Are you trying to sell stuff online?

I’m sure you will agree that converting your visitors into sales is hard.

And getting yourself profitable? That’s even tougher.

But there’s a simple secret to increasing the value of every customer you sell to:

Sales funnels. Russell Brunson Clickfunnels

By creating a well-designed sales funnel, you can dramatically boost your earnings and provide more value for your customers.

In this article, I will present you to ClickFunnels, the application I am using to build sales funnels for my business.

You don’t need any technical know-how to utilize this, and it is going to really change the way you operate your business.

Plus:

If you’re prepared to throw yourself into the ClickFunnels world, it’s one of the best affiliate programs on the market. I will be talking about that too later on.

 

What is ClickFunnels?

ClickFunnels was created back in 2014 by Russell Brunson and his team. Since that time, Russell has turned ClickFunnels to a $100 million a year company and they just crossed over 65,000 active members as of August 2018.

At its core, ClickFunnels is a software for building sales funnels. With a lot of added bells and whistles.

You can use it to construct:

– Landing pages

– Squeeze pages

– Webinars

– Membership websites

– Every kind of sales funnel you can think of, complete with order bumps, upsells and downsells

Plus, with the highest end Etison Suite package you’ll even have the ability to start your own affiliate program (Backpack) and change out your email service with (Actionetics MD).

Essentially, you’re getting everything you need to market and promote your products online, without needing to hire expensive programmers.

And individuals are using ClickFunnels with great success.

If you check out their 2 Comma Club website, you can see that almost 300 entrepreneurs have already created 1 million dollar funnels utilizing ClickFunnels.

That’s amazing.Russell Brunson Clickfunnels

 

What are the best features of ClickFunnels?

Best Feature #1: Funnel template blueprints

If you have never created a sales funnel before then ClickFunnels has you covered.

Russell has identified 22 different types of funnels that he has employed successfully in his own business.

The funnel forms fall into 3 main categories: Lead Capture FunnelsSales Page Funnels, and Event Funnels. But there are some other special funnels like Membership funnels you can create as well.

ClickFunnels-FunnelTypeChooser

They include simple funnels such as the Squeeze Page Funnel which gathers a visitor’s email address and then sends them to a Thank you page when signing up.

Or to more complex sales funnels such as the 2-Step TripWire Funnel which sells a very low ticket front-end product (your tripwire) and then upsells them to a more expensive products with Order Form bumps, and One Click upsells or Downsells.

In addition, each funnel type has its own set of free templates and paid templates. So even if you don’t have any design skills, your funnel pages will have a consistent, professional design.

ClickFunnels-Tripwire-Templates

Here’s a high-level overview of how to create your first sales funnel:

  1. Choose a funnel type.
  2. Select a template.
  3. Customize each page to fit your business.
  4. Add your products and ensure all your email and payment integrations are set up.
  5. Set a domain name for your new funnel.
  6. Save your funnel.

Your sales funnel is now live and you can start sending traffic to it. Russell Brunson Clickfunnels

 

Best Feature #2: Good Visual Drag and Drop Editor

While ClickFunnels provides you a wonderful starting point with its funnel and page templates, the ClickFunnels editor is where you can truly make each page in your funnel your own.

Pages in ClickFunnels are laid out using sections that can have any number of columns and rows. You can then use your mouse to drag elements around and put them where you want them.

While not as adaptable as Instapage’s landing page editor, it’s still quite nice and it can be used to achieve just about any design you want.

What I like is that the editor is quite intuitive to use.

Selecting elements on the page and moving them where you want is quite seamless.

Text elements can be edited inline, and changing any element’s properties can be accomplished via the fly-out sidebar.

And unlike other editors on the market, everything is organized in a logical way.  You’re not spending a lot of time hunting for what you want to do.

ClickFunnels-Editor

The main thing is that no coding is needed. So you don’t need to spend time learning HTML or CSS or any technical things like that.

 

Best Feature #3: Nice Selection of Page Elements

Elements (or widgets) are all vital for giving you the flexibility to design the exact pages you want and ClickFunnels provides you a wide array of them to use.

Fundamental elements include Headline, Image, Text, Button, Input forms and Video widgets. These are the basic building blocks for any landing page you build in the software.

