Kajabi is a content marketing platform that provides people and small and medium sized businesses a complete and centralized system from which to market, sell and deliver product content. Including a landing page builder, customizable themes and video hosting as well as integrated payments and an interactive in-course message board, Kajabi seeks to provide users with a complete yet user-friendly content marketing solution. Kajabi 101
With Kajabi, users may make digital products such as online courses, membership sites and training portals efficiently and effectively. So as to design engaging and aesthetic product content, users can create customizable themes, add file downloads, stream videos and upload images and audio. Users can also bring all of their products together onto one website using one login, a custom URL and an integrated blog to assist in getting subscribers.
Additional to digital content creation, Kajabi encourages sales, marketing and customer engagement. Since Kajabi affiliates with Stripe, users may collect straightforward electronic payments. To simplify advertising approaches, Kajabi enables users to build custom forms and landing pages very easily. Users can also send email broadcasts and thereafter track their performance with Kajabi’s email analytics. Kajabi supports a number of built-in integrations with programs like Infusionsoft, MailChimp and Google Analytics enabling users to manage their online products and share their digital content seamlessly.
Seven Reasons Why Kajabi Kajabi 101
Narrowing this down to a list of 7 was very difficult, but here it is… Kajabi 101
1. It is built to sell.
Kajabi has great tools for creating sales funnels and landing pages, and converting site visitors into customers. You can also organize all of your email marketing within Kajabi – including automated follow-up sequences – so, there’s no need for a third party platform (although it does integrate easily with Aweber, Mailchimp, and Active Campaign). Overall, Kajabi is the best most other online course programs in the native advertising and selling capabilities it provides.
2. It looks great from the beginning.
Kajabi gives several choices on a core site theme that looks modern and professional and additionally, it offers very appealing, functional templates for making your landing pages and sales pipeline pages. There is also a market for custom, premium themes if you don’t like to go with what Kajabi provides.
When it comes to really designing your site, Kajabi has pre-designed themes which you can install with a single click. The themes determine the overall appearance and style of your site and help you easily and quickly create a good looking site.
Kajabi is actually taking a different approach with their site themes now. They have archived 10 out of the 11 themes and are currently focusing just on the Premier Theme.
They have developed the Premier Theme to a super flexible framework and they use it to create all the new site themes. These themes are now called Layout Presets and now there are 6 different Presets ready for use in their library, all of which can be built on the”Premier Framework”.
All the Layout Presets have a minimal and contemporary design and they do look attractive. Once you set up a Preset, you can further customize it using the webpage builder to provide your website the feel and look you like.
You can still use any of the 10 themes that have now been transferred to the Legacy Themes archive if you would like. Although, since Kajabi will not be working to refine them anymore, I will recommend that you use just the Premier Theme for your site.
Lastly, Kajabi also provides you the option to import and use custom themes. So, if you are a power user, you can hire a programmer to construct a completely custom theme for your website.
3. It’s sufficient blogging capabilities.
While not at the level of WordPress, the blogging capabilities Kajabi provides are really better than those of most online course platforms. (And, remember, a strong blog is just one of the greatest assets for bringing visitors to your site and products.)
4. It has powerful video streaming capabilities.
Kajabi utilizes Wistia – among the all-around top video hosting platforms – fully integrated for uploading and streaming your videos. As a result of this you can have faith that your videos will work as great as possible for whatever bandwidth or screen any individual learner is using — and that they will be as safe as possible.
On top of that, this does not require a different Wistia license – it is just included in. Bear in mind the Wistia pricing begins at $99 per month for a Pro license (what most course sellers will need) – so, considering that entry-level Kajabi pricing starts at $149 per month ($119 is paid yearly), this is a fairly major bargain. Kajabi 101
5. It will jumpstart your product creation.
Kajabi offers impressive templates for mini courses, online courses, evergreen trainings, and memberships. You can modify these by adding your own content and removing anything you don’t like, and you will be off and running in no time. Kajabi 101
6. It makes live events really simple to create and promote.
This somewhat goes hand-in-hand with product development, but Kajabi is so powerful in this region, it deserves to be mentioned individually.
It is simple to set up a Zoom Webinar in Kajabi and – even better – build out a pipeline around it that has your registration page, e-mails, a post-event offer page, and a checkout page. Kajabi provides templates for all of this, so all you’ve got to do is customize the text and put in your Zoom link. (You do have to have your own Zoom account.)
You can use this exact same approach to prepare online conferences or summits or even place-based occasions. (These types of events use Legacy pipeline templates in Kajabi. I am assuming later versions of those will come out at some point, but they work just fine right now.)
7. It is supported by an extensive network
Kajabi has been around for quite some time. Due to this, there are a majority of businesses out there that have designed custom themes for it (as mentioned above) and that offer a selection of services to support it. There are also plenty of articles and blog posts out there addressing just about anything you want to do with Kajabi. If you can not find what you would like through the company’s own training and support – that are quite good – you will most likely be able to find it out on the web.
