Landing pages are one of the best ways to offer items online and collect e-mail leads. What Is WordPress Instapage

What Is WordPress Instapage

To help you develop a page with a high conversion rate, with no coding experience, you have Instapage. This awesome tool allows you to generate landing pages without the need to study coding or web design.

 

Features What Is WordPress Instapage

 

Drag and Drop

Instapage offers true drag and drop feature for editing. It is the main factor people sign up for the service because this indicates you can put text and other elements exactly where you desire them. You’re not locked to grids as compared to the other competitors.

This function has actually been applauded for being simple to utilize. You can edit text and include images and videos quickly. If mastered, you can definitely have the ability to create mobile-friendly landing pages in minutes.

Adding widgets increases the functionality of your pages. Require a countdown timer? There’s a widget for that. Require an opt-in form? You can insert them just as easily. You’ll be able to create landing pages that meet your requirements thanks to the drag and drop function.

What Is WordPress Instapage

Templates

There are over 200 landing page design templates provided to you on Instapage. These templates, together with Instapage’s customization functions, will help you create landing pages specific to your business.

All Instapage templates are mobile-responsive which is perfect for audiences who utilize their mobile phones frequently.

 

Landing Page Monitoring

There is also a huge requirement to track your landing pages. Instapage addresses those issues through their monitoring tools. You get access to heatmaps (behavioral mapping), A/B (split) testing, Google Tag Manager and more.

 

Instablocks

Instablocks is one of the site’s special functions. What it does is enable you to build landing pages created for mass launching. Use this function to create consistent page designs across different brand names. You can develop an element once and easily use it again whenever it’s applicable. It’s an absolute time-saver.

 

Customization

Users are able to purchase royalty-free stock images directly from the builder tool. Instapage also has a library of 5,000 font styles readily available. There’s no limit to what kinds of landing pages you can create!

When working with a team just remember: you must coordinate changes so everybody’s on the same page.

Good thing, Instapage has real-time collaboration tools you can utilize. For instance, users can leave comments on landing pages during the designing stage.

These are only a few of the features you can get out of Instapage. The site does have a totally free trial for 14-days if you ever wish to try it out for yourself.

 

Heatmaps

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If you have no idea how your users are using your pages, heatmaps is the solution. Instapage has a function that can track user actions through your landing page. You can get the results from the heatmap menu located on your dashboard.

 

AdWords Integration

You can choose to add AdWords to your Instapage account because having Google AdWords incorporated into this platform really works. Doing so will let you introduce an AdWords project directly from Instapage.

Activating this feature will let you track your ROI without the hassle to log in somewhere else.

 

Google AMP

With more users viewing pages through their phones, it’s a lot more vital to create mobile-friendly pages. Google AMP lets pages load much faster on phones. Nevertheless, AMP-powered pages are visually unpleasant most of the time.

Instapage deals with that by using AMP to power their pages while keeping the looks of their design templates. {Be warned though: some functions might not work with AMP. The counter, for instance, can’t be included while utilizing AMP. This function is just available in the advanced, Enterprise plan.

 

Webinars

You’ll be happy to know that there are webinars available on Instapage. The subjects normally focus around lead generation pointers and strategies. These webinars are carried out by Instapage employees of various levels. This makes you truly feel like the business is absolutely invested in your success.

There are new webinars on the horizon. And even if you’re unable to participate, the webinars will be made available for you if you want them.

On top of webinars, you can also access their marketing guides, e-books, podcast, and blogs. If you’re just starting, these may wind up being valuable resources to your success.

 

The Basics

Similar to the majority of cloud-based software, you are required to register for an account. If you have a Google account, you just log in and you’re basically all set to go. Once you have actually managed to set up your account, you can begin developing a landing page.

From the dashboard, you’ll have 2 choices. You can create a new page or develop a group (an organized way of grouping pages).

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In this example, we’ll concentrate on developing a single page. Click Create New Page will bring up 3 choices. You can create a Standard Page, an AMP Page (designed for mobile) and Upload Instapage File. Let’s develop a basic page for now.

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Clicking on Standard Page will redirect you to the Templates page. Here you’ll be shown several templates and an option to produce a design from scratch. The navigation bar can help you filter your options based upon what kind of landing page you require. Instapage has design templates for webinars, lead generation, two-step verification and more.

The majority of the provided templates look modern and sleek. However, they are similar to other marketing e-mails you’ve probably seen somewhere. It’s highly recommended that you make some changes and make these landing pages your own.

