Landing pages are among the best ways to offer products online and collect e-mail leads. Lander Vs Instapage

Lander Vs Instapage

To assist you produce a page with a high conversion rate, with no coding experience, you have Instapage. This amazing tool lets you generate landing pages without the need to know coding or web design.

 

Features Lander Vs Instapage

 

Drag and Drop

Instapage offers true drag and drop feature for editing. It is the main factor people register for the service because this means you can place text and other components exactly where you desire them. You aren’t locked in grids as this is the case with the other competitors.

This performance has actually earned praise for being simple to utilize. You can alter text and add images and videos quickly. Once mastered, you can definitely have the ability to develop mobile-friendly landing pages in minutes.

Adding widgets adds to the performance of your pages. Require a countdown timer? There’s a widget for that. Need an opt-in form? You can insert them just as quickly. You’ll be able to produce landing pages that fulfill your requirements thanks to the drag and drop feature.

Lander Vs Instapage

Templates

There are over 200 landing page templates provided to you on Instapage. These design templates, combined with Instapage’s modification features, will assist you create landing pages distinct to your business.

All Instapage templates are mobile-responsive which is ideal for audiences who utilize their mobile phones regularly.

 

Landing Page Monitoring

There is also a substantial need to monitor your landing pages. Instapage addresses those concerns through their tracking tools. You get access to heatmaps (behavioral mapping), A/B (split) testing, Google Tag Manager and more.

 

Instablocks

Instablocks is one of the website’s unique features. What it does is enable you to construct landing pages designed for mass releasing. Make use of this function to develop consistent page designs throughout various brand names. You could develop an element just once and just use it again whenever it’s needed. It’s an absolute time-saver.

 

Customization

Users are able to purchase royalty-free stock pictures directly from the builder tool. Instapage also has a library of 5,000 typefaces available. There’s no limit to what types of landing pages you can make!

When dealing with a group just remember: you must coordinate modifications so everyone’s in the loop.

Good thing, Instapage has real-time collaboration tools you can use. For instance, users can leave comments on landing pages during the design stage.

These are only a few of the functions you can expect from Instapage. The website does have a totally free trial for 14-days if you ever wish to try it out for yourself.

 

Heatmaps

instapage-heatmaps

If you have no idea how your users are using your pages, heatmaps is the answer. Instapage has a feature that can track user actions through your landing page. You can view the results from the heatmap menu situated on your dashboard.

 

AdWords Integration

You can choose to include AdWords to your Instapage account because having Google AdWords integrated into this platform is important. Doing so will let you release an AdWords campaign straight from Instapage.

Activating this feature will let you track your ROI without the hassle to log in somewhere else.

 

Google AMP

With more users on their phones, it’s a lot more vital to develop mobile-friendly pages. Google AMP lets pages load faster on phones. However, AMP-powered pages are visually unpleasant most of the time.

Instapage deals with that by using AMP to power their pages while staying consistent with the appearances of their design templates. {Be warned though: some functions might not be compatible with AMP. The counter, for instance, can’t be added while using AMP. This feature is just readily available in the advanced, Enterprise plan.

 

Webinars

You’ll be glad to know that there are webinars available in Instapage. The subjects generally center around lead generation tips and methods. These webinars are conducted by Instapage staff of different levels. This makes you actually feel like the business is totally invested in your success.

There are new webinars on the horizon. And even if you’re unable to participate, the webinars will be made available for you if you want them.

On top of webinars, you can also access their marketing guides, e-books, podcast, and blogs. If you’re just starting, these might end up being important resources to your success.

 

The Basics

As with many cloud-based software, you are required to sign up for an account. If you have a Google account, you simply log in and you’re basically ready to go. As soon as you’ve managed to set up your account, you can start creating a landing page.

From the dashboard, you’ll have 2 options. You can create a brand-new page or create a group (an organized way of grouping pages).

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In this example, we’ll concentrate on developing a single page. Click on Create New Page will give you 3 choices. You can develop a Basic Page, an AMP Page (developed for mobile) and Upload Instapage File. Let’s create a standard page for now.

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Clicking Standard Page will reroute you to the Templates page. Here you’ll be shown a few templates along with a choice to produce a design from scratch. The navigation bar can assist you filter your options based upon what kind of landing page you need. Instapage has templates for two-step verification, lead generation, webinars and more.

Most of the offered design templates look modern and sleek. Although, they are reminiscent of other marketing e-mails youhave most likely seen elsewhere. It’s extremely recommended that you make some modifications to make these landing pages your own.