So, there is really quite a lot to love about Kajabi.
In general, Kajabi will provide you a lot more power than most course platforms over developing a website where you are able to provide your classes but also manage the whole Web presence for your small business. To put it differently, you don’t need to establish a separate site on WordPress or another platform – a Kajabi site can become your home base.
Pricing Kajabi 101
In past years, I have seen online course platforms offering free programs, and some cheap ones about $20. However, it feels like you usually receive the best features about the $50 to $100 pricing.
When you look at Kajabi, it is definitely going to look like the pricing is quite off the charts. The least expensive of the plans is $103 per month, and that is when you pay annually. It is not exactly what online course startups need to hear, but it is clear who Kajabi caters to.
The most affordable plan, as mentioned, sells for $103 a month. With that, you acquire support for five products (courses) and 1,000 active members. Accordinly, Kajabi is more of a high-powered system for in-depth courses.
The business is attempting to get you to make quality products, then market the hell out of them with the extreme advertising tools.
Let us have a look at the complete range of pricing: Kajabi 101
Basic – $103 per month gets you support for 5 products, 25,000 marketing emails per month, 1 admin user, 1,000 active members, 1 website, and 25 pipelines.
Pro – $311 per month gets you support for 100 products, 75,000 marketing emails per month, 5 admin users, 10,000 active members, 3 websites, and 100 pipelines. You also get an affiliate program and also the option to remove the Kajabi branding.
Premium – $719 per month gets you support for unlimited products, 150,000 marketing emails each month, 25 admin users, unlimited active members, 10 websites, and unlimited pipelines. You also get an affiliate program and also the option to remove the Kajabi branding.
An Enterprise plan is also offered, but you need to contact the Kajabi company in order to receive more info on that. I’d presume Kajabi is inclined to support any business size, so that you can customize your plan.
It is also worth mentioning that all Kajabi plans include 0% transaction fees, 24/7 email and live chat support, drip content, advanced customization tools, training courses, and webinars
Kajabi doesn’t provide a totally free plan but it does offer a free trial on all plans so that you can try the software. Usually, Kajabi extends a 14-day free trial but you can get a 28-day free trial as part of their Kajabi Hero Challenge.
This challenge is an established strategy for putting yourself on the perfect path to becoming a Kajabi Hero.
When you accept this Challenge, over the next 28 days Kajabi is going to assist you through everything you will need to do to create your first digital product and get your first sale. .All within 28 days!
Live chat and email support are provided 24/7. So, when you stumble upon a situation with your course website, you can contact one of the live chat reps, regardless of what time it is. I asked a question and they came back to me in 20 mins. Needless to say, it doesn’t always happen so quickly and they do not have a guarantee to reply you within 20 mins. However, for me, this reveals a good support.
If you get a yearly plan, they will give you two 1-on-1 lessons that last an hour. During those lessons, they’ll take you hand by hand and reveal how you can start using Kajabi.
As for the internet resources, Kajabi does not disappoint.
Event and webinar options are provided for the Premium plan clients, but everybody can get the Kajabi blog and the help center.
The blog covers everything from content marketing to improve your writing skills, and the help center has articles and videos for understanding the Kajabi features for marketing, integrations, your online shop, and the handling of accounts.
Kajabi also has a rich collection of articles and videos, so the help center is excellent for those who like to finish their own research.
The best part of Kajabi is that everything is under one roof. Email, landing pages, sales pages, shopping cart, website, blog, marketing funnels, online courses. It is all there in one system. PERFECT.
And you know what, Kajabi does quite a great job at all of those functions, and they’re constantly improving and adding more features.
But what almost always astonishes me is the live customer care. They provide 24/7 live chat, and the longest I’ve ever had to wait (and I have chatted at all times of night and day!) Is three or four minutes, once. Every other time (and there have been many!) I am almost instantly connected to someone. And these people are wonderful. They will get you the answer, help you troubleshoot your issue, and also tinker around with some codings or options on the webpage to make it work if you are trying something a bit more different and can not quite get it to work right. Seriously. The support team is top-notch!
The price, this program is definitely on the pricey side and higher than their competitors.
Is Kajabi Worth It? Kajabi 101
To begin with, I answer the question that some folks were asking online, “Is Kajabi a scam?” No, Kajabi isn’t a scam. Kajabi 101
If you don’t consider yourself as a”techy” person, and you know, without a doubt, that you do not want to learn how to do any type of custom coding, Kajabi should be on top of your list for consideration.
I like that it not only focuses on course creation but also on sales and marketing.
Because lots of folks end up trying to decide between Kajabi or Rainmaker, in a sentence, I will sum up the recommendation like this: Kajabi is much better at creating a membership area for online courses than Rainmaker.