Landing pages are among the very best ways to sell items online and collect e-mail leads. Webflow Vs Instapage

Webflow Vs Instapage

To assist you produce a page with a high conversion rate, without any coding experience, there is Instapage. This great tool allows you to generate landing pages without the need to study coding or web design.

 

Features Webflow Vs Instapage

 

Drag and Drop

Instapage offers true drag and drop function for editing. It is the main reason people register for the service because this means you can place text and other elements exactly where you want them. You’re not locked to grids as compared to the other competitors.

This feature has actually been applauded for being simple to utilize. You can change text and add images and videos instantly. If mastered, you should be able to create mobile-friendly landing pages in minutes.

Including widgets adds to the functionality of your pages. Need a countdown timer? There’s a widget for that. Require an opt-in form? You can add them just as quickly. You’ll have the ability to develop landing pages that meet your requirements thanks to the drag and drop function.

Webflow Vs Instapage

Templates

There are over 200 landing page templates offered to you on Instapage. These design templates, combined with Instapage’s modification functions, will assist you produce landing pages unique to your product.

All Instapage templates are mobile-responsive which is usable for audiences who utilize their mobile phones regularly.

 

Landing Page Monitoring

There is also a substantial need to track your landing pages. Instapage addresses those concerns through their monitoring tools. You get access to heatmaps (behavioral mapping), A/B (split) testing, Google Tag Manager and more.

 

Instablocks

Instablocks is among the site’s unique functions. What it does is permit you to build landing pages developed for mass deployment. Use this feature to produce constant page designs across different brands. You could produce a component once and easily reuse it whenever it’s applicable. It’s an absolute time-saver.

 

Customization

Users are able to get royalty-free stock photos straight from the builder tool. Instapage also has a library of 5,000 font styles available. There’s no limit to what kinds of landing pages you can produce!

When working with a team just remember: you need to collaborate changes so everybody’s in the loop.

Good thing, Instapage has real-time collaboration tools you can use. For instance, users can leave comments on landing pages during the designing phase.

These are just some of the functions you can get out of Instapage. The website does have a totally free trial for 14-days if you ever wish to try it out on your own.

 

Heatmaps

instapage-heatmaps

If you have no idea how your users are engaging on your pages, heatmaps is the answer. Instapage has a feature that can track user actions through your landing page. You can see the results from the heatmap menu located on your dashboard.

 

AdWords Integration

You can choose to include AdWords to your Instapage account because having Google AdWords incorporated into this platform is an advantage. Doing so will let you release an AdWords campaign straight from Instapage.

Activating this function will let you track your ROI without the hassle to log in somewhere else.

 

Google AMP

With more users on their phones, it’s even more crucial to produce mobile-friendly pages. Google AMP lets pages load easier on phones. However, AMP-powered pages are visually unattractive most of the time.

Instapage resolves that by utilizing AMP to power their pages while keeping the looks of their templates. {Be keen though: some functions may not work with AMP. The counter, for instance, can’t be added while utilizing AMP. This feature is just offered in the advanced, Enterprise plan.

 

Webinars

You’ll be happy to know that there are webinars available in Instapage. The subjects typically focus around lead generation pointers and strategies. These webinars are conducted by Instapage employees of different levels. This makes you truly feel like the company is absolutely invested in your success.

There are new webinars on the horizon. And even if you’re unable to attend, the webinars will be provided for you must you want them.

On top of webinars, you can also access their marketing guides, e-books, podcast, and blogs. If you’re only just starting, these might wind up being important resources to your success.

 

The Basics

Similar to most cloud-based software, you will need to register for an account. If you have a Google account, you just log in and you’re basically ready to go. As soon as you’ve managed to create your account, you can begin creating a landing page.

From the dashboard, you’ll have 2 choices. You can create a brand-new page or produce a group (a systematic method of grouping pages).

instapage-create-1

In this example, we’ll focus on building a single page. Click Create New Page will bring up 3 options. You can produce a Standard Page, an AMP Page (designed for mobile) and Upload Instapage File. Let’s produce a standard page for now.

instapage-create-2

Clicking Standard Page will reroute you to the Templates page. Here you’ll be presented with a few templates as well as an alternative to develop a style from scratch. The navigation bar can help you filter your options based upon what sort of landing page you need. Instapage has templates for lead generation, two-step verification, webinars and more.

Most of the available templates look modern and sleek. Although, they are reminiscent of other marketing e-mails you have actually most likely seen somewhere. It’s extremely advised that you make some modifications and make these landing pages your own.