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Hovering over the templates will enable you to see each one. As soon as you have made your selection, simply select your template and name your page! After that, you’ll be brought to the Instapage Editor. Lander Vs Instapage

 

The Instapage Editor

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The Instapage Editor is where the designing will take place. For this example, we’ve picked one of the complimentary templates Instapage provides. The interface is instinctive and simple to understand. Those who aren’t used to drag and drop builders would have the ability to get the hang of it in no time.

Right away you can revise the text and position them where you wish to. The design template is divided into different blocks or areas. Just like text and images, you can move blocks around easily. You can include brand-new blocks or get rid of ones you don’t need.

Each block enables you to insert brand-new material. You can add descriptions, testimonials, pricing details and other pertinent information.

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The navigation bar provides you quick access to their customization tools. From there you can include headlines, paragraphs, vidoes, images and call-to-action buttons. You can also include forms should you need them. Here you can find social media buttons that you can include anywhere on the landing page.

You will be able to produce brand-new pages in minutes as soon as you get used to it. With a couple of small tweaks, we were able to make modifications to the design template to make it fit our requirements.

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Create A/B Tests

You will find the A/B Testing button on the upper left-hand side of the Instapage Editor. Here you can produce various variations of your landing pages for testing. You’ll be able to experiment on call-to-actions or images and see which variations your visitors would like best.

It’s an essential feature that people would not see on other landing page builders. You can evaluate one page versus a completely different page on Instapage.

 

Create Forms

You begin by adding a form widget which is conveniently situated at the navigation bar.

You’ll be given 4 alternatives as soon as you’ve successfully produced a form. You have button style, form style, submission and multistep. Lander Vs Instapage

– Button style: Let’s you make modifications to the CTA label, font, font size, effects and color.

– Form style: Modify the color of labels and field colors. Define the position of the labels.

– Form Submissions: Define what occurs after the user sends the responses. You can activate downloads or page redirects upon submission. You can also place a thank you message.

– Multistep Form: Perfect for user submissions that need multiple steps.

These options make Instapage ideal for creating lead magnets.

 

Instablocks

As mentioned previously, developing a landing page through the Instapage Editor utilizes blocks. These are areas you add to a page to place additional content. While it’s easy to include blocks, it can end up being a concern if you’re dealing with multiple landing pages at a time.

Instablocks lets you set a customized block you can use across various pages. That way, your blocks are consistent and developing pages can be done much faster. If you have Instablocks set up and ready to load, creating a page can be performed in minutes.

You can develop components like headers, product benefits or pricing details ahead of time. Then when you develop a new page, you simply add these blocks to your landing page and you’re done.

 

Global Blocks

Global Blocks work the same way as a regular block. What it does in a different way, however, is the capability to make changes on a global scale. Say you have 30 landing pages and you need to alter the same line of text across all of them. How do you do it?

With Global Blocks, any change you make to one block will be applied to other e-mails that are linked to the same block.

By doing this, you won’t be forced to make individual modifications. Footer information, for example, can be edited with new information in a snap.

Global Blocks are just offered if you’re signed up for the Enterprise plan.

 

Collaboration

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Instapage lets users collaborate through its built-in commenting system. Anyone currently on the page can leave a comment for other collaborators. This way, team members can have a dynamic conversation about what modifications are to be made.

 

Mobile View

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Users are given the desktop version of the landing page by default. However you can switch between desktop and mobile versions. Changing to the mobile version shows what your page would appear like when seen through a phone screen.

Analytics

On the upper right-hand side of the navigation bar is the settings button for Instapage’s tracking features. Click the button to find a variety of options for incorporating other tools to your page.

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Here you’ll find alternatives to add SEO information, conversion rate goals, Google Analytics and Tag Manager, Facebook Pixel and more.

Lander Vs Instapage

Publishing a Landing Page

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Once you’re finished with your landing page, you can proceed and publish. Publishing is simple. If you’ve forgotten to add some details, Instapage will remind you. If there are no errors found, you’ll be provided a few methods to release your page.

– Custom domain: Permits you to release a page to any domain you own.

– WordPress: Lets you release pages on WordPress. Publishing on WordPress requires you to set up the Instapage WordPress plugin.

– Drupal: Lets you release pages on Drupal.

– Facebook: Release your landing page as a tab on your Facebook page.

– Demo page: Pick this choice if you wish to release the page as a subdomain under pagedemo.co

 

Support

Instapage offers you access to a help center with educational materials, email, chat and phone support.

