Landing pages are among the best methods to offer products online and collect email leads. Using Instapage

Using Instapage

To help you develop a page with a high conversion rate, with no coding experience, there is Instapage. This remarkable tool allows you to generate landing pages without the need to learn coding or web design.

 

Features Using Instapage

 

Drag and Drop

Instapage offers true drag and drop feature for editing. It is the primary factor people register for the service because this means you can place text and other elements exactly where you want them. You’re not locked in grids as compared to the other competitors.

This feature has actually garnered praise for being simple to utilize. You can change text and include images and videos instantly. Once mastered, you can definitely have the ability to develop mobile-friendly landing pages in minutes.

Adding widgets increases the performance of your pages. Need a countdown timer? There’s a widget for that. Need an opt-in form? You can insert them just as easily. You’ll be able to produce landing pages that fulfill your requirements thanks to the drag and drop feature.

Using Instapage

Templates

There are over 200 landing page templates provided to you on Instapage. These templates, together with Instapage’s customization features, will assist you create landing pages distinct to your product.

All Instapage design templates are mobile-responsive which is perfect for audiences who check on thier smartphones.

 

Landing Page Monitoring

There is also a substantial need to monitor your landing pages. Instapage addresses those issues through their tracking tools. You get access to heatmaps (behavioral mapping), A/B (split) testing, Google Tag Manager and more.

 

Instablocks

Instablocks is one of the site’s unique functions. What it does is enable you to build landing pages created for mass releasing. Make use of this function to produce constant page styles throughout various brands. You can produce an element just once and simply use it again whenever it’s applicable. It’s quite the time-saver.

 

Customization

Users are able to buy royalty-free stock images directly from the builder tool. Instapage also has a library of 5,000 fonts available. There’s no limit to what kinds of landing pages you can produce!

When dealing with a team just remember: you must collaborate modifications so everyone’s on the same page.

Luckily, Instapage has real-time collaboration tools you can use. For example, users can leave comments on landing pages during the designing stage.

These are just some of the functions you can expect from Instapage. The website does have a totally free trial for 14-days if you ever want to try it out for yourself.

 

Heatmaps

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If you have no idea how your users are using your pages, heatmaps is the answer. Instapage has a feature that can track user movement through your landing page. You can see the results from the heatmap menu situated on your dashboard.

 

AdWords Integration

You can choose to add AdWords to your Instapage account because having Google AdWords incorporated into this platform is important. Doing so will let you introduce an AdWords project directly from Instapage.

Enabling this function will let you track your ROI without the need to log in elsewhere.

 

Google AMP

With more users using their phones, it’s a lot more important to produce mobile-friendly pages. Google AMP lets pages load faster on phones. Nevertheless, AMP-powered pages are aesthetically unpleasant the majority of the time.

Instapage fixes that by using AMP to power their pages while maintaining the looks of their design templates. {Be warned though: some features might not be compatible with AMP. The counter, for example, can’t be added while utilizing AMP. This function is just available in the advanced, Enterprise plan.

 

Webinars

You’ll be glad to know that there are webinars readily available on Instapage. The topics generally focus around lead generation tips and strategies. These webinars are conducted by Instapage staff of different levels. This makes you truly feel like the business is totally invested in your success.

There are brand-new webinars on the horizon. And even if you’re unable to participate, the webinars will be provided to you should you want them.

On top of webinars, you also gain access to their marketing guides, e-books, podcast, and blog sites. If you’re only just starting out, these might end up being important resources to your success.

 

The Basics

As with the majority of cloud-based software, you are required to sign up for an account. If you have a Google account, you simply log in and you’re pretty much all set to go. As soon as you have actually managed to finalize your account, you can begin producing a landing page.

From the dashboard, you’ll have 2 choices. You can develop a new page or create a group (an organized way of grouping pages).

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In this example, we’ll focus on building a single page. Click Create New Page will bring up 3 choices. You can develop a Standard Page, an AMP Page (developed for mobile) and Upload Instapage File. Let’s produce a standard page for now.

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Clicking Standard Page will reroute you to the Templates page. Here you’ll be shown a few design templates as well as a choice to create a design from scratch. The navigation bar can assist you filter your choices based upon what type of landing page you need. Instapage has templates for webinars, lead generation, two-step verification and more.

Most of the provided design templates look sleek and modern. Although, they are reminiscent of other marketing emails you have actually most likely seen elsewhere. It’s extremely recommended that you make some modifications and make these landing pages your own.