ClickFunnels also includes a number of advanced components like:

– SMS Signup

– Surveys

– Pricing Tables

– Progress Bars

– Facebook Comments

– FAQ Blocks

– Countdown Timers

– Custom HTML

Plus, there are specialized elements like Membership elements for your membership pages and order and shipping form elements for your order pages.

Each element can be easily customized in the editor sidebar. With most elements, you can alter common properties such as background colors, margins, fonts, and alignment.

Then there are element specific attributes like the image URL for the Image element or the Button text of your button.

 

Best Feature #4: The ClickFunnels Affiliate program is awesome

There is little doubt in my mind that ClickFunnels has the very best, legitimate affiliate marketing program which you can be a part of.

First the Fundamentals:

The ClickFunnels affiliate program pays 40% recurring commissions for each referral you make and you can win cool prizes like $500 towards your own dream car once you reach 100 active referrals.

On top of that, they offer 5%, 2-tier commissions for referring people to the ClickFunnels affiliate program.

You also get 40% commissions by promoting any product in the ClickFunnel’s ecosystem including DotCom SecretsExpert Secrets or even the Software Secrets books.

And thanks to the ClickFunnel’s sticky cookie, you will also earn commissions on any upsells your referrals purchase as they go through their specific funnels too.

That’s not all:

ClickFunnels also has another great feature for affiliates called share funnels.

Inside the Settings tab of any of your funnels, you can grab your Share Funnel URL.

Whenever someone visits this URL, they will have the ability to add this funnel directly into their account if they’re an existing ClickFunnels member. If they are not a member yet, they can sign up for the ClickFunnels 14-day free trial then get your funnel added to their accounts.

ClickFunnels-ShareFunnel

What’s really amazing is that this share URL also acts as your affiliate link, and you’ll get a recurring commission when this new user ends up staying.

 

What I don’t like about ClickFunnels?

Bad Part #1: Why is adding a funnel so slow?

After choosing your funnel type and template, it needs to get added to your account.

For some reason, this procedure appears to take around 8-10 seconds each time.

While I don’t know what’s really going on behind the scenes, it does not make sense to me why this would take a long time. It is a bit annoying, although just a minor inconvenience.

 

Bad Part #2: Limits on funnels you can create and visitors

ClickFunnels limits you to 20 funnels, 100 pages, and 20,000 visitors on their lowest plan. I am really not a fan of software products that restrict you in this way.

If you are just building sales funnels for yourself, these limitations are most likely okay.

But you may get more annoyed at such limitations if you’re doing client work, building funnels for multiple customers or promoting ClickFunnels as an affiliate with share funnels.

You will want to upgrade to the Etison Suite plan if you want to develop unlimited funnels.

 

Bad Part #3: Fairly High learning curve

The range of what ClickFunnels can do is fairely huge, and it can certainly be intimidating to some.

That’s why ClickFunnels put so much work into the onboarding process to help ease you into the program. The ClickFunnels interface is fairely well designed for the most part and once you’ve assembled a couple funnels yourself, the whole procedure does get easier over time.

 

ClickFunnels Pricing

Over time, ClickFunnels has evolved their pricing plans. In the beginning, they had 3 different pricing tiers, however they have now been consolidated into 2 separate plans.

How much is ClickFunnels now?

ClickFunnelsPricing-table

Currently, the cheapest ClickFunnels plan is $97 a month. On this plan, you get access to all the funnel creation tools, but you are restricted to generating 20 funnels, 100 pages, and 20,000 visitors. You also don’t get access to Actionetics, their built-in email service provider and Backpack, which lets you create your own affiliate program.

To gain access to that, you’ll need to go with the Etison Suite plan. It includes everything, and you get unlimited funnels, pages, and visitors. However, this will run you $297 a month.

As far as I can tell, there are no ClickFunnels coupon codes available. However, you can purchase Funnel Hacks for $997 which gives you 6 months of Etison Suite for free plus some additional bonuses. This brings the cost down to $166.16 a month.

ClickFunnels does make it easy for you to demo their service with their free, 14-day free trial. It is not limited in any way which lets you give the software a complete test before you fully commit.

