Landing pages are among the best methods to sell items online and collect e-mail leads. Unbounce Vs Instapage

Unbounce Vs Instapage

To help you develop a page with a high conversion rate, with no coding experience, there is Instapage. This awesome tool allows you to construct landing pages without the need to study coding or web design.

 

Features Unbounce Vs Instapage

 

Drag and Drop

Instapage offers true drag and drop function for editing. It is the primary reason people sign up for the service because this means you can place text and other elements exactly where you desire them. You’re not locked in grids as compared to the other competitors.

This feature has actually been applauded for being easy to use. You can change text and add images and videos instantly. If mastered, you should have the ability to produce mobile-friendly landing pages in minutes.

Adding widgets adds to the functionality of your pages. Require a countdown timer? There’s a widget for that. Require an opt-in form? You can insert them just as quickly. You’ll have the ability to produce landing pages that fulfill your needs thanks to the drag and drop feature.

Unbounce Vs Instapage

Templates

There are over 200 landing page design templates provided to you on Instapage. These templates, together with Instapage’s modification functions, will help you produce landing pages distinct to your product.

All Instapage templates are mobile-responsive which is perfect for audiences who utilize their phones regularly.

 

Landing Page Monitoring

There is also a substantial need to monitor your landing pages. Instapage addresses those needs through their monitoring tools. You get access to heatmaps (behavioral mapping), A/B (split) testing, Google Tag Manager and more.

 

Instablocks

Instablocks is among the website’s special functions. What it does is allow you to develop landing pages created for mass launching. Make use of this function to produce consistent page designs throughout various brand names. You could produce a component once and easily reuse it whenever it’s applicable. It’s an absolute time-saver.

 

Customization

Users are able to buy royalty-free stock pictures directly from the builder tool. Instapage also has a library of 5,000 typefaces available. There’s no limit to what types of landing pages you can develop!

When working with a team just remember: you need to collaborate modifications so everyone’s on the same page.

Luckily, Instapage has real-time collaboration tools you can use. For example, users can leave comments on landing pages throughout the designing phase.

These are just some of the features you can get out of Instapage. The site does have a totally free trial for 14-days if you ever want to try it out for yourself.

 

Heatmaps

instapage-heatmaps

If you have no idea how your users are using your pages, heatmaps is the answer. Instapage has a function that can track user movement through your landing page. You can get the results from the heatmap menu located on your dashboard.

 

AdWords Integration

You can choose to include AdWords to your Instapage account because having Google AdWords incorporated into this platform is an advantage. Doing so will let you introduce an AdWords project directly from Instapage.

Enabling this function will let you track your ROI without the need to log in elsewhere.

 

Google AMP

With more users on their phones, it’s even more vital to produce mobile-friendly pages. Google AMP lets pages load much faster on phones. However, AMP-powered pages are aesthetically unattractive most of the time.

Instapage fixes that by utilizing AMP to power their pages while maintaining the appearances of their templates. {Be keen though: some features may not be compatible with AMP. The counter, for example, can’t be added while using AMP. This feature is just readily available in the advanced, Enterprise plan.

 

Webinars

You’ll be glad to know that there are webinars available on Instapage. The topics generally center around lead generation pointers and strategies. These webinars are conducted by Instapage staff of different levels. This makes you actually feel like the business is totally invested in your success.

There are brand-new webinars on the horizon. And even if you’re not able to participate, the webinars will be made available to you should you want them.

On top of webinars, you also get access to their marketing guides, e-books, podcast, and blogs. If you’re just starting, these may end up being important resources to your success.

 

The Basics

As with most cloud-based software, you are required to sign up for an account. If you have a Google account, you simply log in and you’re pretty much ready to go. As soon as you’ve managed to create your account, you can begin developing a landing page.

From the dashboard, you’ll have 2 choices. You can develop a new page or produce a group (a systematic method of grouping pages).

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In this example, we’ll focus on constructing a single page. Click on Create New Page will bring up 3 choices. You can create a Basic Page, an AMP Page (designed for mobile) and Upload Instapage File. Let’s develop a standard page for now.

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Clicking on Standard Page will reroute you to the Templates page. Here you’ll be presented with a number of design templates and an alternative to produce a style from scratch. The navigation bar can assist you filter your options based upon what kind of landing page you need. Instapage has templates for lead generation, two-step verification, webinars and more.

Most of the provided templates look sleek and modern. Although, they are reminiscent of other marketing e-mails youhave most likely seen elsewhere. It’s highly recommended that you make some modifications to make these landing pages your own.

