Landing pages are among the best ways to offer items online and collect email leads. Instapage WordPress Tutorial

Instapage WordPress Tutorial

To help you produce a page with a high conversion rate, with no coding experience, there is Instapage. This remarkable tool allows you to develop landing pages without the need to study coding or web design.

 

Features Instapage WordPress Tutorial

 

Drag and Drop

Instapage offers true drag and drop functionality for editing. It is the main reason people register for the service because this indicates you can put text and other components exactly where you want them. You’re not locked in grids as this is the case with the other competitors.

This performance has garnered admiration for being basic to utilize. You can edit text and add images and videos instantly. Once mastered, you can definitely be able to develop mobile-friendly landing pages in minutes.

Adding widgets increases the functionality of your pages. Require a countdown timer? There’s a widget for that. Need an opt-in form? You can insert them just as quickly. You’ll be able to create landing pages that meet your needs thanks to the drag and drop feature.

Instapage WordPress Tutorial

Templates

There are over 200 landing page templates offered to you on Instapage. These templates, combined with Instapage’s modification functions, will help you generate landing pages distinct to your product.

All Instapage templates are mobile-responsive which is perfect for audiences who check on thier mobile phones.

 

Landing Page Monitoring

There is also a huge requirement to track your landing pages. Instapage addresses those issues through their tracking tools. You get access to heatmaps (behavioral mapping), A/B (split) testing, Google Tag Manager and more.

 

Instablocks

Instablocks is one of the site’s unique functions. What it does is permit you to develop landing pages created for mass launching. Use this function to create consistent page styles throughout different brands. You can produce a component once and simply reuse it whenever it’s needed. It’s quite the time-saver.

 

Customization

Users have the ability to get royalty-free stock photos directly from the builder tool. Instapage also has a library of 5,000 font styles offered. There’s no limit to what types of landing pages you can make!

When working with a team just remember: you need to collaborate changes so everybody’s in the loop.

Luckily, Instapage has real-time collaboration tools you can use. For example, users can leave comments on landing pages during the design phase.

These are just some of the functions you can get out of Instapage. The website does have a totally free trial for 14-days if you ever want to try it out for yourself.

 

Heatmaps

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If you have no clue how your visitors are interacting on your pages, heatmaps is the answer. Instapage has a function that can track user movement through your landing page. You can get the results from the heatmap menu situated on your dashboard.

 

AdWords Integration

You can choose to include AdWords to your Instapage account because having Google AdWords incorporated into this platform really works. Doing so will let you introduce an AdWords project directly from Instapage.

Enabling this function will let you track your ROI without the hassle to log in somewhere else.

 

Google AMP

With more users viewing pages through their phones, it’s a lot more vital to create mobile-friendly pages. Google AMP lets pages load faster on phones. However, AMP-powered pages are visually unpleasant most of the time.

Instapage deals with that by utilizing AMP to power their pages while maintaining the appearances of their design templates. {Be keen though: some features may not work with AMP. The counter, for example, can’t be added while using AMP. This function is just readily available in the advanced, Enterprise plan.

 

Webinars

You’ll be glad to know that there are webinars readily available on Instapage. The subjects typically focus around lead generation tips and strategies. These webinars are conducted by Instapage staff of various levels. This makes you truly feel like the business is totally invested in your success.

There are brand-new webinars on the horizon. And even if you’re not able to participate, the webinars will be made available for you must you want them.

On top of webinars, you can also access their marketing guides, e-books, podcast, and blogs. If you’re only just starting, these might wind up being important resources to your success.

 

The Basics

Similar to the majority of cloud-based software, you are required to sign up for an account. If you have a Google account, you simply log in and you’re basically all good to go. Once you have actually managed to finalize your account, you can begin creating a landing page.

From the dashboard, you’ll have 2 choices. You can create a new page or create a group (a systematic method of grouping pages).

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In this example, we’ll focus on developing a single page. Click Create New Page will give you 3 options. You can create a Basic Page, an AMP Page (designed for mobile) and Upload Instapage File. Let’s create a standard page for now.

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Clicking on Standard Page will redirect you to the Templates page. Here you’ll be presented with a number of design templates and an option to develop a design from scratch. The navigation bar can assist you filter your choices based on what kind of landing page you require. Instapage has templates for two-step verification, lead generation, webinars and more.

The majority of the provided templates look modern and sleek. Although, they are similar to other marketing e-mails you’ve probably seen somewhere. It’s extremely suggested that you make some changes and make these landing pages your own.

