Landing pages are one of the best methods to sell products online and collect email leads. Kelly Kovacs Instapage

Kelly Kovacs Instapage

To help you create a page with a high conversion rate, without any coding experience, there is Instapage. This amazing tool lets you develop landing pages without the need to know coding or web design.

 

Features Kelly Kovacs Instapage

 

Drag and Drop

Instapage offers true drag and drop performance for editing. It is the main factor people register for the service because this indicates you can position text and other components exactly where you want them. You aren’t locked in grids as compared to the other competitors.

This performance has been complimented for being simple to use. You can change text and include images and videos quickly. Once mastered, you will have the ability to develop mobile-friendly landing pages in minutes.

Including widgets increases the functionality of your pages. Need a countdown timer? There’s a widget for that. Require an opt-in form? You can add them just as quickly. You’ll be able to develop landing pages that fulfill your requirements thanks to the drag and drop function.

Kelly Kovacs Instapage

Templates

There are over 200 landing page templates offered to you on Instapage. These design templates, integrated with Instapage’s customization features, will assist you create landing pages specific to your product.

All Instapage design templates are mobile-responsive which is perfect for audiences who utilize their mobile phones routinely.

 

Landing Page Monitoring

There is also a substantial requirement to track your landing pages. Instapage addresses those needs through their monitoring tools. You get access to heatmaps (behavioral mapping), A/B (split) testing, Google Tag Manager and more.

 

Instablocks

Instablocks is among the site’s distinct functions. What it does is allow you to build landing pages developed for mass releasing. Use this feature to produce consistent page styles throughout various brand names. You can develop an element just once and just reuse it whenever it’s applicable. It’s quite the time-saver.

 

Customization

Users can purchase royalty-free stock pictures directly from the builder tool. Instapage also has a library of 5,000 font styles readily available. There’s no limit to what kinds of landing pages you can make!

When working with a team just remember: you must collaborate changes so everybody’s on the same page.

Good thing, Instapage has real-time collaboration tools you can use. For example, users can leave comments on landing pages during the design stage.

These are just some of the functions you can expect from Instapage. The site does have a free trial for 14-days if you ever wish to check it out for yourself.

 

Heatmaps

instapage-heatmaps

If you have no idea how your visitors are interacting on your pages, heatmaps is the answer. Instapage has a function that can track user actions through your landing page. You can view the results from the heatmap menu located on your dashboard.

 

AdWords Integration

You can choose to add AdWords to your Instapage account because having Google AdWords integrated into this platform is important. Doing so will let you launch an AdWords campaign directly from Instapage.

Enabling this feature will let you see your ROI without the need to log in somewhere else.

 

Google AMP

With more users using their phones, it’s even more crucial to produce mobile-friendly pages. Google AMP lets pages load faster on phones. However, AMP-powered pages are visually unattractive most of the time.

Instapage deals with that by using AMP to power their pages while maintaining the appearances of their templates. {Be warned though: some features might not work with AMP. The counter, for instance, can’t be added while using AMP. This function is only offered in the advanced, Enterprise plan.

 

Webinars

You’ll be glad to know that there are webinars available on Instapage. The subjects normally focus around lead generation tips and techniques. These webinars are conducted by Instapage staff of different levels. This makes you really feel like the business is absolutely invested in your success.

There are new webinars on the horizon. And even if you’re unable to participate, the webinars will be provided to you should you want them.

On top of webinars, you can also access their marketing guides, e-books, podcast, and blogs. If you’re just starting out, these may end up being important resources to your success.

 

The Basics

As with most cloud-based software, you are required to register for an account. If you have a Google account, you simply log in and you’re pretty much all good to go. Once you have actually managed to set up your account, you can start producing a landing page.

From the dashboard, you’ll have 2 options. You can develop a brand-new page or produce a group (a systematic way of grouping pages).

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In this example, we’ll focus on constructing a single page. Click Create New Page will show you 3 options. You can develop a Standard Page, an AMP Page (developed for mobile) and Upload Instapage File. Let’s develop a standard page for now.

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Clicking on Standard Page will redirect you to the Templates page. Here you’ll be shown a number of design templates and, in addition, an option to develop a style from scratch. The navigation bar can help you filter your choices based upon what sort of landing page you need. Instapage has templates for two-step verification, lead generation, webinars and more.

The majority of the offered design templates look modern and sleek. Although, they are reminiscent of other marketing e-mails youhave probably seen elsewhere. It’s highly advised that you make some changes and make these landing pages your own.