If $97 or $297 a month seems like too big a commitment for your current budget, there’s also a semi-secret, unadvertised Share Funnel plan that you can also get access to for only $19 a month. You can only create 3 funnels and 10 pages with this plan, but it is a great way to test out ClickFunnels on a budget.

 

Everything else you should know about ClickFunnels

How is their support?

ClickFunnels support is fairly good in my experience, although they can be somewhat slow in responding. They use Intercom, so you can directly ask questions in the live chat box. Support requests are usually answered in a couple of hours and I found the team to pretty helpful to all my questions.

 

Do I need my own domain? Russell Brunson Clickfunnels

You don’t necessarily need your own domain name to launch a funnel, although I would advise it. If you don’t have one then your funnel URL will look something similar to http://username.clickfunnels.com.

One nice bonus that I didn’t know about is that ClickFunnels will buy you your first domain name for free and even set up SSL on it for you. You can learn how to do this from the first game in the onboarding training.

 

Do they have an active community?

ClickFunnels has an enormous community. There’s the official group on FB with over 100k members and the ClickFunnels Avengers FB group (for affiliates) that has over 30k members.

Both groups are extremely active and it’s an excellent place to get opinions on your sales funnels and answer any questions you may have.

There are also several other FB groups run by ClickFunnels affiliates that are also quite active. The main one I suggest joining is Automation Nation. It’s run by Spencer Mecham who is ClickFunnel’s top affiliate.

 

What integrations do they provide?

Even though ClickFunnels has its own email service provider via Actionetics, it also integrates directly with all the best email marketing software on the market.

 

For payment gateways, ClickFunnels integrates with StripePaypalClickbank, Infusionsoft, Authorize.net, and a couple of others. The one constraint with using Paypal though is that it does not support One Click Upsells or One Time Offers. That’s why I would strongly suggest going with Stripe if you can.

 

What’s the Funnel Hacks system?

If you are looking to acquire the $297/mo. Etison Suite plan, then it’s definitely well worth it to sign up with Funnel Hacks instead to save some additional money. For $997, you are going to receive six months of the Etison Suite plan which is $1,782 in value.

You’ll also get a lot of additional bonuses and training that include:

– 6 Week Funnel Hacks Master Class ($2,997 value)

– Instant Traffic Hacks ($1,997 value)

– Inception Secrets ($1,997 value)

– SOAP & Seinfeld Email Sequences ($997 value)

 

Is ClickFunnels a scam?

I believe ClickFunnels gets some negative buzz around it because of all of the affiliates who are trying to market it.

However, no, ClickFunnels isn’t a scam. It’s certainly the real deal.

It’s a great software with an amazing affiliate opportunity. So many people are using ClickFunnels to build 6 and 7 figure businesses.

It’s a software with an amazing affiliate opportunity. So many people are using ClickFunnels to build 6 and 7 figure companies.

When people ask, “How do I create a sales funnel”, ClickFunnels is the #1 answer hands down. There’s no other application that can do everything that ClickFunnels does at the moment.

 

What else is ClickFunnels used for?

Besides building standard sales funnels, there are many ways marketers are using ClickFunnels right now in their business.

It’s great for creating opt-in funnels that will help you generate more leads and build your email list.

You can create webinar funnels that will help you develop your brand and promote your products and services.

And you can use it to build membership sites where you’re able to gate your premium content so that it’s accessible only to subscribers.

 

How can you make ClickFunnels work for you? Russell Brunson Clickfunnels

First of all, you need to have a product or service to sell. If you don’t have something to sell, then don’t even bother looking into ClickFunnels until you do. Unless you only want to promote it as an affiliate.

Next, you need to be willing to commit money and time into creating your value ladder and building out your entire sales funnel.

That means creating a lead magnet or low-cost tripwire product to get customers or clients into your funnel. And coming up with appropriate upsells, order bumps and other OTOs that match or enhance your main product offering.

If you are unclear how to being, I’d have a look at Russell’s own multi-million dollar sales funnels to provide you with inspiration. Read his book DotComSecrets where he describes precisely the why and how of creating sales funnels and how to tell stories to sell your products and services.

And as you go through his own sales funnels yourself you can see the way he goes from low-cost tripwire (DotComSecrets) into promoting his flagship product (ClickFunnels).

