Landing pages are one of the best ways to sell items online and gather email leads. What Is Instapage Used For

What Is Instapage Used For

To assist you develop a page with a high conversion rate, with no coding experience, there is Instapage. This amazing tool lets you build landing pages without the need to know coding or web design.

 

Features What Is Instapage Used For

 

Drag and Drop

Instapage offers true drag and drop functionality for editing. It is the main factor people register for the service because this means you can position text and other components exactly where you want them. You aren’t locked to grids as compared to the other competitors.

This feature has actually garnered admiration for being easy to use. You can alter text and include images and videos instantly. If mastered, you should be able to produce mobile-friendly landing pages in minutes.

Adding widgets increases the functionality of your pages. Require a countdown timer? There’s a widget for that. Need an opt-in form? You can add them just as easily. You’ll have the ability to produce landing pages that fulfill your requirements thanks to the drag and drop feature.

What Is Instapage Used For

Templates

There are over 200 landing page design templates offered to you on Instapage. These design templates, together with Instapage’s personalization functions, will help you create landing pages unique to your business.

All Instapage templates are mobile-responsive which is ideal for audiences who utilize their phones regularly.

 

Landing Page Monitoring

There is also a huge requirement to track your landing pages. Instapage addresses those needs through their monitoring tools. You get access to heatmaps (behavioral mapping), A/B (split) testing, Google Tag Manager and more.

 

Instablocks

Instablocks is among the site’s distinct functions. What it does is permit you to build landing pages developed for mass deployment. Use this feature to create consistent page styles across various brands. You can develop a component once and simply use it again whenever it’s applicable. It’s quite the time-saver.

 

Customization

Users are able to purchase royalty-free stock photos directly from the builder tool. Instapage also has a library of 5,000 fonts offered. There’s no limit to what types of landing pages you can produce!

When dealing with a team just remember: you must coordinate modifications so everybody’s on the same page.

Luckily, Instapage has real-time collaboration tools you can utilize. For example, users can leave comments on landing pages during the design phase.

These are just some of the features you can get out of Instapage. The website does have a free trial for 14-days if you ever wish to check it out for yourself.

 

Heatmaps

instapage-heatmaps

If you have no idea how your visitors are engaging on your pages, heatmaps is the solution. Instapage has a function that can track user movement through your landing page. You can get the results from the heatmap menu located on your dashboard.

 

AdWords Integration

You can choose to add AdWords to your Instapage account because having Google AdWords integrated into this platform is an advantage. Doing so will let you launch an AdWords project directly from Instapage.

Enabling this feature will let you see your ROI without the hassle to log in elsewhere.

 

Google AMP

With more users viewing pages through their phones, it’s a lot more important to create mobile-friendly pages. Google AMP lets pages load faster on phones. Nevertheless, AMP-powered pages are aesthetically unpleasant most of the time.

Instapage solves that by utilizing AMP to power their pages while staying consistent with the looks of their templates. {Be keen though: some features might not be compatible with AMP. The counter, for instance, can’t be added while utilizing AMP. This feature is just offered in the advanced, Enterprise plan.

 

Webinars

You’ll be happy to know that there are webinars offered on Instapage. The subjects normally focus around lead generation pointers and strategies. These webinars are conducted by Instapage staff of different levels. This makes you really feel like the business is absolutely invested in your success.

There are brand-new webinars on the horizon. And even if you’re unable to attend, the webinars will be provided to you if you want them.

On top of webinars, you also gain access to their marketing guides, e-books, podcast, and blogs. If you’re just starting, these might wind up being important resources to your success.

 

The Basics

As with many cloud-based software, you are required to sign up for an account. If you have a Google account, you simply log in and you’re basically all good to go. As soon as you have actually managed to set up your account, you can begin developing a landing page.

From the dashboard, you’ll have 2 options. You can produce a new page or develop a group (an organized way of grouping pages).

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In this example, we’ll concentrate on constructing a single page. Click Create New Page will show you 3 choices. You can produce a Standard Page, an AMP Page (developed for mobile) and Upload Instapage File. Let’s produce a standard page for now.

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Clicking Standard Page will redirect you to the Templates page. Here you’ll be presented with a number of design templates as well as a choice to develop a style from scratch. The navigation bar can help you filter your options based on what kind of landing page you need. Instapage has design templates for webinars, lead generation, two-step verification and more.

Most of the available design templates look sleek and modern. However, they are reminiscent of other marketing e-mails youhave probably seen somewhere. It’s highly recommended that you make some modifications and make these landing pages your own.