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Hovering over the design templates will enable you to see each one. As soon as you have made your selection, just click on the template and name your page! After that, you’ll be directed the Instapage Editor. Kelly Kovacs Instapage

 

The Instapage Editor

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The Instapage Editor is where the designing will occur. For this example, we have chosen one of the free design templates Instapage gives. The interface is instinctive and simple to comprehend. Those who aren’t used to drag and drop builders would have the ability to get the hang of it in no time.

Immediately you can revise the text and move them where you wish to. The template is divided into various areas or blocks. As with images and text, you can reposition blocks around easily. You can add new blocks or eliminate ones you do not need.

Each block allows you to insert brand-new content. You can add testimonials, descriptions, pricing details and other pertinent information.

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The navigation bar provides you quick access to their modification tools. From there you can include headlines, paragraphs, vidoes, images and call-to-action buttons. You can likewise include forms should you need them. Here you can find social networking buttons that you can include anywhere on the landing page.

You will be able to produce new pages in minutes as soon as you get used to it. With a few minor tweaks, we had the ability to make modifications to the design template and make it suit our needs.

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Create A/B Tests

You will find the A/B Testing button on the upper left-hand side of the Instapage Editor. Here you can create different versions of your landing pages for testing. You’ll be able to experiment on call-to-actions or images and see which versions your visitors would like best.

It’s a crucial function that people would not see on other landing page builders. You can evaluate one page versus a very different page on Instapage.

 

Create Forms

You begin by adding a form widget which is conveniently located in the navigation bar.

You’ll be shown 4 options when you’ve successfully created a form. You have button style, form style, submission and multistep. Kelly Kovacs Instapage

– Button style: Let’s you make modifications to the CTA label, font, font size, effects and color.

– Form style: Change the color of field colors and labels. Define the position of the labels.

– Form Submissions: Define what takes place after the user submits the responses. You can set off downloads or page redirects upon submission. You can also insert a thank you message.

– Multistep Form: Perfect for user submissions that require several steps.

These solutions make Instapage suitable for creating lead magnets.

 

Instablocks

As discussed earlier, creating a landing page through the Instapage Editor uses blocks. These are areas you add to a page to put more content. While it’s simple to add blocks, it can end up being a burden if you’re dealing with multiple landing pages at a time.

Instablocks lets you set a custom block you can use across different pages. That way, your blocks are consistent and developing pages can be done much faster. If you have Instablocks set up and prepared to load, creating a page can be carried out in minutes.

You can develop different parts like headers, product benefits or pricing information ahead of time. Then when you create a brand-new page, you simply add these blocks to your landing page and you’re done.

 

Global Blocks

Global Blocks work the exact same way as a regular block. What it does differently, however, is the capability to make modifications on a global scale. Say you have 30 landing pages and you need to alter the same line of text throughout all of them. How do you do it?

With Global Blocks, any change you make to one block will be applied to other e-mails that are linked to the same block.

This way, you won’t be forced to make individual changes. Footer information, for example, can be edited with new details in a second.

Global Blocks are just offered if you’re registered for the Enterprise plan.

 

Collaboration

instapage-collaboration

Instapage lets users collaborate through its integrated commenting system. Anyone looking at the page can leave comments for other partners. This way, staff members can have a dynamic discussion on what modifications need to be made.

 

Mobile View

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Users are given the desktop version of the landing page by default. However you can switch between desktop and mobile versions. Changing to the mobile version reveals what your page would look like when viewed through a phone screen.

Analytics

On the upper right-hand side of the navigation bar is the settings button for Instapage’s tracking features. Click the button to find a variety of options for incorporating other tools to your page.

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Here you’ll discover alternatives to add SEO information, conversion rate goals, Google Analytics and Tag Manager, Facebook Pixel and more.

Kelly Kovacs Instapage

Publishing a Landing Page

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As soon as you’re done with your landing page, you can go ahead and publish. Publishing is simple. If you’ve forgotten to add some info, Instapage will remind you. If there are no mistakes found, you’ll be given a couple of ways to release your page.

– Custom domain: Allows you to release a page to any domain you own.

– WordPress: Lets you publish pages on WordPress. Publishing on WordPress requires you to install the Instapage WordPress plugin.

– Drupal: Lets you publish pages on Drupal.

– Facebook: Release your landing page as a tab in your Facebook page.

– Demo page: Pick this choice if you want to release the page as a subdomain under pagedemo.co

 

Support

Instapage provides you access to a help center with informative materials, email, chat and phone assistance.

