Landing pages are among the best methods to offer products online and collect email leads. Why Use Instapage

Why Use Instapage

To help you develop a page with a high conversion rate, without any coding experience, you have Instapage. This remarkable tool allows you to construct landing pages without the need to learn coding or web design.

 

Features Why Use Instapage

 

Drag and Drop

Instapage offers true drag and drop function for editing. It is the main factor people sign up for the service because this indicates you can put text and other components exactly where you want them. You’re not locked in grids as this is the case with the other competitors.

This performance has earned admiration for being simple to utilize. You can change text and add images and videos instantly. If mastered, you will be able to create mobile-friendly landing pages in minutes.

Including widgets adds to the functionality of your pages. Need a countdown timer? There’s a widget for that. Need an opt-in form? You can add them just as quickly. You’ll be able to develop landing pages that fulfill your requirements thanks to the drag and drop function.

Why Use Instapage

Templates

There are over 200 landing page templates made available to you on Instapage. These design templates, combined with Instapage’s customization functions, will help you create landing pages distinct to your business.

All Instapage templates are mobile-responsive which is usable for audiences who view on thier mobile phones.

 

Landing Page Monitoring

There is also a huge requirement to track your landing pages. Instapage addresses those needs through their monitoring tools. You get access to heatmaps (behavioral mapping), A/B (split) testing, Google Tag Manager and more.

 

Instablocks

Instablocks is one of the site’s unique features. What it does is permit you to build landing pages developed for mass launching. Make use of this feature to develop constant page designs across various brands. You could develop an element once and easily reuse it whenever it’s needed. It’s quite the time-saver.

 

Customization

Users can get royalty-free stock images directly from the builder tool. Instapage also has a library of 5,000 fonts offered. There’s no limit to what kinds of landing pages you can develop!

When working with a team just remember: you must coordinate modifications so everyone’s in the loop.

Fortunately, Instapage has real-time collaboration tools you can utilize. For instance, users can leave comments on landing pages during the designing stage.

These are just some of the features you can expect from Instapage. The site does have a free trial for 14-days if you ever want to check it out for yourself.

 

Heatmaps

instapage-heatmaps

If you have no idea how your users are engaging on your pages, heatmaps is the answer. Instapage has a feature that can track user actions through your landing page. You can view the results from the heatmap menu located on your dashboard.

 

AdWords Integration

You can choose to include AdWords to your Instapage account because having Google AdWords incorporated into this platform is an advantage. Doing so will let you introduce an AdWords project straight from Instapage.

Enabling this feature will let you see your ROI without the need to log in elsewhere.

 

Google AMP

With more users on their phones, it’s a lot more crucial to develop mobile-friendly pages. Google AMP lets pages load faster on phones. However, AMP-powered pages are visually unpleasant the majority of the time.

Instapage resolves that by utilizing AMP to power their pages while preserving the looks of their design templates. {Be warned though: some functions might not work with AMP. The counter, for example, can’t be included while utilizing AMP. This feature is only offered in the advanced, Enterprise plan.

 

Webinars

You’ll be glad to know that there are webinars offered on Instapage. The subjects usually center around lead generation pointers and strategies. These webinars are carried out by Instapage staff of different levels. This makes you really feel like the business is absolutely invested in your success.

There are new webinars on the horizon. And even if you’re unable to participate, the webinars will be made available to you must you want them.

On top of webinars, you also gain access to their marketing guides, e-books, podcast, and blogs. If you’re just starting out, these may wind up being important resources to your success.

 

The Basics

Just like the majority of cloud-based software, you are required to register for an account. If you have a Google account, you simply log in and you’re pretty much all set to go. Once youhave managed to set up your account, you can begin creating a landing page.

From the dashboard, you’ll have 2 options. You can create a brand-new page or produce a group (a systematic way of grouping pages).

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In this example, we’ll focus on developing a single page. Click on Create New Page will give you 3 choices. You can create a Standard Page, an AMP Page (developed for mobile) and Upload Instapage File. Let’s develop a basic page for now.

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Clicking Standard Page will reroute you to the Templates page. Here you’ll be presented with several design templates along with a choice to produce a style from scratch. The navigation bar can help you filter your choices based upon what sort of landing page you need. Instapage has design templates for lead generation, webinars, two-step verification and more.

Most of the available templates look modern and sleek. Although, they are reminiscent of other marketing e-mails youhave most likely seen somewhere. It’s highly advised that you make some changes and make these landing pages your own.