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Hovering over the design templates will allow you to preview each one. And when you’ve made your selection, simply select your template to name your page! After that, you’ll be brought to the Instapage Editor. Instapage WordPress Tutorial

 

The Instapage Editor

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The Instapage Editor is where the designing will take place. For this example, we have chosen one of the complimentary templates Instapage gives. The user interface is instinctive and simple to comprehend. Those who aren’t used to drag and drop builders would have the ability to maneuver through it in no time.

Instantly you can revise the text and position them where you want to. The design template is divided into different sections or blocks. Similar to text and images, you can move blocks around with ease. You can include new blocks or remove ones you do not require.

Each block allows you to insert brand-new material. You can include testimonials, descriptions, pricing details and other pertinent information.

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The navigation bar gives you quick access to their modification tools. From there you can include headlines, paragraphs, vidoes, images and call-to-action buttons. You can likewise include forms must you require them. Here you can find social networking buttons that you can add anywhere on the landing page.

You will be able to create new pages in minutes once you get used to it. With a few minor tweaks, we were able to make modifications to the template to make it match our needs.

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Create A/B Tests

You will find the A/B Testing button on the upper left-hand side of the Instapage Editor. Here you can create different variations of your landing pages for a sort of simulation. You’ll have the ability to experiment on call-to-actions or images and see which versions your audience would like best.

It’s an essential function that people wouldn’t see on other landing page builders. You can evaluate one page versus a very different page on Instapage.

 

Create Forms

You begin by adding a form widget which is conveniently located at the navigation bar.

You’ll be shown 4 choices when you’ve effectively produced a form. You have button style, form style, submission and multistep. Instapage WordPress Tutorial

– Button style: Let’s you make modifications to the CTA label, font, font size, color and effects.

– Form style: Edit the color of field colors and labels. Define the position of the labels.

– Form Submissions: Define what occurs after the user sends the responses. You can trigger downloads or page redirects upon submission. You can also place a thank you message.

– Multistep Form: Perfect for user submissions that need multiple actions.

These solutions make Instapage ideal for creating lead magnets.

 

Instablocks

As discussed previously, creating a landing page through the Instapage Editor uses blocks. These are sections you add to a page to place extra content. While it’s easy to add blocks, it can end up being a burden if you’re working on several landing pages at a time.

Instablocks lets you set a custom-made block you can utilize throughout different pages. That way, your blocks are consistent and creating pages can be done quicker. If you have Instablocks set up and all set to load, creating a page can be done in minutes.

You can produce different parts like headers, pricing details or product benefits ahead of time. Then when you produce a new page, you simply include these blocks to your landing page and you’re done.

 

Global Blocks

Global Blocks work the very same way as a regular block. What it does in a different way, however, is the capability to make modifications on a global scale. Say you have 30 landing pages and you have to change the same line of text across all of them. How do you do it?

With Global Blocks, any modification you make to one block will be applied to other emails that are linked to the same block.

By doing this, you will not be required to make individual modifications. Footer information, for instance, can be changed with new details in a snap.

Global Blocks are only available if you’re signed up for the Enterprise plan.

 

Collaboration

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Instapage lets users collaborate through its built-in commenting system. Anybody looking at the page can leave a comment for other partners. By doing this, members can have a dynamic discussion about what changes need to be made.

 

Mobile View

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Users are shown the desktop version of the landing page automatically. But you can switch between desktop and mobile versions. Changing to the mobile version reveals what your page would look like when viewed through a mobile phone.

Analytics

On the upper right-hand side of the navigation bar is the settings button for Instapage’s tracking features. Click the button to find a number of alternatives for integrating other tools to your page.

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Here you’ll discover choices to add SEO information, conversion rate goals, Google Analytics and Tag Manager, Facebook Pixel and more.

Instapage WordPress Tutorial

Publishing a Landing Page

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When you’re finished with your landing page, you can proceed and publish. Publishing is simple. If you have actually forgotten to include some details, Instapage will remind you. If there are no mistakes found, you’ll be offered a few methods to publish your page.

– Custom domain: Allows you to release a page to any domain you own.

– WordPress: Lets you release pages on WordPress. Publishing on WordPress requires you to set up the Instapage WordPress plugin.

– Drupal: Lets you release pages on Drupal.

– Facebook: Release your landing page as a tab in your Facebook page.

– Demo page: Choose this option if you want to release the page as a subdomain under pagedemo.co

 

Support

Instapage gives you access to a help center with educational materials, email, chat and phone support.