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Hovering over the design templates will enable you to preview each one. And when you have made your selection, simply select your template to name your page! After that, you’ll be brought to the Instapage Editor. Webflow Vs Instapage

 

The Instapage Editor

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The Instapage Editor is where the design editing will occur. For this example, we’ve chosen one of the complimentary design templates Instapage provides. The interface is instinctive and easy to understand. Those who aren’t used to drag and drop builders would be able to get the hang of it in no time.

Right away you can modify the text and move them where you want to. The design template is divided into different areas or blocks. Just like images and text, you can reposition blocks around easily. You can include new blocks or remove ones you don’t want.

Each block enables you to insert new material. You can include testimonials, descriptions, pricing details and other relevant information.

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The navigation bar gives you quick access to their customization tools. From there you can add headlines, paragraphs, images, videos and call-to-action buttons. You can also add forms should you require them. Here you can discover social media buttons that you can include anywhere on the landing page.

You will be able to produce new pages in minutes once you get used to it. With a couple of small tweaks, we were able to make changes to the template and make it suit our needs.

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Create A/B Tests

You will discover the A/B Testing button on the upper left-hand side of the Instapage Editor. Here you can develop various versions of your landing pages for testing. You’ll be able to experiment on call-to-actions or images and see which variations your visitors would like most.

It’s an important feature that people would not see on other landing page builders. You can check one page against a totally different page on Instapage.

 

Create Forms

You begin by including a form widget which is conveniently located at the navigation bar.

You’ll be presented with 4 choices as soon as you have effectively generated a form. You have button style, form style, submission and multistep. Webflow Vs Instapage

– Button style: Let’s you make changes to the CTA label, font style, font size, color and effects.

– Form style: Modify the color of labels and field colors. Define the position of the labels.

– Form Submissions: Define what occurs after the user sends the answers. You can set off downloads or page redirects upon submission. You can also put a thank you message.

– Multistep Form: Perfect for user submissions that need several steps.

These services make Instapage perfect for generating lead magnets.

 

Instablocks

As mentioned earlier, creating a landing page through the Instapage Editor makes use of blocks. These are sections you add to a page to insert additional material. While it’s easy to add blocks, it can become a burden if you’re dealing with numerous landing pages at a time.

Instablocks lets you set a custom block you can utilize across various pages. That way, your blocks are consistent and creating pages can be done quicker. If you have Instablocks set up and all set to load, producing a page can be done in minutes.

You can develop elements like headers, product benefits or pricing information ahead of time. Then when you create a brand-new page, you just add these blocks to your landing page and you’re done.

 

Global Blocks

Global Blocks work the exact same way as a regular block. What it does in a different way, however, is the ability to make modifications on an international scale. Say you have 30 landing pages and you have to change the same line of text across all of them. How do you do it?

With Global Blocks, any modification you make to one block will be applied to other e-mails that are connected to the same block.

This way, you will not be forced to make individual changes. Footer details, for example, can be changed with new information in a second.

Global Blocks are only available if you’re registered for the Enterprise plan.

 

Collaboration

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Instapage lets users work together through its built-in commenting system. Anyone currently on the page can leave a comment for other collaborators. This way, staff members can have a dynamic conversation about what changes need to be made.

 

Mobile View

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Users are shown the desktop version of the landing page by default. But you can toggle between desktop and mobile versions. Changing to the mobile version shows what your page would look like when viewed through a phone screen.

Analytics

On the upper right-hand side of the navigation bar is the settings button for Instapage’s tracking features. Click the button to discover a variety of options for incorporating other tools to your page.

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Here you’ll discover choices to include SEO details, conversion rate goals, Google Analytics and Tag Manager, Facebook Pixel and more.

Webflow Vs Instapage

Publishing a Landing Page

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Once you’re finished with your landing page, you can go on and publish. Publishing is easy. If you have actually forgotten to add some information, Instapage will remind you. If there are no errors found, you’ll be provided a few ways to release your page.

– Custom domain: Permits you to release a page to any domain you own.

– WordPress: Lets you release pages on WordPress. Publishing on WordPress requires you to install the Instapage WordPress plugin.

– Drupal: Lets you release pages on Drupal.

– Facebook: Publish your landing page as a tab on your Facebook page.

– Demo page: Choose this option if you want to publish the page as a subdomain under pagedemo.co

 

Support

Instapage offers you access to a help center with informative materials, email, chat and phone assistance.