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Hovering over the templates will allow you to preview each one. As soon as you’ve made your selection, simply click on the template to name your page! After that, you’ll be directed the Instapage Editor. Why Use Instapage

 

The Instapage Editor

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The Instapage Editor is where the designing will occur. For this example, we have selected from among the complimentary templates Instapage provides. The user interface is intuitive and simple to comprehend. Those who aren’t used to drag and drop builders would have the ability to navigate through it in no time.

Immediately you can modify the text and move them where you wish to. The template is divided into various areas or blocks. As with images and text, you can move blocks around easily. You can add new blocks or get rid of ones you don’t need.

Each block permits you to insert new content. You can include descriptions, testimonials, pricing details and other appropriate details.

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The navigation bar gives you fast access to their modification tools. From there you can add headings, paragraphs, images, videos and call-to-action buttons. You can also add forms must you require them. Here you can find social networking buttons that you can add anywhere on the landing page.

You should be able to create brand-new pages in minutes as soon as you get used to it. With a couple of minor tweaks, we had the ability to make modifications to the template to make it fit our requirements.

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Create A/B Tests

You will find the A/B Testing button on the upper left-hand side of the Instapage Editor. Here you can develop different versions of your landing pages for testing. You’ll have the ability to experiment on call-to-actions or images and see which versions your audience would like best.

It’s a crucial function that people would not see on other landing page builders. You can evaluate one page against a completely different page on Instapage.

 

Create Forms

You begin by including a form widget which is conveniently located in the navigation bar.

You’ll be given 4 choices as soon as you’ve effectively produced a form. You have button style, form style, submission and multistep. Why Use Instapage

– Button style: Allows you to make modifications to the CTA label, font, font size, effects and color.

– Form style: Modify the color of field colors and labels. Define the position of the labels.

– Form Submissions: Define what occurs after the user sends the answers. You can set off downloads or page redirects upon submission. You can also place a thank you message.

– Multistep Form: Perfect for user submissions that require several steps.

These services make Instapage suitable for creating lead magnets.

 

Instablocks

As pointed out previously, developing a landing page through the Instapage Editor uses blocks. These are sections you add to a page to insert extra material. While it’s easy to add blocks, it can end up being a problem if you’re dealing with numerous landing pages at a time.

Instablocks lets you set a custom-made block you can use across different pages. That way, your blocks are consistent and developing pages can be done faster. If you have Instablocks set up and all set to load, producing a page can be carried out in minutes.

You can produce elements like headers, pricing details or product benefits ahead of time. Then when you create a brand-new page, you simply include these blocks to your landing page and you’re done.

 

Global Blocks

Global Blocks work the very same way as a regular block. What it does in a different way, however, is the ability to make modifications on a worldwide scale. Say you have 30 landing pages and you have to alter the same line of text across all of them. How do you do it?

With Global Blocks, any change you make to one block will be applied to other e-mails that are linked to the same block.

This way, you will not be required to make individual changes. Footer details, for instance, can be updated with new information in a second.

Global Blocks are just offered if you’re signed up for the Enterprise plan.

 

Collaboration

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Instapage lets users collaborate through its built-in commenting system. Anyone looking at the page can leave a comment for other collaborators. This way, staff members can have a dynamic conversation on what changes need to be made.

 

Mobile View

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Users are given the desktop version of the landing page by default. However you can toggle between desktop and mobile versions. Switching to the mobile version reveals what your page would appear like when viewed through a phone screen.

Analytics

On the upper right-hand side of the navigation bar is the settings button for Instapage’s tracking features. Click the button to discover a number of choices for integrating other tools to your page.

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Here you’ll find alternatives to add SEO information, conversion rate goals, Google Analytics and Tag Manager, Facebook Pixel and more.

Why Use Instapage

Publishing a Landing Page

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When you’re done with your landing page, you can go ahead and publish. Publishing is simple. If you’ve forgotten to include some info, Instapage will remind you. If there are no errors found, you’ll be provided a couple of methods to release your page.

– Custom domain: Permits you to publish a page to any domain you own.

– WordPress: Lets you release pages on WordPress. Publishing on WordPress requires you to set up the Instapage WordPress plugin.

– Drupal: Lets you publish pages on Drupal.

– Facebook: Publish your landing page as a tab on your Facebook page.

– Demo page: Pick this choice if you want to release the page as a subdomain under pagedemo.co

 

Support

Instapage gives you access to a help center with informative materials, e-mail, chat and phone assistance.