The Help Center supplies you all the education you require to construct your own landing pages. Learn about:

– Creating a landing page and dealing with the landing page builder

– Improving your mobile responsive functions

– Using the page areas, modifying background, text and images

– Dealing with the image supervisor and BigStock

– Implementing parallax scrolling background

– Utilizing the CSS editor module

– Executing Twitter Cards code on your landing page

– Producing and editing forms

– Publishing your landing page on different domains and platforms

– Assigning a 404 page

– Incorporating 3rd party tracking options

– A/B testing

– Viewing and dealing with your data

– Incorporating Instapage with other platforms

– Working with clients & users

– Handling your account, grouping landing pages and handling custom domains

Video tutorials are offered to get you started and there are lots of practical articles you can check out.

Instapage supplies you also with an onboarding webinar that can teach you the essentials of using the platform in thirty minutes.

There is also a community online forum where you can post your questions and request help from other users.

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The Email and Chat Customer Support is available 24/7 and the response time for your tickets is incredible. The support team will be able to assist you will all sorts of problems in record time. This consists of everything from having trouble establishing a new domain to adding HTML code as well as landing page design and A/B testing ideas.

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For premium users, benefit from a template design review. In other words, the conversion experts at Instapage will take a look at your page and will inform you precisely what you require to change to enhance conversions.

The Phone Support is only available for clients who sign up for the premium plan.

Instapage offers you with 3rd party integrations that make your task as a marketer so much easier. Here’s a list of some of the apps that Instapage integrates with:

– E-mail marketing and marketing automation software (HubSpot, MailChimp, AWeber, Constant Contact, Campaign Monitor, GetResponse, e-goi, mad mini, Marketo, InfusionSoft, ActiveCampaign, Autopilot)

– CRM: integrate your information with companies like (SalesForce, Zoho CRM, InfusionSoft, ActiveCampaign)

– Webinar (GoToWebinar)

– Analytics (Google Analytics, KISSmetrics, Mixpanel, Marketo)

– Platforms (WordPress and Drupal)

– Social media (Facebook)

– Workflow (Zapier)

 

Instapage Advantages and Disadvantages

Pros Instapage WordPress Tutorial

– Has an intuitive drag and drop builder. Perfect for beginners.

– Instablock saves you time, particularly when producing several pages with the same template.

– You can perform split testing.

– Great integration with popular tracking tools and analytics.

– More than 200 customizable templates offered.

– Heatmap visualizer helps you see which sections draw attention.

Cons

– The product can be pricey. Plans start at $99 each month (billed every year).

– You can only set one font for all headings.

– Could use a few more widgets in the Editor.

– Advanced modifications should be done through CSS which kind of beats the purpose of the product.

 

Pricing

Core: $79/month or $69/month (billed annually)

– Mobile-responsive builder

– Real-time collaboration

– Instablocks

– 20+ integrations

Optimizer: $129/month or $99/month (billed each year)

– All Core functions, plus:

– Unlimited A/B testing

– Heatmaps

– Dynamic text replacement

– Advertising attribution

Team & Agency: $229/month or $179/month (billed annually)

– All Optimizer functions, plus:

– 15 private subaccounts

– Branded lead notifications

– Audit log

Enterprise: By quote

– All Team & Agency functions, plus:

– Customer Success Manager

– Expert services

– Migration services

– Advanced publishing

Instapage does provide a free 14-day trial for you.

 

Click here to start your 14-day trial now!

 

Final Thoughts Instapage WordPress Tutorial

Instapage is an excellent service to put your money on, in order to get yourself an effective landing page platform.

Instapage provides you many integration choices to keep you linked to your customers through all possible resources. More than 20 marketing tools can be incorporated which is way more than you may really need.

Your designs will be highly responsive on mobile phones. It is so crucial due to the fact that most of us use tabs and mobile phones these days. Instapage WordPress Tutorial

Your conversion rate will increase considerably as your customers get a better online experience on your website.

Want a specific template? You can import any template from any landing page within minutes. Instapage will help you replicate the style. It will design it as a design template so that you can further personalize it the way you like.

If you have limited time offers every once in a while, you can take advantage of the countdown timers readily available. It’s a terrific marketing method as your customers can see the clock ticking towards the end of a particular sale deal.

There is no limit to the number of distinct monthly visitors on your site. If your website is doing well, have as many visitors as you like. It’s a fantastic advantage point because numerous other software set a limit to the number of unique visitors in a month.

If you get stuck at any point, the support team is there all the time. Get your inquiries sorted out so that your website doesn’t suffer at any expense.

The whole process is kept very easy that even if you have not much knowledge of site designing.

Analytics and charts will assist you make much better business choices for the future.

Instapage WordPress Tutorial

If you’re convinced that Instapage is the landing page builder for you, just click here to start your 14-day trial!