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Hovering over the templates will allow you to preview each one. Once you’ve made your choice, just select your template to name your page! After that, you’ll be brought to the Instapage Editor. Using Instapage

 

The Instapage Editor

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The Instapage Editor is where the designing will take place. For this example, we’ve chosen one of the complimentary design templates Instapage provides. The interface is instinctive and easy to comprehend. Those who aren’t used to drag and drop builders would have the ability to get the hang of it in no time.

Right away you can revise the text and position them where you wish to. The template is divided into different blocks or areas. Similar to text and images, you can move blocks around easily. You can include brand-new blocks or eliminate ones you don’t need.

Each block permits you to place new material. You can add descriptions, testimonials, pricing information and other appropriate information.

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The navigation bar gives you fast access to their modification tools. From there you can add headlines, paragraphs, images, videos and call-to-action buttons. You can likewise include forms should you require them. Here you can discover social networking buttons that you can include anywhere on the landing page.

You ought to be able to develop new pages in minutes once you get used to it. With a few minor tweaks, we were able to make modifications to the template and make it match our needs.

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Create A/B Tests

You will find the A/B Testing button on the upper left-hand side of the Instapage Editor. Here you can produce different variations of your landing pages for testing. You’ll be able to experiment on call-to-actions or images and see which versions your visitors would like best.

It’s an essential function that users would not find on other landing page builders. You can test one page against a completely different page on Instapage.

 

Create Forms

You begin by adding a form widget which is conveniently located in the navigation bar.

You’ll be shown 4 alternatives as soon as you’ve successfully generated a form. You have button style, form style, submission and multistep. Using Instapage

– Button style: Let’s you make modifications to the CTA label, font, font size, color and effects.

– Form style: Change the color of field colors and labels. Define the position of the labels.

– Form Submissions: Define what happens after the user sends the responses. You can set off downloads or page redirects upon submission. You can also insert a thank you message.

– Multistep Form: Perfect for user submissions that need multiple actions.

These solutions make Instapage perfect for creating lead magnets.

 

Instablocks

As pointed out earlier, creating a landing page through the Instapage Editor uses blocks. These are areas you add to a page to place more content. While it’s easy to include blocks, it can become a problem if you’re working on numerous landing pages at a time.

Instablocks lets you set a customized block you can use throughout different pages. That way, your blocks are consistent and producing pages can be done quicker. If you have Instablocks set up and all set to load, producing a page can be performed in minutes.

You can produce elements like headers, pricing information or product benefits ahead of time. Then when you develop a brand-new page, you simply include these blocks to your landing page and you’re done.

 

Global Blocks

Global Blocks work the exact same way as a regular block. What it does differently, however, is the ability to make changes on a global scale. Say you have 30 landing pages and you need to alter the same line of text across all of them. How do you do it?

With Global Blocks, any modification you make to one block will be applied to other emails that are linked to the same block.

This way, you won’t be forced to make individual modifications. Footer details, for instance, can be updated with new details in a second.

Global Blocks are only available if you’re registered for the Enterprise plan.

 

Collaboration

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Instapage lets users work together through its integrated commenting system. Anyone currently on the page can leave a comment for other collaborators. In this manner, staff members can have a dynamic conversation about what changes need to be made.

 

Mobile View

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Users are shown the desktop iteration of the landing page by default. But you can switch between desktop and mobile versions. Switching to the mobile version shows what your page would look like when seen through a mobile phone.

Analytics

On the upper right-hand side of the navigation bar is the settings button for Instapage’s tracking features. Click the button to discover a variety of options for incorporating other tools to your page.

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Here you’ll find alternatives to include SEO details, conversion rate goals, Google Analytics and Tag Manager, Facebook Pixel and more.

Using Instapage

Publishing a Landing Page

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When you’re finished with your landing page, you can proceed and publish. Publishing is simple. If you’ve forgotten to include some details, Instapage will remind you. If there are no errors found, you’ll be offered a couple of methods to release your page.

– Custom domain: Allows you to release a page to any domain you own.

– WordPress: Lets you release pages on WordPress. Publishing on WordPress requires you to set up the Instapage WordPress plugin.

– Drupal: Lets you release pages on Drupal.

– Facebook: Publish your landing page as a tab in your Facebook page.

– Demo page: Select this alternative if you wish to release the page as a subdomain under pagedemo.co

 

Support

Instapage offers you access to a help center with educational materials, email, chat and phone assistance.