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Hovering over the templates will enable you to see each one. Once you have made your choice, simply select your template and name your page! After that, you’ll be brought to the Instapage Editor. Unbounce Vs Instapage

 

The Instapage Editor

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The Instapage Editor is where the designing will take place. For this example, we’ve picked one of the complimentary templates Instapage provides. The user interface is intuitive and simple to comprehend. Those who aren’t used to drag and drop builders would be able to maneuver through it in no time.

Right away you can revise the text and position them where you want to. The design template is divided into various areas or blocks. Just like text and images, you can move blocks around easily. You can include brand-new blocks or remove ones you don’t want.

Each block permits you to insert new material. You can include testimonials, descriptions, pricing details and other pertinent information.

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The navigation bar offers you fast access to their customization tools. From there you can add headlines, paragraphs, vidoes, images and call-to-action buttons. You can also include forms should you require them. Here you can find social networking buttons that you can include anywhere on the landing page.

You should be able to develop brand-new pages in minutes when you get used to it. With a few small tweaks, we were able to make changes to the design template to make it suit our needs.

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Create A/B Tests

You will discover the A/B Testing button on the upper left-hand side of the Instapage Editor. Here you can develop various versions of your landing pages for testing. You’ll have the ability to experiment on call-to-actions or images and see which versions your audience would like most.

It’s a crucial function that users would not see on other landing page builders. You can evaluate one page versus a completely different page on Instapage.

 

Create Forms

You begin by including a form widget which is conveniently located at the navigation bar.

You’ll be presented with four alternatives when you’ve successfully produced a form. You have button style, form style, submission and multistep. Unbounce Vs Instapage

– Button style: Allows you to make changes to the CTA label, font style, font size, effects and color.

– Form style: Edit the color of labels and field colors. Define the position of the labels.

– Form Submissions: Define what occurs after the user sends the answers. You can activate downloads or page redirects upon submission. You can also insert a thank you message.

– Multistep Form: Perfect for user submissions that need several steps.

These services make Instapage ideal for generating lead magnets.

 

Instablocks

As pointed out earlier, developing a landing page through the Instapage Editor uses blocks. These are sections you add to a page to place more material. While it’s easy to include blocks, it can end up being a concern if you’re dealing with several landing pages at a time.

Instablocks lets you set a custom-made block you can utilize throughout different pages. That way, your blocks are consistent and creating pages can be done quicker. If you have Instablocks set up and all set to load, producing a page can be done in minutes.

You can create components like headers, product benefits or pricing information ahead of time. Then when you develop a brand-new page, you simply include these blocks to your landing page and you’re done.

 

Global Blocks

Global Blocks work the exact same way as a regular block. What it does in a different way, however, is the ability to make modifications on a worldwide scale. Say you have 30 landing pages and you have to change the same line of text throughout all of them. How do you do it?

With Global Blocks, any change you make to one block will be applied to other emails that are linked to the same block.

This way, you won’t be forced to make individual modifications. Footer information, for example, can be edited with new information in a second.

Global Blocks are only available if you’re registered for the Enterprise plan.

 

Collaboration

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Instapage lets users collaborate through its integrated commenting system. Anybody currently on the page can leave a comment for other collaborators. This way, members can have a dynamic conversation on what modifications need to be made.

 

Mobile View

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Users are given the desktop iteration of the landing page by default. However you can toggle between desktop and mobile versions. Changing to the mobile version reveals what your page would look like when viewed through a smartphone.

Analytics

On the upper right-hand side of the navigation bar is the settings button for Instapage’s tracking features. Click the button to find a variety of alternatives for incorporating other tools to your page.

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Here you’ll find alternatives to include SEO information, conversion rate goals, Google Analytics and Tag Manager, Facebook Pixel and more.

Unbounce Vs Instapage

Publishing a Landing Page

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Once you’re finished with your landing page, you can proceed and publish. Publishing is simple. If you’ve forgotten to include some info, Instapage will remind you. If there are no mistakes found, you’ll be offered a couple of ways to release your page.

– Custom domain: Permits you to publish a page to any domain you own.

– WordPress: Lets you release pages on WordPress. Publishing on WordPress requires you to set up the Instapage WordPress plugin.

– Drupal: Lets you release pages on Drupal.

– Facebook: Publish your landing page as a tab in your Facebook page.

– Demo page: Select this option if you want to publish the page as a subdomain under pagedemo.co

 

Support

Instapage offers you access to a help center with informative materials, email, chat and phone assistance.