The Help Center gives you all the education you require to construct your own landing pages. Learn about:

– Creating a landing page and working with the landing page builder

– Improving your mobile responsive features

– Using the page areas, modifying background, text and images

– Dealing with the image manager and BigStock

– Implementing parallax scrolling background

– Utilizing the CSS editor module

– Implementing Twitter Cards code on your landing page

– Developing and modifying forms

– Publishing your landing page on various platforms and domains

– Assigning a 404 page

– Integrating 3rd party tracking options

– A/B testing

– Viewing and working with your data

– Integrating Instapage with other platforms

– Working with customers & users

– Handling your account, grouping landing pages and handling custom domains

Video tutorials are available to get you started and there are lots of useful articles you can check out.

Instapage provides you also with an onboarding webinar that can teach you the basics of using the platform in thirty minutes.

There is also a community forum where you can post your concerns and request help from other users.

instapage-support-1

The Email and Chat Customer Support is readily available 24/7 and the response time for your tickets is great. The support team will be able to help you will all kinds of issues in record time. This includes everything from having trouble setting up a new domain to adding HTML code and also landing page design and A/B testing tips.

instapage-support-2

For premium users, benefit from a design template design review. In other words, the conversion professionals at Instapage will take a look at your page and will inform you precisely what you need to change to enhance conversions.

The Phone Support is only available to clients who sign up for the premium plan.

Instapage supplies you with 3rd party integrations that make your job as a marketer a lot easier. Here’s a list of some of the apps that Instapage integrates with:

– Email marketing and marketing automation software (HubSpot, MailChimp, AWeber, Constant Contact, Campaign Monitor, GetResponse, e-goi, mad mini, Marketo, InfusionSoft, ActiveCampaign, Autopilot)

– CRM: integrate your information with companies like (SalesForce, Zoho CRM, InfusionSoft, ActiveCampaign)

– Webinar (GoToWebinar)

– Analytics (Google Analytics, KISSmetrics, Mixpanel, Marketo)

– Platforms (WordPress and Drupal)

– Social media (Facebook)

– Workflow (Zapier)

 

Instapage Advantages and Disadvantages

Pros Webflow Vs Instapage

– Has an intuitive drag and drop function. Great for beginners.

– Instablock saves you time, especially when developing numerous pages with the same template.

– You can carry out split testing.

– Great integration with popular tracking tools and analytics.

– More than 200 customizable templates available.

– Heatmap visualizer helps you see which sections draw attention.

Cons

– The product can be pricey. Strategies start at $99 per month (billed annually).

– You can only set one font for all headings.

– Could use a few more widgets in the Editor.

– Advanced changes should be done through CSS which kind of beats the purpose of the product.

 

Pricing

Core: $79/month or $69/month (billed each year)

– Mobile-responsive builder

– Real-time collaboration

– Instablocks

– 20+ integrations

Optimizer: $129/month or $99/month (billed annually)

– All Core functions, plus:

– Complete A/B testing

– Heatmaps

– Dynamic text replacement

– Advertising attribution

Team & Agency: $229/month or $179/month (billed each year)

– All Optimizer functions, plus:

– 15 private subaccounts

– Branded lead notifications

– Audit log

Enterprise: By quote

– All Team & Agency functions, plus:

– Customer Success Manager

– Professional services

– Migration services

– Advanced publishing

Instapage does have a free 14-day trial for you.

 

Click here to beging your 14-day trial now!

 

Final Thoughts Webflow Vs Instapage

Instapage is a great service to put your money on, in order to get yourself an effective landing page platform.

Instapage gives you numerous integration options to keep you linked to your customers through all possible resources. More than 20 marketing tools can be incorporated which is way more than you might actually require.

Your designs will be highly responsive on mobile phones. It is so vital because most of us use tabs and smart devices nowadays. Webflow Vs Instapage

Your conversion rate will increase considerably as your visitors get a much better online experience on your site.

Want a specific design template? You can import any template from any landing page within minutes. Instapage will assist you duplicate the style. It will design it as a template so that you can further customize it the way you like.

If you come up with limited time offers from time to time, you can make the most of the countdown timers available. It’s a fantastic marketing method as your visitors can see the clock ticking towards the end of a particular sale deal.

There is no limit to the variety of unique monthly visitors on your website. If your website is succeeding, have as much visitors as you like. It’s a fantastic plus point due to the fact that numerous other software set a limit to the number of unique visitors in a month.

If you get stuck at any point, the support team is there all the time. Get your inquiries figured out so that your web page does not suffer at any cost.

The process is kept incredibly simple that even if you have not much knowledge of site creating.

Analytics and graphs will help you make better business decisions for the future.

Webflow Vs Instapage

If you’re convinced that Instapage is the landing page builder for you, just click here to begin your 14-day trial!