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Hovering over the design templates will allow you to preview each one. As soon as you have made your selection, simply select your template to name your page! After that, you’ll be brought to the Instapage Editor. What Is WordPress Instapage

 

The Instapage Editor

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The Instapage Editor is where the designing will take place. For this example, we have selected from among the free templates Instapage offers. The user interface is intuitive and easy to understand. Those who aren’t used to drag and drop builders would have the ability to get the hang of it in no time.

Right away you can modify the text and move them where you want to. The design template is divided into different areas or blocks. Similar to text and images, you can move blocks around easily. You can include new blocks or remove ones you don’t want.

Each block allows you to place brand-new material. You can include testimonials, descriptions, pricing information and other pertinent information.

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The navigation bar offers you fast access to their customization tools. From there you can add headings, paragraphs, images, videos and call-to-action buttons. You can also add forms must you need them. Here you can discover social networking buttons that you can include anywhere on the landing page.

You should be able to create new pages in minutes once you get used to it. With a couple of small tweaks, we had the ability to make modifications to the template and make it match our needs.

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Create A/B Tests

You will discover the A/B Testing button on the upper left-hand side of the Instapage Editor. Here you can create different variations of your landing pages for testing. You’ll be able to experiment on call-to-actions or images and see which variations your audience would like most.

It’s an essential function that people would not find on other landing page builders. You can test one page against a totally different page on Instapage.

 

Create Forms

You start by adding a form widget which is conveniently located at the navigation bar.

You’ll be given 4 options when you’ve effectively generated a form. You have button style, form style, submission and multistep. What Is WordPress Instapage

– Button style: Let’s you make changes to the CTA label, font, font size, effects and color.

– Form style: Edit the color of field colors and labels. Define the position of the labels.

– Form Submissions: Define what occurs after the user submits the responses. You can trigger downloads or page redirects upon submission. You can also put a thank you message.

– Multistep Form: Perfect for user submissions that require several actions.

These options make Instapage perfect for creating lead magnets.

 

Instablocks

As mentioned previously, developing a landing page through the Instapage Editor uses blocks. These are sections you add to a page to place extra material. While it’s easy to include blocks, it can end up being a problem if you’re dealing with numerous landing pages at a time.

Instablocks lets you set a custom block you can use throughout different pages. That way, your blocks are consistent and developing pages can be done much faster. If you have Instablocks set up and all set to load, developing a page can be done in minutes.

You can produce different parts like headers, pricing information or product benefits ahead of time. Then when you develop a new page, you simply include these blocks to your landing page and you’re done.

 

Global Blocks

Global Blocks work the exact same way as a regular block. What it does in a different way, however, is the capability to make changes on an international scale. Say you have 30 landing pages and you need to change the same line of text throughout all of them. How do you do it?

With Global Blocks, any change you make to one block will be applied to other emails that are connected to the same block.

By doing this, you will not be forced to make individual changes. Footer details, for example, can be updated with new information in a second.

Global Blocks are only offered if you’re registered for the Enterprise plan.

 

Collaboration

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Instapage lets users work together through its built-in commenting system. Anybody currently on the page can leave comments for other partners. In this manner, members can have a dynamic conversation about what changes are to be made.

 

Mobile View

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Users are shown the desktop iteration of the landing page by default. But you can switch between desktop and mobile versions. Changing to the mobile version shows what your page would look like when seen through a smartphone.

Analytics

On the upper right-hand side of the navigation bar is the settings button for Instapage’s tracking features. Click the button to discover a variety of alternatives for integrating other tools to your page.

instapage-analytics

Here you’ll find alternatives to add SEO details, conversion rate goals, Google Analytics and Tag Manager, Facebook Pixel and more.

What Is WordPress Instapage

Publishing a Landing Page

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As soon as you’re finished with your landing page, you can proceed and publish. Publishing is simple. If you’ve forgotten to add some information, Instapage will remind you. If there are no errors found, you’ll be offered a couple of ways to publish your page.

– Custom domain: Enables you to publish a page to any domain you own.

– WordPress: Lets you publish pages on WordPress. Publishing on WordPress requires you to install the Instapage WordPress plugin.

– Drupal: Lets you release pages on Drupal.

– Facebook: Publish your landing page as a tab on your Facebook page.

– Demo page: Choose this option if you want to publish the page as a subdomain under pagedemo.co

 

Support

Instapage provides you access to a help center with informative materials, e-mail, chat and phone assistance.