The Help Center gives you all the education you require to develop your own landing pages. Learn about:

– Producing a landing page and dealing with the landing page builder

– Improving your mobile responsive features

– Using the page sections, editing background, text and images

– Dealing with the image supervisor and BigStock

– Implementing parallax scrolling background

– Utilizing the CSS editor module

– Executing Twitter Cards code on your landing page

– Creating and editing forms

– Publishing your landing page on various platforms and domains

– Assigning a 404 page

– Incorporating 3rd party tracking options

– A/B testing

– Viewing and dealing with your data

– Integrating Instapage with other platforms

– Dealing with customers & users

– Handling your account, organizing landing pages and handling custom domains

Video tutorials are readily available to get you started and there are tons of helpful articles you can check out.

Instapage offers you also with an onboarding webinar that can teach you the basics of using the platform in 30 minutes.

There is also a community forum where you can ask your concerns and request assistance from other users.

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The Email and Chat Customer Support is readily available 24/7 and the response time for your tickets is great. The support team will be able to assist you will all types of problems in record time. This includes everything from having difficulties setting up a new domain to adding HTML code and also landing page design and A/B testing pointers.

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For premium users, benefit from a design template design review. In other words, the conversion specialists at Instapage will take a look at your page and will tell you precisely what you require to change to improve conversions.

The Phone Support is only offered to clients who register for the premium plan.

Instapage offers you with 3rd party integrations that make your job as a marketer a lot simpler. Here’s a list of a few of the apps that Instapage integrates with:

– Email marketing and marketing automation software (HubSpot, MailChimp, AWeber, Constant Contact, Campaign Monitor, GetResponse, e-goi, mad mini, Marketo, InfusionSoft, ActiveCampaign, Autopilot)

– CRM: integrate your information with companies like (SalesForce, Zoho CRM, InfusionSoft, ActiveCampaign)

– Webinar (GoToWebinar)

– Analytics (Google Analytics, KISSmetrics, Mixpanel, Marketo)

– Platforms (WordPress and Drupal)

– Social media (Facebook)

– Workflow (Zapier)

 

Instapage Pros and Cons

Pros Using Instapage

– Has an intuitive drag and drop builder. Great for newbies.

– Instablock saves you time, particularly when producing numerous pages with the same template.

– You can perform split testing.

– Great integration with popular tracking tools and analytics.

– More than 200 customizable templates available.

– Heatmap visualizer helps you see which areas draw attention.

Cons

– The product can be pricey. Strategies begin at $99 per month (billed each year).

– You can only set one font for all headings.

– Could use a few more widgets in the Editor.

– Advanced modifications should be done through CSS which sort of beats the purpose of the product.

 

Pricing

Core: $79/month or $69/month (billed yearly)

– Mobile-responsive builder

– Real-time collaboration

– Instablocks

– 20+ integrations

Optimizer: $129/month or $99/month (billed every year)

– All Core functions, plus:

– Complete A/B testing

– Heatmaps

– Dynamic text replacement

– Advertising attribution

Team & Agency: $229/month or $179/month (billed annually)

– All Optimizer functions, plus:

– 15 private subaccounts

– Branded lead notices

– Audit log

Enterprise: By quote

– All Team & Agency features, plus:

– Customer Success Manager

– Professional services

– Migration services

– Advanced publishing

Instapage does have a free 14-day trial for you.

 

Just click here to beging your 14-day trial now!

 

Final Thoughts Using Instapage

Instapage is a great service to put your money on, in order to get yourself a powerful landing page platform.

Instapage provides you various integration options to keep you connected to your customers through all possible resources. More than 20 marketing tools can be incorporated which is way more than you might actually need.

Your designs will be very responsive on mobile devices. It is so vital because most of us use tabs and smart devices these days. Using Instapage

Your conversion rate will increase considerably as your consumers get a much better online experience on your site.

Want a particular design template? You can import any template from any landing page within minutes. Instapage will assist you reproduce the design. It will create it as a template so that you can further personalize it the way you like.

If you have limited time offers every once in a while, you can take advantage of the countdown timers offered. It’s an excellent marketing method as your consumers can see the clock ticking towards the end of a particular sale deal.

There is no limit to the variety of distinct monthly visitors on your website. If your site is succeeding, have as much visitors as you like. It’s a great plus point since lots of other software set a limitation to the number of unique visitors in a month.

If you get stuck at any point, the support personnel is there all the time. Get your queries figured out so that your webpage doesn’t suffer at any expense.

The whole process is kept extremely easy that even if you have not much knowledge of website developing.

Analytics and charts will assist you make much better business decisions for the future.

Using Instapage

If you’re certain that Instapage is the landing page builder for you, just click here to begin your 14-day free trial!