Landing pages are among the very best methods to sell items online and collect email leads. Optimizely Vs Instapage

Optimizely Vs Instapage

To help you produce a page with a high conversion rate, with no coding experience, you need Instapage. This incredible tool allows you to build landing pages without the need to learn coding or web design.

 

Features Optimizely Vs Instapage

 

Drag and Drop

Instapage offers true drag and drop functionality for editing. It is the primary factor people sign up for the service because this indicates you can place text and other elements exactly where you desire them. You aren’t locked in grids as this is the case with the other competitors.

This performance has been complimented for being basic to utilize. You can alter text and include images and videos quickly. If mastered, you will be able to create mobile-friendly landing pages in minutes.

Adding widgets adds to the performance of your pages. Need a countdown timer? There’s a widget for that. Require an opt-in form? You can insert them just as easily. You’ll be able to produce landing pages that fulfill your needs thanks to the drag and drop feature.

Optimizely Vs Instapage

Templates

There are over 200 landing page templates provided to you on Instapage. These templates, combined with Instapage’s personalization functions, will assist you produce landing pages unique to your business.

All Instapage design templates are mobile-responsive which is ideal for audiences who utilize their phones regularly.

 

Landing Page Monitoring

There is also a substantial need to track your landing pages. Instapage addresses those needs through their monitoring tools. You get access to heatmaps (behavioral mapping), A/B (split) testing, Google Tag Manager and more.

 

Instablocks

Instablocks is one of the site’s unique functions. What it does is permit you to build landing pages created for mass releasing. Make use of this feature to produce constant page designs across various brands. You could create a component just once and just use it again whenever it’s needed. It’s an absolute time-saver.

 

Customization

Users are able to purchase royalty-free stock pictures directly from the builder tool. Instapage also has a library of 5,000 typefaces offered. There’s no limit to what types of landing pages you can produce!

When working with a group just remember: you must coordinate changes so everybody’s on the same page.

Fortunately, Instapage has real-time collaboration tools you can utilize. For example, users can leave comments on landing pages throughout the design phase.

These are only a few of the functions you can expect from Instapage. The website does have a totally free trial for 14-days if you ever wish to try it out for yourself.

 

Heatmaps

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If you have no clue how your visitors are using your pages, heatmaps is the answer. Instapage has a function that can track user movement through your landing page. You can view the results from the heatmap menu situated on your dashboard.

 

AdWords Integration

You can choose to add AdWords to your Instapage account because having Google AdWords incorporated into this platform is important. Doing so will let you launch an AdWords project directly from Instapage.

Enabling this function will let you track your ROI without the hassle to log in somewhere else.

 

Google AMP

With more users using their phones, it’s much more important to create mobile-friendly pages. Google AMP lets pages load much faster on phones. However, AMP-powered pages are visually unpleasant the majority of the time.

Instapage deals with that by using AMP to power their pages while maintaining the appearances of their templates. {Be warned though: some functions might not work with AMP. The counter, for instance, can’t be added while using AMP. This function is only readily available in the advanced, Enterprise plan.

 

Webinars

You’ll be happy to know that there are webinars available on Instapage. The subjects normally center around lead generation pointers and strategies. These webinars are carried out by Instapage employees of different levels. This makes you actually feel like the business is totally invested in your success.

There are new webinars on the horizon. And even if you’re unable to participate, the webinars will be made available for you if you want them.

On top of webinars, you can also access their marketing guides, e-books, podcast, and blog sites. If you’re just starting, these may wind up being valuable resources to your success.

 

The Basics

Just like many cloud-based software, you will need to register for an account. If you have a Google account, you simply log in and you’re pretty much all good to go. As soon as youhave managed to set up your account, you can begin developing a landing page.

From the dashboard, you’ll have 2 options. You can create a brand-new page or create a group (an organized way of grouping pages).

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In this example, we’ll concentrate on constructing a single page. Click on Create New Page will give you 3 choices. You can create a Standard Page, an AMP Page (created for mobile) and Upload Instapage File. Let’s develop a standard page for now.

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Clicking Standard Page will reroute you to the Templates page. Here you’ll be shown a number of design templates and an option to create a design from scratch. The navigation bar can help you filter your choices based on what kind of landing page you require. Instapage has design templates for lead generation, webinars, two-step verification and more.

Most of the provided templates look sleek and modern. Although, they are reminiscent of other marketing emails you’ve most likely seen before. It’s highly recommended that you make some changes to make these landing pages your own.