The Help Center provides you all the education you require to construct your own landing pages. Learn about:

– Developing a landing page and working with the landing page builder

– Improving your mobile responsive features

– Using the page areas, editing background, text and images

– Dealing with the image manager and BigStock

– Carrying out parallax scrolling background

– Using the CSS editor module

– Implementing Twitter Cards code on your landing page

– Developing and editing forms

– Publishing your landing page on various platforms and domains

– Assigning a 404 page

– Integrating 3rd party tracking solutions

– A/B testing

– Viewing and working with your data

– Integrating Instapage with other platforms

– Working with customers & users

– Managing your account, grouping landing pages and managing custom domains

Video tutorials are offered to get you started and there are lots of useful articles you can read.

Instapage offers you likewise with an onboarding webinar that can teach you the essentials of using the platform in 30 minutes.

There is also a community online forum where you can post your questions and request assistance from other users.

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The Email and Chat Customer Support is readily available 24/7 and the response time for your tickets is incredible. The support team will be able to help you will all types of problems in record time. This consists of everything from having problems setting up a new domain to adding HTML code as well as landing page design and A/B testing ideas.

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For premium users, take advantage of a template design review. In other words, the conversion experts at Instapage will have a look at your page and will inform you precisely what you need to alter to enhance conversions.

The Phone Support is only offered to consumers who sign up for the premium plan.

Instapage provides you with 3rd party integrations that make your task as a marketer a lot simpler. Here’s a list of some of the apps that Instapage integrates with:

– E-mail marketing and marketing automation software (HubSpot, MailChimp, AWeber, Constant Contact, Campaign Monitor, GetResponse, e-goi, mad mini, Marketo, InfusionSoft, ActiveCampaign, Autopilot)

– CRM: integrate your information with companies like (SalesForce, Zoho CRM, InfusionSoft, ActiveCampaign)

– Webinar (GoToWebinar)

– Analytics (Google Analytics, KISSmetrics, Mixpanel, Marketo)

– Platforms (WordPress and Drupal)

– Social media (Facebook)

– Workflow (Zapier)

 

Instapage Pros and Cons

Pros Lander Vs Instapage

– Has an intuitive drag and drop function. Perfect for newbies.

– Instablock saves you time, especially when producing numerous pages with the same template.

– You can perform split testing.

– Great integration with popular tracking tools and analytics.

– More than 200 customizable templates offered.

– Heatmap visualizer lets you see which areas draw attention.

Cons

– The product can be pricey. Strategies start at $99 monthly (billed each year).

– You can only set one font for all headings.

– Could use a few more widgets in the Editor.

– Advanced changes should be done through CSS which kind of beats the purpose of the product.

 

Pricing

Core: $79/month or $69/month (billed annually)

– Mobile-responsive builder

– Real-time collaboration

– Instablocks

– 20+ integrations

Optimizer: $129/month or $99/month (billed annually)

– All Core features, plus:

– Unrestricted A/B testing

– Heatmaps

– Dynamic text replacement

– Advertising attribution

Team & Agency: $229/month or $179/month (billed each year)

– All Optimizer functions, plus:

– 15 private subaccounts

– Branded lead notices

– Audit log

Enterprise: By quote

– All Team & Agency functions, plus:

– Customer Success Manager

– Professional services

– Migration services

– Advanced publishing

Instapage does provide a complimentary 14-day trial for you.

 

Just click here to beging your 14-day trial now!

 

Final Thoughts Lander Vs Instapage

Instapage is a terrific service to invest your money on, in order to get yourself an effective landing page platform.

Instapage gives you numerous integration options to keep you linked to your clients through all possible resources. More than 20 marketing tools can be incorporated which is way more than you might actually require.

Your designs will be quite responsive on mobile devices. It is so crucial due to the fact that most of us use tabs and mobile phones these days. Lander Vs Instapage

Your conversion rate will increase considerably as your customers get a better online experience at your website.

Want a specific template? You can import any design template from any landing page within minutes. Instapage will help you replicate the style. It will develop it as a design template so that you can further tailor it the way you like.

If you have limited time offers every once in a while, you can take advantage of the countdown timers available. It’s a terrific marketing strategy as your visitors can see the clock ticking towards the end of a specific sale deal.

There is no limit to the variety of special monthly visitors to your site. If your site is succeeding, have as many visitors as you like. It’s a great plus point because many other software set a limitation to the number of unique visitors in a month.

If you get stuck at any point, the support personnel is there all the time. Get your queries figured out so that your webpage doesn’t suffer at any cost.

The process is kept very easy that even if you have not much knowledge of website developing.

Analytics and charts will assist you make better business choices for the future.

Lander Vs Instapage

If you’re certain that Instapage is the landing page builder for you, just click here to start your 14-day trial!