define what occurs after the user sends the answers. You can set off downloads or page redirects upon submission. You can also insert a thank you message.

– Multistep Form: Perfect for user submissions that need multiple actions.

These solutions make Instapage ideal for producing lead magnets.

 

Instablocks

As mentioned previously, producing a landing page through the Instapage Editor makes use of blocks. These are areas you add to a page to place more material. While it’s simple to add blocks, it can end up being a concern if you’re working on several landing pages at a time.

Instablocks lets you set a custom block you can use across various pages. That way, your blocks are consistent and producing pages can be done faster. If you have Instablocks set up and all set to load, creating a page can be carried out in minutes.

You can create elements like headers, pricing details or product benefits ahead of time. Then when you produce a new page, you just include these blocks to your landing page and you’re done.

 

Global Blocks

Global Blocks work the same way as a regular block. What it does in a different way, however, is the ability to make changes on a global scale. Say you have 30 landing pages and you need to change the same line of text across all of them. How do you do it?

With Global Blocks, any change you make to one block will be applied to other e-mails that are connected to the same block.

By doing this, you won’t be required to make individual changes. Footer details, for example, can be updated with new details in a snap.

Global Blocks are just offered if you’re registered for the Enterprise plan.

 

Collaboration

instapage-collaboration

Instapage lets users collaborate through its integrated commenting system. Anybody looking at the page can leave a comment for other collaborators. This way, members can have a dynamic discussion on what modifications are to be made.

 

Mobile View

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Users are given the desktop version of the landing page by default. But you can toggle between desktop and mobile versions. Switching to the mobile version shows what your page would look like when viewed through a mobile phone.

Analytics

On the upper right-hand side of the navigation bar is the settings button for Instapage’s tracking features. Click the button to find a variety of choices for incorporating other tools to your page.

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Here you’ll find choices to include SEO details, conversion rate goals, Google Analytics and Tag Manager, Facebook Pixel and more.

Instapage Vs WordPress

Publishing a Landing Page

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When you’re done with your landing page, you can go on and publish. Publishing is simple. If you’ve forgotten to add some details, Instapage will remind you. If there are no mistakes discovered, you’ll be given a couple of methods to release your page.

– Custom domain: Permits you to publish a page to any domain you own.

– WordPress: Lets you publish pages on WordPress. Publishing on WordPress requires you to set up the Instapage WordPress plugin.

– Drupal: Lets you publish pages on Drupal.

– Facebook: Publish your landing page as a tab on your Facebook page.

– Demo page: Pick this choice if you wish to publish the page as a subdomain under pagedemo.co

 

Support

Instapage provides you access to a help center with educational materials, e-mail, chat and phone assistance.

The Help Center gives you all the education you need to build your own landing pages. Learn about:

– Producing a landing page and dealing with the landing page builder

– Improving your mobile responsive functions

– Using the page sections, modifying background, text and images

– Dealing with the image supervisor and BigStock

– Carrying out parallax scrolling background

– Using the CSS editor module

– Carrying out Twitter Cards code on your landing page

– Producing and modifying forms

– Publishing your landing page on different domains and platforms

– Assigning a 404 page

– Integrating 3rd party tracking options

– A/B testing

– Viewing and dealing with your data

– Incorporating Instapage with other platforms

– Dealing with clients & users

– Handling your account, organizing landing pages and handling custom domains

Video tutorials are offered to get you started and there are lots of helpful articles you can read.

Instapage provides you also with an onboarding webinar that can teach you the essentials of using the platform in 30 minutes.

There is also a community online forum where you can publish your questions and request for help from other users.

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The Email and Chat Customer Support is available 24/7 and the response time for your tickets is great. The support team will be able to help you will all kinds of concerns in record time. This consists of everything from having problems setting up a new domain to adding HTML code and also landing page design and A/B testing tips.

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For premium users, benefit from a template design review. In other words, the conversion experts at Instapage will have a look at your page and will inform you precisely what you require to alter to enhance conversions.

The Phone Support is only offered for consumers who sign up for the premium plan.

Instapage offers you with 3rd party integrations that make your task as a marketer so much easier. Here’s a list of some of the apps that Instapage integrates with:

– Email marketing and marketing automation software (HubSpot, MailChimp, AWeber, Constant Contact, Campaign Monitor, GetResponse, e-goi, mad mini, Marketo, InfusionSoft, ActiveCampaign, Autopilot)

– CRM: integrate your information with companies like (SalesForce, Zoho CRM, InfusionSoft, ActiveCampaign)

– Webinar (GoToWebinar)

– Analytics (Google Analytics, KISSmetrics, Mixpanel, Marketo)

– Platforms (WordPress and Drupal)

– Social media (Facebook)

– Workflow (Zapier)

 

Instapage Pros and Cons

Pros Instapage Vs WordPress

– Has an intuitive drag and drop builder. Perfect for newbies.

– Instablock saves you time, especially when producing several pages with the same template.

– You can perform split testing.

– Great integration with popular tracking tools and analytics.

– More than 200 customizable design templates readily available.

– Heatmap visualizer helps you see which areas draw attention.

Cons

– The product can be pricey. Plans begin at $99 monthly (billed each year).

– You can only set one font for all headings.

– Could use a few more widgets in the Editor.

– Advanced changes must be done through CSS which kind of beats the purpose of the product.

 

Pricing

Core: $79/month or $69/month (billed every year)

– Mobile-responsive builder

– Real-time collaboration

– Instablocks

– 20+ integrations

Optimizer: $129/month or $99/month (billed every year)

– All Core features, plus:

– Unlimited A/B testing

– Heatmaps

– Dynamic text replacement

– Advertising attribution

Team & Agency: $229/month or $179/month (billed annually)

– All Optimizer functions, plus:

– 15 private subaccounts

– Branded lead notifications

– Audit log

Enterprise: By quote

– All Team & Agency functions, plus:

– Customer Success Manager

– Professional services

– Migration services

– Advanced publishing

Instapage does offer a free 14-day trial for you.

 

Click here to beging your 14-day trial now!

 

Final Thoughts Instapage Vs WordPress

Instapage is a fantastic service to put your money on, in order to get yourself an effective landing page platform.

Instapage provides you many integration options to keep you connected to your clients through all possible resources. More than 20 marketing tools can be integrated which is way more than you might actually need.

Your designs will be quite responsive on mobile devices. It is so crucial since the majority of us use tabs and smartphones nowadays. Instapage Vs WordPress

Your conversion rate will rise considerably as your customers get a much better online experience on your website.

Want a particular design template? You can import any design template from any landing page within minutes. Instapage will help you replicate the style. It will create it as a design template so that you can further customize it the way you like.

If you come up with limited time offers from time to time, you can maximize the countdown timers offered. It’s a fantastic marketing strategy as your consumers can see the clock ticking towards the end of a specific sale deal.

There is no limit to the number of special monthly visitors to your website. If your website is doing well, have as much visitors as you like. It’s a terrific advantage due to the fact that many other software set a limitation to the number of unique visitors in a month.

If you get stuck at any point, the support team is there 24/7. Get your inquiries figured out so that your website does not suffer at any expense.

The whole process is kept exceptionally simple that even if you have not much knowledge of site designing.

Analytics and graphs will help you make much better business decisions for the future.

Instapage Vs WordPress

If you’re certain that Instapage is the landing page builder for you, just click here to start your 14-day free trial!