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Hovering over the design templates will enable you to see each one. As soon as you have made your choice, simply select your template and name your page! After that, you’ll be directed the Instapage Editor. What Is Instapage Used For

 

The Instapage Editor

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The Instapage Editor is where the design editing will take place. For this example, we’ve chosen one of the complimentary design templates Instapage offers. The interface is instinctive and simple to understand. Those who aren’t used to drag and drop builders would have the ability to master it in no time.

Right away you can modify the text and position them where you want to. The design template is divided into various areas or blocks. Similar to images and text, you can reposition blocks around easily. You can add brand-new blocks or get rid of ones you do not need.

Each block permits you to insert new material. You can include testimonials, descriptions, pricing information and other appropriate details.

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The navigation bar gives you quick access to their modification tools. From there you can include headings, paragraphs, images, videos and call-to-action buttons. You can likewise add forms should you need them. Here you can find social networking buttons that you can add anywhere on the landing page.

You will be able to create new pages in minutes when you get used to it. With a few small tweaks, we had the ability to make modifications to the template to make it match our requirements.

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Create A/B Tests

You will find the A/B Testing button on the upper left-hand side of the Instapage Editor. Here you can develop different versions of your landing pages for a sort of simulation. You’ll have the ability to experiment on call-to-actions or images and see which versions your visitors would like best.

It’s an important function that people would not see on other landing page builders. You can test one page against a completely different page on Instapage.

 

Create Forms

You begin by adding a form widget which is conveniently situated at the navigation bar.

You’ll be presented with four options as soon as you have successfully created a form. You have button style, form style, submission and multistep. What Is Instapage Used For

– Button style: Allows you to make changes to the CTA label, font style, font size, color and effects.

– Form style: Change the color of labels and field colors. Define the position of the labels.

– Form Submissions: Define what happens after the user submits the answers. You can trigger downloads or page redirects upon submission. You can also place a thank you message.

– Multistep Form: Perfect for user submissions that need multiple steps.

These solutions make Instapage perfect for producing lead magnets.

 

Instablocks

As mentioned earlier, creating a landing page through the Instapage Editor makes use of blocks. These are areas you add to a page to insert more content. While it’s simple to add blocks, it can end up being a problem if you’re dealing with numerous landing pages at a time.

Instablocks lets you set a custom block you can use across various pages. That way, your blocks are consistent and producing pages can be done faster. If you have Instablocks set up and prepared to load, creating a page can be done in minutes.

You can create different parts like headers, pricing details or product benefits ahead of time. Then when you create a brand-new page, you simply include these blocks to your landing page and you’re done.

 

Global Blocks

Global Blocks work the exact same way as a regular block. What it does differently, however, is the capability to make changes on a global scale. Say you have 30 landing pages and you have to change the same line of text throughout all of them. How do you do it?

With Global Blocks, any modification you make to one block will be applied to other emails that are connected to the same block.

This way, you won’t be required to make individual changes. Footer details, for instance, can be updated with new details in a second.

Global Blocks are just available if you’re signed up for the Enterprise plan.

 

Collaboration

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Instapage lets users work together through its integrated commenting system. Anybody looking at the page can leave a comment for other collaborators. In this manner, members can have a dynamic discussion about what changes are to be made.

 

Mobile View

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Users are given the desktop iteration of the landing page by default. But you can switch between desktop and mobile versions. Switching to the mobile version reveals what your page would appear like when viewed through a mobile phone.

Analytics

On the upper right-hand side of the navigation bar is the settings button for Instapage’s tracking features. Click the button to discover a number of options for incorporating other tools to your page.

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Here you’ll find alternatives to include SEO information, conversion rate goals, Google Analytics and Tag Manager, Facebook Pixel and more.

What Is Instapage Used For

Publishing a Landing Page

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When you’re done with your landing page, you can proceed and publish. Publishing is easy. If you have actually forgotten to include some details, Instapage will remind you. If there are no errors discovered, you’ll be offered a few ways to publish your page.

– Custom domain: Enables you to publish a page to any domain you own.

– WordPress: Lets you publish pages on WordPress. Publishing on WordPress requires you to install the Instapage WordPress plugin.

– Drupal: Lets you release pages on Drupal.

– Facebook: Publish your landing page as a tab on your Facebook page.

– Demo page: Pick this option if you wish to release the page as a subdomain under pagedemo.co

 

Support

Instapage gives you access to a help center with informative materials, e-mail, chat and phone assistance.