The Help Center provides you all the education you require to construct your own landing pages. Learn about:

– Creating a landing page and working with the landing page builder

– Improving your mobile responsive functions

– Using the page sections, editing background, text and images

– Working with the image manager and BigStock

– Implementing parallax scrolling background

– Utilizing the CSS editor module

– Carrying out Twitter Cards code on your landing page

– Producing and modifying forms

– Publishing your landing page on different platforms and domains

– Assigning a 404 page

– Incorporating 3rd party tracking solutions

– A/B testing

– Viewing and working with your data

– Integrating Instapage with other platforms

– Working with customers & users

– Handling your account, organizing landing pages and handling custom domains

Video tutorials are available to get you started and there are tons of handy articles you can read.

Instapage provides you likewise with an onboarding webinar that can teach you the fundamentals of using the platform in thirty minutes.

There is also a community online forum where you can publish your questions and ask for help from other users.

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The Email and Chat Customer Support is available 24/7 and the response time for your tickets is incredible. The support team will be able to help you will all kinds of concerns in record time. This includes everything from having trouble establishing a new domain to adding HTML code and also landing page design and A/B testing ideas.

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For premium users, take advantage of a template design review. In other words, the conversion experts at Instapage will have a look at your page and will tell you exactly what you need to alter to improve conversions.

The Phone Support is only offered to consumers who sign up for the premium plan.

Instapage provides you with 3rd party integrations that make your task as an online marketer a lot simpler. Here’s a list of a few of the apps that Instapage integrates with:

– E-mail marketing and marketing automation software (HubSpot, MailChimp, AWeber, Constant Contact, Campaign Monitor, GetResponse, e-goi, mad mini, Marketo, InfusionSoft, ActiveCampaign, Autopilot)

– CRM: integrate your data with companies like (SalesForce, Zoho CRM, InfusionSoft, ActiveCampaign)

– Webinar (GoToWebinar)

– Analytics (Google Analytics, KISSmetrics, Mixpanel, Marketo)

– Platforms (WordPress and Drupal)

– Social media (Facebook)

– Workflow (Zapier)

 

Instapage Pros and Cons

Pros What Is WordPress Instapage

– Has an intuitive drag and drop function. Great for newbies.

– Instablock saves you time, specifically when developing numerous pages with the same template.

– You can carry out split testing.

– Great integration with popular tracking tools and analytics.

– More than 200 customizable design templates available.

– Heatmap visualizer helps you see which areas draw attention.

Cons

– The product can be pricey. Strategies start at $99 each month (billed each year).

– You can only set one font style for all headings.

– Could use a few more widgets in the Editor.

– Advanced modifications needs to be done through CSS which kind of beats the purpose of the product.

 

Pricing

Core: $79/month or $69/month (billed each year)

– Mobile-responsive builder

– Real-time collaboration

– Instablocks

– 20+ integrations

Optimizer: $129/month or $99/month (billed each year)

– All Core functions, plus:

– Unrestricted A/B testing

– Heatmaps

– Dynamic text replacement

– Advertising attribution

Team & Agency: $229/month or $179/month (billed each year)

– All Optimizer functions, plus:

– 15 private subaccounts

– Branded lead notices

– Audit log

Enterprise: By quote

– All Team & Agency features, plus:

– Customer Success Manager

– Expert services

– Migration services

– Advanced publishing

Instapage does provide a complimentary 14-day trial for you.

 

Click here to start your 14-day trial now!

 

Final Thoughts What Is WordPress Instapage

Instapage is a fantastic service to invest your money on, in order to get yourself a powerful landing page platform.

Instapage gives you numerous integration alternatives to keep you connected to your clients through all possible resources. More than 20 marketing tools can be integrated which is way more than you might really require.

Your designs will be quite responsive on mobile devices. It is so crucial since the majority of us use tabs and mobile phones these days. What Is WordPress Instapage

Your conversion rate will increase significantly as your consumers get a better online experience on your website.

Want a specific design template? You can import any design template from any landing page within minutes. Instapage will assist you replicate the style. It will develop it as a design template so that you can further personalize it the way you like.

If you come up with limited time offers every now and then, you can make the most of the countdown timers readily available. It’s a terrific marketing method as your customers can see the clock ticking towards the end of a specific sale deal.

There is no limit to the number of unique monthly visitors to your website. If your site is succeeding, have as much visitors as you like. It’s a great advantage since numerous other software set a limit to the number of unique visitors in a month.

If you get stuck at any point, the support personnel is there 24/7. Get your inquiries sorted out so that your web page does not suffer at any cost.

The whole process is kept very easy that even if you have not much knowledge of site developing.

Analytics and charts will help you make much better business decisions for the future.

What Is WordPress Instapage

If you’re convinced that Instapage is the landing page builder for you, just click here to start your 14-day free trial!