By creating his very own community of raving fans he could then upsell his various other products and events like Funnel Scripts, Funnel Hackers Live, and much more.

Once you’ve gone through his funnels, then you can take the parts that apply to your own company and create a plan for your own sales funnel. Once you have that in place, you will be ready to begin making money with ClickFunnels.

 

ClickFunnels versus the competition

There are a few ClickFunnels alternatives out there that share a number of the same capabilities as ClickFunnels. Two that I use myself are LeadPages and SamCart.

 

ClickFunnels vs LeadPages

Today, LeadPages is among the market leaders in the landing page builder space and it’s a really popular tool in its own right.

It also recently introduced the capability to sell products directly on their pages with its new Checkout widget

LeadPages-CheckoutPageTemplate

Each product comes with a huge selection of fine looking templates. Both have drag and drop editors which make it effortless for you to create the designs you desire. And both integrate with the popular email service providers.

But, Leadpages is significantly more limited in scope compared to ClickFunnels. You use it to create landing pages that will allow you to collect leads. This is not a terrible thing because LeadPages really shines for building landing pages fast.

At this time, one of the most effective strategies for developing your email list is using content upgrades. By creating targeted lead magnets into your most well-known articles you can acquire opt-in conversion rates that far exceed your typical pop-up.

LeadPages is the very best service for implementing this strategy with its LeadBoxes, 2 step opt-ins, and automatic lead magnet delivery which is why they are the most popular popup you will see today.

So if you are primarily focused on lead generation, I’d definitely suggest trying out LeadPages.

However, if you are selling a product or service, then ClickFunnels is the better choice. While it comes with a higher learning curve than Leadpages, once you master the tool, you can really explode your sales once you start creating sales funnels for each of your products.

However, if you are selling a service or product, then ClickFunnels is the better choice. While it comes with a higher learning curve than Leadpages, as soon as you master the instrument, you can really explode your earnings as soon as you begin creating sales funnels for all your products.

 

ClickFunnels vs SamCart

SamCart is a product which lets users create amazing, high converting checkout pages. Which gives it a whole lot in common with ClickFunnels.

SamCart is geared towards getting set up and selling quickly. It supports both Stripe and Paypal and it comes with 17 distinct checkout page templates which you may customize.

SamCart-ClassicTemplate

Concerning flexibility, there’s absolutely not any comparison between ClickFunnel’s drag and drop editor and SamCart’s.

ClickFunnels is infinitely more powerful in that you’ll be able to design any checkout page you can dream about. SamCart only allows for some basic customizations to its pre-made templates.

SamCart does permit you to add order bumps, upsells and downsells such as ClickFunnels does. You can also easily create coupons for your products which is just another great way to increase conversions.

However, where Samcart is missing, is the ability to capture leads and create complete sales funnels. Both products come in at the exact same $97 a month price point, and I find ClickFunnels to be quite a bit more flexible and more powerful than Samcart.

 

ClickFunnels Pros

– Best software for building marketing and sales funnels

– Editor balances ease of use with flexibility

– Integrates with all major email and payment providers

– Amazing looking templates for every type of funnel

– Great on-boarding procedure for learning the software

– Software continues to get better after every update

– Readily share any funnels you build and automatically earn affiliate commissions

– 2-tier affiliate program

– Free domain name with SSL installed

– 14-day free trial

 

ClickFunnels Cons

– Limitations on the number of funnels, pages, and visitors with the standard plan

– Lots of things to learn, a steep learning curve

– Split testing is pretty basic

 

Final Thoughts Russell Brunson Clickfunnels

Which application you go with depends on your requirements and the amount of work you are willing to invest in your enterprise.

Although many of you are selling standalone products, are you willing to put in the effort required to make a high converting sales funnel?

Otherwise, ClickFunnels could be overkill for you. You can collect leads or market your front end product more cheaply using alternative services.

However, if increasing the average lifetime value of your clients is important to you, then I truly suggest giving ClickFunnels a try.

Not just to access the software but also since the coaching you get will probably be both inspirational and enlightening.

Make the most of the ClickFunnels 14-day free trial, and see whether you can use it to grow your business today.