The Help Center supplies you all the education you need to build your own landing pages. Learn about:

– Creating a landing page and dealing with the landing page builder

– Improving your mobile responsive functions

– Using the page areas, editing background, text and images

– Working with the image manager and BigStock

– Implementing parallax scrolling background

– Using the CSS editor module

– Executing Twitter Cards code on your landing page

– Developing and editing forms

– Publishing your landing page on various domains and platforms

– Assigning a 404 page

– Incorporating 3rd party tracking options

– A/B testing

– Viewing and dealing with your data

– Integrating Instapage with other platforms

– Dealing with customers & users

– Managing your account, organizing landing pages and handling custom domains

Video tutorials are offered to get you started and there are lots of handy articles you can read.

Instapage supplies you likewise with an onboarding webinar that can teach you the fundamentals of using the platform in 30 minutes.

There is also a community forum where you can post your concerns and ask for assistance from other users.

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The Email and Chat Customer Support is readily available 24/7 and the response time for your tickets is remarkable. The support team will be able to help you will all kinds of issues in record time. This consists of everything from having trouble establishing a new domain to adding HTML code and also landing page design and A/B testing suggestions.

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For premium users, benefit from a template design review. In other words, the conversion specialists at Instapage will have a look at your page and will inform you exactly what you require to change to enhance conversions.

The Phone Support is only offered to clients who register for the premium plan.

Instapage provides you with 3rd party integrations that make your task as an online marketer so much simpler. Here’s a list of some of the apps that Instapage integrates with:

– E-mail marketing and marketing automation software (HubSpot, MailChimp, AWeber, Constant Contact, Campaign Monitor, GetResponse, e-goi, mad mini, Marketo, InfusionSoft, ActiveCampaign, Autopilot)

– CRM: integrate your information with companies like (SalesForce, Zoho CRM, InfusionSoft, ActiveCampaign)

– Webinar (GoToWebinar)

– Analytics (Google Analytics, KISSmetrics, Mixpanel, Marketo)

– Platforms (WordPress and Drupal)

– Social media (Facebook)

– Workflow (Zapier)

 

Instapage Pros and Cons

Pros What Is Instapage Used For

– Has an intuitive drag and drop feature. Great for newbies.

– Instablock saves you time, particularly when producing numerous pages with the same template.

– You can carry out split testing.

– Great integration with popular tracking tools and analytics.

– More than 200 customizable design templates available.

– Heatmap visualizer lets you see which areas draw attention.

Cons

– The product can be expensive. Strategies start at $99 each month (billed yearly).

– You can only set one font style for all headings.

– Could use a few more widgets in the Editor.

– Advanced changes should be done through CSS which kind of beats the purpose of the product.

 

Pricing

Core: $79/month or $69/month (billed annually)

– Mobile-responsive builder

– Real-time collaboration

– Instablocks

– 20+ integrations

Optimizer: $129/month or $99/month (billed annually)

– All Core functions, plus:

– Unrestricted A/B testing

– Heatmaps

– Dynamic text replacement

– Advertising attribution

Team & Agency: $229/month or $179/month (billed annually)

– All Optimizer features, plus:

– 15 private subaccounts

– Branded lead notices

– Audit log

Enterprise: By quote

– All Team & Agency functions, plus:

– Customer Success Manager

– Expert services

– Migration services

– Advanced publishing

Instapage does provide a free 14-day trial for you.

 

Click here to beging your 14-day trial now!

 

Final Thoughts What Is Instapage Used For

Instapage is a fantastic service to put your money on, in order to get yourself an effective landing page platform.

Instapage gives you various integration choices to keep you connected to your customers through all possible resources. More than 20 marketing tools can be incorporated which is way more than you might actually require.

Your designs will be quite responsive on mobile phones. It is so important because the majority of us use tabs and mobile phones nowadays. What Is Instapage Used For

Your conversion rate will increase substantially as your customers get a better online experience at your website.

Want a specific template? You can import any design template from any landing page within minutes. Instapage will help you reproduce the design. It will design it as a template so that you can further customize it the way you like.

If you have limited time offers from time to time, you can take advantage of the countdown timers readily available. It’s a fantastic marketing technique as your consumers can see the clock ticking towards the end of a particular sale offer.

There is no limit to the variety of unique monthly visitors to your website. If your website is succeeding, have as many visitors as you like. It’s a fantastic plus point because numerous other software set a limit to the number of unique visitors in a month.

If you get stuck at any point, the support staff is there 24/7. Get your questions figured out so that your webpage doesn’t suffer at any expense.

The whole process is kept very basic that even if you have not much understanding of website developing.

Analytics and graphs will help you make much better business decisions for the future.

What Is Instapage Used For

If you are convinced that Instapage is the landing page builder for you, just click here to begin your 14-day free trial!