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Hovering over the templates will enable you to see each one. As soon as you’ve made your selection, just select your template to name your page! After that, you’ll be directed the Instapage Editor. Optimizely Vs Instapage

 

The Instapage Editor

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The Instapage Editor is where the design editing will take place. For this example, we have picked one of the free design templates Instapage offers. The user interface is intuitive and easy to comprehend. Those who aren’t used to drag and drop builders would be able to get the hang of it in no time.

Immediately you can revise the text and position them where you want to. The design template is divided into various blocks or sections. Similar to images and text, you can move blocks around with ease. You can include new blocks or get rid of ones you do not require.

Each block allows you to place brand-new material. You can add descriptions, testimonials, pricing information and other relevant information.

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The navigation bar offers you quick access to their modification tools. From there you can include headlines, paragraphs, vidoes, images and call-to-action buttons. You can also add forms should you need them. Here you can find social networking buttons that you can add anywhere on the landing page.

You ought to be able to produce new pages in minutes when you get used to it. With a few minor tweaks, we had the ability to make modifications to the design template to make it suit our needs.

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Create A/B Tests

You will discover the A/B Testing button on the upper left-hand side of the Instapage Editor. Here you can produce various versions of your landing pages for a sort of simulation. You’ll be able to experiment on call-to-actions or images and see which variations your visitors would like most.

It’s a crucial function that users wouldn’t find on other landing page builders. You can check one page against a totally different page on Instapage.

 

Create Forms

You start by adding a form widget which is conveniently situated at the navigation bar.

You’ll be shown four options as soon as you’ve successfully produced a form. You have button style, form style, submission and multistep. Optimizely Vs Instapage

– Button style: Allows you to make changes to the CTA label, font, font size, effects and color.

– Form style: Edit the color of labels and field colors. Define the position of the labels.

– Form Submissions: Define what happens after the user sends the responses. You can trigger downloads or page redirects upon submission. You can also place a thank you message.

– Multistep Form: Perfect for user submissions that require multiple steps.

These solutions make Instapage ideal for creating lead magnets.

 

Instablocks

As mentioned earlier, producing a landing page through the Instapage Editor makes use of blocks. These are areas you add to a page to put more content. While it’s simple to include blocks, it can become a problem if you’re dealing with multiple landing pages at a time.

Instablocks lets you set a custom-made block you can utilize across various pages. That way, your blocks are consistent and developing pages can be done much faster. If you have Instablocks set up and prepared to load, creating a page can be done in minutes.

You can develop different parts like headers, product benefits or pricing details ahead of time. Then when you create a new page, you just include these blocks to your landing page and you’re done.

 

Global Blocks

Global Blocks work the exact same way as a regular block. What it does differently, however, is the capability to make changes on a global scale. Say you have 30 landing pages and you need to alter the same line of text across all of them. How do you do it?

With Global Blocks, any change you make to one block will be applied to other emails that are connected to the same block.

By doing this, you won’t be required to make individual changes. Footer information, for example, can be edited with new details in a snap.

Global Blocks are only available if you’re registered for the Enterprise plan.

 

Collaboration

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Instapage lets users collaborate through its built-in commenting system. Anybody currently on the page can leave comments for other collaborators. This way, members can have a dynamic conversation on what changes need to be made.

 

Mobile View

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Users are shown the desktop version of the landing page by default. But you can switch between desktop and mobile versions. Changing to the mobile version reveals what your page would appear like when seen through a mobile phone.

Analytics

On the upper right-hand side of the navigation bar is the settings button for Instapage’s tracking features. Click the button to discover a number of options for incorporating other tools to your page.

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Here you’ll find choices to include SEO details, conversion rate goals, Google Analytics and Tag Manager, Facebook Pixel and more.

Optimizely Vs Instapage

Publishing a Landing Page

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Once you’re done with your landing page, you can proceed and publish. Publishing is simple. If you have actually forgotten to include some information, Instapage will remind you. If there are no mistakes found, you’ll be provided a few methods to release your page.

– Custom domain: Enables you to release a page to any domain you own.

– WordPress: Lets you release pages on WordPress. Publishing on WordPress requires you to install the Instapage WordPress plugin.

– Drupal: Lets you publish pages on Drupal.

– Facebook: Release your landing page as a tab in your Facebook page.

– Demo page: Pick this option if you wish to release the page as a subdomain under pagedemo.co

 

Support

Instapage offers you access to a help center with educational materials, email, chat and phone support.