The Help Center provides you all the education you need to develop your own landing pages. Learn about:

– Producing a landing page and dealing with the landing page builder

– Improving your mobile responsive features

– Using the page sections, modifying background, text and images

– Dealing with the image manager and BigStock

– Carrying out parallax scrolling background

– Using the CSS editor module

– Carrying out Twitter Cards code on your landing page

– Developing and editing forms

– Publishing your landing page on various platforms and domains

– Assigning a 404 page

– Integrating 3rd party tracking services

– A/B testing

– Viewing and working with your data

– Integrating Instapage with other platforms

– Dealing with clients & users

– Managing your account, grouping landing pages and handling custom domains

Video tutorials are available to get you started and there are lots of valuable articles you can check out.

Instapage offers you also with an onboarding webinar that can teach you the essentials of using the platform in thirty minutes.

There is also a community forum where you can publish your questions and request assistance from other users.

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The Email and Chat Customer Support is available 24/7 and the response time for your tickets is remarkable. The support team will be able to help you will all types of problems in record time. This consists of everything from having trouble establishing a new domain to adding HTML code as well as landing page design and A/B testing pointers.

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For premium users, benefit from a design template design review. In other words, the conversion specialists at Instapage will have a look at your page and will inform you precisely what you need to alter to improve conversions.

The Phone Support is only offered to clients who register for the premium plan.

Instapage supplies you with 3rd party integrations that make your job as a marketer a lot easier. Here’s a list of some of the apps that Instapage integrates with:

– E-mail marketing and marketing automation software (HubSpot, MailChimp, AWeber, Constant Contact, Campaign Monitor, GetResponse, e-goi, mad mini, Marketo, InfusionSoft, ActiveCampaign, Autopilot)

– CRM: integrate your information with companies like (SalesForce, Zoho CRM, InfusionSoft, ActiveCampaign)

– Webinar (GoToWebinar)

– Analytics (Google Analytics, KISSmetrics, Mixpanel, Marketo)

– Platforms (WordPress and Drupal)

– Social media (Facebook)

– Workflow (Zapier)

 

Instapage Pros and Cons

Pros Kelly Kovacs Instapage

– Has an intuitive drag and drop function. Great for beginners.

– Instablock saves you time, specifically when producing multiple pages with the same template.

– You can perform split testing.

– Great integration with popular tracking tools and analytics.

– More than 200 customizable design templates offered.

– Heatmap visualizer lets you see which sections draw attention.

Cons

– The product can be pricey. Plans start at $99 monthly (billed every year).

– You can only set one font style for all headings.

– Could use a few more widgets in the Editor.

– Advanced changes must be done through CSS which sort of beats the purpose of the product.

 

Pricing

Core: $79/month or $69/month (billed each year)

– Mobile-responsive builder

– Real-time collaboration

– Instablocks

– 20+ integrations

Optimizer: $129/month or $99/month (billed each year)

– All Core functions, plus:

– Unrestricted A/B testing

– Heatmaps

– Dynamic text replacement

– Advertising attribution

Team & Agency: $229/month or $179/month (billed every year)

– All Optimizer functions, plus:

– 15 private subaccounts

– Branded lead notices

– Audit log

Enterprise: By quote

– All Team & Agency functions, plus:

– Customer Success Manager

– Expert services

– Migration services

– Advanced publishing

Instapage does provide a complimentary 14-day trial for you.

 

Just click here to beging your 14-day trial now!

 

Final Thoughts Kelly Kovacs Instapage

Instapage is a great service to put your money on, in order to get yourself a powerful landing page platform.

Instapage provides you numerous integration alternatives to keep you linked to your clients through all possible resources. More than 20 marketing tools can be integrated which is way more than you might actually need.

Your designs will be highly responsive on mobile devices. It is so important since the majority of us use tabs and mobile phones these days. Kelly Kovacs Instapage

Your conversion rate will increase substantially as your clients get a much better online experience on your site.

Want a particular template? You can import any template from any landing page within minutes. Instapage will assist you replicate the design. It will develop it as a template so that you can further personalize it the way you like.

If you have limited time offers every so often, you can take advantage of the countdown timers available. It’s a terrific marketing strategy as your visitors can see the clock ticking towards the end of a particular sale offer.

There is no limit to the number of special monthly visitors to your site. If your website is doing well, have as many visitors as you like. It’s a fantastic advantage point since many other software set a limitation to the number of unique visitors in a month.

If you get stuck at any point, the support personnel is there 24/7. Get your queries figured out so that your website doesn’t suffer at any expense.

The whole process is kept extremely basic that even if you have not much knowledge of site developing.

Analytics and graphs will help you make much better business choices for the future.

Kelly Kovacs Instapage

If you are convinced that Instapage is the landing page builder for you, just click here to begin your 14-day trial!

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