The Help Center supplies you all the education you require to develop your own landing pages. Learn about:

– Creating a landing page and dealing with the landing page builder

– Improving your mobile responsive features

– Using the page sections, editing background, text and images

– Dealing with the image supervisor and BigStock

– Carrying out parallax scrolling background

– Utilizing the CSS editor module

– Implementing Twitter Cards code on your landing page

– Developing and editing forms

– Publishing your landing page on various domains and platforms

– Assigning a 404 page

– Integrating 3rd party tracking solutions

– A/B testing

– Viewing and working with your data

– Integrating Instapage with other platforms

– Working with clients & users

– Handling your account, grouping landing pages and handling custom domains

Video tutorials are readily available to get you started and there are tons of helpful articles you can check out.

Instapage supplies you likewise with an onboarding webinar that can teach you the basics of using the platform in 30 minutes.

There is also a community forum where you can publish your concerns and request help from other users.

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The Email and Chat Customer Support is available 24/7 and the response time for your tickets is incredible. The support team will be able to help you will all types of problems in record time. This includes everything from having problems setting up a new domain to adding HTML code and also landing page design and A/B testing tips.

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For premium users, benefit from a design template design review. In other words, the conversion experts at Instapage will take a look at your page and will tell you precisely what you need to change to enhance conversions.

The Phone Support is only offered to customers who sign up for the premium plan.

Instapage offers you with 3rd party integrations that make your task as a marketer so much simpler. Here’s a list of some of the apps that Instapage integrates with:

– Email marketing and marketing automation software (HubSpot, MailChimp, AWeber, Constant Contact, Campaign Monitor, GetResponse, e-goi, mad mini, Marketo, InfusionSoft, ActiveCampaign, Autopilot)

– CRM: integrate your data with companies like (SalesForce, Zoho CRM, InfusionSoft, ActiveCampaign)

– Webinar (GoToWebinar)

– Analytics (Google Analytics, KISSmetrics, Mixpanel, Marketo)

– Platforms (WordPress and Drupal)

– Social media (Facebook)

– Workflow (Zapier)

 

Instapage Advantages and Disadvantages

Pros Unbounce Vs Instapage

– Has an intuitive drag and drop feature. Perfect for beginners.

– Instablock saves you time, specifically when developing multiple pages with the same template.

– You can carry out split testing.

– Great integration with popular tracking tools and analytics.

– More than 200 customizable templates offered.

– Heatmap visualizer helps you see which areas draw attention.

Cons

– The product can be pricey. Plans begin at $99 each month (billed every year).

– You can only set one font for all headings.

– Could use a few more widgets in the Editor.

– Advanced modifications should be done through CSS which sort of beats the purpose of the product.

 

Pricing

Core: $79/month or $69/month (billed yearly)

– Mobile-responsive builder

– Real-time collaboration

– Instablocks

– 20+ integrations

Optimizer: $129/month or $99/month (billed each year)

– All Core features, plus:

– Unlimited A/B testing

– Heatmaps

– Dynamic text replacement

– Advertising attribution

Team & Agency: $229/month or $179/month (billed annually)

– All Optimizer features, plus:

– 15 private subaccounts

– Branded lead notifications

– Audit log

Enterprise: By quote

– All Team & Agency functions, plus:

– Customer Success Manager

– Professional services

– Migration services

– Advanced publishing

Instapage does provide a free 14-day trial for you.

 

Just click here to start your 14-day trial now!

 

Final Thoughts Unbounce Vs Instapage

Instapage is a great service to put your money on, in order to get yourself an effective landing page platform.

Instapage provides you various integration options to keep you linked to your customers through all possible resources. More than 20 marketing tools can be incorporated which is way more than you might actually require.

Your designs will be very responsive on mobile devices. It is so essential since most of us use tabs and smartphones nowadays. Unbounce Vs Instapage

Your conversion rate will rise substantially as your consumers get a much better online experience on your site.

Want a particular design template? You can import any design template from any landing page within minutes. Instapage will assist you reproduce the style. It will create it as a template so that you can further tailor it the way you like.

If you come up with limited time offers every now and then, you can maximize the countdown timers available. It’s a fantastic marketing strategy as your clients can see the clock ticking towards the end of a specific sale offer.

There is no limit to the number of special monthly visitors on your website. If your website is succeeding, have as many visitors as you like. It’s a terrific advantage point because many other software set a limit to the number of unique visitors in a month.

If you get stuck at any point, the support staff is there 24/7. Get your inquiries figured out so that your website does not suffer at any expense.

The whole process is kept very basic that even if you have not much understanding of website developing.

Analytics and graphs will help you make much better business choices for the future.

Unbounce Vs Instapage

If you’re convinced that Instapage is the landing page builder for you, just click here to begin your 14-day trial!