The Help Center provides you all the education you need to build your own landing pages. Learn about:

– Producing a landing page and dealing with the landing page builder

– Improving your mobile responsive features

– Using the page areas, modifying background, text and images

– Dealing with the image supervisor and BigStock

– Carrying out parallax scrolling background

– Using the CSS editor module

– Carrying out Twitter Cards code on your landing page

– Creating and modifying forms

– Publishing your landing page on different domains and platforms

– Assigning a 404 page

– Integrating 3rd party tracking options

– A/B testing

– Viewing and working with your data

– Integrating Instapage with other platforms

– Dealing with customers & users

– Managing your account, grouping landing pages and managing custom domains

Video tutorials are available to get you started and there are tons of practical articles you can read.

Instapage supplies you likewise with an onboarding webinar that can teach you the fundamentals of using the platform in thirty minutes.

There is also a community forum where you can post your questions and request for assistance from other users.

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The Email and Chat Customer Support is available 24/7 and the response time for your tickets is great. The support team will be able to assist you will all sorts of concerns in record time. This includes everything from having difficulties establishing a new domain to adding HTML code and also landing page design and A/B testing ideas.

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For premium users, benefit from a template design review. In other words, the conversion experts at Instapage will take a look at your page and will inform you exactly what you require to change to enhance conversions.

The Phone Support is only available for customers who register for the premium plan.

Instapage supplies you with 3rd party integrations that make your task as a marketer a lot easier. Here’s a list of some of the apps that Instapage integrates with:

– Email marketing and marketing automation software (HubSpot, MailChimp, AWeber, Constant Contact, Campaign Monitor, GetResponse, e-goi, mad mini, Marketo, InfusionSoft, ActiveCampaign, Autopilot)

– CRM: integrate your information with companies like (SalesForce, Zoho CRM, InfusionSoft, ActiveCampaign)

– Webinar (GoToWebinar)

– Analytics (Google Analytics, KISSmetrics, Mixpanel, Marketo)

– Platforms (WordPress and Drupal)

– Social media (Facebook)

– Workflow (Zapier)

 

Instapage Pros and Cons

Pros Optimizely Vs Instapage

– Has an intuitive drag and drop builder. Great for newbies.

– Instablock saves you time, especially when creating several pages with the same template.

– You can carry out split testing.

– Great integration with popular tracking tools and analytics.

– More than 200 customizable templates offered.

– Heatmap visualizer helps you see which areas draw attention.

Cons

– The product can be expensive. Strategies start at $99 each month (billed annually).

– You can only set one font for all headings.

– Could use a few more widgets in the Editor.

– Advanced modifications must be done through CSS which sort of beats the purpose of the product.

 

Pricing

Core: $79/month or $69/month (billed yearly)

– Mobile-responsive builder

– Real-time collaboration

– Instablocks

– 20+ integrations

Optimizer: $129/month or $99/month (billed each year)

– All Core functions, plus:

– Unrestricted A/B testing

– Heatmaps

– Dynamic text replacement

– Advertising attribution

Team & Agency: $229/month or $179/month (billed annually)

– All Optimizer features, plus:

– 15 private subaccounts

– Branded lead notifications

– Audit log

Enterprise: By quote

– All Team & Agency functions, plus:

– Customer Success Manager

– Professional services

– Migration services

– Advanced publishing

Instapage does offer a free 14-day trial for you.

 

Click here to beging your 14-day trial now!

 

Final Thoughts Optimizely Vs Instapage

Instapage is a terrific service to invest your money on, in order to get yourself a powerful landing page platform.

Instapage provides you numerous integration options to keep you connected to your visitors through all possible resources. More than 20 marketing tools can be integrated which is way more than you may really need.

Your designs will be quite responsive on mobile phones. It is so essential due to the fact that most of us use tabs and smart devices these days. Optimizely Vs Instapage

Your conversion rate will rise significantly as your consumers get a much better online experience on your website.

Want a particular template? You can import any template from any landing page within minutes. Instapage will help you reproduce the design. It will create it as a design template so that you can further customize it the way you like.

If you have limited time offers every so often, you can maximize the countdown timers available. It’s a terrific marketing technique as your clients can see the clock ticking towards the end of a specific sale deal.

There is no limit to the number of distinct monthly visitors on your site. If your site is succeeding, have as much visitors as you like. It’s a great advantage because lots of other software set a limit to the number of unique visitors in a month.

If you get stuck at any point, the support personnel is there all the time. Get your queries figured out so that your webpage does not suffer at any expense.

The whole process is kept incredibly basic that even if you have not much knowledge of site designing.

Analytics and graphs will assist you make better business choices for the future.

Optimizely Vs Instapage

If you’re certain that Instapage is the landing page builder for you, just click here to begin your 14-day free trial!