The Help Center supplies you all the education you require to build your own landing pages. Learn about:

– Producing a landing page and working with the landing page builder

– Improving your mobile responsive features

– Using the page areas, editing background, text and images

– Working with the image supervisor and BigStock

– Executing parallax scrolling background

– Using the CSS editor module

– Executing Twitter Cards code on your landing page

– Creating and modifying forms

– Publishing your landing page on different platforms and domains

– Assigning a 404 page

– Integrating 3rd party tracking services

– A/B testing

– Viewing and working with your data

– Incorporating Instapage with other platforms

– Working with customers & users

– Managing your account, organizing landing pages and managing custom domains

Video tutorials are readily available to get you started and there are tons of useful articles you can check out.

Instapage offers you also with an onboarding webinar that can teach you the basics of using the platform in 30 minutes.

There is also a community online forum where you can post your questions and request for assistance from other users.

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The Email and Chat Customer Support is available 24/7 and the response time for your tickets is remarkable. The support team will be able to help you will all types of issues in record time. This consists of everything from having trouble establishing a new domain to adding HTML code as well as landing page design and A/B testing tips.

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For premium users, take advantage of a template design review. In other words, the conversion experts at Instapage will have a look at your page and will tell you exactly what you need to change to improve conversions.

The Phone Support is only available for clients who sign up for the premium plan.

Instapage provides you with 3rd party integrations that make your job as a marketer a lot easier. Here’s a list of some of the apps that Instapage integrates with:

– Email marketing and marketing automation software (HubSpot, MailChimp, AWeber, Constant Contact, Campaign Monitor, GetResponse, e-goi, mad mini, Marketo, InfusionSoft, ActiveCampaign, Autopilot)

– CRM: integrate your information with companies like (SalesForce, Zoho CRM, InfusionSoft, ActiveCampaign)

– Webinar (GoToWebinar)

– Analytics (Google Analytics, KISSmetrics, Mixpanel, Marketo)

– Platforms (WordPress and Drupal)

– Social media (Facebook)

– Workflow (Zapier)

 

Instapage Advantages and Disadvantages

Pros Why Use Instapage

– Has an intuitive drag and drop feature. Perfect for beginners.

– Instablock saves you time, especially when creating several pages with the same template.

– You can perform split testing.

– Great integration with popular tracking tools and analytics.

– More than 200 customizable design templates offered.

– Heatmap visualizer helps you see which areas draw attention.

Cons

– The product can be expensive. Strategies start at $99 per month (billed yearly).

– You can only set one font for all headings.

– Could use a few more widgets in the Editor.

– Advanced changes needs to be done through CSS which sort of beats the purpose of the product.

 

Pricing

Core: $79/month or $69/month (billed annually)

– Mobile-responsive builder

– Real-time collaboration

– Instablocks

– 20+ integrations

Optimizer: $129/month or $99/month (billed yearly)

– All Core functions, plus:

– Unlimited A/B testing

– Heatmaps

– Dynamic text replacement

– Advertising attribution

Team & Agency: $229/month or $179/month (billed every year)

– All Optimizer features, plus:

– 15 private subaccounts

– Branded lead notifications

– Audit log

Enterprise: By quote

– All Team & Agency functions, plus:

– Customer Success Manager

– Expert services

– Migration services

– Advanced publishing

Instapage does provide a free 14-day trial for you.

 

Click here to beging your 14-day trial now!

 

Final Thoughts Why Use Instapage

Instapage is a fantastic service to invest your money on, in order to get yourself an effective landing page platform.

Instapage gives you numerous integration options to keep you linked to your customers through all possible resources. More than 20 marketing tools can be integrated which is way more than you might really require.

Your designs will be highly responsive on mobile phones. It is so vital because most of us use tabs and smartphones these days. Why Use Instapage

Your conversion rate will increase significantly as your clients get a better online experience on your site.

Want a particular template? You can import any design template from any landing page within minutes. Instapage will assist you reproduce the style. It will develop it as a design template so that you can further personalize it the way you like.

If you have limited time offers from time to time, you can maximize the countdown timers offered. It’s an excellent marketing method as your customers can see the clock ticking towards the end of a specific sale offer.

There is no limit to the variety of special monthly visitors to your website. If your website is succeeding, have as many visitors as you like. It’s a great advantage since numerous other software set a limitation to the number of unique visitors in a month.

If you get stuck at any point, the support team is there all the time. Get your queries figured out so that your web page doesn’t suffer at any cost.

The process is kept incredibly simple that even if you have not much knowledge of website creating.

Analytics and charts will assist you make better business choices for the future.

Why Use Instapage

If you’re certain that Instapage is the landing page builder for you, just click here to start your 14-day free trial!